• Title/Summary/Keyword: local marketing

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The Effect of Project Managers' Competences on Performance in Public S/W (공공 S/W 분야에서 프로젝트 관리자의 역량이 성과에 미치는 영향)

  • Oh, Minjeong;Ju, Hyoungjun;Lee, Minho
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.44 no.3
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    • pp.230-239
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    • 2021
  • There is a growing interest in project management knowledge, project management information systems, and process improvement to systematically project execution in public sectors, achieve high performance and value, and increase the effectiveness of the overall industry. In particular, the software industry is a knowledge-intensive industry centered on professional manpower. This study examines the effect of the project managers' competences of regional SW promotion agencies on and project performance and the moderating effect of the level of project management maturity. We collected data using a questionnaire to the project managers of regional SW promotion agencies. In this study, a structural equation model was used to analyze the relationship between project managers' competences and performance. In addition, a multi-group structural equation model was used to analyze the moderating effect according to the high and low project maturity. As a result of the analysis, it was found that only contextual competence among the competences of the project manager had a positive effect on project performance. It was found that technical and behavioral competence did not have a positive effect on management and completion performance. It was found that the moderating effect according to the maturity of business management of local institutions was not significant.

Current status, challenges and prospects for dairy goat production in the Americas

  • Lu, Christopher D.;Miller, Beth A.
    • Asian-Australasian Journal of Animal Sciences
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    • v.32 no.8_spc
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    • pp.1244-1255
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    • 2019
  • Dairy goat production continues to be a socially, economically and culturally important part of the livestock industry in North, Central and South America and the Caribbean islands. Goat milk, cheese and other dairy products offer consumers food products with nutritional, health and environmental benefits. In North America, Mexico produces the greatest volume of goat milk, but most is for family or local consumption that is typical of a mixed farming system adopted by subsistence farmers in dry areas. The United States is not yet a large global goat milk producer, but the sector has expanded rapidly, with dairy goat numbers doubling between 1997 and 2012. The number of dairy goats has also increased dramatically in Canada. Commercial farms are increasingly important, driven by rising demand for good quality and locally sourced goat cheese. In South America, Brazil has the most developed dairy goat industry that includes government assistance to small-scale producers and low-income households. As of 2017, FAO identified Haiti, Peru, Jamaica, and Bolivia as having important goat milk production in the Western Hemisphere. For subsistence goat producers in the Americas on marginal land without prior history of chemical usage, organic dairy goat production can be a viable alternative for income generation, with sufficient transportation, sanitation and marketing initiatives. Production efficiency, greenhouse gas emission, waste disposal, and animal welfare are important challenges for dairy goat producers in the Americas.

A Study on the Protection of Personal Privacy on Online Environment (온라인 환경에서 개인 프라이버시 보호에 관한 연구)

  • Nam, Soo-tai;Kim, Do-Goan;Jin, Chan-yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.183-186
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    • 2014
  • Increasingly important user based service on the smart media era, and increasing awareness about the user experience. As the connected Internet information systems increases, one of the problems happening between users and information systems such as Internet shopping-malls, portal sites, and corporate web sites is related with the information privacy concerns issues. Thus, we have reviewed extensive previous studies on information privacy in local and foreign information systems, marketing and other fields. The purpose of this study is to provide future directions of studies on information privacy concerns by analyzing past and recent trends of the studies. By considering these realities, we were conducted review on the influencing factors of information privacy concerns on behavior intention based the online environment. Based on these findings, several theoretical and practical implications were suggested and discussed.

