• Journal of Information Technology Applications and Management
• /
• v.21 no.1
• /
• pp.137-150
• /
• 2014

The following study specially aims to market platform in the mobile circumstance. The characteristics of customers and infrastructure are handled by market platform under the new media. These characteristics will be revealed based on the unification of organizational structure and interaction of information structure in the relationship marketing. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on Perceived integratedness and Interactive Accessibility of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized on the base of the market communication. Perceived integratedness and Interactive Accessibility, 2 properties of new media increase the co-creation experience and perceived convenience in the market platform of their customers. Therefore, the structure of market platform that enhance the co-creation experience and perceived convenience has higher attractiveness. They create beneficial experience to the customers and productive values to the producers as well.

• The Research Journal of the Costume Culture
• /
• v.7 no.1
• /
• pp.1-12
• /
• 1999

Analysis of Customer Characteristics on Environment-Friendly Clothing Products The purpose of this study is to analyze the characteristics of the environment-friendly customers in Korean fashion market. The study is analyzed through questionary paper to the domestic female group of more than or equal to age of twenty living in Seoul. The collected questionary paper is analyzed with SPSS/PC/sub +/ program and the method of statistical analysis used for this study is frequency analysis, factor analysis, cluster analysis, t-test, and crosstab analysis. The result of analysis of the characteristics of the environment -friendly customers involves the following: Firstly, there were no significant difference in the demographic characteristics between the environment-friendly customer group and non-environment-friendly customers group. Secondly, environment-friendly customers had more environmental programs, had seen and heard more environmental program through current news from TV, newspapers, and magazines, and had more interest in recycling or separated collecting of garbage, and been doing better recycling or separated collecting. These serial processes of research, have the meaning in confirming that segmented market for environment-friendly customers exists in the domestic fashion market, and these will not only set up the basis of research on the market of environment-friendly fashion product but also be able to contribute to propose future direction of research.

• Journal of Information Technology Applications and Management
• /
• v.20 no.4
• /
• pp.315-338
• /
• 2013

As a result of New media that affects the marketing system, it is appeared a new marketing system called Market Platform in terms of market governance of trading. Market Platform is a new marketing system for ideal market system through the community structure from a hierarchy structure. It is determined that Market Platform as the role of adjustment of each side of market, buyer and seller, developed an existing marketing system. In this study, to target the Market Platform has recently emerged as the center of the market management in the new media environment. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on the self efficacy of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized around the market of communication base. Network centrality, visible openness, ubiquitous multiplexity, 3 properties of new media increase the market self-efficacy of their customers. Therefore, the structure of market platform that enhance self-efficacy has higher attractiveness.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.19 no.40
• /
• pp.187-201
• /
• 1996

Market segmentation is the act of dividing a market into distinct groups of buyers who might require separate products and/or marketing mixes. For the selection of target markets which is the first stage for the development of international market, international market segmentation should be preceded and objective criteria(variables) for the markets segmentation are necessory. Criteria of international market segmentation for passenger car are constituted with consumer characteristics, characteristics of consumer response, manufacturer characteristics and environment. Criteria of consumer characteristics include geographic variables(nation), G.N.P per capita and so on, criteria of characteristics of consumer response contain the number of possessed car, the number of registered car, the number of imported car and the number of possessed car per 1,000 persons.

• Journal of the Korean housing association
• /
• v.18 no.2
• /
• pp.75-82
• /
• 2007

Under the premise that the housing market is not fixed, but changes organically according to social and systematic environment, it has important meaning as the object of this study to identify the recent housing market's movement by deducing the changed characteristics of the factors to compose the recent new houses. By using the following methodology, this study analyzed the characteristics and mutual relations of the economical and house-composing factors, categorized the investigation object into sub-markets, and executed comparative analysis. First, based on the leading studies analyzing the factors of house price determination and the assessment indicators of 'Green Building Certification Program', the composing factors are deduced. Second, the factors are categorized as economic, housing complex planning and geographical condition. Third, to identify the influence of housing environmental factors on economic factors, the correlation between the former and the latter, and the difference between economic factors are analyzed. Fourth, by segmenting and categorizing the housing market into time and location subgroups, the chronicle trend and the geographical characteristics are analyzed.

