• 패션비즈니스
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• 제19권6호
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• pp.82-100
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• 2015

Mobile fashion apps present much opportunity for marketers to engage consumers, however not all apps provide enough functions for their targeted audience. This study aims to determine how mobile fashion apps can be used to build brand community with consumer engagement. Qualitative data on fashion mobile apps were collected from the Apple app store and Android market during the spring and summer of 2015. A total of 110 fashion mobile apps were collected;, 50 apps were identified as apparel brands that either manufacture or sell apparel to consumers, which we categorized as "brand" fashion apps, and the remaining 60 were categorized as "non-brand" fashion apps. The result of the study can be summarized as below. The 60 non-brand fashion apps were grouped into 5 app types: shopping, searching, sharing, organizational, and informational. The main functions are for informational use and shopping needs, since at least half (31 apps) are used for either retrieving information or for shopping. However, in contrast, social networking and location were infrequent and not commonly utilized by these apps. The most common type of non-brand fashion apps available were shopping apps;, many shopping apps enable users to shop from several different websites and save their items into one universal shopping cart so that they only check out once. Most of these apps are informational and help consumers make more informed decisions on purchases;, in addition many offer location services to help consumers find these items in store. While these apps perform several functions, they do not link to social media. The 50 brand apps were grouped into 5 brand types: athletic, casual, fast fashion, luxury, and retailer. These apps were also checked for attributes to determine their functionality. The result shows that the main functions of brand fashion apps are for information (82% of the 50 apps) as well as location searching (72% of 50 apps). Conversely, these apps do not offer any photo sharing, and very few have organizational or community functions. Fashion mobile apps and m-marketing elements: To build brand community, mobile apps can be designed to motivate consumer's engagement with brands. The motivations of fashion mobile apps are useful in developing fashion mobile apps. Entertainment motives can be fulfilled with multimedia attributes, functionality motives are satisfied with organizational and location-based features, information motives with informational service, socialization with community and social network, learning and intellectual stimulation from informational attributes, and trend following through photo sharing. The 8 key attributes of mobile apps can correspond to the 4 m-marketing elements (i.e., Informative content, multimedia, interactions, and product promotions) that are further intertwined with m-branding elements. App Attributes and M-Marketing aim to Build Brand Community;, the eight key attributes can impact on 4 m-branding elements, which further contribute to building brand community by affecting consumers' perceptions of brands preference and advocacy, and their likelihood to be loyal.

• 한국의상디자인학회지
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• 제25권3호
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• pp.17-29
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• 2023

This study collected and analyzed reference information on the size labeling method and size of clothing products in 13 online shopping malls for plus size women in their 20s and 30s, and compared the size specification information focusing on jeans. First, in the results of examining the method of clothing size designation, clothing sizes indicated by 1, 2, 3 or physique designation (M, L, XL) differed between shopping malls, and even in the same shopping mall, even if the same size notation was used. Most the clothing sizes were different depending on the type of clothing. For bottoms, it was found that one company used seven size designation methods at the same time, two shopping malls used four size designation methods, and five shopping malls used three size designation methods. In the meantime, in the results of comparing the size specifications of jeans XL (size 88, 32 inches) by product part, for waist and hip circumferences, each of the eight companies showed that the size was smaller than the body size suggested by KS adult women's wear.

• 한국정보처리학회:학술대회논문집
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• 한국정보처리학회 2013년도 춘계학술발표대회
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• pp.179-182
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• 2013

We develop Framework architecture of Online Shopping Services based on M2M and IoT for Handheld Devices in Cloud Computing. MapReduce model will be used as a method to simplify large scale data processing when user search for purchasing products online which provide efficient, and fast respond time. Therefore, providing user with a enhanced Quality of Experience (QoE) as well as Quality of Service (QoS) when purchasing/searching products Online from big data.

• 인터넷정보학회논문지
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• 제2권1호
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• pp.63-75
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• 2001

인터넷의 대중화와 더불어 인터넷의 활용 분야가 모든 산업 분야에 파급되고 있는데 특히 마케팅 분야도 인터넷에 의해 많은 변화가 일어나고 있다. 그 중에 한 분야가 쇼핑몰인데 기존의 조립컴퓨터를 판매하는 쇼핑몰들은 단순히 부품을 조합하는 방법을 사용하기 때문에 부품간의 호환 정도를 고려하지 못한다. 본 논문에서는 컴퓨터에 전문적인 지식이 없는 사용자를 위하여 부품간의 호환 정도를 고려해서 온라인을 이용한 구매자에게 컴퓨터를 구입하는데 편의를 제공하는 쇼핑몰을 구현하였다. 구현된 지능형 에이전트는 퍼지 값을 이용하여서 부품간의 호환 정도를 충고해준다.

