• 제목/요약/키워드: market activation

검색결과 375건 처리시간 0.023초

모바일 어플리케이션 수용 요인에 관한 연구 (A Study on the Factors of Mobile Applications Adoption)

  • 한필구;박재석;전병호;강병구
    • 한국IT서비스학회지
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    • 제9권3호
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    • pp.65-82
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    • 2010
  • Mobile applications market has emerged as new business model. The purpose of this study is to analyze the factors of mobile applications adoption. Based on prior studies of TAM and mobile technology/service, service quality, user experience, OS compatibility, self-efficacy, innovativeness, perceived usefulness, perceived ease of use, and cost were identified as affecting factors of mobile applications adoption. According to the results, service quality is significantly related to the perceived usefulness, and self-efficacy and innovativeness are significantly related to the perceived ease of use. User experience was also found to be related to both the perceived usefulness and the perceived ease of use. In case of OS compatibility, it was found to be significantly related to the perceived ease of use, but not to the perceived usefulness. Both the perceived usefulness and the perceived ease of use were found to be related to the adoption of mobile applications. However, cost was not found to be significant to the relationship between the perceived usefulness/the perceived ease of use and the adoption of mobile applications. This study contributes to provide the base of activation strategies and practical implications for mobile applications.

NFC mCoupon 서비스를 위한 경량화 서명 기법에 관한 연구 (A Study on Light-weight Signature Scheme for NFC mCoupon Service)

  • 박성욱;이임영
    • 정보보호학회논문지
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    • 제24권2호
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    • pp.275-284
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    • 2014
  • 최근, 모바일과 NFC의 결합은 NFC 서비스 시장의 활성화를 위한 큰 추진력을 불러 일으켰다. 특히 NFC를 사용한 mCoupon 서비스는 다양한 소비자 마케팅에 활용되고 있다. 일반적으로 mCoupon과 같은 전자 형태의 쿠폰은 일반적인 종이 형태의 쿠폰과 크게 다르다고 할 수 있다. 종이 쿠폰과 달리 보호되지 않은 데이터 형태의 전자 쿠폰은 누구나 쉽게 큰 비용을 소모하지 않고 복사를 하거나 불법적인 수정이 가능하기 때문이다. 그러나, NFC 서비스 트렌드를 쫓기 바쁜 국내 업체들은 보안상 검증되지 않은 NFC 서비스 시장 활성화에만 열을 올리고 있으며, NFC 태그의 제한된 자원과 기존 기술로는 NFC 서비스에서 발생하는 보안위협에 모두 대처하기 어렵다. 따라서 본 논문에서는 제한된 자원을 사용하는 NFC 모바일 결제 환경에서 부정한 사용으로부터 보호되는 경량화 서명 기법에 대하여 제안한다.

국제상거래에 있어서의 인터넷 무역 활성화 방안 (A Study on the Activation Measures of Internet Trade in International Trade)

  • 최준호
    • 정보학연구
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    • 제3권3호
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    • pp.39-55
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    • 2000
  • 인터넷 무역은 새로운 형태의 거래로서, 인터넷을 이용하여 제품과 서비스의 판매와 광고가 이루어지며 급속하게 확장되어 가고 있다. 이러한 상황속에서 우리나라는 세계무역시장의 중심적인 역할과 위치로 자리잡아야 할 것이며, 새로운 무역환경 변화에 우리는 직면하고 있는 것이다. 그래서, 첫째로 제도와 법률적인 면, 둘째, 인터넷 무역의 대금결제 부분, 셋째 인터넷 무역의 활성화에 대한 물리적인 부분인 소위 인프라 구축에 관해서 정부의 초고속 정보통신 네트워크 수립계획이 분명하게 있어야 할 것 이다. 끝으로 정부와 산업체간의 공동 협력과 참가는 급속하게 변화하는 새로운 무역 경항속에서 인터넷 무역은 세계무역시장에서 우리의 지위를 상당히 높힐 것으로 기대되어 진다.

