• Title/Summary/Keyword: media cluster

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Comparison of responses to issues in SNS and Traditional Media using Text Mining -Focusing on the Termination of Korea-Japan General Security of Military Information Agreement(GSOMIA)- (텍스트 마이닝을 이용한 SNS와 언론의 이슈에 대한 반응 비교 -"한일군사정보보호협정(GSOMIA) 종료"를 중심으로-)

  • Lee, Su Ryeon;Choi, Eun Jung
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.277-284
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    • 2020
  • Text mining is a representative method of big data analysis that extracts meaningful information from unstructured and large amounts of text data. Social media such as Twitter generates hundreds of thousands of data per second and acts as a one-person media that instantly and directly expresses public opinions and ideas. The traditional media are delivering informations, criticizing society, and forming public opinions. For this, we compare the responses of SNS with the responses of media on the issue of the termination of the Korea-Japan GSOMIA (General Security of Military Information Agreement), one of the domestic issues in the second half of 2019. Data collected from 201,728 tweets and 20,698 newspaper articles were analyzed by sentiment analysis, association keyword analysis, and cluster analysis. As a result, SNS tends to respond positively to this issue, and the media tends to react negatively. In association keyword analysis, SNS shows positive views on domestic issues such as "destruction, decision, we," while the media shows negative views on external issues such as "disappointment, regret, concern". SNS is faster and more powerful than media when studying or creating social trends and opinions, rather than the function of information delivery. This can complement the role of the media that reflects public perception.

National Awareness of the 2019 World Swimming Championships using Big Data from Social Network Analysis (소셜네트워크 분석의 빅데이터를 활용한 2019세계수영선수권 대회의 국내 인식조사)

  • Kim, Gi-Tak
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.4
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    • pp.173-184
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    • 2019
  • The data processing of this study is based on the word data search in social media through textom and the big data analysis is carried out and three areas (2019 Gwangju World Swimming Championships, 2019 Gwangju World Swimming Masters Competition, 2019 World Swimming Championships Problem) was consistently handled through data collection and refinement in the web environment. We applied the collected words to the program of Ucinet6, visualized them, and conducted a CONCOR analysis to grasp the similar relationship of words and to identify the cluster of common factors. As a result of the analysis, the clusters related to the 2019 Gwangju World Swimming Championships mainly consisted of four major areas of recognition and perception, mainly searching for operational aspects related to the swimming championship, and the community related to the 2019 Gwangju World Swimming Masters Competition Is mainly searched for the promotion of the Masters Competition and the aspect of the competition divided into two areas of major recognition and peripheral recognition. The cluster related to the problems of the 2019 Gwangju World Swimming Championships is divided into five areas, And they are mainly searching for the place, operation, institution, event, etc. of the problem of the swimming championship.

A Study of the Image of Nurse through Analysing Linking Words of Nurse in the Internet and Social Media (인터넷과 소셜미디어를 통해 본 간호사 이미지에 관한 연구)

  • Lee, Hyunsook Zin;Lee, Ho Seon;Yom, Young-Hee;Lee, Jung Min;Jung, Won Sun;Park, Hyun Jung
    • Journal of Korean Clinical Nursing Research
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    • v.22 no.2
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    • pp.173-182
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    • 2016
  • Purpose: This study investigated the linking words of nurse which were presented together with nurse on phrase, clauses or sentence of documents or conversations in the Internet portals and social media. Methods: The linking words with nurse were calculated by the number of presentation on conversations or documents, in Google, Daum, Naver, Twitter and Facebook. The changes of characteristics and the trend of yearly changes of major linking words of nurse were investigated by the type of media. In order to identify the meaning of the words, clustering of the collected linking words by categories was analysed and the characteristics of each cluster were classified. Results: A total number of reviewed linking words was 17,399,711 and the most frequently presenting words were hospital, work and person. The words related to people were the most highly presented and the next were those of emotion, professional and place respectively. Conclusion: With analysing the trends of changes and characteristics of words by yearly base and clusters, we attempted to investigate the image of nurse that the public think and feel about nurse.

