• Title/Summary/Keyword: market status

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Content Analysis of Sexual Images in Men's Magazine Advertisements -Metrosexual, Retrosexual, Homosexual- (남성 잡지 광고의 섹슈얼 이미지 내용분석 -메트로섹슈얼, 레트로섹슈얼, 호모섹슈얼을 중심으로-)

  • Lee, Eunsun;Ahn, Jungsun
    • The Journal of the Korea Contents Association
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    • v.13 no.7
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    • pp.80-90
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    • 2013
  • Despite the growing popularity of gay consumers as a fetching niche market, there has been little academic attention paid to the homosexual themes in print media, especially compared to research on gender, race, and sex imagery in ads. The present study aims to fill this void by examining advertisements with three different target audiences(homosexual, metrosexual, retrosexual consumer) through a comparative analysis of contemporary magazine advertisements. In this present study, we analyzed ads in three leading men's magazines (Out, GQ, and Maxim). Product (product category, price, and luxury brand) and human model (basic descriptions, sexuality, status, and masculinity) characteristics in ads were analyzed as the variables signifying the degrees of gay themes in ads across three magazines. The results showed that more expensive luxury brands were placed in GQ and Out than Maxim, and more male models were under-sexualized in Maxim than GQ and Out.

B2B of the Automotive Industry and a Global Value Chain Policy Direction (자동차산업의 B2B와 글로벌가치사슬 정책방향)

  • Choi, Soo-Ho;Choi, Jeong-Il
    • The Journal of the Korea Contents Association
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    • v.16 no.12
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    • pp.399-409
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    • 2016
  • Recent automotive market is changing rapidly with eco-friendly, fuel-efficient, unmanned autonomous. In order to grow domestic automotive industry, various companies such as IT, marketing, advertising/PR, production/manufacturing, distribution have to need the fused global value chain(GVC) production system. The purpose of this study is that Small parts makers will look for support measures to enter the GVC of global automakers. To this end, to examine the status and cooperation between vehicle manufacturers and component suppliers in GVC. Part SMEs will look for Realistic and possible support policy direction needed to enter the carmakers GVC. In order that the small parts company have to enter the GVC of the car manufacturers in the automotive industry, the small parts company should understand the nature and governance of large corporations that operate the GVC, and develop a tailored strategy.

An Experimental Study on the a Light Device which Adopt Safety Ultra Constant Dischange Lamp (초정압 방전램프(UCD)를 적용한 안전조명 장치에 관한 연구)

  • Jeong, Poong-Gi;Kim, Young-Chul
    • Journal of the Korea Safety Management & Science
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    • v.12 no.4
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    • pp.41-51
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    • 2010
  • This paper describes the development of various lighting equipment adapting Ultra Constant Discharge Lamp that has newly been on commercial supply in the market. Meeting the required conditions of lighting equipment, various types of UCD Lamp equipment with excellent performances could be successfully developed. In order to provide a guideline for the economical lighting product selection, the analyzed data comparison between Hi-pressure Sodium Lamp which has been the most popular lamp for street lighting and UCD Lamp is provided. The conclusions of the study are made as follows; (1) The performance measurement result of UCD Lamp shows excellent Luminous Efficacy as 108Lm/W, daylight-like Color Rendering Index as 90Ra, and the best operating temperature range as $-50^{\circ}C{\sim}+85^{\circ}C$. Comparing to the Hi-pressure Sodium Lamp, UCD could be evaluated as much superior products. (2) In an assembled status with the lighting fixture (Type STB형-60W), UCD Lamp was tested OK for one hour duration at the temperature range form $-50^{\circ}C$ to $+85^{\circ}C$ and the humidity of 98%. The operation at the extremely low temperature can be an excellent feature to enable the export to the cold temperature regions such as Northern Europe and Russia and the specific applications for defense systems and special industry. (3) As UCD Lamp is a genuine Korea made product following Energy-saving and Eco-friendly policy, it should be appreciated as one of the best $CO^2$ reduction Green product.

A Study on the effect of the experience of Job-Training on Youth Employees' Wage (직업교육훈련 경험이 청년층 취업자의 임금에 미치는 영향)

  • Lee, Se-Ho;Chang, Sug-In
    • Industry Promotion Research
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    • v.1 no.1
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    • pp.59-64
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    • 2016
  • This study verified the effect of the experience of job-training on youth employees' wage by analyzing panal data. The study results showed that the objective of job-training(enhancing job performance, ${\beta}=.336$), satisfaction of job-training(${\beta}=.-.256$) and the type of job-training(cyber lecture, ${\beta}=.334$) significantly affected youth employees' wage. Also, age, education, marital status, hour of job-training, objective of job-training and satisfaction of job-training significantly affected the differences between groups. This study provided practical implication to prepare effective job-training policy by confirming the effect of the experience of job-training on youth employees' wage and verifying the effectiveness of job-training.

Implementation of IoT Sensors Network Using Mobius Platform (모비우스 플랫폼을 이용한 IoT 센서 네트워크 구현)

  • Chang, Woo Young;Lee, Yong Cheol;Kang, Jeong Jin
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.2
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    • pp.211-218
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    • 2017
  • In this study, we implemented IoT Sensor Network using Mobius Platform and implemented four kinds of Z-wave sensors applicable to smart home service to verify its performance. The 12 common service functions (CSF) provided by Mobius enable application services including status monitoring of sensors to be implemented quickly. The standard service procedures and protocols have eliminated the design process of the system and shortened the meeting time for establishing protocol between application software developer, gateway developer and sensor developer, and discussion time for adjustment of opinion. We confirmed that the application service based on the implemented sensor network and the implementation of IoT sensor can shorten the development schedule, and confirmed that most of the products purchased in the market can be accommodated without change. We hope that such speediness and openness will be able to meet the demands of various services and contribute to expanding services and creating new markets.

