• 한국유기농업학회지
• /
• 제22권1호
• /
• pp.81-96
• /
• 2014

This study is aimed to examine the mediated effects of consumer recognition in relationship of local food tour experience and intention of action in the revitalization of local food. Questionnaire survey target was women in 30s and 40s. The local food tour experience is independent variable, intention of action is dependent variable, and consumer recognition is analyzed as mediated variable. As a result, consumer recognition which is mediating variable has two subordinated variables. One is direct affect and the other is indirect affect. Between local food tour experience and intention of action, there was partial mediating effect. Thus, through tour experience, consumer can have positive recognition of freshness, safety, health, taste, price, job creation and relationship. That affects to the intention of action. Based on the results of the study, it is necessary to learn success case for marketing revitalization, and develop and operate experiencing tour education program to manage customer continuously.

• 동아시아식생활학회지
• /
• 제26권4호
• /
• pp.346-358
• /
• 2016

Local food reflects the identity and image of a specific region. It is also a core element for determining tourists' experience of a region. The purpose of the present study was to develop a Jeju food tour package using local foods and estimate the economic value of the suggested tour package using Contingent Valuation Method (CVM). Five food tour packages were developed by researchers. In order to modify and measure the value of each package, an expert panel survey was conducted, and 'package 5' was selected as a food tour scenario for the tourist survey. A survey was conducted on 295 domestic tourists who visited Jeju within the past 10 years in order to evaluate the economic value and feasibility of the Jeju food tour package. A total fo 72.9% of respondents answered that they were willing to pay for the Jeju local food tour, and the willingness to pay (WTP) range was between ￦45,000 and ￦105,000. The primary factors correlated with WTP was food expenses, followed by leisure experience expenses, interest in local foods, education level, visit frequency and age. The WTP of the Jeju local food tour was calculated with the significantly affected factors using stepwise regression model. The result of the present study reveal that tourists' WTP increased with higher food expenses, education level, and age group. The average value of food expenses, education level, and age were substituted into the formula derived from the regression analysis, yielding 58,385.752 KRW as the WTP. The expected economic value created by exploiting the Jeju local food tour was shown to be 700 billion KRW per year, calculated by multiplying WTP of the food tour packages by the number of tourists. This study examined the feasibility and plan of the food tour package to increase the economic value of Jeju local food. In the case of the culinary tour program based on Jeju local food launching, the estimated economic effect was great. Therefore, in-depth research to merchandise the Jeju local food tour program is needed.

• 농업과학연구
• /
• 제40권3호
• /
• pp.261-269
• /
• 2013

This study analyzed tourists' intention at Gangcheon Mountain, Sunchang-gun for local tourism. The contents of study included impression, characteristics, specialized resources, development direction, intention of visit and its form, destination prior and post visit, travelling expenses, and development form of tourism. The results were as following. Impression and characteristics showed that gochujang and fermentation industry established a strategic ground of local development. Intention of revisit of tourists was relatively high by 97.1%. Furthermore, tourists were mainly family units and they preferred family-based recreational type for the future local tourism development form. Therefore, a development strategy will be required that involves inexpensive accommodation, unique local food items, agricultural-specialty products and local tour packages. For invigoration of local tourism, recruitment of skilled managers for farm village experience will be necessary as well.

• 한국조리학회지
• /
• 제12권1호
• /
• pp.68-81
• /
• 2006

The purpose of this paper is to explore the possibility that green tourism involving traditional local foods could help reinvigorate local economy. The author examines some examples of developed countries to develop tour programs of the rural community and systematizes the local cuisine of Gwangju and Chonnam provinces. The source materials for this research include the data from the Office of Rural Development and interviews with the people concerned in June to July, 2005. The author starts with the literature review of written documents from various sources including the government, the Chonnam local government, periodicals and the internet. It seems necessary that we develop green tours involving unique local cuisines. To that purpose, the author claims that a variety of programs should be developed; (i) a public demonstration of traditional local foods, (ii) a hands-on experience program in which people can learn and cook by themselves, (iii) a tasting program of organic food and chemical-free produce, (iv) a program developing well-being food, and (v) lectures on healthy foods. The development of such green tours connected with the local cuisine will help vitalize the local economy and maintain tradition of the local cuisine.

