• Title/Summary/Keyword: management involvement

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The Mediating Role of Social Media in Tourism: An eWOM Approach

  • KAKIRALA, Anish Kumar;SINGH, Devinder Pal
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.11
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    • pp.381-391
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    • 2020
  • This research article investigates the way eWOM in social media influences the formation of destination image through development of trust and satisfaction for the potential tourist. The research involved administering an 18-point questionnaire taking online reviews, tourist involvement, and eWOM, destination image components of trust and satisfaction as variables. Data was collected from 554 individuals forming a cross-section of social media users and analyzed using multi-variate techniques (Reliability, CFA, and SEM). Results indicate a positive and significant relationship between all except online review and destination trust and satisfaction. Indirect and direct effects indicate that eWOM fully mediates the relationship between destination satisfaction and involvement and partially mediates the relationship between destination trust and involvement. In the case of online reviews, eWOM acts as a full mediator between destination trust and destination satisfaction for the future traveler using social media. The study proposes that components of image vary depending upon the degree of involvement, volume online reviews and eWOM generated also termed as 'virality' and these in turn influence the intention to revisit or recommend a destination. The study highlights its utility for National Tourist Organizations (NTOs) and online travel intermediaries to enhance destination marketing efforts.

The Effect of Hospital Mobile App Service Quality on Consumer Satisfaction, Involvement, and Reuse Intention (병원 모바일 앱 서비스 품질이 소비자 만족, 관여도, 재이용 의도에 미치는 영향)

  • Pak, SunYoung;Cho, Na-Eun
    • Korea Journal of Hospital Management
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    • v.26 no.1
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    • pp.1-16
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    • 2021
  • Purpose: The purpose of the study is to identify the influence of the hospital mobile app service quality on consumer satisfaction, involvement, and re-use intention of consumers who have experience in hospital mobile app service. Methodology: The survey was conducted on 230 users. The collected data were analyzed using correlation analysis, multiple regression analysis, and the Process Model in Hayes(2013). Findings: (1)The usability, reliability, and medical information provision among the service quality factors of hospital mobile apps had an effect on reuse intention, and consumer satisfaction partially mediated. (2)The usability and the provision of medical information were partially mediated by the involvement, which also affected the intention to reuse. (3)Only reliability showed an age-moderated effect. In reliability and re-use intent, age was a moderated mediating effect that controlled the effect of consumer satisfaction. Practical Implications: The results of this study provide initial data of mobile app services centered on hospitals and prove the type of consumer usage. It suggests that it can be used to attract potential consumers of hospitals and strategies to increase the use of mobile apps.

The Relationships between Leisure Activity Characteristics, Stress, and Quality of Life of Healing Tourists - The Moderating Effect of Involvement on Rural Healing Tourism - (치유관광객의 여가활동 특성, 스트레스, 삶의 질의 관계 - 농촌 치유관광 관여도의 조절효과 -)

  • Kim, Kyung-Hee;Min, Jae Han
    • Journal of Agricultural Extension & Community Development
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    • v.29 no.3
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    • pp.143-153
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    • 2022
  • Leisure activity characteristics are related to an individual's stress management as well as quality of life. This study analyzed the relationship between leisure activity characteristics, stress, and quality of life of healing tourists, and analyzed the moderating effect of involvement on rural healing tourism. For this purpose, this study analyzed 658 cases who experienced rural healing tourism. Among the characteristics of leisure activities, the conflict between work and leisure had a positive (+) effect on stress, and that stress had a negative (+) effect on the quality of life. Among the characteristics of leisure activities, social support was found to have a positive (+) effect on the quality of life. In the relationship between stress and quality of life, involvement on rural healing tourism was found to have a moderating effect. The results of this study indicate the importance of social support for work-life balance and leisure, suggesting that daily recovery through rural healing tourism has a positive effect on personal stress management as well as quality of life.

