• The Journal of Asian Finance, Economics and Business
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• 제8권11호
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• pp.87-96
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• 2021

Data-driven markets depend on access to data as a resource for products and services. Since the quality of information that can be drawn from data increases with the available amount and quality of the data, businesses involved in the data economy have a great interest in accessing data from other market players and sharing data with other stakeholders. Despite the growing need for access to data and evidence of the economic and social benefits, data access and sharing remains below its potential. Individuals, businesses, and governments often face barriers to data access, which may be compounded by the reluctance to share, including within and across sectors. To address these challenges, this paper focuses on finding possible solutions for a better data-sharing economy. This paper 1) Discusses opportunities and challenges of open data and the data-sharing economy, limitations of private sector data, and issues with open government data. 2) Introduces open government data initiatives and open governance networks initiatives. 3) Suggests possible solutions, including the governance and management, the legal and policy frameworks, and the technical standards for open data with proposing an open data governance model for the data-sharing economy.

• 산경연구논집
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• 제11권5호
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• pp.27-34
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• 2020

Purpose: North Korea is a very close country geographically and culturally, but the nation has been one of the most secretive countries in the world. However, in recent years, North Korean society has been known to rapidly change its economic environment as well as its diplomatic and political environment. Since the gaining power of Jong-un, Kim in 2012, the North Korean government has implemented a new set of economic policies. North Korea has embraced limited market systems and mechanisms that have become a part of the formal planned economy. This study is concerned with the recent changes in the market and marketing activities of the communist country. It also seeks to gain an understanding of the changing market behavior of North Korean consumers. The purpose of this study is to enhance understanding of the market environments of North Korea and to provide appropriate implications for practitioners and researchers. Research design, data and methodology: Academic access to information that can understand North Korea's reality is minimal. Therefore, this study was conducted based on a qualitative analysis of secondary data. The existing literature on North Korea, related news and reports were the basis of the analysis. Analysis of secondary data related to North Korea was the main methodology of the study. Results: The official ideology of North Korea rejected most aspects of marketing, and yet there were marketing activities in North Korea. This article focuses on the development of market and marketing activities in North Korea during the recent years. This study indirectly confirmed that the market function is being activated in North Korea, and the basic functions of marketing such as advertisement, price, and distribution are being formed. In this process, the activation of the 'Jangmadang(market)' played a significant role. Conclusions: Research shows that North Korea is rapidly developing its own market function. In addition, marketing activities such as advertising and pricing strategies seem to be unprecedentedly active. However, due to changes in the political environment, the future development of North Korea's marketing is still in flux. Efforts to improve mutual understanding through continuous research are required.

• 산경연구논집
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• 제8권5호
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• pp.77-85
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• 2017

Purpose - The purpose of this study is to investigate the variables that lead consumers to visit traditional markets and buy market goods. Thus, the current research examined the relationship between satisfaction and return intention as among the factors influencing loyalty. Research design, data, and methodology - This study was conducted to examine the effects of the perceived level of factors on loyalty and how it influenced consumers' visits to traditional markets in 125 adult adolescents and women living in Mok-po area. The results of the questionnaire were obtained. The statistical data of the questionnaire were verified by SPSS. Results - In this study, consumers' perception level of eight loyalty factors can be perceived by the traditional Korean market. The empirical analysis is summarized as follows. First, by selecting five representative variables influencing intention to return to traditional markets, Mok-po area consumers were affected by the intention to revisit according to the intensity of recognition level among these variables. Second, the higher the perceived level of product price, quality of access (accessibility) among the factors that consumers perceive as important factors in visiting traditional markets were heightened. Third, Mokpo residents are aware of the main important factors of visiting the market such as receiving a friendly atmosphere (image) about traditional market, market environment (hygiene and cleanliness), connection with the local economy, and customer service such as kindness, refund and return. These loyalty factors did not affect consumers' intention to revisit. In other words, image, environment, regional economic linkage, and these factors did not have a positive effect on revisit intention. Conclusions - The empirical analysis of this study suggests that factors that directly affect loyalty among the key factors that play a major role in visiting traditional markets should be identified and developed as loyalty factors. It is necessary to identify the key factors influencing the satisfaction and loyalty of traditional market users, and operate a system that systematically and comprehensively manages and evaluates them. In order to do this, the government, the local governments, and related organizations should regularly conduct loyalty and satisfaction surveys on visa recognition levels and establish strategies for dramatic improvement measures.

