• Title/Summary/Keyword: low involvement

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만족요인 분류를 통한 블로그 서비스 품질 개선 방안 연구

  • Kim, Tae-Won;Park, Sang-Hyun;Kim, Sang-Wook
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.400-410
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    • 2008
  • As the number of blog users has been increasing significantly, a lot of studies have been carried out to find out what makes people use a blog or feel satisfied with it. However, most of the previous studies assumed that dissatisfaction is the opposite of satisfaction and a person who is dissatisfied with a blog does not use it, failing to explain about blog users who do not feel satisfied with their blogs but use them continually. In addition, the studies found out just blog users' motives and satisfying factors in using blogs, and did not suggest any way to improve and promote blog services. Against this backdrop, this study conducted a survey of blog users in order to examine how the satisfying factors of a blog selected through a prior study affect both satisfaction and dissatisfaction of a user. The survey results showed that the satisfying factors are divided into two groups: group A which affect satisfaction and dissatisfaction equally, and group B which affect them differently. Based on the results, this study subdivides group A into high involvement factors and low involvement ones, and group B into motivators, which strongly affect satisfaction, and hygiene factors, which strongly affect dissatisfaction. According to characteristics of each group, this study suggests ways to improve and promote blog services.

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Factors Influencing the Price Acceptability and Cognitive Dissonance for the Purchaser of Digital Knowledge Goods (디지털 지식상품의 가격수용도와 구매인지부조화 영향요인에 관한 연구)

  • Jeong, Dae-Yul
    • The Journal of Information Systems
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    • v.22 no.4
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    • pp.85-115
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    • 2013
  • Digital knowledge and information goods as experience goods have some unique characteristics such as close to zero reproduction and distribution cost, high price volatility, and low price acceptability. For the reasons, the pricing policies of digital knowledge goods are very difficult and complicate. Also, most consumers of digital goods have experienced cognitive dissonance after buying decision. The purpose of this paper is to investigate what factors affect the price acceptability level and cognitive dissonance of digital knowledge goods buyers. This paper suggest a structural model that was established by the cognitive dissonance theory and S-O-R(Stimulus-Organization-Response) model. The model is consisted of four exogenous variables and three endogenous variables. The empirical test and statistical analysis suggest following results and practical implications. The variables such as product involvement and perception of price fairness that have positive roles to price acceptability have strong influence on the all the three endogenous variables. But the variables such as sale proneness and price mavenism that have negative roles to price acceptability have little influence on the all the three endogenous variables. In the model, the payment intention was very important mediating variable between exogenous variables and two dependent variables, ie. price acceptability and cognitive dissonance. These results imply that the digital knowledge portals must have some differentiated pricing policies to the customers who have price consciousness and price mavenism. Also, they need some special promotions to whom have positive attitude to the value of digital goods.

Relationships of Various Motivational Constructs and Reading Abilities of Elementary School Children (초등학교 저학년 아동의 읽기 동기 구성요인과 읽기 능력의 관계)

  • Kwon Myn-gyun
    • Journal of the Korean Home Economics Association
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    • v.43 no.1 s.203
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    • pp.53-67
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    • 2005
  • It has been suggested that children's reasons for reading are various; reading efficacy, challenge, curiosity, involvement, importance, recognition, competition, compliance, grades, avoidance and social interactions. To extend previous studies in which only one or two motivational constructs were studied in relation to reading abilities, this study was carried out to examine 11 inter-relationships of motivational constructs and their relationships to reading abilities. Using the MRQ of Wigfield & Guthrie(1997), and the Basic Learning Skills Test of the Korea Educational Development Institute(1989), 334 elementary school children were measured for their reading motivation and abilities. The results showed that 11 motivational constructs were interrelated, which were also related with reading abilities. Out of 11 motivational constructs, importance was able to predict the reading abilities in multiple-regression analyses. From F-tests, those groups with high reading efficacy, challenge, curiosity, involvement, recognition, competition and social interactions outperformed those with low motivational constructs. The findings of this study confirm that children read for various reasons, and internal motivation and social interactions are significantly related with reading abilities. It is proposed that the internal reasons for reading are also more significant factors in explaining reading abilities than external reasons. Finally, cultural influences on reading motivation and comprehension are also discussed.