Empirical Analyses on Public Involvement Impact for Master Plan of New Transit System (신교통 시스템도입을 위한 기본계획단계의 PI 효과 실증 분석)

  • Kim, Yeon-Kyu
    • Journal of the Korean Society for Railway
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    • v.14 no.1
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    • pp.80-86
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    • 2011
  • The purpose of this study is to develop conflict management considering justification of planning decision by public involvement (PI) in the context of Korea as an approach to prevent conflicts for railway projects and to achieve consensus building between public and governments. In this study, to evaluate the effectiveness of conflict management in the process of railway planning, we examined the before and after survey on the light rail transit (LRT) planning that was previously conducted. We first conducted estimation on the causal relationships among factors related to acceptance of LRT planning by structural equation model. The estimation results show that conflict management activities and acceptance are positively related. We also discussed as follows: the level of recognition of railway project influences positive effects regardless of conflict management activities, the most important factor with respect to the acceptance is awareness for planning necessity.

A Case Study on Fathers' School Involvement Through the Use of Focus Group Interviews (집단면접조사를 통한 아버지 학교참여 사례 연구)

  • Lee, Hyun Ah
    • Journal of Families and Better Life
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    • v.32 no.5
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    • pp.179-191
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    • 2014
  • Parents are one of the principal agents of education along with students and teachers. The father, who is also a member of the educational community, plays a role in and has responsibility for his children's education. But, in Korea, as mothers are largely responsible for the children's care and education, fathers' school involvement has not been treated as a research subject. However, changes in family structure and function have challenged the notion of the father's traditional role. Recently, the father who participates actively in the rearing and education of his child has emerged as a new trend of the father model. It has been proven through many studies that the father's involvement has unique positive effects on his children, a phenomenon known as the "father effect". This research investigates the father's school involvement through focus group interviews with fathers. The results showed that the father's school participation rate was not high, while the father's desire for school participation was very high. These results are explained by the situation of fathers having no time or pathway to participate in their children's school. In order to enable fathers' participation, leave for school participation needs to be implemented and the development of fathers' activities is necessary. A father education program is needed to bring about changes resulting in fathers' greater participation in their children's education. This study suggests policy implications for supporting fathers' school involvement.

Importance-Performance Analysis of Restaurant Meal Replacement (RMR) Selection Attributes According to Food Involvement Type (음식관여도 유형에 따른 레스토랑 간편식 선택속성 중요도-수행도 분석)

  • Seung Gyun Choi;Wan Soo Hong
    • Journal of the Korean Society of Food Culture
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    • v.38 no.6
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    • pp.402-414
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    • 2023
  • This study evaluated the consumers' demands and points of improvement for restaurant meal replacement through importance-performance analysis by the restaurant meal replacement segment market using food involvement. The results were as follows. First, after segmenting the restaurant meal replacement market using food involvement, it was classified into three markets (multiple involvements, exploration-oriented, and product quality-oriented). Second, an analysis of the importance of restaurant meal replacement selection attributes revealed taste, sanitation, quality, freshness, price, saving time, texture, ingredients, preparation process, and quantity to be highly important. An analysis of the differences according to the market type revealed the multiple involvement type to be more important than other groups, considering the restaurant meal replacement selection attribute element. Third, an analysis of the importance-performance analysis of restaurant meal replacement selection attributes revealed that quantity and price as the selection attributes that needed to be improved first in all three markets. In addition, in the multiple involvement type, food additives appeared as a selection attribute requiring priority improvement, revealing the characteristics of a market that cares about diet and health.

The effects of father's value of children and cultural orientation on the father's parenting involvement (아버지의 자녀가치와 문화성향이 양육참여에 미치는 영향)

  • Shin, Keonho
    • Journal of Digital Convergence
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    • v.17 no.5
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    • pp.369-377
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    • 2019
  • The purpose of this study was to investigate the effects of father's value of children and cultural orientation on the father's parenting involvement. Data were collected from 286 fathers on FPI, VOC, and COR, which then were analyzed using correlation and multiple regression. The major findings of this study were as follows: First, emotional value of children was positively related to the father's parenting involvement, but instrumental value of children was negatively related to the father's parenting involvement. Second, collectivism had a stronger relationships with the father's parenting involvement than individualism. Third, father's education level was positively related to the father's parenting involvement. The above findings imply that father's value of children is an important variables of parenting involvement and cultural orientation is also a good predictor of parenting involvement.