• 한국콘텐츠학회논문지
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• 제15권3호
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• pp.336-351
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• 2015

본 연구는 개발도상국의 안전한 식수와 관련된 물 빈곤의 해결책으로 사회적 기업의 다양한 진출가능성을 탐색하고자 한다. 7.8억 이상의 사람들이 안전한 식수를 공급받지 못해 여러 질병으로 인해 고통 받고 있을 뿐만 아니라 대규모 사망에까지 이르고 있다. UN, UNICEF, WHO와 같은 국제기구에서는 이러한 문제를 해결하기 위해 다양한 활동을 펼치고 있다. 최근 빈곤과 같은 사회적 문제들을 경제성의 개념을 도입하여 해결하려는 BOP 비즈니스가 주목을 받고 있으며, 대다수 BOP 비즈니스들은 사회적 기업의 형태로 이루어지고 있다. 깨끗하고 안전한 식수를 공급받지 못해 발생하고 있는 문제점들에 대해 살펴보고, 이를 해결하기 위한 방안으로 저개발국가의 물 시장에 진출해 있는 사회적 기업의 다양한 사례를 종합 검토하고, BOP 비즈니스 모델의 적용 확산가능성에 대해 논하고자 한다. 또한 이러한 연구결과를 토대로 한국정부의 지원과 더불어 한국 기업들이 세계의 물 빈곤 퇴치를 위해 사회공헌도 하면서 수익을 창출할 수 있는 신규시장으로 의 참여를 제안하고자 한다.

• 무역학회지
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• 제43권6호
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• pp.113-138
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• 2018

본 연구는 중국의 화장품 인증제도가 한국의 수출업체들에게 중국시장 진출에 있어 비관세장벽으로서 어떻게 작동하는지 분석하는데 목적이 있다. 중국은 한국 화장품 수출의 최대 시장으로서 중국의 자국 산업 보호 정책은 대중(對中)화장품 수출업체에게 진입장벽이 되고 있다. 이에 본 연구는 중국 수입화장품 인증제도의 규정에 대한 분석을 통해 ①정보유출 ②중복검사 ③시간지연의 문제점이 있음을 밝혀내었다. 아울러 대중(對中)화장품 수출업체를 대상으로 설문조사 및 인터뷰를 시행함으로 도출된 문제점을 실증하였다. 결론적으로 중국의 화장품 인증제도는 중국 화장품 산업을 보호할 뿐만 아니라, 산업의 육성을 위해 수입화장품의 시장진입을 방해하는 비관세장벽으로 활용되고 있다.

• 통상정보연구
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• 제16권1호
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• pp.25-42
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• 2014

본 연구는 중국에 진출한 아프리카기업의 내생변수인 해외시장몰입이 마케팅전략과 시장진입전략에 어떤 영향을 미치는지를 실증분석 하였고, 해외시장몰입과 기업성과만족도의 상관관계분석을 살펴보았다. 해외시장몰입은 중국기업의 성과만족도에 유의한 정(+)의 영향을 보였다. 시장진입전략과 마케팅전략은 중국기업이 아프리카에 해외직접투자를 진행할 때 기업의 해외시장몰입도에 완전매개효과로 나타났다. 또한 중국기업이 해외활동을 진행할 때 시장진입전략과 마케팅전략의 효과를 분석 검증해 봄으로써 앞으로 아프리카에 직접투자 시 효과적인 제안 및 시사점을 제시하였다.

• KDI Journal of Economic Policy
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• 제32권3호
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• pp.101-137
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• 2010

