• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.4
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• pp.195-209
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• 2021

According to the 2019-2020 social media usage survey conducted by the Seoul e-commerce center, 5 out of 10 consumers have experienced shopping through social media. The cost of traditional advertising media has been reduced and advertising spending on social media has risen by 74%, indicating that social media is becoming a more important marketing element. While the number of users of social media has increased and corporate marketing activities have increased accordingly, research has been conducted in various aspects of marketing such as user motivation for social media, satisfaction, and purchase intention. There was no subdivided study on the differences in the social media usage frequency of consumers in actual purchasing behavior. This study attempted to identify differences in consumer characteristics by cluster in the agrifood purchase situation by grouping them by type according to the frequency of use of social media for consumers who purchase agri-food online. Product involvement, product need, and online purchase channel Consumer characteristics such as demographic distribution, perceived risk, and eating and lifestyle in each cluster were checked for the three agrifood purchase situations including choice, and types for each cluster were presented. To this end, questionnaire data on the frequency of social media use and online agrifood purchase behavior were collected from 245 consumers, and the validity of the measurement variables was secured through factor analysis and reliability analysis. As a result of cluster analysis according to the frequency of social media use, it was divided into three clusters. The first cluster was a group that mainly used open social media, and the second cluster was a group that used both open and closed social media and online shopping malls; The third cluster was a group with low online media usage overall, and the characteristics of each cluster appeared. Through regression analysis, the effect on product involvement, product need, and purchase channel selection when purchasing agri-food online through each of the three clusters was confirmed through regression analysis. As a result of the regression analysis, the characteristic of cluster 1 in the situation of purchasing agri-food online is a male in his 30s living in a rural area who has no reluctance to purchase agri-food on social media or online shopping malls. The characteristics of cluster 2 are mainly consumers who are interested in purchasing health food, and the consumer characteristics are represented. In the case of cluster 3, when purchasing products online, they purchase after considering quality and price a lot, and the consumer characteristics are represented as people who are more confident in purchasing offline than online. Through this study, it is judged that by identifying the differences in consumer characteristics that appear in the agri-food purchase situation according to the frequency of social media use, it can be helpful in strategic judgments in marketing practice on social media customer targeting and customer segmentation.

• Journal of Industrial Technology
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• v.21 no.A
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• pp.129-134
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• 2001

Linux cluster Server makes a high performance PC cluster system, and provides scalablity and availability as compared with an expensive single server. In this paper, we design and implement a VOD streaming service system to serve video and audio streaming services on the Linux cluster server. Our Streaming server supports the MS Window Media Format based on the RTSP streaming protocol.

• Journal of Nutrition and Health
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• v.56 no.2
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• pp.203-216
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• 2023

Purpose: This study examines the weight control behavior depending on university students' motives of using social media. Methods: The participants were 447 university students in the Jeonbuk area. Collected data were analyzed using factor analysis, cluster analysis, analysis of variance, and χ² tests with SPSS v. 26.0. Considering the motives of using social media, we investigated the usage of social media, dietary behavior related to social media, and weight control behavior. Results: Using the K-clustering method, the motives to use social media were categorized into three clusters: cluster 1 was the interest-centered group, cluster 2 was the multipurpose information-seeking group, and cluster 3 was the relationship-centered group. Among the various social media sites, YouTube (86.8%), Instagram (76.1%), and Facebook (61.1%) were the most visited by the subjects. The dietary behavior related to social media in cluster 2 was significantly higher than clusters 1 and 3 (p < 0.001). Clusters 1 and 2 showed a significantly higher dissatisfaction with one's weight (p < 0.05) and consequent interest in weight control than cluster 3 (p < 0.001). Cluster 2 used weight control-related information from social media significantly more than other clusters (p < 0.05). Weight control experiences in cluster 1 and 2 were significantly higher than in cluster 3 (p < 0.001). Conclusion: Differences in dietary behavior related to social media and weight control behavior were observed between cluster types of motivation to use social media. Based on the usage motives of university students and their behaviors, we propose that educational programs should be conducted for weight control using social media.

• Journal of the Economic Geographical Society of Korea
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• v.26 no.3
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• pp.202-222
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• 2023

This study traces the growth and changes in the spatial distribution and characteristics of media cluster in Seoul by focusing on the co-evolution of film and TV production. To identify the spatial distribution and aggregation of film and broadcast TV production, we measure their spatial auto-correlation based on Moran's I and LISA, using the data from the Census on Establishments of the National Statistical Office. In addition, the eleven semi-structured interviews conducted with workers in the media industries, such as film crews and TV drama producers, help to clarify the complexity and dynamics of diverse factors that affect spatial distribution of media cluster. This multi-method study shows the increasing polycentricity of media cluster in the last decade. Gangnam, Mapo, Yeouido, Gangseo-Yeongdeungpo, and Seongsu have emerged as key hubs for media industries, particularly in light of changes in the transportation system and the real estate market. The finding indicates the co-evolution of film and broadcast TV production, demonstrating how the characteristics of the creative industry and metropolitan changes are intertwined with each other in shaping the geographical pattern of the media cluster.

