Color Characteristics and Color Differentiation by the Segmented Market of Casual Wear and Sports Wear in Korea (Focused on 1999 F/W~2002 F/W)

  • Published : 2003.10.01

Abstract

The first purpose of this study is to establish the database of color palette and coordination for casual wear and sports wear market by analyzing and comparing the characteristics of practical colors for each market segment. Furthermore, this study will make the proposal of the differential color palette and color coordination that will be used for effective color planning for the niche market.

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