• 수산경영론집
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• 제49권4호
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• pp.53-68
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• 2018

The industrial structure of Chuja Island is mainly occupied by fisheries. Since the fisheries resources have been depleted and the marine environment has been changed, the fishery industry has been hard to survive. It is the time when residents are looking for a breakthrough in the tourism industry. Market segmentation is a valuable tool in the establishment of marketing strategies. Segmentation of tourists by the same desire and motivation is an essential factor in identifying the characteristics of tourists. The research on market segmentation of tourism sector focuses mainly on demographic subdivision, psychological subdivision, and behavioral subdivision, so it is urgent to study geographical market segmentation. The purpose of this study is to present data that can be used to establish a marketing strategy for tourism promotion in Chuja Island by analyzing the tourism activities via subdivision market according to demographic characteristics, tourism behavior characteristics, and tourism motivation after grasping the geographical segment of tourists through empirical analysis. In this study, 285 valid samples were analyzed by frequency analysis, ${\chi}^2$ test, cluster analysis and ANOVA test.

• 대한전기학회논문지:전력기술부문A
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• 제52권5호
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• pp.287-293
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• 2003

The deregulation and structural reform of power markets have started from the early 90s, which has brought about new studies on the new environment. Regardless the market structure, however, power systems need to be operated and planned in a stable and reliable manner. Therefore, decisions on proper amount of operating reserves and their reliable operations are very important. Up to now, the decision processes of operating reserves depend mainly on experiences of operators in Korea. When Korean power market comes under private management, operating reserves would influence power rate as well as power Quality, Therefore, it is time to prepare reasonable operating reserve standards in a systematic way for the new environment. This study suggests the proper operating reserve standards considering rules of the power market in Korea. To verify the adequacy of the proposed standards, stability and frequency characteristics of the Korean power system are analyzed as well.

• 한국실내디자인학회논문집
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• 제22권5호
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• pp.267-275
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• 2013

A The purpose of this study is to analyze the locational characteristics of the traditional market. In Seoul, small Conventional markets are directly connected with the living of citizens and becoming an important role for organization of the urban functions in the residential area. For this study, 32 Traditional Markets located on Seongbuk, Kangbuk and Dobong-Gu, were analyzed based on GIS, and within 500m related areas of market were categorized and researched by the level of urban infrastructure state. The contents of this study are composed of following three topics, partially theoretical review, general consideration and case studies. The study found that there is in need of improving urban infrastructure in conventional market areas, which has been identified during the research of urban infrastructure. Also, the study shows that it is necessary to develop comprehensive plans by timing and phase in order to improve commercial environment of the areas related while providing essential urban infrastructure. In addition, from the perspective of conventional market regeneration policy, physical conditions of the areas concerned should be focused on the perspective of developing plans and urban infrastructure elements.

• Journal of Korea Trade
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• 제26권7호
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• pp.185-202
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• 2022

Purpose - As overseas direct purchase transactions using e-commerce increase, the scale and scope of international trade are diversified, and the transaction volume using online platforms in e-commerce is increasing. The e-commerce market share will become more important because it is not only a medium connecting B2C, but also because it will expand the scope of trade. This study aims to reveal the factors that influence purchase intention according to Korean-Chinese consumers in e-commerce. In addition, the study has comprehensively confirmed the influence between each factor in the e-commerce environment by integrating and analyzing the characteristic factors of online information sources and platforms in one structural equation. Finally, the study confirmed that there is a significant difference in the influence relationship between Korean and Chinese consumers. Through this, the study will contribute to content production in the e-commerce market according to the target market and the expansion of the mutual entry of Korea and China. Design/methodology - This study aims to confirm the mediating effect of the details of the online information source characteristics and platform characteristics when the perceived quality affects purchase intention. It is confirmed that the factors affecting Korean and Chinese consumers differ. Findings - It was confirmed that differences exist according to the group of Korean or Chinese consumers for the entire research model. In the case of Korean consumers, the mediating factors when perceived quality affects purchase intention are expertise, reliability, entertainment, informativity, and convenience; in the case of Chinese consumers, the factors are expertise and informativity. Originality/value - This study proved that Korean and Chinese consumers cannot be regarded as having the same characteristics, and therefore, strategies aimed at each e-commerce market should be differentiated. In addition, although previous studies on online information sources and platform characteristics were not integrated, this study confirmed a significant influence relationship among the factors that could affect purchase intention in the actual e-commerce environment.

