• Title/Summary/Keyword: marketing technologies

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A Study on the Application Model of AI Convergence Services Using CCTV Video for the Advancement of Retail Marketing (리테일 마케팅 고도화를 위한 CCTV 영상 데이터 기반의 AI 융합 응용 서비스 활용 모델 연구)

  • Kim, Jong-Yul;Kim, Hyuk-Jung
    • Journal of Digital Convergence
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    • v.19 no.5
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    • pp.197-205
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    • 2021
  • Recently, the retail industry has been increasingly demanding information technology convergence and utilization to respond to various external environmental threats such as COVID-19 and to be competitive using AI technologies, but there is a very lack of research and application services. This study is a CCTV video data-driven AI application case study, using CCTV image data collection in retail space, object detection and tracking AI model, time series database to store real-time tracked objects and tracking data, heatmap to analyze congestion and interest in retail space, social access zone.We present the orientation and verify its usability in the direction designed through practical implementation.

Structural Change as a Source of Growth: An Empirical Evidence from OECD Countries

  • Han, Hongyul
    • Analyses & Alternatives
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    • v.6 no.1
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    • pp.195-222
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    • 2022
  • From the economic development perspective, economic growth should accompany structural improvement in order to meet complex demands from a society. In the context of development economics, economic growth is critically dependent on successful structural advancement. The issue of structural change is also important for advanced economies as the landscape of modern industry is changing fast. Many advanced countries of slow growth are experiencing dawdling changes in industry structure. However, there is no definitive answer to the question of whether there is a causal relationship between structural change and growth. This study empirically assesses the relationship between structural change or 'speed' thereof and economic growth in developed countries of OECD. Rather than looking into the causes of structural changes, this study simply measures structural changes in OECD economies and examines if structural change is really contributing to growth. The reason why this study focuses on advanced countries of OECD is rather obvious; technological innovation and emergence of new industries pressure these countries to restructure their economies to address these new challenges though they are at stages well beyond conventional industrialization. And structural rigidity can always limit growth even in advanced countries. The main results of this study can be summarized as a positive relationship between 'change and growth'. 'Change' in this study refers to changes in the industrial structure based on value-added and was analyzed to have a close positive relationship with economic growth. This result is consistent with arguments of early development economists emphasizing structural upgrade as an indispensable process for growth and development. The result of this study potentially confirms that the main argument of development economics is valid also for advanced economies. One of our results suggests that business/professional services and social services should be main targets for restructuring for advanced economies. The rational may be that rapid convergence of manufacturing and services is a key for structural advancement in the era of new technologies. Obviously, as manufacturing technology and production are standardized, it is difficult to secure international competitiveness through traditional manufacturing alone and the role of R&D, design, logistics, and marketing is becoming more important.

Technology Adoption Issues and Challenges for Micro, Small and Medium Enterprises: A Case Study of the Food and Beverage Sub-Sector in Indonesia

  • PRANATA, Nika;SOEKARNI, Muhammad;MYCHELISDA, Erla;NOVANDRA, Rio;NUGROHO, Agus Eko;RIFAI, Bahtiar;BUHAERAH, Pihri;ZULHAMDANI, Muhammad;YULIANA, Retno Rizki Dini
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.3
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    • pp.265-274
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    • 2022
  • MSMEs in the food and beverage industry play a critical role in the Indonesian economy since they account for the majority of the manufacturing sector's GDP. Despite its importance, it is unable to compete on a worldwide scale due to a lack of technological adoption. As a result, the purpose of this study is to look into the concerns and challenges that F&B MSMEs have when it comes to technology adoption. An online survey of 626 MSMEs and in-depth interviews as well as focus groups with diverse stakeholders from four provinces, namely West Java, East Java, South Sulawesi, and North Sumatera, provided the data for this study. To be thorough, the approach used in the study is based on the Technology, Organization, and Environment (TOE) framework. According to the findings, the majority of MSMEs use technology for marketing and sales, mainly through e-commerce. Meanwhile, for a variety of reasons, most of them continue to rely on traditional and semi-automatic technologies for production. According to the TOE framework, MSMEs lack those three parts of the technology adoption framework, particularly the environmental aspect, which is mostly due to a lack of cooperation among stakeholders. Finally, as a policy proposal, we offer a comprehensive technology adoption strategy based on the findings through an integrated MSMEs development information system including many important stakeholders.

