• Title/Summary/Keyword: managerial support

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A Confirmatory Model for Sustainability of Apparel Brands and Its Impact on Brand Outcomes

  • Park, Hyejune
    • International Journal of Costume and Fashion
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    • v.16 no.1
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    • pp.55-70
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    • 2016
  • The existing research on sustainability in the apparel industry provides no clear consensus on the definition of sustainability for the apparel brands and how sustainability of apparel brands as it is perceived by consumers can be measured. To fill this gap in research, the present study proposes and tests a confirmatory model of sustainability for apparel brands based on the three pillars of sustainability (i.e., economic, environmental, social sustainability) theorized in the Triple Bottom Line model. A survey of 754 U.S. consumers provided data for empirical testing. The results support the three-dimensional factor structure of sustainability for apparel brands and reveal that a second-order sustainability exerts a significant impact on both brand image and brand trust. The findings provide theoretical implications for researchers and practical managerial suggestions for marketers.

Strategic typologies of Korean SMEs in manufacturing industries (국내 중소기업의 전략유형과 특성;제조업을 중심으로)

  • Lee, Byeong-Heon;Park, Sang-Mun;Son, Byeong-Ho;Jang, Ji-Ho
    • 한국벤처창업학회:학술대회논문집
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    • 2006.04a
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    • pp.139-166
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    • 2006
  • This paper explored strategic types of Korean SMEs in manufacturing industries and investigated key differences among strategic types by analysing firm size, product market, technological capabilities and performances. According to previous studies, this papers categorized SMEs into four strategic types-technological innovative SMEs, multi-product SMEs, capital-intensive SMEs, and OEM-based SMEs types. Based on the empirical survey from 1,077 Korea SMEs in diverse industries, there are significant differences among strategic types on the key characteristics including product market, resource capability and performance. Finally this paper suggested implications for the studies on SMEs and managerial and policy directions to support SMEs.

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Artificial Intelligence Based Approaches to the Effect of Cognitive Style and Physiological Phenomena on Judgmental Time series forecasting: A Proposal

  • Park, Hung-Kook;Yoo, Hyeon-Joong;Byoungho Song
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2000.04a
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    • pp.318-327
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    • 2000
  • Managerial intuition is a well-recognized cognitive ability but still poorly understood for the purpose of developing effective decision support systems. this research investigates whether the differences in accuracy of "time series forecasting" are related to the differences in one's cognitive style, using statistical test The hypotheses established in the research model did not have positive correlation The lack of correlation between "cognitive style and physiological measures" and accuracy in forecasting may be caused by uncontrolled external variable. Thus, further analyses on physiological characteristics and brainwaves are needed. The approaches such as neural network and data mining are proposed.

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An MCDM-Based Integrated Economic Analysis Model for the New Telecommunication Services (다기준 의사결정기법을 활용한 신규통신 서비스의 총체적 사업성 분석)

  • Chang, Haeng-Gorn;Choi, Sang-Hyun;Choi, Yong-Sun;Kim, Soung-Hie
    • IE interfaces
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    • v.5 no.2
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    • pp.3-17
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    • 1992
  • In this study, an integrated economic analysis model to analyze the new telecommunication services is developed. This model considers both the technological and managerial aspests altogether with respect to the profit and public benefit criteria. To encounter the various dynamically changing environments and evaluation criteria, multiple criteria decision making (MCDM)techniques are employed. The model consists of three stages; The first stage surveys related formal or informal data, generates analysis alternatives, and performs acceptabillty test in view of marketing. The second stage generates executive alternatives for each acceptable analysis alternative and checks the executionability in view of telecommunication technologies. The third stage performs the final integrated economic analysis including the profitability analysis. This study offers a basis for the future development of decision support system or expert system on the economic analysis of the new telecommunication services.

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An IT-based Coordination Support for Production and Marketing Decisions (정보기술을 활용한 생산과 마케팅 의사결정 조정)

  • 이원준;이건창
    • Journal of the Korean Operations Research and Management Science Society
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    • v.26 no.4
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    • pp.23-37
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    • 2001
  • This paper is concerned with the critical issue of allocating limited corporate resources among multiple products and between production and marketing functions of a functionally decentralized firm where the two geographically remote functions independently make decisions pertaining to their own decision-making domain. We attempt to demonstrate how IT can contribute to enhancing the quality of coordinating production and marketing functions from the perspective of resource allocation. To this end, we propose a prototype named ITBCS (IT-Based Coordination System) that works under LAN supported computing environments. We develop a comprehensive coordination scheme that can handle various cost functions for the resource constrained, multiple product case that huts been tittle discussed in literature. A preliminary version of ITBCS has been implemented for a hypothetical situation where LAN electronically wires distributed marketing and production computing nodes. Managerial implications are also discussed.