• 한국정보시스템학회지:정보시스템연구
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• 제25권3호
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• pp.31-60
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• 2016

Purpose In 2016, the market size of mobile(m-) shopping goes beyeond more than half of a total of online shopping. People use smartphones as the main device for m-commerce. Under the circmustances, this study attempts to address why people prefer to use smartphone-based m-commerce. In other words, it is necessary to understand the main value that smartphone-based m-commerce creates. Drawing on the studies of consumption value, this study focuses on utilitarian value in predicting customers' continuance intention in the context of smartphone-based m-commerce, recognizing that utilitarian value is a key extrinsic motivation in the goal-oriented, performance-oriented shopping contexts. Furthermore, this study identifies factors affecting customers' utilitarian value from the perspective of benefits and costs, following the notion that it represents the result of evaluating a trade-off of benefits and costs caused by smartphone-based m commerce. More specifically, in this study, ubiquitous service, location-based service (LBS), transaction speed, and price utility belong to the benefit dimension, whereas technology anxiety and cognitive effort belong to the cost dimension. Design/methodology/approach To test the proposed hypotheses, the study conducted partial least squares (PLS) analysis with a total of 294 data collected on users with experience in smartphone-based m-commerce. Findings The results show that first, utilitarian value is increased by the benefits, such as ubiquitous service, transaction speed, and price utility. However, LBS has no direct effect on utilitarian value. Second, the noteworthy finding is that ubiquitous service and LBS greatly increase transaction speed. Third, technology anxiety and cognitive effort considered as the cost dimension are negatively associated with utilitarian value but their impacts on it are non-significant. Finally, the results support the argument that utilitarian value is a determinant of continuance intention. Overall, the findings imply that utilitarian value greatly depends on the peception on benefits rather than the aspect of cost in smartphone-based m-commerce. Overall, the findings offer new insight into the studies of m-commerce by considering and verifying the impacts of its benefits and costs simultaneously.

• 한국콘텐츠학회논문지
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• 제16권6호
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• pp.236-247
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• 2016

국내에서 모바일 기기와 모바일 인터넷의 광범위한 사용을 고려하면, 모바일 커머스 사이트에서의 만족도와 실제구매에 영향을 미치는 요인을 밝혀내는 것은 중요하다. 따라서, 본 연구에서는 1) 모바일 커머스 사이트에서의 만족도에 영향을 미치는 변수와 2) 모바일 커머스에서의 구매자와 비구매자를 구분하는 결정변수를 알아보았다. 이 두 가지 종속변수에 영향을 미칠 것으로 기대되는 독립변수로 기술수용모델 (TAM; Technology Acceptance Model), 지각된 쇼핑 가치 (perceived shopping values), 상호작용성(interactivity)에서 제안된 변수들을 포함하였다. 본 연구 결과에 따르면, 모바일 커머스 사이트의 성능 (지각된 사용의 용이성 및 유용성, 속도, 풍부한 콘텐츠, 맥락적 서비스)이 모바일 커머스 사이트에서의 만족도에 영향을 미쳤다. 반면에, 모바일 사이트에서의 구매자와 비구매자를 결정하는 가장 큰 요인은 인간적 상호작용성, 특히 사용자간 소통으로 드러났다.

• 환경위생공학
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• 제9권1호
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• pp.67-75
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• 1994