Integration of Blockchain and Cloud Computing in Telemedicine and Healthcare

  • Asma Albassam;Fatima Almutairi;Nouf Majoun;Reem Althukair;Zahra Alturaiki;Atta Rahman;Dania AlKhulaifi;Maqsood Mahmud
    • International Journal of Computer Science & Network Security
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    • v.23 no.6
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    • pp.17-26
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    • 2023
  • Blockchain technology has emerged as one of the most crucial solutions in numerous industries, including healthcare. The combination of blockchain technology and cloud computing results in improving access to high-quality telemedicine and healthcare services. In addition to developments in healthcare, the operational strategy outlined in Vision 2030 is extremely essential to the improvement of the standard of healthcare in Saudi Arabia. The purpose of this survey is to give a thorough analysis of the current state of healthcare technologies that are based on blockchain and cloud computing. We highlight some of the unanswered research questions in this rapidly expanding area and provide some context for them. Furthermore, we demonstrate how blockchain technology can completely alter the medical field and keep health records private; how medical jobs can detect the most critical, dangerous errors with blockchain industries. As it contributes to develop concerns about data manipulation and allows for a new kind of secure data storage pattern to be implemented in healthcare especially in telemedicine fields is discussed diagrammatically.

Suggestions for establishing a smart system to revitalize the local traditional market (지역 전통시장 활성화를 위한 지능형 시스템 구축 제언)

  • Lee, Junghun;Cho, Jungwon
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.10a
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    • pp.191-193
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    • 2022
  • The advent of the 4th Industrial Revolution due to the trigger of digital technologies such as artificial intelligence and big data has caused many changes in society, culture, and industry. However, traditional markets in each region are not responding quickly to new distribution environments and consumer changes. In particular, in the case of traditional markets in Jeju, regional characteristics such as marketing strategies for tourists visiting Jeju have not been utilized. Therefore, this study proposes the establishment of a smart traditional market based on big data and artificial intelligence that utilizes the regional characteristics of Jeju. The research contents include customer profiling through visitor big data analysis, providing tourist movement results through traffic analysis, providing real-time popular product charts, and developing video-based fire and crime prevention functions.

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Eco-Friendly Behavior of the Disposable Cup Deposit System: Focusing on Shadow Work, Perceived Efficacy, Environmental Consciousness, and Eco-guilt (일회용 컵 보증금 제도의 친환경행동: 그림자노동, 지각된 효능감, 환경의식, 에코 죄책감을 중심으로)

  • Zheng Yizhe;Joon Koh
    • Journal of Information Technology Services
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    • v.22 no.5
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    • pp.31-49
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    • 2023
  • Due to the outbreak of the COVID-19, self-service technology is widely used in Korea, and demand for disposable cups is increasing significantly. Waste and recycling of disposable cups have become a social concern for Koreans and Korea implemented the "Disposable Cup Deposit Systems" again in December 2022. Whether the emergence of this system can change the way people behave in environmental protection is a question to be examined in this study. Companies participating in the disposable cup deposit system are hoping that customers will actively recover cups through self-service in the process of collecting disposable cups. The government, along with businesses, transfers recovery work to customers through self-service technologies and schemes. Due to the increase in Shadow Work and the strengthening of consumer environmental protection consciousness, this paper focuses on how unmanned service types such as self-service technology can affect people's environmental protection behavior. An empirical analysis with 477 samples examined how the characteristics of shadow work, perceived efficacy, environmental awareness, and ecological guilt affect user's environmental protection behavior. Perceived efficacy that acts as a mediator and ecological guilt that plays as a moderator are investigated. Although there have been many studies on the effects of shadow work on customer behavioral intentions before, it has been very rare to study the effects of shadow work perceived by people on environmental behavioral intentions from an environmental protection perspective. This study shows that the higher the perceived efficacy of consumers, the more people prefer self-service technology and the stronger the environmental protection behavior. Also, consumers' ecological guilt significantly moderates the relationship between environmental consciousness and eco-friendly behavior. It is expected that companies and governments will be able to understand the impact of shadow work on consumers' environmental protection behavior and further promote environmental protection by appropriate policies and marketing strategies.

A Review on Camel Milk Composition, Techno-Functional Properties and Processing Constraints

  • Muhammad Asif Arain;Hafiz Muhammad Salman;Mehboob Ali;Gul Bahar Khaskheli;Ghulam Shabir Barham;Illahi Bakhash Marghazani;Shabbir Ahmed
    • Food Science of Animal Resources
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    • v.44 no.4
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    • pp.739-757
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    • 2024
  • Camel milk plays a critical role in the diet of peoples belongs to the semi-arid and arid regions. Since prehistoric times, camel milk marketing was limited due to lacking the processing facilities in the camel-rearing areas, nomads practiced the self-consumption of raw and fermented camel milk. A better understanding of the techno-functional properties of camel milk is required for product improvement to address market and customer needs. Despite the superior nutraceutical and health promoting potential, limited camel dairy products are available compared to other bovines. It is a challenging impetus for the dairy industry to provide diversified camel dairy products to consumers with superior nutritional and functional qualities. The physicochemical behavior and characteristics of camel milk is different than the bovine milk, which poses processing and technological challenges. Traditionally camel milk is only processed into various fermented and non-fermented products; however, the production of commercially important dairy products (cheese, butter, yogurt, and milk powder) from camel milk still needs to be processed successfully. Therefore, the industrial processing and transformation of camel milk into various products, including fermented dairy products, pasteurized milk, milk powder, cheese, and other products, require the development of new technologies based on applied research. This review highlights camel milk's processing constraints and techno-functional properties while presenting the challenges associated with processing the milk into various dairy products. Future research directions to improve product quality have also been discussed.