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Relationship between Business Type on Sales Orders and Major Factors in Domestic Ecommerce Markets

  • JEONG, Dong-Bin
    • The Journal of Economics, Marketing and Management
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    • v.8 no.2
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    • pp.19-26
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    • 2020
  • Purpose: The goal of this study is to comprehensively grasp the current status of ecommerce and to use as basic data for information-related policies. In this work, we understand recent ecommerce utilization, purchasing business by main factors, and look over the association between business type on sales orders (BTSO) and three variables: region, occupation and group type. Research design, data and methodology: The resource of this research is obtained by Ministry of Science and Technology Information and Communication in 2017, and investigated about 14,000 national business samples. Two statistical methods are used to analyze the association between the three variables: chi-square test and correspondence analysis. Results: The findings show that BTSO is pairwise associated with thee categorical variables, and the association between the categories of the two variables can be visually examined on two dimensional plane. Conclusions: This study suggests 'household & individual consumers' among BTSO are closely connected with 'Chungbuk' and 'Kyungnam' for region, 'others', 'finance & insurance' and 'association, repairing & other personal service' for occupation, and 'national & local government' for group type. Additionally, 'other companies' among BTSO are, particularly, related to 'Chunnam' for region, 'manufacturing industry' for occupation, and 'company corporations' for group type.

The Effects of Corporate Social Responsibility Activities on Brand Equity and Consumer Purchasing Intention

  • LEE, Jaemin
    • The Journal of Economics, Marketing and Management
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    • v.7 no.4
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    • pp.10-19
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    • 2019
  • Purpose - The purpose of this survey-based study was to identify the impact of corporate social responsibility (CSR) activities on corporate brand assets and consumer purchasing intentions, and to verify causal relationships between the variables. Research Question - The XCIP is the company's longest running program of its kind, taking a global approach to CSR. Xerox uses this initiative to fund employees in their local communities to make a difference in projects of their own choosing. Research Method-The survey period was conducted for about three months from May 3, 2018 to August 7, 2018, and a random sampling method was used. The total number of samples was 420, with 19 samples excluded from final analysis due to untruthful or erroneous responses. Result - In this study, the general characteristics of the survey participants were investigated as follows in analyzing the impact of CSR activities on brand assets and consumer purchasing intentions. First, male (51.6 percent) college graduates (42.4 percent) outnumbered female participants (40.2 percent), and participants in their 40s (30.7 percent) and 50s (23.8 percent) ranked highest, followed by general office workers (27.6 percent), business people, people in service positions, and people in sales positions.

Strategic Management of Universities for Regional Competitiveness

  • NURMUKHANOVA, Gulnara;ALIBEKOVA, Gulnaz;TAMENOVA, Saltanat;NIYETALINA, Gaukhar
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.551-562
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    • 2021
  • Strategic management of universities is crucial for the regional competitiveness due to the high impact of universities on the economic growth of regions through entrepreneurial training and support. The study aimed to investigate the HEInnovate self-assessment tool, valuable in building entrepreneurship-oriented strategy, by considering the case of Turan University. The tool can be used to study entrepreneurial capabilities of the university and make strong management decisions. The self-assessment allows getting feedback from all stakeholders, including external ones, which helps to make institutional changes to influence the regional economic growth. The framework of the research is based on the theories of strategic management and regional competitiveness, which can be deployed with the HEInnovate self-assessment recommendations and findings. The research methodology comprises objective and functional approaches to system analysis. HEInnovate self-assessment by Turan university revealed some weaknesses in the university strategy and helped make some recommendations, namely, the university's entrepreneurial ecosystem must act as part of a regional business support ecosystem to provide input into local economic development, attract more international faculty and faculty with more practical experience, create an entrepreneurial culture across staff of the university, address a lack of internal structures to support staff, and improve university-business cooperation.

Analysis of Business Performance of Local SMEs Based on Various Alternative Information and Corporate SCORE Index

  • HWANG, Sun Hee;KIM, Hee Jae;KWAK, Dong Chul
    • The Journal of Economics, Marketing and Management
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    • v.10 no.3
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    • pp.21-36
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    • 2022
  • Purpose: The purpose of this study is to compare and analyze the enterprise's score index calculated from atypical data and corrected data. Research design, data, and methodology: In this study, news articles which are non-financial information but qualitative data were collected from 2,432 SMEs that has been extracted "square proportional stratification" out of 18,910 enterprises with fixed data and compared/analyzed each enterprise's score index through text mining analysis methodology. Result: The analysis showed that qualitative data can be quantitatively evaluated by region, industry and period by collecting news from SMEs, and that there are concerns that it could be an element of alternative credit evaluation. Conclusion: News data cannot be collected even if one of the small businesses is self-employed or small businesses has little or no news coverage. Data normalization or standardization should be considered to overcome the difference in scores due to the amount of reference. Furthermore, since keyword sentiment analysis may have different results depending on the researcher's point of view, it is also necessary to consider deep learning sentiment analysis, which is conducted by sentence.

