• 한국컴퓨터정보학회논문지
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• 제27권8호
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• pp.233-240
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• 2022

본 논문에서 우리는 전통시장을 지역특화 관광자원으로 개발함으로써 지역 경제발전의 토대를 마련하는 전통시장의 마케팅 전략을 제안하였다. 본 연구에서는 시장 이용고객인 지역 주민과 관광객을 대상으로 설문조사를 하였고, SPSS 25를 활용하여 시장 브랜드 전략을 구축하기 위한 요인분석(factor analysis)과 내적 일관성 검증을 위한 신뢰도분석(reliability analysis), 그리고 관련성을 확인을 위한 유의성 검증을 위해 상관분석(correlation analysis)을 실시하였다. 전통시장의 마케팅 전략을 위한 안양중앙시장 브랜드 관광상품에 대한 분석결과는 다음과 같다. 첫째, 브랜드 요소와 브랜드 표준 및 브랜드 포지셔닝을 활성화하는 브랜드 아이덴티티 확립이 필요하다. 둘째, 브랜드 의식과 브랜드 정보 및 브랜드 기억을 끌어낼 수 있는 브랜드 인지도 향상이 요구된다. 셋째, 브랜드 연상과 브랜드 충성도를 높일 수 있는 브랜드 이미지 개선이 필요하다. 넷째, 브랜드 가치와 브랜드 관심 및 브랜드 수명을 향상시킬 수 있는 브랜드 자산을 개선하는 노력이 필요하다. 시장 브랜드 전략을 활용하여 전통시장의 마케팅 정책을 개발하고 제안함으로써 특화된 지역 관광자원으로서 전통시장과 지역경제의 활성화를 기대할 수 있을 것이다.

• 농촌계획
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• 제22권4호
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• pp.13-24
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• 2016

Tourism is often considered as one of the main industries to promote development and modernization in small South Pacific islands countries. In Fiji, this was recognized in the 1960s, and resulted in large-scale resort based tourism development in coastal areas. While tourism has obvious advantages to the economy, a lot of problems such as exclusive foreign control of the main hotels and resorts, considerable overseas leakage of earnings, the limited participation by indigenous resource owners, and localized environmental damages to reefs and mangroves are emerging. For sustainable tourism development, it is needed to set growth objectives and targets for tourism in terms of benefits to Fiji, and to concentrate support on 'Rural Tourism' such as community-based tourism that have lower leakage and put more into local economies. Through case study in this paper, to develop rural tourism at the local level, several recommendations are as follows: 1) to introduce various rural tourism programs such as experiencing Fiji's traditional culture, participating in activities, picking fruits and harvesting agro-products, 2) to enhance aggressive promotion and marketing strategies, 3) to build the capacity of local communities for improving the quality of tourism services, and 4) to provide the infrastructure for tourism business such as road accessing, water supply and disaster prevention.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2009년도 추계 학술논문 발표대회
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• pp.219-224
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• 2009

Construction industry is an important key industry and many measures to revitalize it as local economy has been stagnant. However, construction industry works combined with governmental policies, global and local economies, populations, construction companies and many other related factors, and it is very hard for those counter-plans to meet every need and goal of the related. In this study, interviews and questionnaires of the professionals of the construction industry in Busan, were carried out, to find the cause of the inactivity of the construction market, the problems of the policies and regulations, and the problems of the construction companies in Busan and the solutions were suggested. The realistic master-plans and the reduction of the cost price for the problems of the redevelopment business having no feasibility, the reasonable relaxation of the restrictions for the problems of the governmental policies, the professional training and education for the lack of the high-quality human resources and the working system changes for the problems of the local construction companies turned out as results. The results of the study will be a chance to understand the different ideas of the professionals, and help with the plans to improve and to revitalize the local construction industry. The results of the study will be a chance to understand the different ideas of the professionals, and help with the plans to improve and to revitalize the local construction industry.

• 지역과문화
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• 제6권2호
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• pp.77-104
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• 2019

본 연구는 지역 문화 생태계의 전제가 되는 지역문화자원에 대한 지방자치단체의 활용 효율성을 분석하고자 하였다. 이를 위해 자료포락분석(DEA)을 통해 전국 17개 광역시·도의 상대적인 효율성을 측정하였다. 이와 더불어 지역문화자원 환경 관련 산출 변수를 포함하여 '전체 효율성'을 도출하고, 앞서 도출한 '활용 효율성'과 비교하여 지역문화자원 '환경 효율성'이 지자체의 효율성 순위 변동에 미치는 영향을 추정하였다. 분석 결과, 17개 광역시·도 중 5곳의 기초자치단체들이 효율적으로 지역문화자원을 활용한 것으로 평가되었으며, 비효율적인 광역시·도의 기초자치단체들은 순기술효율성 보다 규모의 비효율이 상대적으로 영향을 미치고 있음을 확인하였다. '환경 효율성' 추정 결과, 17개 광역시·도의 '활용 효율성'과 '전체 효율성' 순위가 동일한 곳은 없었으며, '전체 효율성'의 순위 증감을 통해 '환경 효율성'의 영향을 확인하였다. 지방자치단체의 효율성 차이는 투입 변수에 전제된 인구밀도가 큰 영향을 미치기 때문에, 향후 효율성을 개선하기 위해서는 지역문화자원 활용의 주요 수요자인 지역주민 인구 추계에 따라 투입의 적정 수준을 조절해야 할 필요가 있다. 더불어 현재 지방자치단체에서 개최하고 있는 지역축제, 마을축제의 점검을 통해 비효율적인 부분을 제거하여 산출량을 질적으로 개선해야 한다. 또한 지방자치단체의 지역문화자원 효율성을 분석하고자 할 때, 환경적 산출 요인의 고려가 함께 충분히 이루어져야 한다.