Sell-sumer: The New Typology of Influencers and Sales Strategy in Social Media (셀슈머(Sell-sumer)로 진화한 인플루언서의 새로운 유형과 소셜미디어에서의 세일즈 전략)

  • Shin, Hajin;Kim, Sulim;Hong, Manny;Hwang, Bom Nym;Yang, Hee-Dong
    • Knowledge Management Research
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    • v.22 no.4
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    • pp.217-235
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    • 2021
  • As 49% of the world's population uses social media platforms, communication and content sharing within social media are becoming more active than ever. In this environmental base, the one-person media market grew rapidly and formed public opinion, creating a new trend called sell-sumer. This study defined new types of influencers by product category by analyzing the subject concentration of the commercial/non-commercial keywords of influencers and the impact of the ratio of commercial postings on sales. It is hoped that influencers working within social media will be helpful to new sales strategies that are transformed into sell-sumers. The method of this study classifies influencers' commercial/non-commercial posts using Python, performs text mining using KoNLPy, and calculates similarity between FastText-based words. As a result, it has been confirmed that the higher the keyword theme concentration of the influencer's commercial posting, the higher the sales. In addition, it was confirmed through the cluster analysis that the influencer types for each product category were classified into four types and that there was a significant difference between groups according to sales. In other words, the implications of this study may suggest empirical solutions of social media sales strategies for influencers working on social media and marketers who want to use them as marketing tools.

Nutrient Removal Hybrid Process to Use Suspended and Attached Growth Microorganisms and Apply the Contact and Stabilization Process (부유 및 부착성장 미생물을 이용한 접촉안정형 영양염류처리 하이브리드 공정)

  • Kim, Man-Soo;Park, Jong-Woon;Lee, Sang-Ill;Park, Chul-Whi
    • Journal of Korean Society of Environmental Engineers
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    • v.29 no.4
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    • pp.452-459
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    • 2007
  • Nutrient removal hybrid process to use suspended and attached growth microorganisms and apply the contact and stabilization process was process obtaining good results to HRT within 6 hours to dominate nitrifier and to promote separation and growth of autotrophs and heterotrophs to pack with EPS(Expanded Poly-Styrene) media in nitrification reactor. An average effluent quality of this process was below 5.2 mg/L, 7.3 mg/L, 4.9 mg/L as $BOD_5,\;COD_{Mn}$, SS concentration and 6.8 mg/L, 0.6 mg/L as T-N, T-P concentration. Also, An average removal efficiency of this process was 94.6%, 79.8%, 94.9% as $BOD_5,\;COD_{Mn}$, SS and 70.8%, 76.9% as T-N, T-P. 16S-rRNA analysis result of microorganisms attached to EPS media was researched Nitrosomonas and Nitrosococcus blown to ammonia-oxidizing bacteria cluster to include Gallionella and these microorganisms were researched to involve about 6% of biofilm attached EPS media. Consequently, this process was treated below 10 mg/L and 1.0mg/L as T-N, T-P concentration at short hydraulic retention time(about 6 hr) to dominate nitrifier.

A Study on the Gaze Flow of Internet Portal Sites Utilizing Eye Tracking (아이트래킹을 활용한 인터넷 포털사이트의 시선 흐름에 관한 연구)

  • Hwang, Mi-Kyung;Kwon, Mahn-Woo;Lee, Sang-Ho;Kim, Chee-Yong
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.177-183
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    • 2022
  • This study investigated through eye tracking what gaze path the audience searches through portal sites (Naver, Daum, Zoom, and Nate). As a result of the layout analysis according to the gaze path of the search engine, the four main pages, which can be called to be the gateway to information search, appeared in the form of a Z-shaped layout. The news and search pages of each site use an F-shape, which means that when people's eyes move from top to right in an F-shape, they read while moving their eyes from left to right(LTR), which sequentially moves to the bottom. As a result of analyzing through the heat map, gaze plot, and cluster, which are the visual analysis indicators of eye tracking, the concentration of eyes on the photo and head copy was found the most in the heat map, and it can be said to be of high interest in the information. The flow of gaze flows downward from the top left to the right, and it can be seen that the cluster is most concentrated at the top of the portal site. The website designer should focus on improving the accessibility and readability of the information desired by the user in the layout design, and periodic interface changes are required by investigating and analyzing the tendencies and behavioral patterns of the main users.