본 논문은 유료방송서비스를 대상으로 경쟁법의 시장 획정 원리를 이용하여 상품별 관련시장을 실증적으로 획정하고, 시장 획정과정에서 확인된 상품 간 경쟁관계를 토대로 하여 현행 제도의 타당성을 분석하고 개선방안을 제시하였다. 임계매출손실률 검정법을 적용하여 각각의 유료방송서비스별로 관련시장을 획정한 결과, 현재 시장에서는 모든 유료방송서비스 또는 적어도 아날로그케이블방송, 디지털케이블방송, IPTV 간에 경쟁법적으로 유의미한 경쟁관계가 형성되어 있음을 확인하였다. 이러한 분석 결과는 현재 종합유선방송(위성방송)과 IPTV에 상이하게 적용되는 규제들이 규제차별임을 의미한다. 특히 IPTV만을 독립된 시장으로 획정하는 것으로 해석되는 인터넷멀티미디어방송사업법 제20조는 플랫폼사업자 간 경쟁 활성화와 공정경쟁을 훼손할 여지가 크므로, 콘텐츠 동등접근의 대상 플랫폼사업자를 종합유선방송(위성방송), IPTV로 확대할 필요가 있다. 또한 콘텐츠 동등접근의 의무가 부과되는 주요 방송프로그램의 지정과 관련하여 지상파계열 PP와 독립 PP가 제공하는 인기 유료방송채널은 플랫폼사업자 간 경쟁 활성화 차원에서 주요 방송프로그램에 포함되어야 함을 주장하였다. 마지막으로 플랫폼사업자에 대한 시장점유율 규제는 경쟁관계가 형성되어 있는 사업자들의 전체 가입자 수를 기준으로 동일한 상한을 설정하는 것이 타당함을 보였다.

• 한국인터넷방송통신학회논문지
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• 제20권1호
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• pp.45-53
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• 2020

본 논문에서는 집단지성 기반 이미지 공유 마켓 플랫폼을 제안 개발한다. 제안된 이미지 공유 마켓 플랫폼의 특징 및 기여도는 다음과 같다. 첫째, 제안된 이미지 공유 플랫폼은 사용자들이 집단 지성적으로 가격을 결정하므로 기존의 플랫폼보다 매우 낮은 가격으로 이미지를 제공할 수 있다. 둘째, 제안된 이미지 공유 플랫폼은 효과적인 웹 접근성을 제공 하므로 다양한 계층의 사용자들 누구나 이미지들을 편리하게 접근하고, 자율적으로 평가할 수 있다. 성능평가 결과 제안된 이미지 공유 마켓 플랫폼은 효과적으로 이미지 공유 서비스를 제공할 수 있음을 보여준다.

• 한국항공운항학회지
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• 제15권2호
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• pp.32-39
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• 2007

Air Transportation industry becomes more competitive that the restriction on new access to market were eased and relaxed. Liberalization of international air transport will continue, via bilateral and multilateral process. Korea, Japan, and China have expanded enormously the economic trade and cultural exchange bilaterally in the Northeast Asia, they are acknowledging the importance and necessity of improved connection, it order to face effectively other regional blocks of US-Canada, NAFTA, ASEAN, CLMV. In particular, nobody denies that it is urgent to liberalize bilaterally the air transport in Northeast Asia for promoting reciprocal benefits and prosperity. Recently while open skies bilateral agreements was signed between Korea-China in June, 2006. The agreements processes are too heavily influenced by flag carriers; leading to capacity/market sharing between the bilateral carriers in most markets, against the interest of consumers and overall economic interest of the nation. For successful operation of Northeast Air Market, it is need to set up development strategy paradigm by creating cross-border sub-regional (Northeast Asian) open skies bloc as well as preparing and creating of LCCs operations.

• 한국가구학회지
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• 제27권4호
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• pp.271-279
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• 2016

In the modern society, social activities of married women are increasing along with the economic growth, which leads to low birth rates of the situation where most people give birth to only one or two children. Korea in particular records one of the lowest birth rates among many other nations of the world. Despite the situation where overall industrial consumer economy is not good, baby goods market is becoming more luxurious and diversified, and its scale is also growing. Desires of young parents in their 20s and 30s for their children leads to consumption desires of luxurious baby goods, and despite the fact that their taste level rises by easily gaining access to immense baby information via the Internet, our nation's baby furniture market is unreasonably lacking the ability to satisfy the needs of such consumers. Furniture culture of our nation today is based on the stand-up culture of the West. However, analyzing the life culture inside our homes, stand-up and sit-down cultures of the West and the East are coexisting complexly. Such life pattern can be more easily found in households with babies. As such, baby furniture that satisfies our unique life culture and has quality, design and price competitiveness is desperately needed. In such market state, this study is expected to make economic and cultural accomplishments by focusing on the newly embossing baby furniture market and developing products, delivering them to consumers to open new markets and developing into an industry.