Impacts of Corporate Social and Philanthropy Communications on Customer Loyalty: New Evidence from Saudi Banking Market

  • SOMILI, Hassan M.
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.7
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    • pp.273-280
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    • 2022
  • The study aimed to determine the impact of societal participation on the customer loyalty of Saudi banks and identify the statistical differences in customer loyalty according to sex, age, education level, and occupation type. The independent variable is corporate societal participation, and the dependent represents customer loyalty. Corporate societal programs have two dimensions: social participation and philanthropic participation. The research population consists of Saudi workers in three sectors: government, military, and private reached 3.58 million people in 2021. The unit of analysis is the Saudi employee in one formal industry and dealing with the Saudi banks that offered corporate societal participation programs. The research used the appropriate stratified sampling method, and the recommended sample size reached 387 respondents. A fully structured questionnaire is used. The study concluded that corporate social programs have not impacted customer loyalty, while corporate philanthropy programs strongly affected customer loyalty. On the other hand, there are no differences in customer loyalty according to demographics (sex, age, education, and occupation type). Finally, the study presents a set of recommendations in the field of corporate social responsibility and develops the local communities.

The Effect of Blind People's Golf Activity Participation Motivation on Quality of Life: Focusing on the Additive Multiple Moderating Effect of Income and Self-Efficacy

  • LEE, Seok-Dong
    • The Journal of Economics, Marketing and Management
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    • v.10 no.5
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    • pp.25-34
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    • 2022
  • Purpose: The purpose of this study is to find a way to improve the quality of life of the blind by confirming the effect of the motivation of the blind to participate in golf activities and the effect of income and self-efficacy in these relationships. Research design, data, and methodology: This study conducted a survey of 30 visually impaired people, and simple regression analysis, additive multiple moderating effect analysis were conducted using SPSS and PROCESS macro. Results: First, it was confirmed that the motivation to participate in golf activities is an important factor in improving the quality of life. Second, it was confirmed that income has a positive effect on the quality of life rather than the motivation to participate in golf activities, but self-efficacy negatively affects the quality of life. Third, it was confirmed that the interaction between participation motivation and income level negatively affects the quality of life, but the interaction between participation motivation and self-efficacy improves the quality of life. Conclusions: It suggests that organizations, golf courses, local governments, and volunteers who support the blind's outdoor activities, especially golf activities, need to establish a support system and take a careful approach to overcome these factors.

A Study on the Factors Influencing the Purchase of Electric Vehicles

  • Kim, Sung Young;Kang, Min Jung
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.1
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    • pp.194-200
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    • 2022
  • As of 2020, the cumulative number of electric vehicles worldwide increased 43% from 2019, exceeding 10 million. We surveyed and analyzed important factors when purchasing electric vehicles for consumers who own electric vehicles. Through this, we tried to find an effective way to supply electric vehicles in the future. The purpose of this study is to present customized marketing proposals for companies by empirically analyzing the factors affecting consumers' electric vehicle purchases and deriving market demands for electric vehicles. We identified the market status of electric vehicles through literature research and reviewed previous studies on the factors affecting the purchase intention of electric vehicles. Through empirical studies, differences in electric vehicle purchase factors according to gender, age, and the degree of importance of performance were analyzed. To this end, the SPSS statistics package was used. Factors influencing the purchase of electric vehicles were set to mileage, charging time, new technology, degree of driving autonomous development, design, price, infrastructure for charging, the phase of maintenance and repair, by the government and local governments. In addition, the most important factors were derived, and the average difference analysis was conducted according to gender, age, and performance importance.