• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.4
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• pp.482-490
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• 2013

This study suggests a suitable logo design application of a three colors LED light source and flexible plastic optical fiber (POF). In this study, characteristic relevant brightness of (according to the embodiment conditions of the flexible POF for logo design) for smart clothing were analyzed through two experiments. The suitable conditions of the logo design for three colors of light source were observed in 'Experiment 1'. The angle of $80^{\circ}$ to $100^{\circ}$ and the length of 8cm to 16cm appeared a more suitable condition for green-colored and red-colored light sources. The angle of $80^{\circ}$ to $100^{\circ}$ at a length of 8cm to 12cm appeared a more suitable condition for a blue-colored light source. In 'Experiment 2', a 'Klavika' in small letter was selected as suitable logo design for the application POF. The alphabet was separated by a morpheme, which is the minimal linguistic unit. All alphabets were classified into sixteen morphemes. The luminance of fourteen morphemes (realized by the embroidery method) were measured and analyzed. Subsequently, eight morphemes appeared to show a relatively equal luminance of $3-4cd/m^2$ in a green-colored light source, $2-3cd/m^2$ in red-colored light source, and $2cd/m^2$ in a blue-colored light source. Four of the fourteen morphemes, showed a 20% brighter level of luminance compared to the eight morphemes above, the cast of combination of green or red light source. This result indicates that a flexible POF with 20% less luminance are believed more suitable for four morphemes combined with a green or red light source. The results of this study provide fundamental data for further approaches to clothing logo design for the application of a flexible POF.

• Science of Emotion and Sensibility
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• v.15 no.3
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• pp.355-366
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• 2012

This paper analyses the sensory responses of Chinese female consumers towards different designs of perfume bottles with particular attention to the existence of logos on them. We used total 40 samples of the perfume bottles, 20 with logos on them and 20 without, and the results show that young Chinese female consumers prefer simple designs over complex designs that contain different types of free curves with vivid colors. In addition, the existence of logos on bottles was found not to change the responses significantly, meaning that the logos on bottles do not affect sensibility of Chinese female towards perfume bottles. A logo's impacts on the bottle depended in part on the bottle's color and shape. Overall, a perfume bottle with simple shapes and light colors became regarded as more resplendent when the logo was added, but a bottle with more complex shapes and vivid colors tended to become regarded as plainer after adding the logo. This shows that a logo serves as a conciliatory element in the impression of the whole bottle in the 'resplendent-plain' category.

• Journal of Internet of Things and Convergence
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• v.4 no.1
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• pp.37-41
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• 2018

This paper examines smart warning triangles to prevent secondary accidents on roads. After a traffic accident on the road, a safety tripod must be installed to notify the accident. However, it can cause secondary accidents during warning triangle installation. To solve this problem, a smart warning triangle was proposed and implemented. A smart warning triangle acts as a triangle through a logo light projector when it detects an impact. Arduino functions as an impact detector and a logo light projector. The proposed smart safety tripod is expected to help prevent secondary accidents by acting as a safety tripod if the brightness of illumination is complemented.

• Current Optics and Photonics
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• v.6 no.6
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• pp.598-607
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• 2022

In this paper, a simple nondestructive technology is used to investigate unstained biological blood cells in three dimensions (3D). The technology employs a reflective phase-only spatial light modulator (SLM) for displaying the phase hologram of the object being tested, and a Fourier lens for its reconstruction. The phase hologram is generated via superposing a digital random phase on the 2D image of the object. The phase hologram is then displayed by the SLM with 256 grayscale levels, and reconstructed by a Fourier lens to present the object in 3D. Since noise is the main problem in this method, the windowed Fourier filtering (WFF) method is applied to suppress the noise of the reconstructed object. The quality of the reconstructed object is refined and the noise level suppressed by approximately 40%. The technique is applied to objects: the National Institute of Standards (NIS) logo, and a film of unstained peripheral blood. Experimental results show that the proposed technique can be used for rapid investigation of unstained biological blood cells in 3D for disease diagnosis. Moreover, it can be used for viewing unstained white blood cells, which is still challenging with an optical microscope, even at large magnification.

• Journal of the Korea Convergence Society
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• v.12 no.4
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• pp.161-169
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• 2021

'Clean beauty' attracts attention with an increasing interest in cosmetics without harmful ingredients as people wear masks in the age of COVID-19. Thus, this study selected and analyzed clean beauty cosmetic brands circulated in Korea on/offline in 2020. This study extracted 36 clean beauty brands and selected 20 suitable brands through an experts' analysis. For an analysis of clean beauty cosmetic brand communication, components: naming, logo, color, package, and website were drawn to conduct a survey. Preferred were the words they come up with when they think of nature or health for naming; wordmarks in a simple form for logo; greenish or yellowish for color; the simple form aligned center on the container body for package; and the images of plants, animals, and humans for website. To sum up the components, utilizing natural, clean, and light images harmoniously, acted as a factor for preferring the clean beauty cosmetic brands.

• Journal of Korean Ophthalmic Optics Society
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• v.20 no.3
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• pp.293-300
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• 2015

Purpose: To evaluate blue light hazards of LED lightings in an optical store with blue light radiance used as the quantitative indicators of photobiological hazard. Methods: The spectral radiance of each LED lightings was measured, and blue-light radiance and the corresponding maximum exposure time were calculated. Then each LED lighting was classified according to the risk group from IEC 62471 standard. Results: The yellow LED lightings used in showcases and white LED lightings used on ceilings and logo were classified into risk group RG0. But the white LED lightings used on showcases were classified into risk group RG1. The blue light radiances of white LED lightings used in showcases are dozens of times larger than that of fluorescent lamp. Conclusions: Using the value of the blue light radiance could quantitatively express the blue light hazard to various lightings. It was confirmed that white LED lightings for the showcases had high blue light hazards because of their high luminance and color temperature. Therefore, when replacing lightings in optical shop it is necessary to select the appropriate brightness and color temperature for eye health in the long term.

