• Nutrition Research and Practice
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• 제18권5호
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• pp.687-700
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• 2024

BACKGROUND/OBJECTIVES: This study investigated the relationship between adolescent food-related lifestyles and food-related media use and eating behavior in Korea. SUBJECTS/METHODS: Participants were 392 Korean adolescents, ranging in age from 12 to 18, recruited via convenience sampling. They completed a self-report questionnaire survey consisting of questions about food-related lifestyle, food-related media use, food consumption behavior, food literacy, and nutrition quotient. Data analysis was conducted using SPSS 29.0. (IBM Co., Armonk, NY, USA). RESULTS: The factor analysis of food-related lifestyles identified four factors. Based on the cluster analysis results, participants were classified into three clusters reflecting different levels of interest: high interest in food, moderate interest in food, and low interest in food. The analysis revealed significant differences between groups in food-related liestyle factors (P < 0.05). Notably, the high-interest group demonstrated proactive engagement with food-related content, a willingness to explore diverse culinary experiences, and a conscientious consideration of nutritional labeling during food purchases. In contrast, the low-interest group reported tendencies toward overeating or succumbing to stimulating food consumption post-exposure to food-related content, coupled with a disregard for nutritional labeling when making food choices. A stronger inclination toward a food-related lifestyle was positively correlated with higher levels of food literacy and nutrition quotient. CONCLUSION: This study proposes that the implementation of a nutrition education program using media could effectively promote a healthy diet among adolescents with a high level of interest in their dietary habits. For adolescents with low interest in their dietary habits, it suggests that introducing an education program with a primary focus on enhancing food literacy could be beneficial in fostering a healthy diet. Our research findings provide insight for the development of tailored nutritional education programs and establishment of effective nutrition policies.

• 벤처창업연구
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• 제14권4호
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• pp.199-209
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• 2019

기업의 소셜미디어 활용이 빠른 속도로 증가함에 따라 성공적인 소셜미디어 활용전략의 중요성이 커지고 있다. 이러한 중요성은 새로이 시장에 진입하여 신속하게 시장에서의 인지도를 확대하고 미래고객을 확보해야 할 필요성이 큰 스타트업 회사에게 더욱 절실하다고 할 수 있다. 본 연구의 목적은 스타트업 회사의 소셜미디어 활용의 특징을 보여주는 지표를 탐색적으로 조사, 분석하는데 두고 있다. 주요 지표는 전반적인 소셜미디어 관련 활동을 보여주는 지표와 소셜미디어 서비스을 통해 형성된 소셜네트워크 구조의 특성과 관련 지표를 포함한다. 스타트업 회사의 이러한 지표를 좀 더 객관적으로 평가하기 위하여 잘 갖춰진 기존 회사의 지표와 비교, 분석 하였다. 본 연구를 위해 여러 소셜미디어 서비스 중 트위터를 선정하고, 트위터 REST API를 통해 측정지표와 관련된 데이터와 팔로워네트워크(follower-network)에 대한 데이터를 수집하였다. 주요 분석방법으로 각 회사의 소셜네트워크 구조의 특성을 분석하기 위해 소셜네트워크분석기법이 활용되었으며, 클러스터분석 기법을 이용하여 스타트업 회사와 기존 회사의 측정지표를 비교, 분석하였다. 분석결과에 따르면 대부분의 측정지표에서 스타트업 회사와 기존 회사 간에 유의미한 차이를 보여주고 있다. 특징적인 분석결과의 하나로 스타트업 회사들이 상대적으로 많은 수의 인플루언서 (influencer)를 팔로워네트워크에 가지고 있다는 점이다. 또한, 스타트업 회사를 포함하는 클러스터의 네트워크 모듈성(modularity)과 추이성(transitivity)이 기존 회사에 비해 상대적으로 높은 것으로 나타났다. 이러한 결과는 스타트업 회사의 소셜네트워크 안에 기존 회사에 비해 내부결속력이 높은 상대적으로 많은 수의 커뮤니티가 존재한다는 점을 시사한다고 할 수 있다. 스타트업 회사의 이러한 특징은 잠재고객 및 비즈니스 파트너와의 효과적인 정보교환을 촉진할 수 있으며, 따라서 향후 일반적인 스타트업 회사의 소셜미디어 노력은 어떻게 인플루언서를 확보할 것인지, 또한 어떻게 내부결속력이 높은 긴밀한 네트워크를 구축할 것인지에 초점을 두어야 할 필요성이 있음을 시사하고 있다.