• Korean Journal of Plant Tissue Culture
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• v.28 no.4
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• pp.209-213
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• 2001

Spathiphyllum floribundum cv. Cupid was micropropagated on LS medium containing various growth regulators. Shoot tips were cultured on media with different concentrations of thidiazuron (TDZ) or banzyladenine (BA). The medium containing 2.0 mg/L BA was most effective on the shoot multiplication and the formation of adventitious multi-shoot cluster from shoot tips among the different concentrations of TDZ and BA. The combined treatments of BA and paclobutrazol (PBZ) were stimulated the shoot multiplication and the formation of adventitious mu]ti-shoot clusters from shoot tips compared to the ones of BA alone. The adventitious multi-shoot clusters were culled with 5∼7 mm in size and cultured on media with BA or thidiazuron (TDZ). Shoot multiplication and shoot cluster proliferation from the shoot clusters were very favorable on media supplemented with 2.0∼3.0 mg/L BA. The shoots grew and rooted out vigorously on media with 2.0∼3.0 mg/L IBA. The rooted plantlets were acclimatized in the soil mixed with a rate of vermiculite 1 and perlite 1, and survived more than 95% in greenhouse.

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.72-73
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• 2005

• World Technopolis Review
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• v.8 no.1
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• pp.43-58
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• 2019

This paper examine the changing ecosystems in Malaysia, starting with the government policy driven greenfield cluster of Cyberjaya, which is part of the Multimedia Super Corridor (MSC) mega project. In this context of an emerging economy, predominantly production oriented, the role of the government was crucial with respect to implementing policies and building infrastructure for the ecosystems. First, the roles played by the cluster development agency, universities, and industry are explained. As the cluster developed, this paper, taking an entrepreneurial ecosystem approach, explores how some actors evolved and changed their roles to become catalyst organisations established for the cluster now serving nationwide. This was followed by the emergence of new actors in the ecosystems, for example, knowledge intermediaries, and new roles for universities. In addition to actors such as universities and industry, this paper recognizes the emergence of media organisations as new actors in the entrepreneurial ecosystems in Malaysia.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.6 no.6
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• pp.1565-1585
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• 2012

The characteristics of ad hoc networks, such as the absence of infrastructure, a dynamic topology, a shared wireless medium and a resource-constrained environment pose various security challenges. Most previous studies focused on the detection of misbehavior after it had occurred. However, in this paper we propose a new way of thinking to evade the occurrence of misbehavior. In our scheme, we firstly present a clustering algorithm that employs a powerful analytic hierarchy process methodology to elect a clusterhead for each cluster. The clusterhead in each cluster is then allowed to assign the backoff values to its members, i.e., originators, rather than permitting the originators to choose the backoff values by themselves. Through this media access control layer misbehavior detection mechanism, the misuse of the backoff in the media access control layer in the 802.11 distributed coordination function can be detected.

• Transactions of the Korean Society of Mechanical Engineers A
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• v.20 no.3
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• pp.910-932
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• 1996

A problem of determining the effective conductivity of a useful model of sphere-matrix type, disordered three-phase composite media is considered. Specifically, a three-phase media in which two-phase composite spheres, consisting of spheres of conductivity $k_2$((phase 2) and concentric shells of conductivity $k_3$(phase 3), are randomly distributed in a matrix of conductivity $k_1$( (phase 1) is considered. As for the structure models configuring three-phase composite media, three different structure models of PCS, PS-1 and PS-2 models are defined, which are analogous to well-established PCS, PS structure models of two-phase composite media. Futhermore, a generalized PS-PCS structure model is proposed to incorporate thesee three different models in one. Effective condectivity $k^{\ast}$of multiphaes composite media is greatly influenced by the phase connectivity of each disspersed phase material, as well as phase conductivities and phase volume fractions. Phase connectivity of three-phase PCS, PS-1, PS-2 composite media is quantified by the impentrability parameter $\lambda$. Mathematically rigorous first-order cluster bounds on $k^{\ast}$ are derived for these models of three-phase composite media, and as computation examples, first-order cluster bounds on $k^{\ast}$ for three-phase composites consisting of largely different phase conductivities are computed and compared as function of concnectivity parpmeter $\lambda$. Results and discussions are given.

• The Journal of the Korea Contents Association
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• v.5 no.5
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• pp.159-171
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• 2005

It has been increased to use the SAN with increasing the size of storage device. In this paper, we design and implement a backup system to support the tape and disk based backup with devices and media in SAN cluster. Our backup system provides device and media management for efficiently managing a number of devices and media in SAN cluster. It also supports script management to process an additional tasks requested by clients and monitoring to control and manage tasks in execution. In addition, it supports reporting to offer backup and restore information to clients.