• Journal of Fashion Business
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• v.25 no.1
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• pp.51-64
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• 2021

The purpose of this study was to develop smart bags that combining fashion-specific trends and smart information technologies such as light-emitting diodes(LED) and optic fibers by grafting marquage techniques that have recently become popular as part of eco-fashion. We applied e-textiles by designing leather tote bags that could show off LED luminescence. A total of two tote bags, a white-colored peacock design and a black-colored paisley design, divided the LED's light-emitting method into two types, incremental lighting and random light-emission to suit each design, and the locations of the optical fibers were also reversed depending upon the design. The production of circuits for the LEDs and optical fibers was based on the design, and a flexible conductive fabric was laser-cut instead of wire line and attached to the circuit-line location. A separate connector was underwent three-dimensional(3D)-modeling and was connected to high-luminosity LEDs and optic fiber bundles. The optical fiber logo part expressed a subtle image using a white-colored LED, which did not offset the LED's sharp luminous effects, suggesting that using LEDs with fiber optics allowed for the expression of each in harmony without being heterogeneous. Overall, the LEDs and fiber optic fabric were well-harmonized in the fashion bag using marquage techniques, and there was no sense of it being a mechanical device. Also, the circuit part was made of conductive fabric, which is an e-textile product that feels the same as a thin, flexible fabric. The study confirmed that the bag was developed as a smart wearable product that could be used in everyday life.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.193-194
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• 2007

The Japanese 'H' motor company is the one of a few engine makers for F1 racing machine in the world. And it has a tradition and ability to make a humanoid walking robot 'Asimo'. But 'H' motor company is known as a motorcycle maker not a car in Korea. It wanted to reinforce the brand image and identity to Korean consumer. And it needed a powerful marketing tool for the brand image distinguished from other global motor companies. It demanded a stand design to show their powerful and unique identity for surpass other rivals in 2007 Seoul Motor Show. This stand for 'H' motor company in 2007 SMS has an area of 1,250m2 and located between huge domestic motor companies, K and SR. The design was planed to show its unique identity and image, overcoming its relatively small size. I designed a round-shape ceiling structures covered whole booth space for enclosure and vortical space sense. That made a strong brand image by light and sharp structures completely distinguished from other stands. And it has a main logo sign for recognizing the stand from a distance.

• Fashion & Textile Research Journal
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• v.18 no.4
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• pp.399-411
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• 2016

This research reviewed the developmental process of domestic outdoor wear and later analyzed the images given out by men's outdoor wear. The research results are as follows. First, military supplies left by American soldiers were dyed or reformed and then worn, and daily wear were mainly worn in the 1960s. Wears made from light and waterproof materials were worn and equipments were used in the 1970s. High functioning materials which allowed simultaneous breathability, waterproof and thermal insulation functions were used for wears in the 1980s. For the jacket especially, functionality was enhanced sith zippers, snaps and velcro to prevent cold air penetration in the 1990s. Florescent piping decorations and logo decorations, and prints and colors which reflected the trend, were used to emphasize fashionity and decorativeness in the 2000s. Second, Sophisticated image emphasized urban feeling with toned-down windbreaker jackets without much detail, with down jacket and pants. Casual image expressed a relaxed feeling with windbreaker jacket, shirts, jumper, vest and pants made of cotton, mesh knit and denim. Active image emphasized functionality by brightly colored windbreaker jackets, down jacket and pants. Ethnic image expressed an exotic mood with windbreaker jackets with stylized prints, with jumper, down jacket and pants. Military image showed a strong masculine feeling with jackets adorned with epaulettes, khaki colors and camouflage prints, with jumper, T-shirts, vest, shorts and pants. Avantgarde image exuded an experimental and unique feeling with jackets made of various colors and materials, such as cotton, jersey and glossy materials, with down jacket and jersey pants.

• Journal of Fashion Business
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• v.19 no.5
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• pp.128-138
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• 2015

The purpose of this study is to explore the characteristics and recent trends of Korean herbal medicine cosmetics brand logos and to shed light on the identities of herbal medicine cosmetics in Korea. Ultimately this study aims to seek ways to develop strategic global brands distinguished from other brands, and providing the basic data for such development. In order to investigate the characteristics of brand logos, the researcher of this study chose 11 Korean Herbal Medicine Cosmetics Brands marketed today and collected information related to the brands from their websites. The visual characteristics of the logos currently used by Korean herbal medicine cosmetics can be summarized as follows. Most brand logos include marks consisting of Chinese letters written in calligraphy styles to represent the brand information of'Korean herbal medicine.' As for colors, most brands use mostly black and gold to present luxurious images, or convey strong impressions through stark contrast between black, red and white, hoping to distinguish themselves from other cosmetic products. An analysis of the linguistic characteristics of herbal medicine cosmetics in South Korea revealed that most brands use associative and freestanding brand names which suggest that the user's appearance will improve by using the products they represent. Using such names that convey oriental purity and mysterious meanings, trying to capture the deepest beauty with the best quality, the brands construct brand images that are luxurious and high-class. Most of the brands currently used by Korean herbal medicine cosmetics employ components that emphasize the functional aspect of Korean herbal medicine cosmetics. To secure the status of world-class brands, however, it is imperative to conduct research on brand logos capable of establishing identities distinguished from others.