A Study on Mobile Advertising Effects for Location-Based Advertisement - Focuse on both of Product Involvement and Forms of Advertising Expression - (위치 기반 서비스에 따른 모바일 광고 효과에 관한 연구 - 제품 관여도와 모바일 광고의 표현 형태를 중심으로 -)

  • Lee, Jong-Ho
    • Management & Information Systems Review
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    • v.31 no.4
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    • pp.109-137
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    • 2012
  • This Research focuses on the effect of location-based mobile advertisement considering both of product involvement and advertising expression. The product involvement is classified as high and low involvement and forms of text and picture advertising, which are commonly used in mobile advertising, are chose in this research. To verify the advertising effect for location-based mobile advertisement, advertising attitude, brand attitude, and purchase intention are assessed by conducting survey experiment, which is stimulated for the location-based mobile advertisement including product involvement and advertising expressions. The results presented in this research indicate that the low-involvement product shows lower advertising effect rather than high-involvement product, because consumers recognize the mobile advertisement with low-involvement. The Second finding is that the effect of picture mobile advertising is more effective than that of text mobile advertising and this result is consistent with previous researchers. Finally, the favorable effects for location-based mobile advertisement is more effective than that of non-location-based mobile advertisement, because location-based mobile advertising can cause the immediate response for consumer to react with given advertising.

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The Effects of Beauty Involvement on Self-Satisfaction by Conspicuous Consumption Tendency Groups (과시소비성향 집단별 뷰티관여가 자기만족도에 미치는 영향)

  • Park, Hyun-Ju;Park, Sook-Hyun
    • Fashion & Textile Research Journal
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    • v.16 no.1
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    • pp.137-144
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    • 2014
  • This study examined the effect of beauty involvement on self-satisfaction by conspicuous consumption tendency groups. A questionnaire method was used for this study. The subjects of this research were females in their 20s~50s. We distributed 580 questionnaires ets; constantly, 554 sets were used in the final analysis. Data were analyzed by factor analysis, ANOVA, cluster analysis, Cronbach's alpha coefficient and multiple regression analysis. Beauty consumption behavior factors were classified with hair styling, skin management, make-up and body shaping. Self-satisfaction factors were classified with living, appearance, economic and interpersonal relation. This study classified 4 conspicuous consumption groups (active, passive, syntonic and individuality & frugal group). The active conspicuous consumption group was unsatisfied with most of the self-satisfaction factors. The passive conspicuous consumption group was more interested in skin management factors than other factors. The syntonic conspicuous consumption group was interested in make-up, body shaping and skin management in order to provide a positive impression to other people. The individuality & frugal group was most interested in body shaping that could be achieved at low cost through exercise and diet.

A Study on the Characteristics of "Early Contractor Involvement Method" in Public Project in Japan

  • Tamura, Atsushi
    • International conference on construction engineering and project management
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    • 2022.06a
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    • pp.42-49
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    • 2022
  • In recent years, Owner, Architects, and Contractor are increasingly collaborating with each other from pre construction phase in construction projects, which is called Early Contractor Involvement (ECI). In Japan, the ECI method has been introduced in several public building projects since 2015. The purpose of this study is mainly to clarify the characteristics of the ECI method in Japan and to compare the contract clauses of the ECI method in the UK and the USA. The results of the survey are as follows. (1) the ECI method was supposed to make it possible to achieve appropriate quality, cost, and construction period by reflecting Contractor's technology and know-how in the design documents and specifications. (2) According to the database, there were 27 cases of the ECI method in Japan from 2015 to 2021, of which 13 cases for which bidding information could be obtained had a variety of technical proposals, mainly VE proposals, depending on the project characteristics. (3), Japan's ECI method has very much in common with SBC + PCSA in the UK. On the other hand, ECI Method in Japan differs from in the UK in that Owner, Architect, and Contractor enter into a partnership agreement, which is similar to ConsensusDocs CD541 in the USA. (4) The ECI method in Japan has the following problems: Owner depends on Contractor for cost control, the division of roles among project members is complicated, and more work from Owner than the DBB method are required.

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