• Proceedings of the Korea Society of Costume Conference
• /
• 2003.10a
• /
• pp.43-43
• /
• 2003

The first purpose of this study is to establish the database of color palette and coordination for casual wear and sports wear market by analyzing and comparing the characteristics of practical colors for each market segment. Furthermore, this study will make the proposal of the differential color palette and color coordination that will be used for effective color planning for the niche market.

• Journal of the Korean Society of Costume
• /
• v.50
• /
• pp.145-160
• /
• 2000

The purpose of this study is to analyze of recognization and behaivor characteristcs of customers in Korean fashion market. The study is analyzed through questionary paper to the domestic female group of more than or equal to age of twenty living in Seoul. The collected questionary paper is analyzed with SPSS/PC+ program and the method of statistical analysis used for this study is frequency analysis factor analysis reliability analysis cluster analysis t-test and corsstab analysis. The result of analysis of recognization and behaivor characteristics of customers involves the following: Firstly the result of analysis of the degree of recognition between the environment-friendly customer group and non-envirnoment-friendly customer group in relation to green fashion products showed meaningful differences. Secondly when observing the average of the two according to the behavioral characteristics of their activities of purchasing advertising in relation to green clothes it showed that environment friendly customers saw and heard relatively much more advertisements for green fashion product. These serial processes of research have the meaning in confirming that segmented market for environment-friendly customers exists in the domestic fashion market and these will not only set up the basis of research on the market of green fashion product but also be able to contribute to propose future direction of research.

• Journal of Korean Society of Rural Planning
• /
• v.13 no.1 s.34
• /
• pp.51-62
• /
• 2007

This study examines empirically the characteristics of agricultural corporations in terms of their market and technology environment and the efficiency of the governmental support to the firms. Also the study analyzes the moderating effect of the environmental characteristics on the relationship between governmental supports and firm performance based on the concept of balanced performance. Test results show that firm tend to evaluate favorably their technology and market competitiveness of product quality and price and to require tools for reaction to changes of customer needs and technology or competing products and external corporation that is necessary for long-term technological competitiveness. As for governmental support, strategic support and service is much more appreciated than direct individual supporting item. Agricultural corporations with unfavorable market environment evaluate relatively high on their balanced performance. Correlations of balanced performance factors and technology environmental factors show all positive statistical significance. The moderating effect of the environmental characteristics on the relationship between governmental support and balanced performance can be interpreted that the support is provided without considering environmental aspect and based only on financial performance and as a result not to be satisfied by agricultural corporations with technological competitiveness.

• Proceedings of the Korea Society of Costume Conference
• /
• 2003.10a
• /
• pp.54-54
• /
• 2003

The purpose of this study is to analyze the characteristics of practical colors in domestic women's wear market and to provide efficient basic color information which is useful in color planing.

• Proceedings of the Korea Technology Innovation Society Conference
• /
• 2001.05a
• /
• pp.411-430
• /
• 2001

This Paper analyses characteristics of the numerical controller industry in market formation and the flow of information between users and producers and the characteristic of knowledge base of the industry and discusses the difficulties derived, from the characteristics, in accumulation of technological capability In market formation between users and producers, the multi-layered market is not favorable to domestic producers in that lower end market is not large enough to provide cradle market to them which produce inferior quality and lower price than imported products. The credibility of the performance of a product is difficult to prove until a critical mass of products are sold. Therefore gaining market share is deterred by unproven credibility of the performance of the product. The flow of information between users and producers is limited. The flow of information on users environment through mass market to producers is essential for improving credibility of a product. The nature of knowledge base is tacit and the means of knowledge transmission is limited. Technological licensing and reverse engineering, which have been conventional means of knowledge transmission, are not useful in the numerical controller industry. These characteristics provide conditions of vicious circle in accumulation of technological capability of the numerical controller industry. It is conjectured that these characteristics are derived from the fact that the numerical controller is the result of IT based technological convergence in controlling machining process. This paper argues that these characteristics of the industry challenges existing approach to R&D management and framework of science and technology Policy.