• 제목/요약/키워드: market information quality

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비대면 접점 콜센터의 성과 제고를 위한 서비스 프로세스 모델링에 관한 연구 (A Study on Service Process Modeling for the Performance of the Non-face-to-face Call Center)

  • 조성호;박광호
    • 디지털융복합연구
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    • 제12권1호
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    • pp.149-161
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    • 2014
  • 경제 선진화에 따라 GDP중 서비스 산업의 비중은 점점 커지고 있다. 서비스 산업 발전은 고용 문제 해결과 내수 시장의 활성화를 유도하며, 의료, 교육, 문화 등의 수요 창출, 제조업의 경쟁력 강화 및 경제 전반에 발전을 기여할 것이다. 정보통신 기술의 발전과 그에 따른 삶의 질 향상, 그리고 글로벌 무한 경쟁 등 경쟁 환경 변화 등으로 기업, 공공 기관 등의 소비자 또는 고객의 욕구는 날로 증대되고 있다. 이러한 환경 속에서 기업 등은 고객과의 소통, 고객 불만 처리, 신규 고객 유치 및 유지 등의 목적으로 비대면 접점인 콜센터를 운영하고 있다. 본 연구는 비대면 접점인 콜센터의 성과 제고를 위하여 서비스 및 프로세스 개요, 업무 성과 평가, 콜센터 평가 등에 관한 연구를 통하여 문제점을 분석하고 콜센터의 '서비스 프로세스 모델링' 및 향후 정책과제를 도출하고자 한다.

오프라인 소매점의 모바일 할인 서비스에 대한 전략적 분석 (Game Theoretic Analysis of the Mobile Discount Service of the Offline Retailers)

  • 조형래;이민호
    • 산업경영시스템학회지
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    • 제39권3호
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    • pp.47-55
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    • 2016
  • The proliferation of the Internet and related technologies has led to a new form of distribution channels, namely online retailers. The conventional offline and the new online retailers have different transaction costs perceived by the consumers in the following perspectives: the accessibility to the product information, the traffic cost and the opportunity cost for the time to visit the store, the delivery time and the possibility of 'touch and feel' to test the quality of the product. In particular, the online retailers have lower distribution cost structure in that they do not have physical stores, which results in lower selling price. Thus they continuously offer price competition against offline retailers using the lower selling cost as competitive weapon. Moreover the emergence of the social commerce is likely to intensify the competition between the online and offline retailers. To survive in this fierce competition, the offline retailers are trying to defend their business interests by sticking to offline transaction in anticipation of increased customer loyalty, customer's preference for 'touch and feel' style shopping, and others. Despite of these efforts, customers who touch and feel a product in an offline store but purchase the product through an online retailer are increasing. To protect such customers, recently, some of the offline retailers began to provide the mobile discount service (MDS) which enables the offline customers to purchase a product at a discounted price through the mobile applications. In business competitions, the price discount strategy is usually considered to secure more market share at the cost of lower profit. In this study, however, we analyze the effect of MDS as a weapon for securing more profit. To do this, we set up a game model between the online and offline retailers which incorporates the effect of the MDS. By numerically analyzing the Nash equilibrium of the game, some managerial implications for using the MDS for more profit are discussed.

웨어러블 기반의 스마트 모자를 이용한 생활기상지수 모니터링 시스템 (Life Weather Index Monitoring System using Wearable based Smart Cap)