Classification of Consumer Review Information Based on Satisfaction/Dissatisfaction with Availability/Non-availability of Information (구매후기 정보의 충족/미충족에 따른 소비자의 만족/불만족 인식 및 구매후기 정보의 유형화)

  • Hong, Hee-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.9
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    • pp.1099-1111
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    • 2011
  • This study identified the types of consumer review information about apparel products based on consumer satisfaction/dissatisfaction with the availability/non-availability of consumer review information for online stores. Data were collected from 318 females aged 20s' to 30s', who had significant experience in reading consumer reviews posted on online stores. Consumer satisfaction/dissatisfaction with availability or non-availability of review information on online stores is different for information in regards to apparel product attributes, product benefits, and store attributes. According to the concept of quality elements suggested by the Kano model, two types of consumer review information were determined: Must-have information (product attribute information about size, fabric, color and design of the apparel product; benefit information about washing & care and comport of the apparel product; store attribute information about responsiveness, disclosure, delivery and after service of the store) and attracting information (attribute information about price comparison; benefit information about coordination with other items, fashionability, price discounts, value for price, reaction from others, emotion experienced during transaction, symbolic features for status, health functionality, and eco-friendly feature; store attribute information about return/refund, damage compensation and reputation/credibility of online store and interactive and dynamic nature of reviews among customers). There were significant differences between the high and low involvement groups in their perceptions of consumer review information.

Consumers' Clothing Purchase Behaviors according to Age and Clothing Shopping Orientation Type (연령과 의복쇼핑성향 유형에 따른 의복구매행동)

  • Chae, Jin Mie
    • Journal of the Korean Society of Clothing and Textiles
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    • v.44 no.1
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    • pp.141-158
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    • 2020
  • This study examines age differences with respect to consumers' clothing purchase behavior. First, the differences of age groups were investigated according to clothing purchase behavior, which include purchase item, purchase price, purchase channel, information resources, purchase frequency, and monthly clothing expenditures. Second, the differences of segmented groups by age variable were investigated according to clothing purchase behaviors after segmenting consumers by clothing shopping orientation. An on-line survey was conducted from July 2 to July 10, 2019, and 500 data were collected from adults aged 20s to 60s who had bought their own clothes within one year. Data were analyzed by descriptive statistics, factor analysis, reliability analysis, chi-squared test, ANOVA and Duncan-test using SPSS 21.0. This findings showed that there were significant differences in purchase item, purchase price, purchase channel, purchase frequency, and information resources according to age group. As a result of segmentation by shopping orientation, consumers were classified into three groups of high shopping involvement, low shopping involvement, and economic pursuit. In addition, there were partly significant differences in clothing purchase behavior according to classified groups by age variable.

Effects of Housework Burdens and Social·family Supports on Poor Self-rated Health among the Married Women (기혼여성의 가사부담과 가정 내·외의 지지(support)가 주관적 불건강에 미치는 영향)

  • Lee, Hyo-Young;Park, Eun-Ok
    • The Korean Journal of Health Service Management
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    • v.10 no.4
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    • pp.179-196
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    • 2016
  • Objectives : This study investigated poor self-rated health and its associated factors in married Korean women, focusing on the burdens related to family affairs and social support. Methods : Cross-sectional data from 3,039 married women (between 25 and 64 years old) who completed Korean Longitudinal surveys of Women and Families were analyzed. Results : Among working women, only two factors-lack of husband's involvement in housework and insufficient communication with husband - influenced poor self-rated health. Among housewives, lack of husband's involvement in housework, insufficient communication with husband, low satisfaction of marriage, and avoidance of alcohol consumption were associated with poor self-rated health. Conclusions : Regardless of whether women are employed or housewives, husband's support is a very important factor affecting women's health. Social efforts for changing perceptions and values are needed so that men and women mutually support each other in family affairs.

Factors Influencing the Repurchase Intention of Gas Boiler Users (가스보일러 사용자들의 재구매의도에 영향을 미치는 요인)

  • Kim, Yoek-Suk;Jeon, Hyang-Ran;Jae, Mie-Kyung
    • Korean Journal of Human Ecology
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    • v.20 no.6
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    • pp.1153-1165
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    • 2011
  • Decision making for gas boiler consumers depends on the characteristics of products such as the price and quality as well as the brand image. Although a gas boiler is a high involvement product in terms of price, in fact, it is a low involvement product which is greatly affected by installers. This study examined variables which affect the level of satisfaction and repurchase intention by surveying about 1,000 housewives through an on-line questionnaire. The results were as follows: first, gas boiler users' general knowledge of gas boilers showed a correct-answer rate of 54.5%. The average satisfaction score of product quality (mean=5.61 out of 7) was higher than that of the satisfactionscore of the company's service (mean=5.46). Second, the level of repurchase intention was above the mid-point (mean=4.72). Multivariate regression found that product satisfaction, service satisfaction, household size, and information sources explained repurchase intentions for gas boilers to be about 50.7%. Gas boiler marketers should pay attention to the survey result in that the level of repurchase intention depends mainly on both consumer satisfaction and information sources.