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리빙랩을 통한 6차산업 가치사슬 활성화 방안 (A Study to Activate the Value Chain in the 6th Industrialization of Agriculture by the Living Lab)

  • 이진홍;김용렬;정구현;이해길
    • 농촌계획
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    • 제23권4호
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    • pp.61-74
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    • 2017
  • In recent years, various policies have been conducted for the activation of the value chain for 6th industrialization of agriculture, which is aligned with creating job opportunities and start-up as well as value added enhancement. For this reason, this study seeks measures to kick-start application and development of a model to raise the success rate of startups and reduce the risk of market throughout surveying 168 6th industrialization management bodies about their start-up and business, and benchmarking of best practices, a case consistent with the value chain system of 6th industrialization of agriculture. Main findings are three-folds: First, it is necessary to raise the success rate of startups by means of the compatibility of the capital scale, low cost and life cycle of ideas. Second, the living lab for sharing ideas and collaboration is needed in the value chain system. Third, the living lab model is promoting rural community development and farm household income.

산림탄소상쇄 사업계획서를 이용한 산림탄소 배출권 분석 (Analysis of Forestry Carbon Offset Credits Using Project Design Documents)

  • 박진택;조용성;장진구
    • 한국기후변화학회지
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    • 제7권2호
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    • pp.185-191
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    • 2016
  • Since 2013, the forest carbon offest scheme is operated by 'ACT ON THE MANAGEMENT AND IMPROVEMENT OF CARBON SINK'. Most of projects account for afforestation, reforestation and restoration. This study analyzed what is affected to pricing factors for the registered 71 project of forest carbon offset in Korea Forest Service. The purpose of this study is to introduce information on the business plans of forest carbon offset scheme and aid to understand the process from registration to issuing offset credits. Also it is meaningful to proposing a policy for price competitiveness and how to enable forest carbon offset schemes to produce activation by measuring the factors that affect the forest carbon offset scheme. The results showed forest carbon credit price is 92,827 won per ton on average, it could see less price-competitive than emission rights market when compared with the price.

한국형 온실가스 배출권 거래제도 활성화를 위한 EU 및 일본 사례 비교 연구 (A Comparative Study of EU and Japan ETS for Activation in Korean GHG Emission Trading System)

  • 이정은;조용성;이수철
    • 한국기후변화학회지
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    • 제6권1호
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    • pp.11-19
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    • 2015
  • This study has aimed to compare an emission trading system (ETS) in the EU and Japan that introduced the scheme prior to Korea and provided the latter with a benchmarking model. Especially, the EU has a reputation for its well-organized and evolving system, and Japan has also successfully established the system despite its similar condition with Korea, such as an industrial structure and the degree of energy dependence. However, there are noticeable differences between the EU and Japan in their ETS. Whereas Japan has focused on securing certifications in CDM as the implementation of Kyoto protocol, EU has shown a tendency to transform the trading market from a parallel structure of EUA and CER transaction to only the EUA transaction after ending of 1st commitment period of the Kyoto Protocol. Since the differences were mainly caused by not only in a design of the system but also in internal governance and their national circumstance, it is meaningful to analyse the Korean case with a similar framework. This study may contribute to designing an appropriate system for emission trading in Korea through the comparison of the EU and Japanese case.

