• The Journal of Asian Finance, Economics and Business
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• 제6권4호
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• pp.159-170
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• 2019

The paper aims to understand the mediating effect of Country Image (CI) on the relationship between consumer cosmopolitanism and consumers' purchase, visit and investment intentions towards a foreign country, considering the moderating effects of ethnocentrism, materialism, product familiarity, and visits to a country in a global market. The study extends research on the global and local consumption by simultaneously analysing the influence of country image dimensions and several moderating effects on consumers' behavioural intentions. Four hundred and fifty-seven valid responses from international consumers were collected through a questionnaire measuring country image dimensions. Findings indicate that cosmopolitanism has a significant and positive effect on foreign consumers' behavioural intentions and country image dimensions mediate this relationship. Moreover, a moderating effect was found for ethnocentrism, materialism, product familiarity, and visits to a country on the relationship between country cognitions and the intentions to visit the country. This study shows the importance of considering cosmopolitanism as a potential segmentation variable in international markets. The results can help managers and policymakers to better understand the image that foreign consumers hold about Portugal, their intentions to buy or invest in the country, as well as to think of Portugal as a tourism destination.

• 한국항만경제학회지
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• 제22권4호
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• pp.19-38
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• 2006

한국과 일본은 가장 가까운 이웃 나라이면서 한국은 일본의 식민지를 거친 경험을 갖고 있어 항만관리제도에 있어서도 일본의 영향을 가장 많이 받았다고 할 수 있다. 양국의 항만관리 형태를 비교해 보면 정부기관에 의한 항만관리형태와 기업성을 가미한 항만공사제를 채택하고 있는 점은 같으나 그 관리주체와 성격에 있어서는 다른 점을 알 수 있다. 또한 항만이 지향하는 목표와 기능면에서도 상이하다. 본 논문에서의 시사점은 다음과 같다. 첫째, 현재 부산항과 인천항에만 시행하고 있는 항만공사제도를 광양항과 평택당진항으로 확대시행 할 것과 둘째, 항만공사제도를 시행하고 있지 아니한 항만에도 지자체와의 협력체제를 강화할 것 셋째, 항만공사가 주체가 되어 국제허브항으로의 발전에 필요한 마켓팅전략을 수립 시행해야 한다는 것이다.

• 한국컴퓨터정보학회논문지
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• 제10권5호
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• pp.251-258
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• 2005

본 논문에서는 용인지역 IT산업 육성을 목표로 용인지역 IT산업 육성 성공요인 분석 결과 및 중요도를 기반으로 IT산업 성공요인인 창업지원, 기술지원, 경영지원, 법 $\cdot$ 제도적지원을 위한 IT산업 육성전략을 IT산업 지원시설의 집적화, IT산업 지원네트워크 구축, 지역착근 선도기업 발굴 및 육성, 마케팅 및 유통 선진화로 구분하고, 어떤 성공전략을 우선적으로 고려하여 일관성 있게 추진해야 하는지를 IT기업, 행정 공무원, 교수 및 연구원의 측면에서 AHP통계분석 기법을 적용하여 분석하였다. 본 연구결과는 용인지역 IT산업 발전을 위한 정책수립 자료로 다양하게 활용될 수 있을 것으로 판단된다.

• 한국경제지리학회지
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• 제9권3호
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• pp.431-440
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• 2006

최근 세계적으로 지역경제의 활성화 정책에 문화예술활동을 도입하는 사례가 크게 늘어나고 있다. 일본의 경우에는 이미 수십, 수 백년 전부터 여러 지역에서 마을만들기 운동, 즉 "마치즈쿠리(まちづくり)"를 통해 지역 정체성을 강화하는 한편, 침체된 지방의 경제를 활성화하고 있다. 일본 시가현의 나가하마(長浜市)의 경우에는 1980년대 중반부터 마찌쯔꾸리운동을 통해 지역부존자원이 빈약한 인구 5만의 소도시가 전국적으로 알려지게 되었다. 나가하마는 문화활동의 활성화로 관광객을 유치하고, 지역 특산물을 홍보하여 지역경제의 활성화에 기여하는 한편, 그러한 성과에 기초하여 전문대학의 유치, 실내야구장의 건설 등과 같은 사업을 추진하여 지역주민들의 자긍심을 제고하는데 성공하였다.

• 통상정보연구
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• 제9권4호
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• pp.375-393
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• 2007

The purpose of this study is to define the different stage of global management cultures for localization from the case study of two respective multinational corporations, Nestle and Samsung Electronics invested in Vietnam, and then to find out on how Korean multinational corporations can reduce the gap of global management culture compared to global multinational corporations. In fact, Samsung has been pretty much being on a right track from the global marketing management perspective, however still stand at the beginning stage in terms of leading the global corporate culture. In comparison to Nestle with over 130 years of worldwide business experience, Samsung Electronics having only a decade global experience as a Korean multinational corporation has been found to have an obvious gap in terms of globalization which is mainly caused by global corporate culture. Even though it doesn’t seem realistic for Korean multinational corporations to immediately catch up the gap of global corporate culture against global multinational corporations with long years of global experiences and history, Korean multinational corporations need to track the foot print of every steps of globalization particularly focused on the local management culture of global multinational corporations, so that they will be able to shorten the timing to develop the true meaning of global corporate culture being evolved from the Korean management style.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2015년도 춘계학술대회
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• pp.185-187
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• 2015

