• 한국의류학회지
• /
• 제18권2호
• /
• pp.234-243
• /
• 1994

This research has studied situational effects on the perceived risk and store choice behavior. Data were obtained from 388 females with full-time jobs living in Pusan. The results analyzed by Spearman's rank correlation analysis, analysis of variance(ANOVA), 1-test and discriminant analysis. The results of this study were as follows; 1. There were significant differences in percieved risk according to the clothing purchasing situations. Performance risk was perceived high in gift-shopping situation and time-pressured situation, and financial risk was perceived high in self-shoving situation. 2. There were particularly significant differences in store attributes evaluation according to the clothing purchasing situations. In self-shopping situation, price, quality and reliability, store loyalty were evaluated as important store attributes. In gift-shopping situation, quality and reliability, product iuomation and in time-pressured situation, store loyalty and product information were evaluated as important store attributes. 3. Consumers preferred national brand franchise stores in self-shopping situation. They preferred department stores in gift-shopping situation and time-pressured situation. The types of selected store were mainly affetted by shopping convenience and location convenience.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권4호
• /
• pp.235-245
• /
• 2020

The study seeks to identify factors affecting the choice of a university by first-year Business Administration students in Vietnam. Probability sampling is using Stratified sampling of 500 students from five private universities in Ho Chi Minh City surveyed by convenience sampling. This paper employs mixed research methods - measuring Cronbach's Alpha, EFA, Regression and using PATH model - to test the hypotheses of the research model. The results of the study identify five factors: Prestige, Geographical location, Facilities, Attractiveness of the field and Media. All these factors have a positive influence on the standing of the university brand. It means that the higher the Prestige, Geographical location, Facilities, Attractiveness of the field and Media, the higher the university brand. The results indicate that Geographical location is the most influential factor to enhance the private university's brand. Bringing Geographical location is, thus, advisable to enhance a university standing. The brand plays a determining role in students' trust when selecting a university. Media is still the top concern of new students when they choose to study at a university. Media still remains an important consideration for new students when choosing a university. So, this factor should be utilized by universities to enhance their attractiveness.

• 아태비즈니스연구
• /
• 제14권3호
• /
• pp.1-16
• /
• 2023

Purpose Despite the ongoing digital transformation, it is not clear whether emerging market firms follow their manufacturing FDI path in the emerging digital industries. This paper examines how digital orientation affects the location strategies in internationalization and how the existing innovation capacities moderate the link between digital orientation and the location strategies. Design/methodology/approach This study chooses the Chinese setting for research design because digital transformation is already prevalent in the society and the cases of outward expansion are salient among the emerging markets. It uses the panel dataset of 976 Chinese listed firms that consists of 6,648 observations spanning from 2007 to 2017. Ordinary least square regression is used for the statistical approach with a one-year lag in the model. Findings Digital orientation increases a likelihood of emerging multinationals' entries in developed countries, and a high level of innovative capacities strengthens the link. Two groups seem to prefer entries in developed countries: firms with a high level of digital orientation with a high level of innovative capacities and firms with a low level of digital orientation, if with a low level of innovative capacities. The former reflects the context of digital transformation and the latter hints at the tax avoidance or interests in real estate. Research implications or originality While emerging multinationals are known to prefer entries in developing countries for capacity arbitrage, our results forecast that their FDI strategies may have a drastic change as digital transformation deepens.

• 영어어문교육
• /
• 제9권2호
• /
• pp.35-70
• /
• 2003

This study investigates the acquisition of English prepositions of location and direction by Malaysian Chinese ESL learners. It was conducted with the objective of finding out which of the two types of prepositions was more problematic to the L1 Chinese learners. The study also sought to investigate the effect of age and proficiency levels in English on the acquisition of the English prepositions of location and direction by these learners. Additionally, the study sets out to determine the extent to which the L1 Chinese learners have acquired the English prepositions of location and direction. This study involved three groups of Chinese ESL learners: elementary, intermediate and advanced. They were selected based on their age and their performance on a standardized proficiency test. The instrument used to collect data was a preposition test comprising 85 items. These items on prepositions of location and direction were randomly arranged in the tasks. The test required subjects to respond to multiple choice questions, match given sentences with appropriate prepositions, fill in blanks with the appropriate prepositions, judge given sentences to see if they are grammatical or ungrammatical and correct the ungrammatical sentence by providing the appropriate prepositions. The results indicate that age and proficiency levels of the learners made a difference in the acquisition of English prepositions of location and direction. The older learners with higher proficiency levels seem to fare better than the younger and less proficient learners. The results suggest that the prepositions of location arc slightly more problematic than prepositions of directions to the L1 Chinese learners. Our data also suggest that certain prepositions of each type are more problematic than others.

