• 제목/요약/키워드: male consumer

검색결과 431건 처리시간 0.027초

인터넷 쇼핑몰 이용자의 촉각단서 윽구가 의류상품 구매행동에 미치는 영향에 관한 연구 - 구매경험, 지각된 위험의 조절효과 - (The Effect of Consumer Need for Tactile Cues on Purchase Intention in Internet Shopping Mall - An Moderating Effect of Perceived Risk, Purchased Experience -)

  • 권소영;이진영;오희선;서용한
    • 한국의류산업학회지
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    • 제6권5호
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    • pp.618-624
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    • 2004
  • This study is to explore how consumers' needs for tactile cues affect their purchasing behaviors in the internet shopping mall. Since previous studies about internet shopping malls are mainly performed on the primary factors of perceived risk, there are insufficient studies of tactile cues for apparel products. Emphasis of this study is placed on verifying the following hypothesis; it is expected that consumers' needs for tactile cues affect apparel purchasing behaviors in internet shopping. The questionnaire was administered to 20 to 30 year old male and female respondents who are either students or businessmen living in the Busan area. 150 questionnaires were completed and collected for data analysis. The data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient and Linear regression analysis. Data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient, and ANOVA. The results of data analysis are as follows: First, the tactile cues negatively affect purchase intentions of consumers. This shows that apparel internet shoppers who have high desire for tactical cues tend to avoid purchasing products through the internet. Second, the factor analysis of the moderating effect on perceived risks shows that the perceived risks significantly moderate both the tactile cues and purchase intention of consumers. Third, analysis of purchased experience also shows that purchased experiences significantly moderate both the tactile cues and purchase intention.

Inhalation Toxicity of Bisphenol A and Its Effect on Estrous Cycle, Spatial Learning, and Memory in Rats upon Whole-Body Exposure

  • Chung, Yong Hyun;Han, Jeong Hee;Lee, Sung-Bae;Lee, Yong-Hoon
    • Toxicological Research
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    • 제33권2호
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    • pp.165-171
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    • 2017
  • Bisphenol A (BPA) is a monomer used in a polymerization reaction in the production of polycarbonate plastics. It has been used in many consumer products, including plastics, polyvinyl chloride, food packaging, dental sealants, and thermal receipts. However, there is little information available on the inhalation toxicity of BPA. Therefore, the aim of this study was to determine its inhalation toxicity and effects on the estrous cycle, spatial learning, and memory. Sprague-Dawley rats were exposed to 0, 10, 30, and $90mg/m^3$ BPA, 6 hr/day, 5 days/week for 8 weeks via whole-body inhalation. Mortality, clinical signs, body weight, hematology, serum chemistry, estrous cycle parameters, performance in the Morris water maze test, and organ weights, as well as gross and histopathological findings, were compared between the control and BPA exposure groups. Statistically significant changes were observed in serum chemistry and organ weights upon exposure to BPA. However, there was no BPA-related toxic effect on the body weight, food consumption, hematology, serum chemistry, organ weights, estrous cycle, performance in the Morris water maze test, or gross or histopathological lesions in any male or female rats in the BPA exposure groups. In conclusion, the results of this study suggested that the no observable adverse effect level (NOAEL) for BPA in rats is above $90mg/m^3$/6 hr/day, 5 days/week upon 8-week exposure. Furthermore, BPA did not affect the estrous cycle, spatial learning, or memory in rats.