Rare Manifestation of the Cutaneous and Cervical Lymph Node Metastases of Urothelial Carcinoma of Urinary Bladder: A Case Report (방광요로상피암에서 드물게 나타나는 피부와 목 림프절로의 전이: 증례 보고)

  • Woo Yeol Sim;Noh Hyuck Park;Yoon Yang Jung
    • Journal of the Korean Society of Radiology
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    • v.84 no.6
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    • pp.1403-1407
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    • 2023
  • Lymph node metastasis from bladder cancer mainly involves the external/internal iliac and obturator nodes as the primary lymphatic drainage sites of the bladder, and common iliac sites as the secondary drainage. Lymph node involvement above the diaphragm is rare. Metastasis to the head and neck region is associated with poor prognosis and low survival rate. Herein, we report a case of cervical cutaneous and lymph node metastases in a patient with bladder cancer. This is a rare case of advanced urothelial carcinoma presenting as an aggressive inflammatory process with extensive lymph node involvement, without bony or visceral metastasis.

Can Induction Chemotherapy before Concurrent Chemoradiation Impact Circumferential Resection Margin Positivity and Survival in Low Rectal Cancers?

  • Bhatti, Abu Bakar Hafeez;Waheed, Anum;Hafeez, Aqsa;Akbar, Ali;Syed, Aamir Ali;Khattak, Shahid;Kazmi, Ather Saeed
    • Asian Pacific Journal of Cancer Prevention
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    • v.16 no.7
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    • pp.2993-2998
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    • 2015
  • Background: Distance from anal verge and abdominoperineal resection are risk factors for circumferential resection margin (CRM) positivity in rectal cancer. Induction chemotherapy (IC) before concurrent chemoradiation (CRT) has emerged as a new treatment modification. Impact of IC before concurrent CRT on CRM positivity in low rectal cancer remains to be independently studied. The objective of this study was to determine CRM positivity in low rectal cancer, with and without prior IC, and to identify predictors of disease free and overall survival. Materials and Methods: Patients who underwent surgery for rectal cancer between 2005 and 2011 were retrospectively reviewed and divided into two groups. Group 1 received IC before CRT and Group 2 did not. Demographics, clinicopathological variables and CRM status were compared. Actuarial 5 year disease free survival (DFS), overall survival (OS) and independent predictors of survival were determined. Results: Patients in the IC group presented with advanced stage (Stage 3=89.2% versus 75.4%) (P=0.02) but a high rate of total mesorectal excision (TME) (100% versus 93.4%) (P=0.01) and sphincter preservation surgery (54.9 % versus 22.9%) (P=0.001). Patients with low rectal cancer who received IC had a significantly low positive CRM rate (9.2% versus 34%) (P=0.002). Actuarial 5 year DFS in IC and no IC groups were 39% and 43% (P=0.9) and 5 year OS were 70% and 47% (P=0.003). Pathological tumor size [HR: 2.2, CI: 1.1-4.5, P=0.01] and nodal involvement [HR: 2, CI: 1.08-4, P=0.02] were independent predictors of relapse while pathological nodal involvement [HR: 2.6, CI: 1.3-4.9, P=0.003] and IC [HR: 0.7, CI: 0.5-0.9, P=0.02] were independent predictors of death. Conclusions: In low rectal cancer, induction chemotherapy before CRT may significantly decrease CRM positivity and improve 5 year overall survival.

A Review on Child Studies for 20 Years: How Much did the Studies Contribute to Society\ulcorner (가정관리학의 아동분야연구 20년의 평가 - 실천적 연구를 중심으로 -)

  • Rhee, Ock
    • Journal of Families and Better Life
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    • v.18 no.1
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    • pp.203-216
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    • 2000
  • This study was to review the child research articles in the field of home economics in Korea for the last two decades and to evaluate the child studies in terms of home much the child research had contributed to society. For the purposes of this study all the child research articles that had been published in the three representative academic journals of Korea were reviewed. A framework to evaluate child studies was decided in accordance with objectives of the research theoretical and practical, Theoretical studies imply ones dealt with child development and personality parent-child relations development of measures and thoughts on children while practical studies mean the research on development of parent education programs child education programs mental health of children wellbeing of children and child welfare policies. Results of qualntitative analysis in this study showed increases in numbers of both theoretical and practical studies. Practical studies however occupied j st 4-12% of all the research article published in the last 20 years. The Results of this study indicated researcher' low involvement in pratical studies. Researchers in the field of child studies had most frequently conducted research on child development and parent-child relations which were conducted based on theoretical knoledges from the West. For the practical child studies there were some studies on developing parent education programs and a few articles dealt with child welfare policies and wellbeing of children for two decades. Furthermore the major variables of the practical studies were analyzed and evaluated with respect to their contribution to society as well as socializing child relate issues. Finally the reasons of scholars' low involvement in practical studies and some suggestions for further studies to deal with practical child issues were discussed.

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