• 한국엔터테인먼트산업학회논문지
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• 제13권8호
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• pp.345-356
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• 2019

본 연구는 미디어스포츠를 통하여 직접적인 스포츠 참여를 유도하기 위하여 미디어스포츠 접촉동기가 직접적인 스포츠 참가에 어떠한 영향이 있는지를 연구하고, 이러한 관계에서 소비자의 운동몰입과 운동지속이 어떠한 효과가 있는지를 연구함으로써 미디어스포츠와 스포츠 참가의 기초자료를 제공하고자 하였다. 2019년 4월 1일부터 4월 31일 까지 G광역시와 J도에 거주하며 스포츠에 참가한 경험이 있고, 미디어스포츠를 접촉한 경험이 있는 성인 남·여를 대상으로 모집단을 선정하여 300명을 대상으로 설문조사를 실시하였다. 스포츠 접촉동기, 운동몰입, 운동지속, 스포츠참가에 대한 관계를 규명하기 위하여 IBM사의 SPSS Ver. 21.0과 AMOS Ver. 21.0의 통계 프로그램을 이용하여 분석하였고, 연구의 결과는 다음과 같다. 첫째, 접촉동기, 운동몰입, 운동지속, 스포츠참가에 대한 직접적은 효과를 살펴보면, 미디어스포츠 접촉동기는 운동몰입에 직접적인 영향이 있는 것으로 나타났고, 운동지속에도 직접적인 영향이 있는 것으로 나타났으며, 스포츠참가에도 직접적인 영향이 있는 것으로 나타났다. 또한, 운동몰입은 운동지속에 직접적인 영향이 있는 것으로 나타났고, 운동지속은 스포츠참가에 직접적인 영향이 있는 것으로 타났다. 둘째, 접촉동기, 운동몰입, 운동지속, 스포츠참가에 대한 매개효과를 살펴보면, 미디어스포츠 접촉동기와 스포츠참가의 관계에서 운동지속은 매개효과가 있는 것으로 나타났다. 또한 미디어스포츠 접촉동기와 운동지속의 관계에서 운동몰입은 매개효과가 있는 것으로 나타났고, 운동몰입과 스포츠참가의 관계에서 운동지속은 매개효과가 있는 것으로 나타났다. 셋째, 미디어스포츠 접촉동기는 스포츠참가에 직접적인 영향이 없는 것으로 나타났다. 또한, 미디어스포츠 접촉동기와 스포츠참가의 관계에서 운동몰입은 매개효과가 없는 것으로 나타났다. 하지만, 미디어스포츠 접촉동기와 스포츠참가의 관계에서 운동몰입과 운동지속은 이중매개효과가 있는 것으로 나타났다.

• 과학교육연구지
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• 제38권1호
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• pp.205-229
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• 2014

The purposes of this study were to explore what components of science communication and its level are contained in text panels of exhibitions in natural history museums and to propose its development direction of exhibition education in Korea. First, to find out the component and level of science communication contained in exhibition panels, the researcher team developed the analyzing tool which was called SEPAT (Science Exhibition Panel Analyzing Tool), then employed them to profile the component and level of science communication. Second, the researchers introduced the exemplary designed media of exhibitions to demonstrate how much science communication could be enhanced. The results were made as follows. First, the components of science communication was considerably weighted toward to 'concept' one. There were also a few 'awareness' and 'engagement', both of which were under 5% in each zone of exhibition and there was not 'NOSI' or 'opinion' embedded in the analyzed exhibitions. Second, the various type of designing exhibitions were found to promote or enhance the restrictedly represented components of science communication. It is suggestable for exhibitions to be designed through various type of 'media' to enhance science communication. Visitors are required to experience rich science communication to meet their educational needs, and exhibition developers in natural history museums and other museums are recommended to be professional in containing all components of science communication through various type of designing exhibitions.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제11권2호
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• pp.982-1004
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• 2017

The recent advances in the field of augmented reality (AR) have shown that the technology is a fundamental part of modern immersive interactive systems for the achievement of user engagement and a dynamic user experience. This survey paper presents the descriptions of a variety of the new AR explorations, and the issues that are relevant to the contemporary development of the fundamental technologies and applications are discussed. Most of the literature regarding the pertinent topics-taxonomy, the core tracking and sensing technologies, the hardware and software platforms, and the domain-specific applications-are then chronologically surveyed, and in varying detail, this is supplemented with the cited papers. This paper portrays the diversity of the research regarding the AR field together with an overview of the benefits and the limitations of the competing and complementary technologies.

• 한국의류학회지
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• 제46권6호
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• pp.1105-1127
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• 2022

This study investigated the role of fashion granfluencers as cultural intermediaries in the present digital era. The concept of fashion granfluencer as cultural intermediaries and their fashion style characteristics were defined and examined. The literature on cultural intermediaries, social media, and seniors in the context of fashion was reviewed. Primarily, three characteristics of cultural intermediaries-interactive communication, nonconformist attitude, and aesthetic disposition-were identified and used as analytical variables in this study. Through netnography, 1,452 Instagram posts from the renowned fashion granfluencer Iris Apfel (@iris.apfel) were examined. This study presented Iris as a fashion granfluencer and a senior professional, who uses fashion to express herself and define her identity. As a cultural mediator, she contributes to revitalizing the cultural economy and creating cultural products. Iris Apfel' fashion and style embody her digital persona. Her engagement in fashion activities-producing fashion content or attending fashion events-mediates the relationship between fashion producers and fashion consumers, thereby promoting the aesthetic value of fashion.