패션디자인의 3D 프린팅 적용 방법과 특성 연구 (A Study on Types of 3D Printing Applications and Their Characteristics in Fashion Design)

  • 이정수
    • 패션비즈니스
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    • 제24권4호
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    • pp.130-143
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    • 2020
  • The development of three-dimensional (3D) printing technology is bringing new innovations to various fields such as health care, architecture, and fashion. 3D printing can be manufactured to suit the size of the consumer's body, modify the design to meet their tastes, and produce small quantities of various products. Therefore, 3D printing in the field of fashion has great potential. The purpose of this study was to investigate various application models of 3D printing for fashion design and analyze their characteristics after developing the fashion garment samples. First, the background of 3D printing was reviewed then, fashion designed by a 3D printing application was analyzed. As a result, four types of 3D printing applications were developed: object-attached, linkage, kinematics, and assembly. The object-attached type was the method of printing 3D material as an object in the intended shape and form and was attached to the garment by sewing. The linkage type referred to printing 3D material in small pieces of certain shapes that could be linked. The kinematics type was structures with hinges that could flex to fit the human body. The assembly type referred to developing 3D materials in female and male pieces such as nuts and bolts. By providing the advantages, disadvantages, trial-and-errors, and challenges of the 3D printing fashion design process, this study contributes to the effective applications and possibilities of future design.

중국 소비자의 한국 패션브랜드에 대한 친숙성이 만족과 브랜드 충성도에 미치는 영향 (Effect of Chinese Customer's Familiarity with Korean Fashion Brands on Satisfaction and Brand Loyalty)

  • 유박;고순화;이영선
    • 한국의류학회지
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    • 제40권4호
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    • pp.763-774
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    • 2016
  • Companies have recently become interested in the importance of long-term relationships with customers because business-based marketing ideas of the past have evolved into long-term relationship-based marketing. Establishing a relationship with customers to a company is not a simple method to form a market of consumers and provider; it is now understood as an important factor directly connected to the survival of a company. This study is to help Korean fashion brands in China build an efficient strategy for sales promotion and loyal customers through the analysis of the effect of familiarity with Korean fashion brands on satisfaction and brand loyalty in a rapidly growing Chinese fashion market. An online questionnaire covering Korean fashion brands in China was completed by 377 Chinese male and female customers aged 20 to 39 years old from March 20 to March 27, 2014. Data analysis was performed by factor analysis and path analysis using SPSS 20.0 and AMOS. Both direct experiences and indirect experiences influenced brand familiarity. It showed that brand familiarity had a significant direct effect and an indirect effect through satisfaction on brand loyalty. A competitive advantage in the present Chinese fashion market requires that loyalty builds and that brand loyalty increases by creating a long-term relationship with customers when familiarity about the brand is induced.

성인(成人) 남성(男性)의 드레스 셔츠 소비자(消費者) 실태조사(實態調査) I - 착용실태(着用實態)와 구매실태(購買實態)를 중심(中心)으로 - (A Research on the Consumer's Actual Condition for Men's Dress Shirt I)

  • 임혜원;손희순
    • 패션비즈니스
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    • 제4권4호
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    • pp.135-151
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    • 2000
  • The porpose of this research is helping product developments and establishment men's marketing strategies. This contents are divided into two parts; the dress shirt's wearing condition and the dress shirt's buying condition. The subjects of the research were male that aged 25-50 and their company is resided in Seoul. The conclusion of this research is summarized as below ; 1. Many consumers have wrong term recognition of dress shirt. Most of men know their dress shirt's sizing designation as casual method(ex, $\cdots$95, 100$\cdots$). Therefore it is happened fitness complains. Dress shirt's wearing frequency for a week is 1-2 days or 5days mostly. A number of dress shirt’s wearing period for one is 6-12 months. Dress shirt‘s wearing frequency fand wearing period varies according to their age, unmarried or married situation, scholarship, occupation. So the manufacturer of men's dress shirt grasps the factor's for their character. 2. The conclusion of dress shirt's buying motivation is need better than impulse buying. If company planning season event, the selling will be improved. Most of men buy their dress shirt by themselves. It means a lot of men are interested in their clothes comparing to old days. And men's favorite purchase place is a department store and agent. when they purchasing, the color and size is very important factor. But dress shirt's sizing designation is not yet established. Therefore the dress shirt's sizing designation is needed as possible.