관광특구 활성화를 위한 내수면 관광자원화 전략 -가치프레임 분석을 중심으로- (Strategies for the Development of Tourism Resources in the Inland Waters for the Revitalization of Special Tourist Zone - Focus on value frame analysis -)

  • 조시영;이광국;전재균;양위주
    • 수산경영론집
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    • 제50권3호
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    • pp.59-71
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    • 2019
  • In terms of coastal and marine tourism, Busan's Haeundae had the nation's representativeness, and is pushing for many kinds of related policies to revitalize the special tourism zone. Due to a drop in the number of beach users, it is inevitable for the Haeundae Special Tourist Zone to face active responses to new trends emerging in the global tourism market. Therefore, the purpose of this study is to present a tourism strategy for making the Suyeong River as a more competitive ourist resource along the zone. First, a language network analysis is conducted through interviews to understand the ideas of interest groups for the river cruise activation project. Second, the frame structure of stakeholders is used to analyze solutions by comparing the similarities and differences in recognition frames of interest groups. Third, we intend to analyze the detailed frame types of stakeholders and present new alternatives based on the structure of relationships between types.

온라인 환경에서 상품(안경) 마케팅 전략 방안 (Strategy for Marketing Product(Glasses) in Online Environment)

  • 이현창;서신림;신성윤
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2014년도 추계학술대회
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    • pp.203-204
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    • 2014
  • 근래의 안경 산업은 고객들이 다양하게 선택함에 따라 외적 미모를 위한 개성 연출을 위한 도구로서 활용도가 다양화되고 급증하고 있는 추세이다. 이에 본 연구에서는 계층별 구분하지 않고 다양한 계층에서 이용할 수 있는 개인 맞춤형 온라인 안경산업에 초점을 둔 사이트 구축에 관한 연구이다. 이를 위해서 기존의 대표적인 안경 산업의 특징과 산업 서비스 분석을 통해 차별화된 전략을 제시하고자 한다. 본 연구를 통해 서비스 개발과 실용적인 접목이 이루어진다면 비즈니스 모델의 새로운 가치를 도모할 수 있을 것으로 기대된다.

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OPS 프로세스를 활용한 지하공간 도시물류시스템의 시나리오 도출을 통한 개념설계 수행에 관한 연구 (A Study on the Underground Urban Logistics system Design through the scenario derivation using OPS process)

  • 김미례;김영민;김주욱;권용장
    • 시스템엔지니어링학술지
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    • 제17권2호
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    • pp.122-128
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    • 2021
  • Despite various economic crises, the domestic parcel delivery market handled 3.37 billion parcels in 2020 while maintaining annual growth due to the activation of e-commerce. In particular, in the case of the metropolitan area, which accounts for about 70% of the nation's parcel throughput, the increase in parcel delivery volume is directly related to the increase in freight vehicles in central area of Seoul,. And it leads to an increase of unnecessary social and environmental costs such as traffic congestion, road damage, and environmental pollution in the city. Therefore, in this paper we proposed the underground urban logistics system utilizing the existing urban rail infrastructure, and establish a conceptual design by operational scenario. In order to establish conceptual design of underground urban logistics system, we use order picking system process, which is use in warehouse, produce result combined ISO/IEC 26702. The results of this study can be usefully used before the underground urban logistics system is introduced.

메타버스의 발전방향과 활성화를 위한 6대 이슈 연구 (A Study on Development Direction of Metaverse and Six Issues to Promote Metaverse)

  • 이상준;김태순;이해경;박상현
    • 한국IT서비스학회지
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    • 제21권1호
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    • pp.41-59
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    • 2022
  • Metaverse which was not mentioned until recently due to the failure of 'Second Life' in the past is drawing attention again with the emergence and popularity of metaverse platforms such as 'Roblox' and 'Zeppetto'. On the other hand, there are concerns that past failures will still be repeated. In order to create and sustain the ecosystem surrounding the metaverse, it is important to diagnose and analyze the development process of the metaverse industry and market to define a clear concept that expresses the current metaverse boom. In this paper, the metaverse of the future is defined as "Metaverse 2.0: A virtual world that evolves into a 'Hyper world' through the convergence of hyper-connectivity, hyper-intelligence, and hyper-reality." And six issues that need to be resolved for the activation of the metaverse were analyzed. Based on the contents of this study, it is expected that the metaverse ecosystem will be formed and spread by establishing the roles of the public sector and the private sector.