Trend Analysis of Dance Performance Research Using Keywords and Topic Modeling of LDA Techniques (LDA 토픽 모델링 기법을 활용한 무용공연의 연구 동향 분석)

  • SI YU
    • Journal of Industrial Convergence
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    • v.22 no.3
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    • pp.13-25
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    • 2024
  • This study explores research topics related to dance performances published in Korea based on big data and examines research trends that change according to the trend of the times. The results derived from topic modeling analysis are as follows. (1) Six major topics were derived: a study on marketing strategies and development plans for dance performances, (2) a study on the re-watching factors of dance performance space and performance satisfaction, (3) a study on the popularity and contribution of dance performances in the stage environment, (4) a study on the current status of dance performances and the convergence of dance group operations, (5) a study on the definition of dance performances using various social media, and (6) a study on the direction and development of technology-applied dance performance contents. Accordingly, research trends and topics related to dance, including dance performances, social changes, key keywords of researchers' change interests were extracted, and keywords were compared and analyzed to present academic changes and countermeasures. Accordingly, the need for research to apply new technologies was emphasized as it diversified and fused.

The Impact of Generation Z's Consumer Characteristics on the E-commerce Industry (Z세대의 소비 특성이 이커머스 산업에 미치는 영향)

  • Kim Ye Eun;Seung In Kim
    • Industry Promotion Research
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    • v.9 no.3
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    • pp.129-138
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    • 2024
  • This study investigates the impact of Generation Z's consumer characteristics on the E-commerce industry using data from 60 respondents through an online survey. Generation Z, accustomed to the digital environment and quickly adopting new technologies, is noted as a strong consumer group. The study results indicate that value-driven and digital-friendly consumption significantly impact E-commerce usage. This suggests that E-commerce companies should enhance the digital experience and emphasize social responsibility and ethical values in their marketing strategies. These findings provide foundational data for effectively analyzing and responding to Generation Z's consumer characteristics in the E-commerce market.

Business Strategies for Korean Private Security-Guard Companies Utilizing Resource-based Theory and AHP Method (자원기반 이론과 AHP 방법을 활용한 민간 경호경비 기업의 전략 연구)

  • Kim, Heung-Ki;Lee, Jong-Won
    • Korean Security Journal
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    • no.36
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    • pp.177-200
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    • 2013
  • As we enter a high industrial society that widens the gap between the rich and poor, demand for the security services has grown explosively. With the growth in quantitative expansion of security services, people have also placed increased requirements on more sophisticated and diversified security services. Consequently, market outlook for private security services industry is positive. However, Korea's private security services companies are experiencing difficulties in finding a direction to capture this new market opportunity due to their small sizes and lack of management-strategic thinking skills. Therefore, we intend to offer a direction of development for our private security services industry using a management-strategy theory and the Analytic Hierarchy Process(AHP), a structured decision-making method. A resource-based theory is one of the important management strategy theories. It explains that a company's overall performance is primarily determined by its competitive resources. Using this theory, we could analyze a company's unique resources and core competencies and set a strategic direction for the company accordingly. The usefulness and validity of this theory has been demonstrated as it has often been subject to empirical verification since 1990s. Based on this theory, we outlined a set of basic procedures to establish a management strategy for the private security services companies. We also used the AHP method to identify competitive resources, core competencies, and strategies from private security services companies in contrast with public companies. The AHP method is a technique that can be used in the decision making process by quantifying experts' knowledge and unstructured problems. This is a verified method that has been used in the management decision making in the corporate environment as well as for the various academic studies. In order to perform this method, we gathered data from 11 experts from academic, industrial, and research sectors and drew distinctive resources, competencies, and strategic direction for private security services companies vis-a-vis public organizations. Through this process, we came to the conclusion that private security services companies generally have intangible resources as their distinctive resources compared with public organization. Among those intangible resources, relational resources, customer information, and technologies were analyzed as important. In contrast, tangible resources such as equipment, funds, distribution channels are found to be relatively scarce. We also found the competencies in sales and marketing and new product development as core competencies. We chose a concentration strategy focusing on a particular market segment as a strategic direction considering these resources and competencies of private security services companies. A concentration strategy is the right fit for smaller companies as a strategy to allow them to focus all of their efforts on target customers in a single segment. Thus, private security services companies would face the important tasks such as developing a new market and appropriate products for such market segment and continuing marketing activities to manage their customers. Additionally, continuous recruitment is required to facilitate the effective use of human resources in order to strengthen their marketing competency in a long term.

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