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스포츠 클라이밍 팬츠의 기능적 디자인에 대한 소비자 수요 특성과 상품 개발 (Consumer's demands on functional design for sports climbing pants and product developments)

  • 박지혜;천종숙
    • 복식문화연구
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    • 제25권3호
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    • pp.391-404
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    • 2017
  • The purpose of this study was to identify the consumers' demands on functional design of sports climbing pants. Data were collected through a field survey. 82 male and 70 female amateur sports climbers in Seoul participated. The questionnaires measured aspects of functional design in sports climbing pants, specifically motion adaptability, comfort and aesthetic value of the climbing pants. The results of this study show that comfort during climbing postures was the most important value of the climbing pants. The subjects sought motion adaptability at the hip, crotch, thigh and knee. The preferred style and degree of fit of climbing pants were differed according to gender. Men preferred loose or semi tight fit style climbing pants but women preferred the leggings style of the sport pants. The soft touch seam line and body shaping function were also important for women. The type of pants preferred for sports climbing also differed by the climbing experience period. Men began to wear the outdoor mountaineering style pants when they had experienced sports climbing for 6 months and to wear the climbing expert style pants when they had experienced sports climbing for a year. Most women wore leggings style sports pants from the beginner stage. This study also analyzed Korean market trend in 2016~2017 F/W for sports climbing pants design. The men's pants were more likely to be designed to improve mobility compared to the women's pants, even though the aesthetic value of the sports climbing pants was important for women.

청소년의 환경친화적 소비의식과 소비행동에 영향을 미치는 변수에 관한 연구 -어머니의 환경친화적 소비행동과 관련하여- (A Study on the Variables Influencing on Adolescents Consciousness and Behavior in Pro-environmental Consumption - In Relation with Their Mothers' Pro-environmental Consuming Behavior -)

  • 이경은;이기영
    • 가족자원경영과 정책
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    • 제12권3호
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    • pp.119-145
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    • 2008
  • This study was designed to verify the influence of mothers on their young adults in pro-environmental consuming consciousness and behavior. The compiled data are based on the responses of questionnaires from 278 young adults who reside in Seoul, Korea. The data were analyzed by frequency, standard deviation, mean, unitary dispersion, rank revolution analysis, analysis of variance (ANOVA), and multiple regression analysis by SPSS 14.0K for Windows. This study has discovered the following: First. A mother's pro-environmental consuming behavior is one of the most important factors significantly influencing a young adult's consciousness and behavior. Second. A friendly and positive consciousness about the environment enhances pro-environmental consuming behavior. A close inter-relationship exists between consciousness and behavior. However, some significant discrepancy was found between pro-environmental consuming consciousness and pro-environmental consuming behavior; that is, the level of pro-environmental consciousness was higher than the level of pro-environmental behavior. Third. Sensitivity to environmental information influenced pro-environmental consumption consciousness and behavior. Female students are more concerned about and sensitive to environmental matters than are male students. Fourth. Among the subordinate dependent variables, recycling behavior is most influenced by independent variables. Among the pro-environmental consuming behavior sector, a mother's disposal behavior exerts the most influence on the young adult's behavior. In the results of this study, it is pointed out that it is absolutely necessary fur young adults to bring up their practice level of pro-environmental purchase and consuming behaviors, and it is advised that appropriate and relevant education programs should be developed.

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서울지역 소비자의 패스트푸드점 영양 성분 표시에 대한 인식 (Consumer Perceptions of Nutrition Labeling at Fast-Food Restaurants in Seoul)

