• Title/Summary/Keyword: management performance analysis

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The Brand Management Strategy focused on Importance-Performance Analysis on Innovation Brand of Government Ministries (정부부처 혁신브랜드의 중요도-성과분석을 중심으로 한 브랜드 관리 전략)

  • Kim, Yeon-Jeong;Park, Ki-Ho;Kwak, Won-Seob
    • Journal of Digital Convergence
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    • v.7 no.2
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    • pp.1-12
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    • 2009
  • This study explored which the component factors on innovation brand to building an organizational culture of government. The innovation brand perception of organizational officers are in order brand awareness(recognition, discrimination) and brand loyalty(identification, ease of memory, meaning diffusion, the reaction of customer needs), brand salience, brand knowledge and brand innovation. The result of Importance-Performance analysis are as follows. We can see that Brand loyalty have Quadrant I meaning good management implementation. Brand Knowledge have Quadrant II meaning concentrate improving. Brand Uniqueness have Quadrant III meaning improving. And Recognition, familiarity and salience have Quadrant IV meaning low relative importance and high performance. The Quadrant IV consider the cost and benefit of brand management.

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A Comprehensive Model for Measuring Information Systems Performance (포괄적인 정보시스템 성과평가모형에 관한 연구)

  • An Bong-Geun;Ju Ki-Jung;Kwon Hae-Ik
    • Korean Management Science Review
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    • v.21 no.2
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    • pp.111-122
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    • 2004
  • Measuring performance of corporate information system has become one of the core issues in that development of the information system requires substantial amount of investments and the system works as a crucial leverage to enhance competitive edge. Most of the previous researches for performance of the information system have narrow and limited focus on such as the effect of user satisfaction and productivity. This paper suggests a model to measures the comprehensive performance which is classified as user scope (user involvement and satisfaction), operational scope (task productivity, task innovation, customer satisfaction, management control) and efficiency scope (financial performance), and to represent the relationship among the scopes by the path analysis model. Followings are conclusions from statistical hypothesis test of the model: (i) user involvement through user satisfaction has positive effect on all the performances in the operational scope, (ii) task innovation and customer satisfaction in the operational scope has statistically significant impact on financial performance but task productivity and management control do not. This conclusion indicates that task productivity and management control has the long term effect in nature, and evaluation of the information system has managerial implication when it Is measured in comprehensive performance which includes internal operational performances as well as financial performance.

Analysis of Expert Recognition on the Performance Monitoring System: Focused on Ministry of Justice (재정성과 목표관리제도에 대한 전문가 인식도 분석: 법무부를 중심으로)

  • Moon, Kwang-Min
    • The Journal of the Korea Contents Association
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    • v.18 no.3
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    • pp.390-398
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    • 2018
  • The purpose of this study is to analyze the actual operation status of the financial performance target management system which is currently operated and to provide improvement plan based on this analysis. For this purpose, I examined the performance management system and performance indicators of the Ministry of Justice, which is one of the criminal justice administration agencies. Although the overall appropriateness of the current performance management system is considered to be somewhat appropriate as a whole, there is a negative perception about the performance measurement method for measuring the achievement of the performance target, and the evaluation of the performance of the performance target is relatively low. In addition, there were many criticisms about the establishment and measurement of the Ministry of Justice's overall performance indicators, such as the tendency to select indicators that are easy to achieve and easy to measure. In order to remedy these problems, it was highly suggested that the importance of indicators should be more emphasized and expanded so as to set up high-performance indicators. Based on the results of this analysis, some suggestions for policy implications and some alternatives for improvement of financial performance target management system were suggested.

Development of Internal Branding Performance Measure and Analysis on the Difference of Internal Branding Performances between Local and International Hotels (내부브랜딩 수행수준 평가 도구 개발 및 국내 자생 호텔과 다국적 호텔의 내부브랜딩 수행수준 차이 분석)