  • 전인자;정경용
    • 한국콘텐츠학회논문지
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    • 제9권12호
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    • pp.477-484
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    • 2009
  • 스마트 의류가 고객 중심으로 다변화 되어가는 생활환경 속에서 날씨정보를 제공하는 것은 서비스 전략의 중요한 성공요소가 되고 있다. 최근에는 스마트 의류의 다양한 어플리케이션이 연구자와 개발자에 의해 제시되고 있다. 그 중 센서 기반의 스마트 의류는 시장에서 가장 수요가 높을 것으로 기대된다. 본 논문에서는 웨어러블 기반의 스마트 모자를 이용한 생활기상지수 모니터링 시스템을 제안하였다. 제안된 스마트 모자를 착용하여, 기상상태를 수집하고 신호를 UMPC로 무선 전송되어 이를 실시간으로 모니터링 할 수 있도록 고안하였다. 센서에 따른 생활기상지수를 제공하기 위해서, 기상지수를 6가지 요소(열지수, 식중독지수, 불쾌지수, 자외선지수, 체감온도지수, 동파가능지수)에 따라 분석하였다. 생활기상지수 모니터링 시스템을 개발하여 논리적 타당성과 유효성을 검증하기 위해 실험적인 적용을 시도하고자 한다. 따라서 스마트 의류에서 서비스의 만족도와 질을 향상시켰다.

유휴간호인력 활용방안에 관한 연구 (An Action Research Study on Measures to Mobilize Inactive Nurses)

  • 김수지
    • 대한간호학회지
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    • 제27권4호
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    • pp.880-891
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    • 1997
  • The purpose of this study was (1)to undertake a survey to identify the profile of inactive nurses, who account for 42.2% of the 130,000 RN(Registered Nurses) in Korea, (2)to identify factors related to the inactivation of these nurses, (3)to identify reasons behind the high turnover rate of nurses, and (4)to delineate measures for inactive nurses to participate in professional nursing activities so as to upgrade the quality of the health care delivery system in Korea. For these purposes, this study surveyed existing literature on the turnover of nurses and, used the nominal group technique of action research, to collect ideas from hospital/nurse administrators, inactive nurses, nurses on the job, graduate students in nursing, part-time nurses, patients, and their families to formulate strategies to mobilize inactive nurses. The findings are as follows : Frist, institutional supports should be provided to mobilize inactive nurses. To be more specific : (1) A data-base needs be created at the Korean Nurses Association to link inactive nurses with jobs available. (2) Retraining programs need be established to equip inactive nurses for new jobs. (3) Comprehensive information related to employment needs should be made available. Second, a conducive environment needs to be created to draw in inactive nurses to the job market. To be more specific : (1) A system of part-time work needs to be introduced in hospitals. (2) Nurse-specialists need to be promoted. (3) Potential jobs need to be created. (4) Working environment and terms and conditions for nurses need to be improved. (5) Competent nurses need to be secured in the health care delivery system. To achieve the goals presented above, this paper presented 55 specific strategies that may help mitigate the turnover rate of nurses and, in turn, help make the Korean Nurses Association effective in implementing its policies.

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한국적 이미지의 경기용 수영복 디자인 개발에 관한 연구(I) - 오방색과 태극문을 중심으로 - (A Study for Developing the Competitive Swimming Suit Design with Korean Traditional Image (I) - Focused on the 5 traditional colors and Taeguk motive -)

  • 최경희;김민자
    • 복식
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    • 제53권2호
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    • pp.35-55
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    • 2003
  • The purpose of the study is to get some pieces of prior information to eventually develop competitive swimming suit designs with Korean traditional images. The study has been accomplished in following steps. First, as theoretical research, the history of swimming suit design and the requirements in designing competitive swimming suits were studied. Second, as practical research, at first, the trend of the competitive swimming suit designs in the national swimming suit market was examined. And then. the questionnaire surveys of both professional and amateur swimmers about their design preferences with purchasing and fabric-related tendencies were conducted for understanding professionals' characters more exactly. This data were analyzed through cross-analysis and multi-response analysis and x 2 was used. The results of this study can be summarized as follows : First, athletes' preferential design tendency for the swimming suit designs were examined in the aspects of style, color, pattern, logo, and accessary. In style, female athletes preferred an athletic one-piece style and male ones preferred a brief style. In color. neutral, mostly black was preferred most and cold color group like dark blue and navy blue next, regardless of sex. In addition, they preferred similar color coordination. In pattern, though solid fabrics were mostly preferred in both sexes, especially Taeguk motive were considered the most appropriate pattern to show Korean image. Besides, logo was considered importantly, and swimming caps and goggles of accessaries were generally used. Second, athletes' swimming suit purchasing tendency was as a following. the number of swimming suits possessed was more than 4 pieces. the durable period was less than 3 months. and the most important point considered in purchasing was an easy fitting for men and a design with an easy fitting for women. And most of swimming athletes preferred foreign products than domestic ones, which was attributed to excellent quality, easy fitting, and good design. and so on. Third, in fabric-related tendency, food touch, easy fitting. and opaqueness were considered importantly. and durability to chlorine, elasticity, color fastness, easy draining, lightness, and so on were demanded forward.