• International Journal of Costume and Fashion
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• 제5권1호
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• pp.75-89
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• 2005

The purpose of this study is to empirically ascertain how the fitness between marketing strategy each firm chooses and environment facing each firm affects the performance of firms measured by the growth rate of market share and the growth rate of profit/sales ratio. In doing so, firms are divided into three groups. With regard to the marketing strategy, firms are classified into three groups based on marketing strategy type; prospector, analyzer, and defender. The main result of this study are as follows: First, responding firms are classified into prospector, analyzer, and defender following Miles & Snow's marketing strategy types. This classification is made using a self typing method and further confirmed by a factor analysis using a number of variables relating marketing objectives and marketing mix. Second, the results show that there are significant differences across marketing strategies in the performance measures of the growth rate of market share and profit/sales ratio. It seems, however, that there is no straight forward relationship between the marketing strategy and the performance measures. This strongly implies that the type of marketing strategy to be adopted by each firm should depend on the environment facing each firm. Third, the result indicates that the growth rate of market share tends to depend only on the marketing strategy type regardless of sufficiency and variation of environment, but profit/sales ratio tends to depend on the fitness between marketing strategy type and environment. It implies that a firm should adopt different marketing strategies for different environment characteristics, in order to enhance the efficiency of resources used reflected in the profit/sales ratio.

• 한국농촌건축학회논문집
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• 제13권4호
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• pp.43-50
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• 2011

Activation of conventional market in small town is important in the reinvigoration of local economy as an economical center. The revitalization of local economy is closely related to the fosterage of conventional market. So the local government is trying to activate the market. However, the projects for the activation of conventional market are mostly centered on the modernization of facilities which is carried out at urban districts. Those facilities-centered plans, being carried out at urban district, lack the consideration of the peculiarities of rural districts and the regional conditions of the conventional market in small towns. And some projects for the modernization of facilities produce negative results. Especially the conventional market in small town shows a spatial structure of a five-day market and a market place and it was influenced by the spatial relationship between the permanent market and periodic market. So analyses on the spatial lay-out and form, store facilities, spatial distribution of types of business, spatial utilization on market place are needed to improve the physical environment of the conventional market. In this context, the study analyzed systematically the space of an old and lagged Hongseong conventional market located in central district of a small town. And It is expected that the results use as a basic data to establish effective space improvement plan for conventional market in small town.

• 한국언론정보학보
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• 제52권
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• pp.27-47
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• 2010

본 연구에서는 시장 환경적 특성과 함께 조직 내부의 재원 구성 및 조직 구성의 특성을 분석하고, 이 과정에서 조직과 환경, 조직과 조직, 조직 내부의 상호작용 특성과 문제점 등을 종합적으로 조망하고자 하였다. 이를 위해 지역 방송에서의 시장 환경적 특성과 조직 내부 구조, 그리고 재원 구조의 특성은 최근 3년간 발간된 각종 통계 자료를 평균하여 현실에서의 환경 요인을 분석하고자 하였으며, 이러한 외적인 환경과 내부 구조적 특징과 더불어 외부 환경과 타 조직, 그리고 조직 내부 상호작용 특성 및 각종 문제점 등을 내부 구성원들에 대한 심층 인터뷰를 통해 지역 방송사 조직과 외부환경과의 상호작용 특성과 그 문제점 등을 탐사적으로 분석하였다. 분석 결과, 제한된 지역 시장 환경에 경쟁 체제가 도입되고, 재원 확보 및 조직 구조가 열악한 속에서 지역 방송사 조직은 시장 환경의 확장과 조직 간, 조직 내 상호작용방식 전환을 통해 조직의 내적 역량의 열악함을 극복하고자 하지만, 상호작용 과정에서 발생하는 다양한 불확실성과 이해관계의 첨예한 대립 등으로 인해 적지 않은 어려움을 겪고 있는 것으로 분석되었다. 시장 환경의 불확실성과 한계를 극복하기 위한 제도적 방안이 제 효과를 발휘하지 못함에 따라, 역량 강화를 위한 투자와 장기적인 인사 정책 수립이 어렵게 되고, 이는 시점에 따른 인력 구조의 편중과 더불어 방송사 조직 내부의 불안정을 가져오는 주요한 구조적요인으로 작용하고 있는 것으로 해석 가능하다.