• 한국한의학연구원논문집
• /
• 제16권2호
• /
• pp.125-130
• /
• 2010

Objectives : The bone proportional cun and body cun have been used widely for the location of acupoints in oriental medical clinic. The aim of this study is to compare the two location methods. Methods : 21 students were examined for the location of 6 acupoints (each 2 points in the 3 parts of upper limb, abdomen, and lower limb) using the twe methods. The data of location were analyzed with t-test. Results : In the upper limb, the data from bone proportional cun and body cun were proved to be different significantly. However, there was no significant difference between the data from the two methods in the abdomen and lower limb. Conclusion : The results of this study demonstrate that the oriental medical doctors should be more careful in the choice of appropriate method for the location of acupoints in the upper limb, while it is not important whether they use bone proportional cun and body cun in the abdomen and lower limb.

• 벤처창업연구
• /
• 제14권2호
• /
• pp.181-190
• /
• 2019

본 연구는 주택선택 속성과 정부정책이 주택 구매행동에 미치는 영향력을 통해서 주택시장에 대한 이해를 돕고자 한다. 이를 위한 분석의 주요 쟁점은 다양한 유형의 주택선택 속성과 정부정책간에 부동산 투자전망의 조절효과를 고려하는 것이다. 연구결과는 다음과 같다. 첫째, 주택선택 속성 중 편의성, 교육입지, 이웃수준은 주택구매의도에 유의미한 영향을 미치는 것으로 나타났다. 둘째, 정부정책은 주택구매의도에 유의미한 영향력이 없었다. 셋째, 부동산 투자전망의 조절효과는 선택속성 중 이웃수준과 상호작용 변수가 주택구매의도에 정적인 영향을 미치는 것으로 나타났다. 본 연구결과 정부의 금융정책은 주택구매 의사결정에 영향을 미치지 않음으로서, 현실적으로 과도한 규제는 처음 주택 구매자에게 주거복지의 질을 떨어뜨릴 수 있다. 또한 소비자 선호도의 동기에 대한 이해를 통해서 주택시장에서의 실제 수요 변화를 적절히 기술하고 설명 할 수 있다.

• 대한후두음성언어의학회지
• /
• 제12권1호
• /
• pp.5-10
• /
• 2001

성대 내 주입에 의한 음성수술은 적절한 접근방법을 통해 적절한 주입물을 선택한다면 여러가지 음성장애에 대한 매우 우수한 치료중의 하나이다. 자가지방이 성대내주입술과 내시경적 성대내주입술은 최근에 개발된 수술방법이다. 성대 내 주입물질을 다룰 때 반드시 세심한 주의를 기울여야하고, 환자의 요구에 맞게 환자의 현 상태에 가장 적합한 주입물을 선택하도록 하여야 하며, 시술 시에는 주입하려고 하는 정확한 위치에 주입하여야 한다.

• 한국전산유체공학회지
• /
• 제10권1호
• /
• pp.87-93
• /
• 2005

Macao, a city with three sides bounded by water, is hot and humid in weather in more than six months of a year. This uncomfortable weather induces the frequency of operating air-conditioners. Choice of location for installation of air-conditioner in a building will affect the performance of cooling effect and thermal comfort on the occupants, which in turn will affect the indoor air quality (IAQ) of the building. In the paper, investigation of distribution on carbon dioxide, room air temperature and velocity, as well as air diffusion performance index (ADPI) of a single bedroom in Macao is studied by using the computational fluid dynamics (CFD) software FLOVENT 3.2. Simulations of locating the air-conditioner at 4 different walls will be done and comparisons and analyses of the results will be performed to decide a proper location for the air-conditioner for obtaining good thermal comfort.

• 한국경영과학회:학술대회논문집
• /
• 한국경영과학회 2006년도 추계학술대회
• /
• pp.332-335
• /
• 2006

This paper considers a facility location problem, which is concerned with locating facilities on a supply chain network and installing the associated equipments at the facilities to meet a given set of demands. The objective function is to minimize the sum of setup cost (facility opening cost and equipment installation cost), operation cost, and distribution cost. For the equipments, various choices of equipment modes need to be determined. Moreover, in the problem, overwork is allowed each facility but at expensive operation cost. The proposed problem is characterized as being NP-hard problem, so that a heuristic algorithm is derived. In order to evaluate the performance of the proposed algorithm, computational experiments with various numerical instances are conducted.

• 한국전산유체공학회:학술대회논문집
• /
• 한국전산유체공학회 2003년도 The Fifth Asian Computational Fluid Dynamics Conference
• /
• pp.207-208
• /
• 2003

Increasing interest in indoor air quality (IAQ) control has been found because of its serious effect on human health. To evaluate IAQ, thermal comfort in terms of temperature and velocity distributions of indoor air has to be analyzed in detail. Choice of location for installation of air-conditioner in a building will affect the performance of cooling effect and thermal comfort on the occupants, which in turn will affect the indoor air quality (IAQ) of the building. In this paper, we present a discussion on the proper location of the air-conditioner in order to obtain good thermal comfort for occupant of a typical bedroom in Macao. A set of carefully designed numerical experiments is run with the Computational Fluid Dynamics (CFD) software FLOVENT 3.2 [1]. Reynolds averaged Navier-Stokes equations are solved with finite volume technique and turbulence effects upon the mean flow characteristics is modeled with the k - & model. Assumption of steady state environment is made and only convective and conductive heat transfer from the occupant and air-conditioner are being concerned.