Formaldehyde has been in widespread industrial use since World War II . Numerous sources of formaldehyde are present in the indoor environment. Additionally, the current trend toward tighter, more energy efficient buildings with lower ventilation rates has led to increase concentrations of this and other pollutants generated indoors. In this paper, the field survey was carried out once a month from January to MarctL 1994 to measure indoor and outdoor formaldehyde concentration in several underground locations in Seoul. The results could be summarized as follows : 1. At Yang- jae underground shopping center, the mean formaldehyde concentration was 77.8ppb for indoor and 68.4ppb for outdoor. At Ban- po underground shopping center, it was 175.8ppb for indoor and 127.3ppb for outdoor. At Jam- shil underground shop ping center, it was 135.2ppd for indoor and 34.6ppb for outdoor. Indoor the No.2 sub way line, it was 105.6ppb. The formaldehyde concentration using Berge equation was as follows : At Yang- jae underground shopping center, the mean formaldehyde concentration was 85.99ppb for indoor and 72.75ppb for outdoor At Ban- po underground shopping center, it was 254. 17ppb for indoor and 138.14ppb for outdoor. At Jam- shil underground shopping center, it was 249.13ppb for indoor and 36.87ppb for outdoor. Indoor the No.2 subway line, it was 131.73ppb. 3, The result of correlation analysis indicated that the relationship between temperature and formaldehyde concentration is very high( $\gamma $= 0.831 ∼ 0.974). 4. Also, the relationship between humidity and formaldehyde concentration is variant ($\gamma $ = 0.246 ∼0.999). 5. The mean formaldehyde concentration indoor and outdoor Ban- po underground shop ping center and indoor Jam- shil underground shopping center and indoor the No.2 sub way line exceed the American Society of Heating, Refrigeration, Air- conditioning Engineers( ASHRAE) stflndard of 100ppb(120 $\mu $g/m$^{3}$).

• 대한교통학회지
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• 제32권3호
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• pp.187-197
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• 2014

본 연구는 기업형 슈퍼마켓(Super Supermarket: SSM), 재래시장, 대형마트 이용자의 통행행태와 접근수단별 이용권역을 비교 분석하고, 쇼핑시설에 대해 도시 교통 측면에서 고려해야 할 시사점 도출을 목적으로 한다. 각 쇼핑시설별로 가장 높은 분담율을 보이는 수단의 경우, SSM은 보행(84.5%), 재래시장은 버스(20.1%), 대형마트는 승용차(46.2%)인 것으로 나타났으며, 대중교통수단의 이용권역의 경우 SSM은 667m, 재래시장은 1.6km, 대형마트는 4.2km인 것으로 나타났다. 본 연구를 통해 SSM, 재래시장, 대형마트 이용자들의 선호 교통수단 및 통행특성은 통계적으로 뚜렷한 차이가 있다는 것을 확인하였으며, 이들의 고유 통행 특성에 대한 이해를 바탕으로 보행과 대중교통 이용 편의성을 증진시키기 위한 녹색교통 중심의 도시계획 설계에 기여할 것으로 기대된다.

• 환경위생공학
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• 제24권2호
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• pp.1-8
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• 2009

This study was conducted at a Terminal, a Parking Lot, an Underground shopping center, a Funeral hall and a Hospital waiting room of Cheon An area in August 2008 to examine the concentration level of HCHO(formaldehyde). The concentration level of the remodeled sites were $39.4\;{\pm}\;12.0\;{\mu}g/m^3$ in the terminal, $32.7\;{\pm}\;7.3\;{\mu}g/m^3$ in the parking, and $97.8\;{\pm}\;29.4\;{\mu}g/m^3$ in the underground shopping center. The underground shopping center had the highest level and followed by the terminal and the parking. On the contrary, the site remodeling had the level of $17.7\;{\pm}\;12.4\;{\mu}g/m^3$ in the funeral hall and $17.9\;{\pm}\;0.6\;{\mu}g/m^3$ in the hospital waiting room. The funeral hall had highest level than that of the hospital waiting room. Both the remodeled sites and the not remodeled site had concentration level of HCHO below the standard level, but it was higher in the remodeled sites. There were no relations among the HCHO, the temperature and the humidity in facilities of Cheon An area.

• 지식경영연구
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• 제20권4호
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• pp.169-183
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• 2019

The growth of mobile commerce (m-commerce) has been accelerated around the world. Why do e-retailers have to put a great deal of effort for the distribution of their mobile apps? The literature has paid little attention to the influence of the introduction of an e-commerce app on shopping behaviors of consumers. By analyzing the dataset of 2,342 users in Korea, this study aims to broaden our understanding of mobile shopping app usage across competing e-retailers and different channels. We found that a user's prior usage of a specific e-commerce mobile app increases her subsequent usage of its website through a mobile web browser. Thus, mobile apps do not cannibalize the mobile web channel, and there could be a complementary relationship. We also found that a user's usage of competitors' apps is positively associated with her subsequent usage of a specific e-commerce app. Because many consumers search products and compare prices across multiple e-retailers, having a mobile app helps an e-retailer be exposed to more potential consumers. This study is among the first to study the role of mobile apps in e-commerce by showing the dynamics of cross-channel and cross-vendor usage by a user.