  • Choi, Mi-Kyung
    • Korean Journal of Community Nutrition
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    • v.11 no.1
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    • pp.116-123
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    • 2006
  • The purposes of this study were to develop a tool for assessing internal branding performance and to identify the difference of internal branding performance between local and international hotels. The internal branding performance measure was developed through literature studies and face-to-face in-depth interviews with managers in various departments of 5 deluxe hotels. The questionnaires were distributed to 460 employees in food and beverage departments of 11 deluxe hotels in Seoul, and a total of 398 questionnaires were used for analysis ($86.5\%$). The statistical analyses were completed using SPSS Win (12.0) for descriptive analysis, reliability analysis and t-test, and AMOS (5.0) for confirmatory factor analysis. The results of this study showed that the measure developed in this study was reliable and valid for assessing internal branding performances of hotels. In addition, the internal branding performances of hotels were high at understanding of brand dimensions and relatively low at work and organizational culture and human resource management dimensions, and local hotels showed lower levels of performance than international hotels at the dimensions of work and organizational culture (t = -3.801, P < 0.001) and human resource management(t = -5.397, p < 0.001). In conclusion, it is considered that a strong internal branding strategy should be established for successful brand management, and the practical measure for internal branding performance would be a key factor.

Study on Importance-Performance Analysis Regarding Country-of-Origin Labeling for Restaurants (음식점 원산지표시제에 관한 중요도-만족도 분석)

  • Nam, Ji-Yeon;Hong, Wan-Soo
    • Korean journal of food and cookery science
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    • v.31 no.1
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    • pp.53-61
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    • 2015
  • The purpose of this study is to investigate the importance-performance analysis for country-of-origin labeling at restaurants. There is a growing concern over food safety as well as interest in the country-of-origin for food ingredients served at restaurants. In this study, the importance-performance analysis for the labeling of country-of-origin at restaurants, revealed that there were significant differences in all 12 attribute items, and the importance was scored higher than the performance in all items. Also, the importance-performance analysis for the attributes of the country-of-origin labeling showed that 'supportive government policies', 'system of controls for violation of the country-of-origin labeling', and 'penalty for violation of the country-of-origin labeling' are included in the second quadrant, which has a high level of importance but a low level of performance.

A Study on Management Performance and Efficiency of New Domestic Kiwi Fruit 'Gold' Growers (국산 참다래 골드 신품종 도입농가의 경영성과 및 경영효율성 분석)

  • Park, Jae-Hyoung;Chae, Yong-Woo;Park, Joo-Sub
    • Journal of Agricultural Extension & Community Development
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    • v.23 no.2
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    • pp.145-156
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    • 2016
  • The purpose of this study is to analyze the farms growing domestic kiwi fruit 'Gold' on their management performance and efficiency in order to reduce the risks involved with introducing new kind of crops for growing, and suggest improvements. First, the result of analysis showed that domestic kiwi fruit 'Gold' growers' income were higher than the average growers due to the fruit's high unit price and productivity. Second, the analysis of management efficiency resulted in scale efficiency having greater impact on inefficiency rather than pure technical efficiency. As for the analysis of technical efficiency, the depreciation costs of agricultural facilities had the greatest influence on its inefficiency. Third, inefficient farms put in excessive inputs across the board, while labor costs(self labor cost + hired labor cost) were the largest factor of optimal inputs according to the models of technical efficiency and pure technical efficiency. Fourth, because of greater reliance on mechanical tools from rising labor costs, there's a need for individual farms to avoid buying farming equipments and instead share the equipments of nearby farms and agricultural cooperatives, or start renting agricultural machines from companies.

The Effects of Franchise Firm's Green Leadership and Environmental Attractiveness on Environmental Marketing Strategy and Tactics, Environmental Performance (프랜차이즈 기업의 그린리더십과 환경매력도가 환경마케팅 전략과 전술 및 환경성과에 미치는 영향)