  • 권수연;김옥선
    • 동아시아식생활학회지
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    • 제24권5호
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    • pp.544-551
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    • 2014
  • This study investigated customer perception of nutrition labeling at fast-food restaurants in Korea. Five hundred and fourteen customers with previous experience at fast-food restaurants were surveyed in July 2012 in Korea. A total of 502 completed questionnaires were analyzed (98.0%). The questionnaires asked about the general characteristics of the subjects, their perceptions and opinions of nutrition labeling at fast-food restaurants, any nutrients they would like to see included in nutrition labels, and their preferred nutrition labeling methods at fast-food restaurants. Of the respondents, 59.4% were male and 40.6% were female; 42.4% indicated that they eat at fast-food restaurants two to three times a month. Half of respondents (54.2%) knew of nutrition labeling of fast-food restaurants, with females being more aware than males. Males trusted nutrition labeling at fast-food restaurants more than females did, and more males than females responded that nutrition labeling helps when selecting healthy menu items. As for satisfaction with nutrition labeling at fast-food restaurants, males were more satisfied than females, and customers between 30 and 39 years old showed the highest rates of satisfaction. Calories was the criterion that most respondents (66.3%) wished to pre-displayed, followed by sodium and trans fat levels. Respondents mostly preferred nutrition labels at fast-food restaurants to be in the form of symbolic icons (36.5%). The results of this study can help shape the application of nutrition labeling at fast-food restaurants and can be used to help establish guidelines for nutritional education for customers in Korea.

서울지역 유기견의 광견병 바이러스 항체 분포 조사 (Serological survey of rabies virus from the stray dogs in Seoul)

  • 김능희;채희선;손홍락;강영일;이정학;김세곤
    • 한국동물위생학회지
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    • 제34권4호
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    • pp.297-301
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    • 2011
  • Rabies virus is transmitted most commonly through a bite from an infected dog. Especially, stray dogs that are not excluded from contact with rabid wild animals can become rabies vectors. Therefore, serological survey of rabies virus from stray dogs in Seoul Metropolitan City was carried out in this study. To investigate prevalence of rabies antibodies in the stray dogs, serum samples were taken from 500 stray dogs between April and December 2010. Antibodies to rabies virus were detected by indirect ELISA. Of 500 tested sera, 147 (29.4%) were positive to rabies virus. Prevalence rates of rabies antibodies(PRRA) in northern and southern Han river region of Seoul were 26.4% and 33.2% respectively. PRRA in male and female dogs were 33.6% and 26.1% respectively. PRRA in less than 1 year, 1~2< years, 2~3< years, 3~5< years, 5~10< years and over 10 years old dogs were 12.7%, 21.6%, 26.4%, 36.4%, 32.5% and 46.4%, respectively. These results indicates that antibody seroprevalence to rabies is still not enough to prevent rabies and rabies vaccination is required to enhance the seroprevalence in the dogs. To improve the situation, measures to raise public awareness of rabies and its prevention is needed. Also, reducing stray dogs and keeping companion animals from contact with wild animals are indispensable for the prevention of rabies.

중년기 부모와 기혼 자녀 간 상호 자원이전: 경제적 자원과 도구적 자원을 중심으로 (Resource Transfers between Middle-Aged Parents and Their Married Children)

  • 김영순;고선강
    • 가족자원경영과 정책
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    • 제18권2호
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    • pp.143-162
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    • 2014
  • The purpose of this study is to analyze the influences on resource transfers between middle-aged parents and their married children. This study used 2009 data from the National Research Foundation of Korea regarding inter-generational resource transfers and preparation for later life (kfr-2009-c00010). A sample of 1208 households of middle-aged parents with married children was used. The study found that parents provided financial resource transfers to their married children in the following circumstances: where parents received financial resource transfers from their married children, where the household income of parents was high, where the children were younger, and where the children were male. Parents provided instrumental resource transfers to their married children in the following circumstances: where parents received instrumental resource transfers from their married children, where the gender of children was female, where the children were employed, where married children had their own children who were either younger than a preschooler, and where household incomes of married children were high. Parents received financial resource transfers from their married children in these circumstances: where their emotional ties with their children was high, where the household income of the parents was low, where the household income of the married children was high, and where married children had preschoolers. The circumstances in which parents received instrumental resource transfers from their married children were where parents provided instrumental resource transfers and the household incomes of married children were high.