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An Empirical Study on Managerial Factors Affecting Performance of Defense R&D Projects (국방연구개발 사업성과에 영향을 미치는 사업관리 요인에 관한 실증연구)

  • Pyun, Wan-Joo;Kim, Sung-Kun;Lee, John-Hearn
    • Journal of Information Technology Applications and Management
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    • v.16 no.4
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    • pp.223-244
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    • 2009
  • Defense R&D is an essential investment for the national security. Recently our nation has also begun to initiate a number of defense R&D projects. As a lot of fund and resources are allocated to these projects, we need to identify which projects to initiate and then how to manage these projects well. Though there have been a number of studies on R&D projects in commercial sector, there are only a few studies in defense R&D sector. Moreover, these existing defense R&D studies mainly deal with the former issues, which are occurring at the stage of project planing. We are more concerned with project management issues, such as how to manage projects that had already been evaluated to undertake at the planning stage. Specifically our study aims to identify project management factors leading to the success of defense R&D projects. Results of the empirical analysis indicate that management support, user-driven requirements management, and project planning capability are key elements for project performance.

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Work/Family Conflict. Physical/Psychological Symptoms, and Life Satisfaction of Employed Homemakers in Dual-Earner Family. (기혼 취업 여성이 지각하는 가정 직업 생활갈등 및 부적응 증상과 생활만족)

  • 이운숙;이순형;유가효;조재순
    • Journal of Families and Better Life
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    • v.9 no.2
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    • pp.209-223
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    • 1991
  • The purpose of this study is to investigate work/family conflicts and its relationships with antecedent and outcome variables. 421 employed homemakers living in Seoul. Kyunggi-do , Chungju, and Daegu provided data using questionnaires. The results of path analysis showed that the level of work/family conflict was weakly correlated with demographic and managerial antecedents( age of respondent and standards for household task performance) but strongly correlated with work wetting characteristics, physical/psychological symptoms, and life satisfaction. A research model received considerable empirical support. this presumed that work/family conflict leads to negative outcomes, and was caused by the stress resulting form work setting and non-work conditions.

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An Empirical Study of MIS CSF's for Small & Medium Business In Korea (우리 나라 중소기업 정보시스템의 성공요인에 대한 실증분석)

  • Ahn Jae-Young
    • Management & Information Systems Review
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    • v.3
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    • pp.399-417
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    • 1999
  • The purpose of this paper id to study the factors influencing MIS user satisfaction. For this purpose. I have reviewed the results of past studies on the performance factor of MIS, and introduced a new model associated with small & Medium Business. On the basis of this model, I have hypothesized that the following variables influence user satisfaction : (gender, age), individual characteristics(user attitude, training for user), managerial characteristic(top management involvement, organizational support) and task characteristics(task structure). There were 195 participants surveyed using questionnaires from 25 different small & medium Business in Pusan. The research model and associated hypotheses were tested by following statistical techniques: reliability test, regression, t-test and ANOVA. The findings of this study are follows; 1. It was found that gender and age are not correlated user satisfaction. 2. Among individual characteristics, only user attitude influence user satisfaction significantly. 3. While organizational supports influence positively user satisfaction, top management involvement do not influence it. 4. Task structure is highly correlated with user satisfaction. In spite of many factors affecting MIS success, this study did not consider all variables affect on user satisfaction. We need integrated model including more various factors.

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The Empirical Test of System Model for Family Resource Management -Based on the Managerial Behaviors of Wives Living in Seoul- (가정관리체계모형의 실증적 검증 -서울시내 주부의 가사활동을 중심으로-)

  • 이연숙
    • Journal of the Korean Home Economics Association
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    • v.30 no.1
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    • pp.163-178
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    • 1992
  • The purpose of this study was to test system model for family resources management developed by Deacon and Firebaugh. The data were collected by means of a questionnaire destributed to a stratified sample of 600 housewives living in Seoul. The questionnaires specially developed by the researchers contained of 118 items. the coefficient alpha reliability estimate for this instrument was conducted using Cronbach' procedures. The data were analyzed using frequency, percentile, mean, step wise multiple regression and path analysis. The results of path analysis showed that the level of the elements of satisfaction with the management was correlated with demands(the household size, the age of the last child, employment status of respondents), resources(marital satisfaction, health of respondents), and throughput(standard setting, reality in planning, the existence of facilitating conditions). A system model for family resource management received considerabel empirical support. This presumed that the components of demands lead to the lower satisfaction with management. The throughput components were also important in explaining satisfaction with management some of research and methodology issues for the advanced study were suggested.

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A study on the correlation between the objectives of being members and their request to activate the operation of Business Incubation Systems (창업보육센터 활성화를 위한 입주목적과 지원요구사항간의 상관관계에 관한 연구)

  • Park, Roh-Gook
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.28 no.3
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    • pp.109-114
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    • 2005
  • The founding purpose of Business Incubation System is to induce those businessmen who have technology and promising business ideas but are lacking fund, information, and management skill, and to speed up their business establishment and enhance the level of success by providing them with managerial knowledge, production technology, design, and equipment. While some universities made Business Incubation Center to achieve the above purpose, some other universities, especially the local ones, believed that Business Incubation Center, if managed successfully, could be an accelerator picking up the sluggish local economies. This study studied the motivators that let them move in an Incubating Center, their request for support, their level of expert utilization, and the role of head of a Center. This study found a significant level of correlation among the variables such as industrial-educational cooperation, the development of common items, utilization of professors with matching majors, utilization of research professors, and transfer of technology.