• 디지털산업정보학회논문지
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• 제18권3호
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• pp.97-110
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• 2022

The case study looks into the case of the "extreme" market segmentation strategy of company L with its top luxury windows and door brand "Lonchel". Company L has long enjoyed a leading position in the Korean windows and doors mass market. However, it went against their already well-established flagship brand and created a completely new one called "Lonchel", pursuing an extreme market segmentation strategy focusing on the small niche market of highest-income customers exclusively. The strategy has turned out to be successful and the company has gained long-lasting competitive advantages. In this vein this study analyzes the market environment in which the top-tier brand "Lonchel" appeared, the concept of the extreme positioning and the smallest viable market, the characteristics of target customers, the company's analysis of and response to them, and the analysis of products to meet their needs. The brand operation plan and promotion will be also reviewed. Through this, we intend to draw implications related to the extreme positioning strategy that a company may pursue in a target market of small groups of people.

• 유통과학연구
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• 제15권5호
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• pp.5-15
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• 2017

Purpose - This research identified the factors to be considered when CEOs establish small companies and improve their businesses by analyzing the effects of their entrepreneurship and marketing activities on the business performance of small companies and suggested measures to utilize them strategically. Research design, data, and methodology - The research conducted a survey for companies located in Busan, and Gyeongnam area in Korea. To verify the model and hypothesis mentioned above, relevant items were allocated to each variable. Results - the research found that the innovation of entrepreneurship negatively affects formalization and centralization along with the propensity for risk-taking which negatively affects all the characteristics of an organization's structure. It was also found that the pro-activeness which was rejected in the selection and verification of hypothesis is the CEOs characteristics which positively affect all of the organization type are contrary to the initial hypothesis. Conclusions - The results of these efforts will positively contribute toward developing a start-up strategy helpful for small companies CEOs, to change the business environment proactively, to operate their organization efficiently and to develop market-oriented marketing activities and objectives. This research found the role of market-oriented characteristics demanded by the CEO to overcome organizational structure, business innovation and bad business situations.

• 대한건축학회논문집:계획계
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• 제34권10호
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• pp.55-61
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• 2018

Changes in consumer purchasing patterns due to construction of large Western-style commercial buildings and introduction of new purchasing methods in South Korea in the 1990s led to a gradual decline in traditional markets. Under such a new environment, Yukgeori market, one of Korea's exemplary markets, has continued to develop and survive, while maintaining the traditional market form of Korea, both physically and operationally. Therefore, to find the characteristics of spatial configurations supporting the revitalization of traditional market, we deduced social attributes of spaces in street network of Cheongju city and the neighborhood including Yukgeori market by calculating the depths of nodes in the network using analysis models based on space syntax. The results illustrated that long street with the function to attract people and acts as a bridge of traffic and communication between highly modernized commercial area and traditional market can lead to continuous win-win development of both areas and the revitalization of traditional market through the promotion of social activities in the market. We expect that sound and sustainable development of contemporary cities, which lost tradition, will be achieved through the results of this study.