• 한국생활과학회지
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• 제14권1호
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• pp.81-94
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• 2005

With an analysis of recent, nationwide data, this study figured out the level of consumers' pro-environmental behavior and investigated tile behavioral determinants in the hight of purchase, use, and disposal of pro-environmental goods. The major results are as below: Married consumers or consumers in their 40s were more likely to purchase pro-environmental goods. Consumers with high income-for example, over 3 million won per month-were less likely to purchase such goods. Married women or 40s/50s consumers tended not to buy used goods. Males than females, non-married than married, employed than unemployed had a higher pro-environmental behavior in the use stage. Furthermore, in the disposal stage, male than female, married than non-married, young than old, and consumers with low income than high income showed more active pro-environmental behavior. The purchasing behavior of pro-environmental goods was supported by both perspectives of rational behavior and social behavior. On tile other hand, the purchasing behavior of used goods was supported only by rational behavior perspective. It is also revealed that personal value perspective, along with the above two, influences the pro-environmental behavior in the stage of use and disposal. Overall, a high level of pro-environmental behavior was detected in such consumers as rational, public rule-abiding in favor of environmental policy, and also in consumers with strong family values or those with less materialistic value.

• 한국생활과학회지
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• 제12권1호
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• pp.39-52
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• 2003

This study was conducted to find how to manage the household financial situation and what households demand to financial organization for their satisfaction in Chungbuk Province. The questionnaire survey was implemented from 24th of Oct. for two months and 330 households data among 350 households were analyzed and selected as a sample. The results were as follows : 1. Many households had four to six bankbooks and wives visited financial organs more frequently than their husbands. 2. Although many respondents regarded the safety as the most important point when they selected the financial organ, they were choosing the organ because of the nearness form their own house. 3. How to manage the households' financial situations and how much they were satisfied with the financial organs were different by the respondents' age and education level. 4. The younger they were and the higher the education level was, they managed the household according to the financial plan. Female consumers were more satisfied with financial organs than male did. 5. The financial problem were solved through the couple's communication in many households. This study showed the tendency that the wives' power increasing in the households's decision-making about financial problems.

• 대한영양사협회학술지
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• 제20권4호
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• pp.306-319
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• 2014

This study is basic research focused on product development and market activation based on analysis of current usage and demand for development of processed blue crabs. A total of 556 subjects aged 20s to 60s living in the Seoul area were surveyed. According to the survey, 65.1% of subjects consumed blue crabs at home, and 82% of them purchased blue crabs whole and undressed. Respondents gave higher marks to taste, nutrition, and texture compared to ingredient preparation, eating method, and price. Majority of blue crab consumers had no experiences of consuming processed blue crabs. Exactly 57.0% of consumers purchased them at big shopping centers, and the reason for purchasing was their good taste. When female consumers purchased processed blue crabs, they checked every part carefully compared to male consumers. Women gave high scores to blue crab powder, blue crab extract, blue crab croquette, and blue crab cake compared to men, demonstrating the necessity of developing processed blue crabs. Furthermore, the experienced processed blue crab group recognized the necessity of developing processed blue crabs compared to the inexperienced group. People showed significant differences in purchasing processed blue crabs according to gender as well as previous experience of blue crab consumption.

• 가정과삶의질연구
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• 제30권2호
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• pp.153-172
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• 2012

The purpose of this study was to find out cultural differences and types of adjustments made in response to the differences between married female immigrants and Korean men of multicultural families. The data were collected by in-depth interviews with 15 female immigrants and 5 Korean men. The major findings of this study were as follows : The female participants experienced cultural differences between Korea and their country in the areas of living culture, stereotyped gender role, and family's cultural traits. The male participants reported cultural differences in terms of the economic supports provided to the wife's family. The types and strategies of acculturation were as follows : adjusting themselves to the spouse's cultural type, the couple's mutual acceptance of the other's cultural type, and female participants resignation to accept help from their husband. The types of acculturation to the cultural differences based on couples' personal efforts and hard work invested into acculturation and the support from their family and society. The results of the study supported that multicultural families' perception of cultural differences and types of adjustment originited from their own experiences and cultural background.

• 가정과삶의질연구
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• 제28권3호
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• pp.113-127
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• 2010

This study explores the factors that affect the lottery purchasing intentions of university students. Self-administered questionnaires were completed by 504 students attending four universities in Kwangju South Korea. The conclusions are as follows: First, approximately 43% of respondents participated in at least one lottery purchase and the frequency of lottery purchases during the last 12 months was 4.84. Gender issues were considered since almost twice as many males reported lottery purchases. Second, males were affected by attitudes toward lotteries; females were affected by past behavior, subjective norms, and attitudes toward lotteries. It was hypothesized that the attitudinal message would change behavior for male students while the accurate information and the normative message would also be effective for female students. The fact that just about half of the respondents have previously participated in gambling vis-$\grave{a}$-vis lotteries shows consumer educators that lottery purchases by youth is a social policy issue in need of systematic and scientific attention.

