• Bulletin of the Korean Space Science Society
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• 2008.10a
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• pp.22.1-22.1
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• 2008

Media company is not a business which sells news and information but a company sells audience's attention. Advertisers estimate audience's quantity and quality which pay attention to media and pay the cost. Thus drawing audience's attention is a natural and instinctive behavior for survival of media company. News doesn't deliver the fact just as it. That's impossible. News is a commodity made by processing and selection of the media company and journalist. On the process, judge of values is involved and limitation of time and place of media is considered. If scientists understand media's character truly, their misunderstanding about media company and journalist may be cleared up. In this society, media is not a being to ignore, particularly for big science like space science which spends huge public capital. Nowadays, space science meets the time to take the leap in Korea. However that can be crisis cause of uncertainty of science activity. When the crisis which no one desires happens, preparation needs for new opportunity. We can take the crisis as a chance. Understanding about media and public will be the first step for this preparation.

• Journal of Information Display
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• v.12 no.1
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• pp.5-10
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• 2011

A novel architecture and proprietary electronic inks were developed to provide disruptive digital-media solutions based on an electrokinetic technology platform. The flexible reflective electronic media (eMedia) was fabricated by imprinting three-dimensional microscale structures with a roll-to-roll manufacturing platform. The HP technologies enable the required attributes for eMedia, such as low power, transparency, print-quality color, continuous levels of gray, and lowcost scalability. Pixelation was also demonstrated by integrating with the prototype oxide thin-film transistor backplane, and the system architecture was further developed by stacking primary-colorant layers for color reflective-display application. The innovations described in this paper are currently being developed further for the eSkins, eSignage, and ePaper applications.

• Journal of the Korea Safety Management & Science
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• v.10 no.4
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• pp.219-227
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• 2008

Since six sigma program was first introduced in late 1990's, it has been evolved in Korea. The number of six sigma adopting company are getting increased and diversify manufacturing, service, government. In these days, the rapid innovation of internet technology change the media industry's game rule. This paper is concerned with a six sigma applications to internet media portal service company. The main focus of this study is to introduce an empirical study on the implementation of DMAIC procedures for internet media portal service company.

• Proceedings of the Safety Management and Science Conference
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• 2008.11a
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• pp.57-68
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• 2008

Since six sigma program was first introduced in late 1990's, it has been evolved in Korea. The number of six sigma adopting company are getting increased and diversify manufacturing, service, government. In these days, the rapid innovation of internet technology change the media industry's game rule. This paper is concerned with a six sigma applications to internet media portal service company. The main focus of this study is to introduce an empirical case study on the implementation of DMAIC procedures for internet media portal service company.

• 한국정보디스플레이학회:학술대회논문집
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• 2004.08a
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• pp.231-235
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• 2004

High performance 42 inch XGA PDP with high luminance of 1,000 cd/$m^2$ has been developed using high efficient electrode structure, discharge gas and closed barrier ribs. For high speed addressing with single scan technique, address discharge time lag was reduced over 40% with FAST driving scheme and new materials. High dark room contrast ratio of 5,000 : 1 was achieved and picture quality was improved using new algorithm for eliminating false contour and improving gray level linearity.

• Journal of Industrial Convergence
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• v.14 no.2
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• pp.1-14
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• 2016

According to the previous studies about relationship marketing, customers who have relationship with preferable brand or company take spontaneous word of mouth(WOM) and make more purchases than those who don't. Recently, as e-commerce has been combined with social media, many companies that are looking for solution which can promote customer relationship quality using social media. This study aims to investigate the role of customer's perceived value on brand relationship quality in social media. Although perceived value has been defined from many perspectives, we only consider "perceived social value" and "perceived emotional value" in this paper. According to social capital theory, self-esteem is an important variable when we explain the relationships. Thus this paper considers "self-esteem" as a moderating variable between relationship quality and relationship retention. To serve the research purpose, we collect 226 valid questionnaires from social media users. And we analyze data set and test research hypotheses by using SPSS 20.0 and AMOS 20. We expect that the result contain a lot of implication for both researchers and practitioners. Major findings from analyzing 226 valid questionnaires are as follows. First, when customer recognizes social value about brand or company, relationship quality with the brand or company has been improved. Second, when customer recognizes emotional value about brand or company, relationship retain intention with the brand or company has been improved. Third, self-esteem doesn't have moderating effect between relationship quality and relationship retention in social media.

• New & Renewable Energy
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• v.10 no.4
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• pp.29-35
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• 2014

Non-used waste heat has recently been paid special attention due to several global warming regulation and energy cost rising. In this study, therefore, thermal energy storage system which uses a solid type heat media has been investigated about the possibility of heat accumulation and heat release for thermal energy storage system. 35kWh of bench-scale thermal storage system was used to investigate the characteristics of the solid type heat media. From the result, it is shown that a solid type heat media should be divided to supply constant heat to the customers' side. It is also shown the flow direction should be considered to reduce temperature difference between top and bottom sides in the thermal storage system.

• Proceedings of the Safety Management and Science Conference
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• 2012.04a
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• pp.623-638
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• 2012

Since six sigma program was first introduced in late 1990's, it has been evolved in Korea. The number of six sigma adopting company are getting increased and diversify manufacturing, service, government. In these days, the rapid innovation of internet technology change the media industry's game rule. This paper is concerned with a six sigma applications to internet media portal service company. The main focus of this study is to introduce an empirical study on the implementation of DMAIC procedures for internet media portal service company.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.305-315
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• 2021

This article aims to explore the contribution of social media value to a company's financial performance in a digital environment economy since the awareness of companies and investors in the use of social media opens up new mechanisms for disseminating information. Quantitative method is used in this study with Multivariate Analysis of Variance as the analysis tool. The data used is secondary data gathered from Indonesia Stock Exchange (IDX) using 308 companies as samples. In the multivariate test, four kinds of multivariate significance tests were carried out, namely Pillai Trace, Wilk Lambda, Hotelling's Trace, and Roy's Largest Root. It was found that social media value has a small contribution in the difference of the level of profitability and the value of the company in Indonesia, but it doesn't have a contribution to the difference of the level of liquidity. The contribution was an implication of online Word of Mouth (WOM) motives which are interrelated with signal theory and as additional information for investors in relation to single-person decision theory. This study provides an insight into the importance of social media management considering that the world of digital economy will continue to develop, so companies in Indonesia need to take advantage of these opportunities.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.3
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• pp.173-183
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• 2019

This study aims to utilize big data contents of news and social media for developing a corporate strategy of multinational enterprises and their global decision-making through the data mining technique, especially text mining. In this paper, the data of 2 news media (BBC and CNN) and 2 social media (Facebook and Twitter) were collected for the three global leading Korean companies (Samsung, Hyundai Motor Company, and LG) from April, 2018 to April, 2019. The findings of this paper have shown that traditional news media and also modern social media have become devastating tools to extract global trends or phenomena for businesses. Moreover, this presents that a company can adopt a two-track strategy through two different types of media by deriving the key issues or trends from news media channels and also grasping consumers' sentiments, preference or issues of interest such as battery or design from social media. In addition, analyzing the texts of those media and understanding the association rules greatly contribute to the comparison between two different types of media channels to see the difference. Lastly, this provides meaningful and valuable data empowered insights to find a future direction comprehensively and develop a global strategy for sustainability of business.