표고버섯의 채취 시기 및 부위별 영양성분 함량 비교 (Component Comparions of the Nutrient Composition of Lentinus Edodes based of Harvest Period)

  • 박홍주;이성현;백오현;조수묵;조용식
    • 한국지역사회생활과학회지
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    • 제15권3호
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    • pp.107-112
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    • 2004
  • Many studies have showen that Letinus edodes have a reducing effects on blood pressure and lipid levels in animals with high blood pressure and hyperlipidemia. But the only cap has been on the market as goods and the stipe has been wasted. The price is very variable and is based on harvest time and the part of the plant currenty, there is not much information about the nutritional composition and bio-fuctional effects of Letinus edodes based on harvest time and part. Some farmers have been selling the powder seasoning by drying and pulverizing Letinus edodes including stipe to develop value added, late harvested Letinus edodes and its stipe these days. This study was conducted to investigate and compare the nutritional composition of Letinus edodes harvested at different times (early: E, late: L) and separated by part (cap: C, stipe: S). The 4 kinds of materials were named as early harvested cap (EC) and stipe (ES), and late harvested cap (LC) and stipe (LS) samples were obtained from Mungyeong City Agricultural Technology & Extension Center. The composition analysis of the nutrients in the 4 materials was conducted by using the AOAC method. The proximate components (moisture, protein, fat, fiber, ash, and carbohydrates), minerals and vitamin content were measured. Nutritional composition of Lentinus edodes did not show any significant difference between early and late harvested mushrooms. Nutritional compositions were different according to part. The results demonstrate that the late harvested stipe can also be used as a quality food material.

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모자제품의 소비행동과 디자인 선호도 차이 (Difference in Consumption Behavior and Preferences on Hat Produts)

  • 김차현;박문희
    • 한국의류학회지
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    • 제33권7호
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    • pp.1038-1049
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    • 2009
  • A hat is an important fashion accessory item for a total fashion coordination and the number of millineries is increasing in the current accessory market. This research provides basic information about the millinery in relation to consumer consumption behavior, preference, and satisfaction with hat products. A survey was conducted among 395 individuals age 20 and over who were quota sampled according to age and gender to investigate the differences between genders and different age groups. The collected data were statistically treated with the SPSS 12.0 program in terms of frequency, percentage, mean, standard error, cross tabulation, t-test, one-way ANOVA, and a Duncan-test. The results are as follows: 1. Respondents wear hats for ornamental purposes regardless of the season. They discard hats when they become out of style 2 to 3 years after the purchase. 2. In general, consumers prefer the baseball cap design among various hat product categories. Achromatic colors were the favorite color tone and the preferred material was woven cloth. 3. Consumers were most satisfied with colors and most dissatisfied with deformation after laundering. 4. There was a significant difference in preferences among the different age groups. Younger consumers were more concerned about individual image and style. Older consumers considered hats as a functional means such as protecting themselves from the sun. 5. There was a significant gender difference. Compared to males, female consumers were more concerned about the quality of sewing and colorfastness than male consumers.