• 한국의상디자인학회지
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• 제15권2호
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• pp.27-41
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• 2013

The purpose of this study is to find out the influences of consumers' shopping orientation and impulse buying orientation on shopping addiction to fashion products in the internet shopping malls. This study surveyed 521 male and female consumers in their 20s~40s in August 2012 who have purchased fashion products through internet shopping malls. For statistical analysis, descriptive statistics, reliability analysis, $x^2$-test, factor analysis, ANOVA analysis, Duncan test, and regression analysis were carried out using SPSS for Windows 12.0. The results are as follows. First, it was identified that there were not significant differences in consumers' demographic characteristics according to the level of internet shopping addiction consumer groups. Second, high level shopping addiction consumers were higher in pleasure/convenience seeking, fashion seeking, and brand seeking shopping orientations and in refreshing, non-plan shopping, recommendation from acquaintances, product stimulus, purchaser stimulus, sales promotion stimulus impulse buying orientations than low level consumers. Third, internet shopping addiction was significantly influenced by the pleasure/convenience, fashion, economic efficiency, brand, sale seeking shopping orientations and refreshing, non-plan shopping, sales promotion stimulus impulse buying orientations. The results of this study will help internet fashion enterprises to handle the consumers with shopping addiction as well as the consumers with high shopping addiction to be able to manage their shopping addiction themselves.

• 가족자원경영과 정책
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• 제11권1호
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• pp.1-20
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• 2007

This study identified financial management patterns of college students, and compared socioeconomic characteristics among different groups of financial management patterns. Also, the study examined the level of financial knowledge of college students, and compared it among the groups of financial management patterns. Data fur this study were from a questionnaire completed by 4-year college students (n=364), and were analyzed by factor analysis, cluster analysis, chi-square test, and ANOVA. The findings of this study were as follows: First, the financial management patterns were categorized by four groups: rational management group, future-oriented group, active management group, and present-oriented group. Secondly, younger students were more likely to be in the present-oriented group, while older students were likely to be in the future-oriented or active management group. Male students were likely to be the active managers, but female were likely to be the rational managers. Students' income was higher for future-oriented or active management groups, and their part-time jobs and their experiences of financial education were also significant variables. Thirdly, the average score of college students' financial knowledge was 49.9 on a 100 point basis. The part of financial assets and investment had only 47 points. The group of rational managers and active managers received higher points than the other groups.

• 가족자원경영과 정책
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• 제17권1호
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• pp.241-263
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• 2013

Time pressure and financial burden have been reported as the main constraints on leisure participation. The purpose of this study was to explore a typology of leisure constraints, investigate the characteristics of leisure constraint types, and analyze the differences in leisure participation by the types of leisure constraints for married employees. The data source for this research was the 2009 Time Use Survey conducted by the Korea National Statistical Office (KNSO). Married employees aged 20 to 59 years completed 13,476 time diaries (7,984 for male, 5,492 for female), which were analyzed using chi-square, cluster analysis, and ANOVA analysis. Leisure constraints were classified into five types in two categories, working time per week and personal income for both males and females respectively. The three types for both males and females were time-income constraints, income constraints, and general constraints, with an additional type for men, $time^+$-income constraints, and an additional type for women, time constraint. The most common type was general constraints, for both males and females. Each type was further differentiated by the following socio-economic variables: age, educational level, job type, and weekly day-off. The study found that participation in study, sports, and religious activities varied with the types of leisure constraints.

• 한국의류산업학회지
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• 제16권4호
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• pp.596-603
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• 2014

The purpose of this study was to find affecting consumer's usage motivation on purchase satisfaction and repurchase intension when purchasing fashion products in social commerce. The data were collected via a self-administered questionnaire from 239 male and female who living in Busan with experience in social commerce purchasing fashion products. Using SPSS 20.0 and AMOS 20.0 package, Cronbach's ${\alpha}$, a confirmotory factor analysis and a structural equation modeling analysis were performed. The results are as follows. Hedonic, economical efficiency and interaction without information provide subjective norms significantly influenced the purchase satisfaction. And aforementioned subjective norms significantly influenced repurchase intension, too. The purchase satisfaction positively influenced the repurchase intension. Therefore, social commerce sellers of fashion products ought to offer variety price benift and promotion to raise the purchase satisfaction and repurchase intension. To offer variety price benift, they should respond sensitively to the price set by comparing prices with other sellers. And promotion to raise the purchase satisfaction and repurchase intension need to consider such variety of missions, discount coupons or event and mileage. In addition, they should develop customer service system for interaction with customer and connect to the repurchase increases the purchass satisfaction through faster customer response to the product information or sales, service.

• 한국의류학회지
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• 제29권1호
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• pp.136-148
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• 2005

The purpose of this study identifies how attributes of the website influences on consumer attitude toward the website. For this purpose, the study tested covariance structural model which set relationships among independent variables(interactivity, search and visual information of website), mediated variables(utilitarian shopping value and hedonic shopping value) and dependent variables(attitude toward website). The data were collected from a sample of 271 internet shopper of university students(male: 82, female: 189). They visited the website for apparel shopping and, after searching a casual clothing which they wanted to buy, requested to answer the questionnaire. The covariance structural model and research hypothesis analyzed by using AMOS 4.0 program. The results are as follows: First, the structural model is accepted significantly. Second, interactivity of the website has a positive impact on perceived utilitarian and hedonic shopping values of the website and visual information of the website also influence hedonic shopping value of the website positively. Third, utilitarian and hedonic shopping values have a positive influence on attitude toward the website for apparel shopping.