• Korean Journal of Human Ecology
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• v.22 no.4
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• pp.677-691
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• 2013

The purpose of this study was to examine the influence of make-up attitude and body-related value on clothing behavior. The subjects were 315 female college students in Gyeongsang provinces. The obtained data were analyzed by reliability analysis, factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, correlation analysis, multiple regression analysis and t-test. The major results of this study were as follows: First, four factors of make-up attitude were identified: pursuit of confidence, sociality, self-satisfaction, and positive image. Second, the subjects were categorized into three different types of groups according to make-up attitude and body-related value, respectively: high involvement type, low involvement type, and middle involvement type. Third, there was significant difference among three groups which were segmented by each make-up attitude and body-related value on clothing behaviors (sexual attractiveness, showing off, body-enhancement). Fourth, a significant positive correlation was found among four factors of make-up attitude and body operatability with clothing behaviors. Fifth, the important variables that affected the clothing behaviors were pursuit of confidence, self-satisfaction, and positive image of make-up attitude. Sixth, body-inclination significantly influenced sexual attractiveness of clothing behavior, whereas body-related value, unlike make-up attitude, only had marginal influence.

• Fashion & Textile Research Journal
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• v.16 no.1
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• pp.137-144
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• 2014

This study examined the effect of beauty involvement on self-satisfaction by conspicuous consumption tendency groups. A questionnaire method was used for this study. The subjects of this research were females in their 20s~50s. We distributed 580 questionnaires ets; constantly, 554 sets were used in the final analysis. Data were analyzed by factor analysis, ANOVA, cluster analysis, Cronbach's alpha coefficient and multiple regression analysis. Beauty consumption behavior factors were classified with hair styling, skin management, make-up and body shaping. Self-satisfaction factors were classified with living, appearance, economic and interpersonal relation. This study classified 4 conspicuous consumption groups (active, passive, syntonic and individuality & frugal group). The active conspicuous consumption group was unsatisfied with most of the self-satisfaction factors. The passive conspicuous consumption group was more interested in skin management factors than other factors. The syntonic conspicuous consumption group was interested in make-up, body shaping and skin management in order to provide a positive impression to other people. The individuality & frugal group was most interested in body shaping that could be achieved at low cost through exercise and diet.

• Korean Journal of Adult Nursing
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• v.21 no.1
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• pp.129-139
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• 2009

Purpose: This study was to identify the perceptions of nursing student on the clinical practice environment and related variables. Methods: The subjects of this study were 180 nursing students from a college participated in clinical practice at four regional hospitals. Data was collected with the questionnaire tool for the perceptions of clinical practice environment. Results: The students highly satisfied in the major had significantly high perception in innovation, personalization, student involvement, and clinical practice satisfaction. The students with a low level of stress and a clearly named guidance nurse were significantly high in the perceptions of task orientation, innovation, personalization, student involvement, and practice satisfaction. Clinical practice environment variables such as task orientation, innovation, individualization, personalization, student involvement, and practice satisfaction were significantly correlated with each other. In student characteristics, the main variables directly influencing the perceptions of clinical practice environment were religion, the level of stress, and the method of guidance. Conclusion: Understanding the students' perspective would be valuable for promoting a positive clinical practice environment. Developing a cooperative system between the college and educational hospitals is necessary for effective clinical practice education.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.1-11
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• 2016

Calligraphy has become popular in recent years. Designers use calligraphy to draw consumer visual attention and liking by delivering friendly and gentle images. This paper analyzes the effects of calligraphy on consumer response to advertisement design. Regression analyses show calligraphy has a positive effect on consumer visual attention and liking, particularly in sensible product/service. In low involvement product/service, however, calligraphy has a negative effect. These results imply that designers should be careful when they use calligraphy.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.235-245
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• 2008

The interactive advertisement is already on satellite and cable broadcasting hereafter the introduction of this system is concerned on terrestrial programs. This study is to research the effectiveness of interactive TV advertising focusing on factors of involvement and interaction. Study started for the effect measurement of interactive television advertisement. Interactive television advertisement has different concept than existing television advertisement. Thus, the effect also needs to examine in other methods. Study is mainly focusing on the characteristics of interactive and the experiments, which was based on existing data, for measurement of effect. In the experiments, the characteristics were categorized in a search time, a number of searched pages about interactive television advertisement. The research finds that the involvement of the audience increases when the interaction of advertising attitude, brand attitude, and purchase intentions also increases. And so, a successful interactive TV advertisement results in longer searching hours and greater it visits by the audience when the interaction factors are considered and increased. By study of consumer's characteristics and behavior, a new method of the effect measurement for interactive television advertisement is provided. The new method includes not only existing measurement elements of television advertisement which are attitude on advertising and brand, and customers' purpose, but also the features of interactive television advertisement, which are search time, a number of searched pages. Recently added features provides data of the effect on high/low groups and it contributes to the process of interactive television advertisement. Study on interactive television advertisement will be helpful to plan an effective strategy by suggesting the theoretical evidence of its effect.

• Journal of the Korean Society of Food Culture
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• v.9 no.3
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• pp.311-321
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• 1994

The objectives of the present study were to assess the preschool-children's awareness of nutrition, their level of control over foods and involvement in food-related activities and to examine the interrelationships among these variables. The children of this study demonstrated low levels of awareness of the concepts of food groups and the roles of both foods and exercise in energy balance. But the degree of children's awarences about the concepts of food transformations, food origins and food values was favorable. The range of possible scores was 0 to 18, while the range of the children's scores was 2 to 16. The mean score was 9.3, represently 52% of the questions answered correctly. Factors associated with the children's involvement in food-related activities were children's age, familly's income and mother's dietary balance. Children who were more involved in food related activities had significantly higher nutrition awareness scores.