• 한국콘텐츠학회논문지
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• 제8권12호
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• pp.168-175
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• 2008

지방자치시대가 개막된 이래 지방정부들은 바람직한 지역경제발전의 수단으로서, 한정된 자원으로 최대의 효과를 노리기 위해 내 고장 마케팅과 지역축제 활성화에 많은 노력을 기울이고 있다. 지역문화축제는 무형의 관광자원으로서 지역 활성화와 지역이미지 개선의 효율적인 수단이 되며, 문화관련 상품의 개발과 문화이벤트 등을 통해 지역소득증대에 기여하는 무한한 잠재력이 있기 때문이다. 그러나 현재의 지역문화 축제는 독창성의 부재와 콘텐츠의 빈약 등 질적인 측면에서의 경쟁력 부재로 인해 그 잠재력을 세계화하지 못하고 있다. 본 논문은 지역문화에 기반한 독창성있는 축제 콘텐츠를 기획하기 위한 전략적 방안으로서 문화기호학의 의미생성모델과 스토리텔링을 통한 비주얼 리터러시를 제안하고자 하며, 이는 에듀테인먼트로서 축제의 의미와 그 기능을 확장해 보고자 하는 것이다.

• 한국언론정보학보
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• 제34권
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• pp.275-305
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• 2006

장소, 공간, 문화가 하나의 '동형체'였던 전근대시기에 지역(적 정체)성은 모든 정체성을 통합한 하나의 영토였다. 근대에 들어 이러한 영토성은 해체되기 시작했으나 이 과정은 일방적 탈영토화라기보다는 공간의 다층화와 다차원화에 따른 지역성의 입체화과정이었다. 여기에서 지역은 동질적 이웃의 자연적 군집만이 아니라 정치적으로 결정된 합목적적 이해 집단의 공간이 되며, 지역성 역시 '주어진 것'에서 벗어나 '형성하는 것'을 포괄하는 정체성이 된다. 규모의 경제에 충실했던 텔레비전의 네트워크화는 네트워크의 소재지와 나머지 지역을 '중심'과 '주변'으로 나누는 새로운 경계를 만들었다. 이러한 구조에서 방송의 로컬리즘은 정책적 강제가 아니면 구현되기 어려웠다. 그러나 민주주의가 심화되고 분권화가 촉진되면서 상황은 점차 달라지기 시작했다. 최근 지역방송의 변화는 크게 두가지, 수직적으로 지역민의 이해와 기호에 더욱 깊이 파고드는 '심화'와 수평적으로 방송의 지리적 권역을 확대하거나 타 미디어 영역으로 활동반경을 넓히는 '팽창'의 과정으로 볼 수 있다. 이는 지역방송이 분권화와 참여 같은 정치적 가치를 중시하고 특히 글로벌화가 진행되면서 나타난 결과로, 양자 모두 네트워크와의 관계를 수평적 협조적 관계로 만드는 공통점이 있다. 이러한 변화의 성패는 결국 지역방송이 얼마만큼 지역에 대한 귀속감과 애착심을 정치적 자치의 효능감으로 발전시킬 수 있는가, 얼마만큼 지역방송이 글로벌화와 로컬화 사이에서 인터페이스로서 기능할 수 있을 것인가에 달려 있다고 할 수 있다.