• 한국정보전자통신기술학회논문지
• /
• 제14권3호
• /
• pp.193-200
• /
• 2021

최근 소셜미디어에서 관광지에 관한 게시글과 의견이 활발하게 공유된다. 이러한 소셜 빅데이터는 소비자가 인식하는 관광지의 객관적인 이미지를 파악할 수 있는 유의미한 정보를 제공한다. 이에 따라 본 연구는 소셜미디어의 빅데이터를 이용해서 강원도 지역에 대한 관광 이미지를 분석하는 것이다. SNS 및 빅데이터의 대표적인 분석 방법인 텍스트마이닝과 의미연결망 분석 절차를 사용해서 강원도의 관광 이미지를 분석하고 차별화된 경쟁력을 확보할 수 있는 이미지 향상에 대한 방안을 제공하고자 하였다. 분석결과에 따르면, 강원도 지역의 관광으로 속초, 강릉, 양양 순으로 지명 언급이 높은 수준으로 나타났고, 여행목적은 맛집투어, 식도락, 가족여행, 휴가, 체험 등으로 나타났다. 특히, 당일여행, 주말, 체험 등을 선호하는 것으로 나타났다. 분석결과를 바탕으로 네 가지 제안을 하였다. 첫째, 강원도 관광의 활성화를 위하여 가격대별로 다양한 호텔, 숙박 시설과 체험 관광 마케팅이 필요하다. 둘째, 강원도의 자연경관과 수도권 근접성을 활용한 당일상품을 개발할 필요가 있다. 셋째, 강원도 향토음식과 전통식당의 홍보가 필요하다. 마지막으로 힐링과 가족여행에 적합한 관광 마케팅 개발이 필요하다. 본 연구 결과를 통해 강원도의 관광 이미지를 현황을 파악하고 경쟁력을 향상할 수 있는 마케팅 전략을 제시하였다. 또한, 관광 소비자의 빅데이터를 관광사업 분야에서 활용할 수 있는 이론적 근거를 제공하였다.

• 한국엔터테인먼트산업학회논문지
• /
• 제14권6호
• /
• pp.29-42
• /
• 2020

본 연구는 경상북도 23개 시군의 수학여행 및 현장체험학습의 새로운 개념, 체험의 중요성에 따른 투어 프로그램 개발과 활성화 방안을 모색하기 위해 숙박 책임자, 관광 관련 이해관계자, 관광공무원 이해관계자, 그리고 관광학 교수를 대상으로 FGI(포커스 그룹 인터뷰)를 통한 질적 연구를 수행하였다. FGI 분석결과를 통해 경상북도 지역의 이해관계자들이 인식하는 경상북도 수학여행 및 현장체험학습을 유치하기 위한 숙박수용태세, 식음료, 안전·서비스 개선 관련의 문제점, 지자체 관광공무원의 협력 관계, 독특한 관광자원·홍보와 연계한 학생단체 방문객에 대한 만족도 제고와 수용태세 진단과 도입, 관리를 통한 지역 주민과 지역관광관계자, 공무원에 대한 인식전환을 통하여 관광정책 방향성과 프로그램 제시 필요로 하는 연구 계기가 되었고, 경상북도 숙박 수용태세, 식음료 시설 개선, 안전·서비스에 대한 서비스 구축 등 다양한 이해관계자 간 관계, 그리고 경상북도 수학여행·현장체험학습 방문객 유치를 위한 지역경제 활성화 방안 등의 주제를 도출하였고, 또한, 경상북도 지역의 관광 홍보관 책임자, 관광공무원 이해관계자, 관광 분야 전문가, 다양한 전공 분야의 교수에 대한 표본의 수를 좀 더 확보하여 분석 방법의 타당도와 신뢰도를 높일 수 있도록 질적 연구를 강화하기 위한 노력도 수반되어야 할 것으로 사료된다.