국내(國內) 라이선스 패션 잡지(雜誌)의 현황(現況)과 개선(改善) 방안(方案)에 관(關)한 연구(硏究) (A Study on the Present Condition and Reform Plan of Domestic licensed Fashion Magazines)

  • 윤을요;김일
    • 패션비즈니스
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    • 제2권1호
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    • pp.57-70
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    • 1998
  • This study is aimed to research on the characteristics of domestic fashion magazines, and the problems and reforms of licensed magazines focused on the function of fashion magazines. As the result of study, the characteristics of domestic fashion magazines were as follows. 1) The inproportionte phenomenon of readership only concentrated on unmarried female readers in their 10' sand 20' s. 2) The lack of discrimination in magazine compilation. 3) The dual phenomenon of fashion magazines to distinguish the condition of magazines by the types of publication. 4) The role of magazines concentrated on information transmission and entertainment function. 5) The inproportionate phenomenon of publishers concentrated on domestic well-known magazine and paper companies. The problems of licensed fashion magazines found through practical grasp of the present condition are as follows. 1) Planning and compilation not to disclose the identity of each magazine. 2) Insufficiency of commentary articles. 3) Indiscreet planning and compilation of graphics. 4) Use of improper fashion terms and lack of explanation of specialized fashion terms. 5) Shortage and repetition of article materials. And the reform plans to the problems of licensed fashion magazines are as follows. 1) Subdivision and diversification of target market (readers' class). 2) Production of Korean view reflecting the world trend. 3) Expansion of commentary articles and commentary reports with objectivity and specialized character. However, these reform plans are not limited to licensed magazines, but may a basic methodology for improving the quality of domestic magazines.

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인과지도에 기반한 주파수공유 생태계 활성화 정책 설계 (Policy Design to Vitalize Spectrum Sharing Ecosystem : A System Dynamics Approach)

  • 송희석;김재경;김태한
    • 한국IT서비스학회지
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    • 제13권4호
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    • pp.109-122
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    • 2014
  • Demand of spectrum resource is tremendously increasing recently and this trend will continues in the future due to the wide spread of IT services based on cloud computing and Internet of Things technology and as well as smart devices. Recently, spectrum sharing technology has drawn attention to the spectrum policy makers as a promising way to overcome the shortage problem of scarce spectrum resource. To succeed in commercialization of spectrum sharing technology, it is necessary to prospect the future business ecosystem of spectrum sharing and develop appropriate policies and laws at the same time along with the advance of spectrum sharing technology. The purpose of this paper is to analyze casual relationships between enablers in future business ecosystem of spectrum sharing and propose policies to vitalize spectrum sharing ecosystem based on a system dynamics causal map proposed in the previous research. With the causal map and system dynamics method, it is possible to analyze feedback loops exist in the business ecosystem of spectrum sharing and build policies which optimize positive dynamics in business ecosystem of spectrum sharing. As a result, policy leverages were found in four areas; spectrum supply, spectrum demand, spectrum quality and technology, and spectrum transaction cost. For those policy leverages, 13 policies were identified and intervention timing for each policy was discussed. Finally, the promotion policies of government and market participants to vitalize spectrum sharing ecosystem were discussed.

동명휴게소 건설사업관리 수행계획 (The Construction Management Plan of Dong Myoung Service Area)

  • 인치성;김정원;정순길;박권수;이성각;도상익
    • 한국건설관리학회:학술대회논문집
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    • 한국건설관리학회 2003년도 학술대회지
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    • pp.40-47
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    • 2003
  • 공공 건설사업에 건설사업관리(이하 CM)를 도입 적용하는 근본적인 목적은 공공 건설사업 수행에 있어서 CM이라는 체계적이고 자학적인 관리기법의 도입 및 적용을 통해 프로젝트의 비능률적이고 비효율적인 요소를 제거하여 생산성과 효율성을 향상시키고자 하는 것이다. 본 연구에서는 건설교통부의 국내 CM 활성화를 위한 일환으로 실시한 CM시범사업 중 한국도로공사에서 발주한 중앙선 동명(부산, 춘천방향)휴게소 및 주유소 프로젝트를 대상으로 건설사업관리자가 발주자의 사업목표인 사업비 절감, 공기 단축 및 준수, 적정수준의 품질확보를 위해 적용하게 될 설계 시공VE(Value Engineering), 공정 및 계약관리, PMIS 등 CM요소기술을 소개하고, 프로젝트 전반에 걸친 수행계획에 대한 분석을 통하여 예상되는 기대효과를 제시하고자 한다.

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