  • Kim, Kyu-Won;Seo, Min-Kyo;Lee, Jung-Un
    • The Korean Journal of Franchise Management
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    • v.8 no.1
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    • pp.19-30
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    • 2017
  • Purpose - As environmental issues, along with the growth of companies, are accelerating, social interests in eco-friendly management that requires corporate social role and responsibility are increasing. The eco-friendly management activity reflects the changes in environmental awareness of consumers. Therefore, the eco-friendly images of companies influence consumers, and the establishing of eco-friendly management strategy has become a very important factor in the greenmarket. In this regard, this study examined the impacts of green leadership and environmental attractiveness on strategic environmental marketing, tactical environmental marketing, and environmental performance towards the employees of franchisee headquarters. Research design, data, and methodology - The survey was conducted towards the 800 headquarters among 2,600 brands that are registered with the Fair Trade Commission of Korea by mail. Among the total of 162 questionnaires collected, 7 respondents were excluded for their incompletion, and thus 155 responses were used in this study. The data were analyzed with SPSS 21.0 and SmartPLS 3.0. Frequency analysis was carried out to understand the general characteristics of the subjects, and confirmatory factor analysis to measure the reliability and validity of the measurement. Correlation analysis was conducted to identify the correlation between constructs, and structural equation modeling to examine the structural relationships among the constructs. Result and Conclusions - First, green leadership had a positive impact on strategic environmental marketing, tactical environmental marketing, and environmental performance. Second, environmental attractiveness had a positive effect on strategic environmental marketing, tactical environmental marketing, and environmental performance. Finally, strategic environmental marketing and tactical environmental marketing had positive impacts on environmental performance. This study can be recognized for proposing new perspectives on eco-friendly management strategy for firms to be able to win competitive superiority and performance by embedding awareness of the importance of environmental market and suggesting practical implications on understanding of environmental attractiveness, strategies and tactics of environmental management, and environmental performance in the franchise industry.

The Maintenance Performance Evaluation Dynamic Model for Apartment Buildings (공동주택의 유지관리 성능평가 동적 모델 개발)

  • Kim, Tae-Hui
    • Korean Journal of Construction Engineering and Management
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    • v.6 no.5 s.27
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    • pp.78-88
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    • 2005
  • Given the trend of increased apartment buildings and high-rise buildings, the maintenance of apartment buildings has been set a higher value. For this reason, a total performance evaluation model of the existing buildings has recently been developed. But, it has a lack of the management work analysis. The purpose of this study, therefore, is the management work analysis for items selection of maintenance performance evaluation of apartment buildings. Candidate items of Maintenance performance evaluation was made with the existing literature and business system analysis. Easy systemicity of performance evaluation supplemented doing question to academic experts and housing managers. Finally decided maintenance performance evaluation items are to classify 14 administrative and 15 technical items.

Research Trend Analysis in the Performance Measurement and Monitoring of Construction Projects through Keyword Analysis (선행연구 키워드 분석을 통한 건설 프로젝트의 성과측정 및 관리분야의 연구 트렌드 분석)

  • Kim, Chang-Won;Kim, Taehoon;Lim, Hyunsu
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2018.05a
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    • pp.171-172
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    • 2018
  • Performance measurement and management in the construction industry has traditionally been regarded as the major factor for successful business execution. In addition, there is emphasis on the function of performance measurement and management that can early warn potential risks and poor performance in project execution environment changes. Previous studies have made various attempts to measure the quantitative performance of construction projects, and the research to derive the link between the results and the issue that can meet the future needs is expected to provide valuable information. The purpose of this study is to analyze the research trends based on the keywords presented in previous studies on the performance measurement and management of construction projects. Considering that the results presented in the existing literature can be an indicator of the evolution of the sector before it is applied to industry, the result of this study is expected to be used as a basic data to support the establishment of research direction in the future.

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An Investigation of Family Entrepreneurship in Ownership and Firm Performance: Empirical Evidence from Pakistan

  • KHAN, Muddasir Riaz;TARIQ, Yasir Bin
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.5
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    • pp.63-73
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    • 2022
  • In today's financial economics literature, the impact of innovative family ownership and management on firm performance is a prominent concern. In this study, the existence of family firms in the listed sector of Pakistan's economy is investigated. The objective of this study is to examine the performance-oriented relationship of family ownership and active involvement of family member at the CEO position. The theoretical perspectives that underpin this research are agency and stewardship. This analysis used a sample of 315 publicly traded companies from 2009 to 2019. The study's primary independent variables include family influence on ownership and family CEO. Financial performance is the dependent variable that is divided into accounting and market measures. The proxy for accounting measure is return on asset and proxy for market measure is Tobin's Q. This study employs univariate and balanced panel data analysis. For robustness of the analysis random-effects GLS regression is carried out. The empirical results show that that Family Firms outperform Non-Family Firms both in terms of accounting and market measures. In the later part family CEOs firms outperform the firms that have either insider or outsider non-family CEOs. This superior performance is subjected to the positive and statistically significant association between family ownership, management, and financial performance.