A study on the relationship between fashion consumption style and the related variables of male and female consumers (남녀대학생의 패션소비유형과 관련변인의 관계연구)

  • Ha, Jong-Kyung
    • Korean Journal of Human Ecology
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    • v.17 no.3
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    • pp.485-492
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    • 2008
  • The study is to provide the types of fashion consumption of male and female university students and to analyze fashion involvement to the types and students' source of fashion information. Then the correlations were examined between fashion involvement and source of fashion information. The data were analyzed by a factor analysis, one-way ANOVA, Duncan test, cluster analysis, cross-tabulation analysis. The results are as follows: 1. The awareness about fashion consumption is classified into five factors: "hedonic consumption", "impulsive consumption", "brand loyal consumption", "prudent consumption", and "independent consumption". The fashion involvement to the types is categorized into four factors; "pleasure", "trend", "image", and "risk awareness". The source of fashion information is categorized into "mass media", "product information", and "personal information". 2. The fashion consumption is classified into three types: "an independent consumer type", "a brand loyal/ prudent consumer type", and "an impulsive consumer type". 3. In the fashion involvement to the types and the source of fashion information, there is a high correlation between the factors of "mass media" and "trend", "product information" and "pleasure" and "personal information" and "trend".

A Priority Based Transmission Control Scheme Considering Remaining Energy for Body Sensor Network

  • Encarnacion, Nico;Yang, Hyunho
    • Smart Media Journal
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    • v.4 no.1
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    • pp.25-32
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    • 2015
  • Powering wireless sensors with energy harvested from the environment is coming of age due to the increasing power densities of both storage and harvesting devices and the electronics performing energy efficient energy conversion. In order to maximize the functionality of the wireless sensor network, minimize missing packets, minimize latency and prevent the waste of energy, problems like congestion and inefficient energy usage must be addressed. Many sleep-awake protocols and efficient message priority techniques have been developed to properly manage the energy of the nodes and to minimize congestion. For a WSN that is operating in a strictly energy constrained environment, an energy-efficient transmission strategy is necessary. In this paper, we present a novel transmission priority decision scheme for a heterogeneous body sensor network composed of normal nodes and an energy harvesting node that acts as a cluster head. The energy harvesting node's decision whether or not to clear a normal node for sending is based on a set of metrics which includes the energy harvesting node's remaining energy, the total harvested energy, the type of message in a normal node's queue and finally, the implementation context of the wireless sensor network.

A Sentiment Classification Approach of Sentences Clustering in Webcast Barrages

  • Li, Jun;Huang, Guimin;Zhou, Ya
    • Journal of Information Processing Systems
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    • v.16 no.3
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    • pp.718-732
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    • 2020
  • Conducting sentiment analysis and opinion mining are challenging tasks in natural language processing. Many of the sentiment analysis and opinion mining applications focus on product reviews, social media reviews, forums and microblogs whose reviews are topic-similar and opinion-rich. In this paper, we try to analyze the sentiments of sentences from online webcast reviews that scroll across the screen, which we call live barrages. Contrary to social media comments or product reviews, the topics in live barrages are more fragmented, and there are plenty of invalid comments that we must remove in the preprocessing phase. To extract evaluative sentiment sentences, we proposed a novel approach that clusters the barrages from the same commenter to solve the problem of scattering the information for each barrage. The method developed in this paper contains two subtasks: in the data preprocessing phase, we cluster the sentences from the same commenter and remove unavailable sentences; and we use a semi-supervised machine learning approach, the naïve Bayes algorithm, to analyze the sentiment of the barrage. According to our experimental results, this method shows that it performs well in analyzing the sentiment of online webcast barrages.

SECONDARY ELECTRONS IN CLUSTERS OF GALAXIES AND GALAXIES

  • HWANG CHORNG- YUAN
    • Journal of The Korean Astronomical Society
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    • v.37 no.5
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    • pp.461-463
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    • 2004
  • We investigate the role of secondary electrons in galaxy clusters and in ultra-luminous infrared galaxies (ULIGs). The radio emission in galaxy clusters and ULIGs is believed to be produced by the synchrotron radiation of relativistic electrons. Nonetheless, the sources of these relativistic electrons are still unclear. Relativistic secondary electrons can be produced from the hadronic interactions of cosmic-ray nuclei with the intra-cluster media (ICM) of galaxy clusters and the dense molecular clouds of ULIGs. We estimate the contribution of the secondary electrons in galaxy clusters and ULIGs by comparing observational results with theoretical calculations for the radio emission in these sources. We find that the radio halos of galaxy clusters can not be produced from the secondary electrons; on the other hand, at least for some ULIGs, the radio emission can be dominated by the synchrotron emission of the secondary electrons.