• 산경연구논집
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• 제14권11호
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• pp.11-18
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• 2023

Purpose: This study aims to respond to essential queries regarding significant impacts the Korean Wave had on the music business especially in light of K-pop's explosive growth on the international scene and how to transform Hallyu into the global dynamics of the music business. Also, the study investigates what degree of cultural bridging through Music's universal language has Kpop achieved beyond its status as a purely musical genre. Research design, data and methodology: For the process of data collecting, the current investigators used a combination of keywords and controlled vocabulary terms to conduct in-depth searches across reputable academic databases, including PubMed, Scopus, Web of Science, and Google Scholar. Keywords are significant in searching databases such that the desired articles can be sought out wiith the keywords "Korean Wave," "Hallyu," and "music industry,". Results: The investigators found the globalization of K-pop, diverse audience engagement, digital transformation, and cultural exchange through Music as four critical effects of the Korean Wave on the music business. Conclusions: Lastly, this study concludes that As we end our investigation into Hallyu's effects on the music business, it is clear that Korean Music's cultural impact and international appeal have created new opportunities and particular difficulties for both professionals and artists.

• 산경연구논집
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• 제15권9호
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• pp.1-9
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• 2024

Purpose: This study examines the impact of YouTube mukbang content characteristics on viewer satisfaction and word-of-mouth behavior. Drawing from theories in media psychology, consumer behavior, and communication studies, we investigate five key content characteristics: credibility, entertainment value, informativeness, visual appeal, and auditory quality. Research design, data and methodology: Using structural equation modeling with data from 206 mukbang viewers, we test hypothesized relationships between these characteristics, viewer satisfaction, and word-of-mouth behavior. Results: Research reveal that credibility and informativeness significantly and positively influence viewer satisfaction, while entertainment value, visual appeal, and auditory quality show no significant effect. Viewer satisfaction positively impacts word-of-mouth behavior. These findings challenge conventional assumptions about video content consumption and highlight the unique nature of mukbang viewing. Conclusions: The study contributes to digital content consumption literature by providing empirical evidence of factors influencing viewer engagement in the mukbang context. It offers practical insights for content creators, marketers, and platform developers, emphasizing the importance of informative and credible content in driving viewer satisfaction and promoting positive word-of-mouth. By extending established media theories to this emerging form of digital entertainment, our research paves the way for future studies. The study's limitations, including its cross-sectional nature and specific cultural context, suggest directions for future research.

• 문화기술의 융합
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• 제9권6호
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• pp.263-272
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• 2023

최근 대학생들 사이에서 짧은 비디오가 크게 인기를 얻고 있으며, 이는 정보 공유와 자기표현의 효과적인 플랫폼으로 작용하고 있다. 동시에 새로운 문화도 조성하고 있다. 그러나 이러한 미디어의 과도한 소비는 집중력 감소와 정보 과부하 같은 부정적인 효과를 초래할 수 있어, 균형 잡힌 이용과 자제력이 요구될 것이다. 이에 본 연구는 쇼츠 영상 매체의 다양한 특성이 대학생들의 학교에 대한 조직 몰입과 정신건강에 어떤 영향을 미치는지 연구하였다. 연구 결과, 접근성과 즉시성 같은 특징이 다양한 참여 형태에 긍정적인 영향을 미칠 수 있으며, 정서적 몰입이 학생들의 정신건강에도 큰 영향을 미친다는 사실이 확인할 수 있었다. 이러한 결과는 쇼츠 영상 매체를 신중하게 활용함으로써 대학생들의 정신건강에 긍정적인 효과를 가져올 수 있다는 점을 제시하고자 한다.

• 대한간호학회지
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• 제54권2호
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• pp.266-278
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• 2024

Purpose: This study aimed to investigate healthcare consumers' interest in patient safety on social media using structural topic modeling (STM) and to identify changes in interest over time. Methods: Analyzing 105,727 posts from Naver news comments, blogs, internet cafés, and Twitter between 2010 and 2022, this study deployed a Python script for data collection and preprocessing. STM analysis was conducted using R, with the documents' publication years serving as metadata to trace the evolution of discussions on patient safety. Results: The analysis identified a total of 13 distinct topics, organized into three primary communities: (1) "Demand for systemic improvement of medical accidents," underscoring the need for legal and regulatory reform to enhance accountability; (2) "Efforts of the government and organizations for safety management," highlighting proactive risk mitigation strategies; and (3) "Medical accidents exposed in the media," reflecting widespread concerns over medical negligence and its repercussions. These findings indicate pervasive concerns regarding medical accountability and transparency among healthcare consumers. Conclusion: The findings emphasize the importance of transparent healthcare policies and practices that openly address patient safety incidents. There is clear advocacy for policy reforms aimed at increasing the accountability and transparency of healthcare providers. Moreover, this study highlights the significance of educational and engagement initiatives involving healthcare consumers in fostering a culture of patient safety. Integrating consumer perspectives into patient safety strategies is crucial for developing a robust safety culture in healthcare.