• 수산경영론집
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• 제53권3호
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• pp.17-26
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• 2022

This study attempted to estimate the amount of expenditure per capita of visitors to the Mongsanpo fishing village tourism festival, and quantitatively measure how much the festival contributes to the local and national economy through input-output model. The analysis data used 302 questionnaires, excluding missing questionnaires, surveyed on festival visitors from April 21 to May 7, 2018, during the 9th Mongsanpo port webfoot octopus and seafood festival. The main results of this study can be summarized as follows. First, analyzing the average expenditure per person of festival visitors, it shows that the average one-person festival visitor consumes KRW 129,519: entertainment costs KRW 5,672 (4.4%), accommodation costs KRW 16,860 (13.0%), food costs KRW 74,791 (57.7%), transportation costs KRW 21,646 (16.7%), shopping costs KRW 6,788 (5.2%), and other costs KRW 3,762 (2.9%). Among the expenditures of festival visitors, the proportion of food expenses was the highest, and transportation costs and accommodation costs were in order. Second, based on the actual expenses spent by visitors at the fishing village tourism festival, the direct economic effect of the Mongsanpo fishing village festival was estimated be approximately KRW 14.8 billion. Third, as a direct and indirect economic impact effect of the Mongsanpo fishing village tourism festival in 2018, the amount of production induced in the local and national economies was estimated at KRW 33.3 billion, and the amount of value-added inducement was estimated at 11.3 billion won, and employment inducement reached 272 people, which is considered to contribute greatly to the national economy. This study quantitatively analyzes and provides the extent to which the fishing village tourism festival using local specialized fisheries directly or indirectly contribute to the local and national economy. Thus, it is expected to serve as useful information by providing basic information on business feasibility required for budgeting for local fishing tourism festivals.

• 한국재료학회지
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• 제9권6호
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• pp.635-653
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• 1999

The present work considers work considers research strategies to address global warming. Specifically, this work considers the development of technologies of importance for the reduction of greenhouse gas emission and, especially, the materials that are critical to these technologies. It is argued that novel materials that are essential for the production of environmentally friendly energy may be developed through a special kind of engineering: interface engineering, rather than through classical bulk chemistry. Progress on the interface engineering requires to increase the present state of understanding on the local properties of materials interfaces and interfaces processes. This, consequently, requires coordinated international efforts in order to establish a strong background in the science of materials interfaces. This paper considers the impact of interfaces, such as surfaces and grain boundaries, on the functional properties of materials. This work provides evidence that interfaces exhibit outstanding properties that are not displayed by the bulk phase. It is shown that the local interface chemistry and structure and entirely different than those of the bulk phase. In consequence the transport of both charge and matter along and across interfaces, that is so important for energy conversion, is different than that in the bulk. Despite that the thickness of interfaces is of an order to a nanometer, their impact on materials properties is substantial and, in many cases, controlling. This leads to the conclusion that the development of novel materials with desired properties for specific industrial applications will be possible through controlled interface chemistry. Specifically, this will concern materials of importance for energy conversion and environmental monitoring. Therefore, there is a need to increase the present state of understanding of the local properties of materials interfaces and the relationship between interfaces and the functional properties of materials. In order to accomplish this task coordinated international efforts of specialized research centres are required. These efforts are specifically urgent regarding the development of materials of importance for the reduction of greenhouse gases. Success of research in this area depends critically on financial support that can be provided for projects on materials of importance for a sustainable environment, and these must be considered priorities for all of the global economies. The authors of the present work represent an international research group economies. The authors of the present work represent an international research group that has entered into a collaboration on the development of the materials that are critical for the reduction of greenhouse gas emissions.

• 농촌지도와개발
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• 제12권2호
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• pp.163-172
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• 2005

Since the financial turmoil in 1997, both the national and local governments have initiated a variety of policy measures to support small and medium-size firms to strengthen the national and regional economies. It is no doubt that such policies contributed to establish better business environment for them. However, many analytical reports and academic studies in recent years diagnose that the economy conditions for the small and medium-size firms are in crisis because many policy measures are made based on the supply-side approach rather than demand-side consideration. In order for the governments' efforts to be more realistic and effective, it is necessary to see what the policy target groups(that is. the small and medium-size entrepreneurs) want. This study surveyed entrepreneurs in Hwaseung city, Kyonggi-do, which has more than three-thousands of small and medium-size firms. It finds that in spite of locational advantages and a variety of policy supports from the provincial and local governments, they need more financial supports, more effective mass transportation system for commuting workers. less bureaucratic barriers, and so on.

• 한국조리학회지
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• 제6권3호
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• pp.193-223
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• 2000

It has become a common things that great capital were needed in the past development stage which infrastructure is primary factors, but nowadays it is changing to money saving software-oriented strategics to flourish various regional cultural festivals and events in terms of the development of tourism resource. it is because not to destroy environments, to harmonize natural resources with its surroundings and traditional events. Its purpose is to give some activities to depressed local economies and develop characteristics of local governments and its inhabitants' benefits for the special tourism products, events. and service enhancement searching for. keeping, and maintaining regional culture as unique and attractive image. As folk festivals are in full flourish, it is proper time to advertise korean's traditional and valuable food heritage and produce a food on a international commercial sale. It is strongly not also connected with globalism but proof an excellent worldwide things. To achieve this papers' purpose the followings should be solved in the near future. and so as to carries culture on food and regional specialities as valuable inheritances. It involves (1) the similarity in food taste, (2) the assistances of governmental support (3) adjusting to the taste of foreigner and visitors from other countries. (4) to participate in cooking process.