스마트 미디어 시대에 온라인 환경에 서비스에 대한 중요성이 날로 커지고 있으며, 사용자 경험에 대한 인식이 높아지고 있다. 인터넷 쇼핑몰, 포탈 웹 사이트, 기업 웹 사이트 등 인터넷에 연결된 정보시스템의 이용이 활발하게 이루어지면서 발생하고 있는 문제 중 하나는 정보프라이버시 염려 관련되어 있다. 국내외 정보시스템, 마케팅, 기타 분야의 주요저널을 중심으로 프라이버시 관련 연구를 분석하였다. 본 연구의 목적은 정보프라이버시 염려 관련 국내외 연구의 리뷰를 통하여 연구경향과 앞으로 연구방향을 제공하는 것이다. 따라서 온라인 환경에서 프라이버시 염려가 지속사용의도에 미치는 영향을 알아보고자 한다. 분석결과를 바탕으로 이론적 실무적 시사점을 제시하고 논의하였다.

• 한국의류산업학회지
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• 제16권4호
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• pp.520-531
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• 2014

Jeju, the biggest island in Korea, was registered as a World Natural Heritage in 2007. Recently, it was also voted as one of the New Seven Wonders of Nature. The need for academic awareness and tourist values on Jeju Island are understood. Gal-ot, one of the ten symbols for Jeju, is known for working clothes in general, despite its potential for cultural products because of its regional uniqueness and useful functional advantages. The authors conducted a comprehensive literature review and researched market trends of Gal-ot stores in Jeju to present development directions for cultural goods and to contribute to local economic improvement. Most stores were located in a semi-residential area and Jeju-si in Jeju Special Self-Governing Province. Most products were not available for sale due to difficulties in the production process and online utilization. High prices and similar color, fabric and style hurt competitiveness. Various experiencing programs of Gal-ot and persimmon dyeing were necessary to expand the main target from residents to tourists. Also, marketing strategies using the internet and design plans reflecting current trends were needed. This study would contribute to prepare developmental projects of cultural product and result in economical advantages on Jeju Island.

• 한국가금학회지
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• 제39권4호
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• pp.269-271
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• 2012

The chicken has been growing in Korea for more than a thousand years according to the history book and commercially rising for broiler meat only since 1960's. As income increased mainly due to improved economy, it changes the habit of eating especially chicken meat. The structure changes into a coordinated production and marketing system which forced the prevailed small and independent producers to become a contract farmer under the vertically controlled practices. This coordinated structure began in 1970's and evolved continually to occupy around 90 percent of the market in 2010 with some ten (10) private brands being advertising. The industrial organizations have also conducted the generic promotion by a farmer's check-off program. Over the past 20 years, chicken import steadily increased to meet about 25 percent of the domestic market while the export showed negligible growth. As a whole, the structure change and international trade devoted to increased chicken consumption from 2 kg with the independent operation to 11 kg currently under the coordinated system and import. It is predicted that chicken consumption will grow in years to come and the import will also increase in addition to local productions, considering the free trade agreement that has already been in practice with EU and US to open the market eventually from all sources of supply worldwide.

• 무역상무연구
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• 제53권
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• pp.289-313
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• 2012

This study aimed to analyze research trend of the trade show industry in Korea and further to suggest the future direction on the research area where industrial strategies and governmental supports can be made. From 2001 to 2011 by order of 11-year study by analyzing research trends and future direction of policy more effective marketing strategy is precisely to provide direction for research. For the purpose of this study, 169 articles from 49 national level journals of Korea was classified and analyzed. 30 researches in 2005 was published research papers related to the exhibition industry was grew rapidly. According to the analysis, participants behavior of trade show were the most important topic with 33 articles. Various statistical methods such as ANOVA, structural equation model, path analysis, t-test and regression were used. However the study methods of these researches didn't make much progress. The result of this study indicated that we need to study more about the trade show industry of Korea, especially about local economic development and regional demand of trade show.

• Asian-Australasian Journal of Animal Sciences
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• 제21권11호
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• pp.1680-1688
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• 2008

Development of village chicken production can be a sustainable way of helping to meet the welfare needs of rural populations and raise their living standards. There is a dearth of information on research conducted to characterize, understand and develop the village chicken production systems in Zimbabwe. This review focuses on constraints, opportunities and research needs for the improvement of village chicken productivity in Zimbabwe. Village chicken production in Zimbabwe is extensive and dominated by indigenous chickens that exhibit remarkable adaptation to local environments. The multitude functions of village chickens, which include the provision of high quality protein meat and eggs, cash through sales and socio-cultural roles, are discussed in detail. Human gender aspects in village chicken production are highlighted. The factors that hamper village chicken productivity are reviewed together with opportunities and research needs. The major constraints include shortage of feed, poor health and housing management. Any improvements in these constraints may lead to sustainable increase in village chicken productivity.