• Journal of Distribution Science
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• v.21 no.6
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• pp.1-11
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• 2023

Purpose: As a modern distribution channel, the growth of e-commerce has brought more competitive pressures on e-marketplace, making trust and loyalty become top priority. As one of many sources of trust and loyalty issues, understanding the effect of careless marketing communications on consumers' perception is critical. This study examines the effect of careless marketing communications (e.g. misspellings, incomplete information) in website on consumers' trust toward and confidence in purchasing a product from an e-commerce. Research design and methodology: An experimental research design (with two experimental studies) was used in to test the hypotheses. Study 1 employs a single-factor design and study 2 employs a 2x2, full-factorial, between-subjects design. Results: Results of the two experimental studies (Study 1, n = 60; Study 2, n = 140) demonstrate that simple mistakes significantly decrease consumers' trust toward an e-commerce and their confidence to purchase from the e-commerce. The effect is found to be significant in the case of high-involvement products; whereas no effect is found in low-involvement products. Conclusions: E-commerce relies heavily on carefully crafted marketing communications to establish consumers' trust and confidence. These studies confirm the equal importance of distribution and communication in maintaining consumers' trust and sustainability of the business.

• Asia-Pacific Journal of Business
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• v.14 no.3
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• pp.149-166
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• 2023

Purpose - This study aimed to examine the influence of various factors on customer satisfaction and the continuance usage intention, based on the purchasing type of smart speaker users. Design/methodology/approach - Data was gathered through surveys, collecting responses from 180 smart speaker users in Korea. Structural equation modeling was utilized to analyze the data. Findings - Both perceived usefulness and perceived security were observed to have a significant positive impact on customer satisfaction across all user groups. Moreover, perceived ease of use and perceived versatility showed a significant positive effect on the continuance usage intention. Notably, for those who acquired the smart speakers for free, perceived usefulness had a positive impact on the continuance usage intention. Conversely, for those who made a paid purchase, perceived versatility played a significant role in driving customer satisfaction. Research implications or Originality - This research offers insights into the Korean smart speaker market, a unique environment where local competitors thrive in the absence of giants like Amazon and Google. It provides a nuanced view of customer reactions to these innovative devices. The study further distinguishes between high-involvement (paid purchase users) and low-involvement (free acquisition users) consumers, offering a more detailed understanding of user perspectives based on their acquisition mode.

• Journal of Global Scholars of Marketing Science
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• v.7
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• pp.181-208
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• 2001

This study regards to the expression characteristics of the humor advertising, which has been largely used for TV ads. The concept of humor was identified first, and then the humor advertising was examined in terms of the arousal theory, incongruity theory, and superiority theory, according to Lefcourt and Martin. 871 TV ads which aired on the three network stations (KBS, MBC, and SBS) for 7 random days during February, 2000 were recorded and analyzed. It turned out that the humor advertising was frequently used in our country, too. It was mainly used for the low-involvement food products. Yet the humor advertising, which had been traditionally used for the low-involvement products, was also getting available for the high-involvement products. As for the theories applied to it, the arousal theory was used most in our country unlike other countries using the incongruity theory. The humor advertising which adopted the superiority theory was useful, by humorously emphasizing the weaknesses of competitors, for their comparison with own brand or the emphasis of own strengths.

• Journal of Chest Surgery
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• v.28 no.5
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• pp.453-463
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• 1995

During 42 month period 91 consecutive patient underwent coronary artery bypass surgery. The mean age of these patient was 57 years [range from 28 to 78 years . There were 57 men and 34 women. The preoperative risk factors that include beyond the 50 % of total patients were male sex, obesity, hypo-high-density lipoproteinemia, smoking, hypercholesterolemia, hyper-low-density lipoproteinemia, hypertriglyceridemia and hypertension. Preoperatively 27 patients had stable angina pectoris and 39 patients of unstable angina pectoris. Twenty five patients had previous myocardial infarction history. The patterns of disease were 8 patients of single vessel involvement, 18 patients of double vessel involvement, 54 patients of triple vessel involvement and 11 patients of left main coronary artery disease. Fifty five patients were in Canadian Cardiovascular Society functional class III. Myocardial revascularization was performed under emergency conditions in 5 patients. Nine percent of patients had previous PTCA history. We performed 16 cases of sequential anastomosis, internal mammary artery harvest in 86 percent of total patients and total 284 distal anastomoses[mean 3.1 anastomosis per patient . The mean ACC time was 60.5 minutes and ECC time was mean 110 minutes. The combined surgeries were 16 cases of endarterectomy, 2 cases of LV aneurysmectomy, 1 case of Bentall operation, 1 case of repair of sinus of Valsalva, 1 case of ligation of coronary AV fistula and 1 case of excision of breast mass. The most common complication was wound infection[12 cases, 13 % . There was one hospital death due to postoperative respiratory failure and low output syndrome in patient with postinfarction VSD, LV aneurysm. Postoperative 88 patients were in Functional class I or II. The 99mTc-MIBI myocardial perfusion scan that used as evaluation of postoperative state was well correlated with patient`s symptoms instead of some disadvantages.