The Effect of PCAOB on Auditing Fee (외국회계감독기구의 등록이 감사보수에 미치는 영향)

  • Yoon, Min;Lee, Jin-Soo
    • Journal of Digital Convergence
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    • v.14 no.12
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    • pp.111-120
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    • 2016
  • PCAOB conducts the direct supervision for the PCAOB registered accounting firm. Therefore, if an accounting firm is registered with the PCAOB, it will thoroughly manage for their quality management systems. The registered auditor can be expected to have better quality of the audit. This study carried out the analysis using the audit fee which proxies for audit quality. The results of analysis are as follows. After controlling for foreign accounting firms affiliated status, company size, risky assets, leverage, ROA, and market-related variables, PCAOB is a significant explanatory variable for the audit fees. The results of this study support the hypothesis that PCAOB-registered auditors will provide a good audit quality.

Impact on Female Consumer Behavior and Purchase Intention : The experience of AR makeup based on marital status (결혼유무에 따른 증강현실(AR) 메이크업 체험이 여성 소비자 행동과 구매의도에 미치는 영향)

  • Kim, Eun-Joo
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.49-57
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    • 2020
  • Over time, the beauty industry has entered a mature industry and cannot survive unless it changes. In reality, the AR market for virtual experimental marketing is growing in the beauty industry, and global companies like FACEBOOK in the US are investing heavily in AR. Therefore, this study utilizes augmented reality technique to find out how the experience of using AR application affects female consumers' satisfaction and how they feel. This study will focus on how the relationship with purchase intention is mediated. In addition, we will help to suggest the development direction of augmented reality with makeup by analyzing the overall factors at the time when new technology, augmented reality marketing is becoming active.

An Efficient Method to Update Character Moving Directions for Massively Multi-player Online FPS Games (대규모 온라인 FPS 게임을 위한 효율적인 캐릭터 방향 갱신 기법)

  • Lim, Jong-Min;Lee, Dong-Woo;Kim, Youngsik
    • Journal of Korea Game Society
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    • v.14 no.5
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    • pp.35-42
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    • 2014
  • In the market of First Person Shooter (FPS) games, Massively Multi-player Online FPS games (MMOFPS) like 'PlanetSide 2' have been popular recently. Dead reckoning has been widely used in order to mitigate the network traffic overload for the game server with hundreds or thousands of people. This paper proposes the efficient analytical method to calculate the tolerable threshold angle of moving direction, which is one of the most important factors for character status updating when dead reckoning is used in MMOFPS games. The experimental results with game testers shows that the proposed method minimizes the position error for character moving and provides natural direction updates of characters.

The Status of Domestic Hydrogen Production, Consumption, and Distribution (국내 수소 생산, 소비 및 유통 현황)

  • Gim, Bong-Jin;Kim, Jong-Wook;Choi, Sang-Jin
    • Journal of Hydrogen and New Energy
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    • v.16 no.4
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    • pp.391-399
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    • 2005
  • This paper deals with the survey of domestic hydrogen production, consumption, and distribution. The amount of domestic hydrogen production and consumption has not been identified, and we survey the amount of domestic hydrogen production and consumption by industries. The hydrogen production industries are classified into the oil industry, the petrochemical industry, the chemical industry, and the other industry. In 2004, the amount of domestic hydrogen production was 972,601 ton, which corresponded to 1.9% of the global hydrogen production. The oil industry produced 635,683 ton(65.4%), the petrochemical industry produced 241,970 ton(24.9%), the chemical industry produced 66,250 ton(6.8%), the other industry produced 28,698 ton(2.9%). The hydrogen consumptions of corresponding industries were close to the hydrogen productions of industries except that of the other industry. Most hydrogen was used as non-energy for raw materials and hydrogen additions to the process. Only 122,743 ton(12.6%) of domestic hydrogen was used as energy for heating boilers. In 2004, 47,948 ton of domestic hydrogen was distributed. The market shares of pipeline, tube trailers and cylinders were 84.4% and 15.6%, respectively. The purity of 31,848 ton(66.4%) of the distributed hydrogen was 99.99%, and 16,100 ton(33.6%) was greater than or equal to 99.999%. Besides domestic hydrogen, we also identify the byproduct gases which contain hydrogen. The iron industry produces COG( coke oven gas), BFG(blast furnace gas), and LDG(Lintz Donawitz converter gas) that contain hydrogen. In 2004, byproduct gases of the iron industry contained 355,000 ton of hydrogen.

The study on convergence technology for sports related health (건강관련 스포츠 융합 기술 연구)

  • Kang, Seungae
    • Convergence Security Journal
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    • v.15 no.7
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    • pp.119-124
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    • 2015
  • The purpose of this study was to examine the current status and future prospects through the Classification of sports and ICT convergence technology for the health. Sports and ICT convergence technology could be classified into three types-sports and virtual reality, wearable devices, application and platforms. First, the application of virt ual reality technology gives a user the feeling of reality, fun, and flow through the sensing technology. And this was extended to 'Gamification' concept, gamification of the Nike Plus has become a catalyst in the spread of wea rable devices market. Second, the fastest growing sector in the wearable device area is the health and sports. Chin ese and start-up companies as well as global ICT companies is competing for expanding the pool by releasing the fitness-related wearable devices. Third, the building of platform that can utilize the health and exercise-related dat a collected through the application is expanding.