• 한국프랜차이즈경영연구
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• 제11권2호
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• pp.17-22
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• 2020

Purpose: As consumers have difficulty in brand choice due to excessive information, using brand popularity as an advertising cue (e.g., Sales No. 1, Hit Product) has been getting more attention as an effective curation strategy for decreasing consumers' cognitive efforts. Accordingly, recent studies empirically demonstrate that consumers tend to prefer and choose a brand with a popularity cue and offer a useful information regarding how to use a popularity cue in marketing communication. However, extant research has mainly focused on investigating the impact of "brand popularity in a domestic market" on consumer behaviors. Thus, little is known about the effect of "brand popularity in a foreign market" on local consumers' decision-making process. Given that domestic consumers tend to purchase imported products from overseas countries, it can be meaningful information for global companies. Therefore, this research derives and tests the five hypotheses to examine how local consumers respond to brand popularity in a foreign market as an advertising cue. Specifically, it tests the three hypotheses regarding the direct and indirect effects of brand popularity in a foreign market on risk perception and purchase intention. Then, it tests two additional hypotheses about moderating effects of psychic distance on the relationship between brand popularity and risk perception as well as on the relationship between brand popularity and purchase intention. Seventy participants are exposed to an advertisement for an Indian cosmetic brand using a popularity cue in Indian market and answer the questions about brand evaluation. For data analysis, regression analysis is employed. The findings of this research show that perceived brand popularity lowers local consumers' perceived risk with a foreign brand. However, perceived brand popularity does not have a direct impact on purchase intention while it has an indirect effect through perceived risk. Meanwhile, psychic distance moderates the effect of perceived brand popularity on perceived risk level, but it has no impact on the relationship between brand popularity and purchase intention. This research is one of the first studies that demonstrate the positive impact of brand popularity in a foreign market on a local consumer's purchase decision, and it shows the effect can be moderated by psychic distance.

• Journal of Acupuncture Research
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• 제19권5호
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• pp.124-135
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• 2002

Objective : This study was done to observe the effects on the thermal changes of herbal acupuncture. There were remarkable local thermal changes between pre and post herbal acupuncture therapy on D.I.T.I. or not. If there are those, we examine how long changes of those were maintained, what is the adequate interval on herbal acupuncture therapy. Methods : D.I.T.I, was used to study the local thermal changes in herbal acupuncture therapy. Determination of this analysis periods are pre and post-therapy(1hour, 1day, 7days later). The study group was divided into six groups that are NS group(No.=20), CF group(No.=22), BU group(No.=23), BUM group(No.=19), HP group(No.=20) and BV group(No.=l9). The herbal acupuncture was injected by 0.2ml divided into 0.05ml at the Fengmen(風門: B12), Feishu(肺兪: B13), Fufen(附分: B41), Pohu(魄戶: B42) 4 points. Then, we checked the thermal changes of their point after performing. Results : The following results were obtained ; 1. In CF groups, significant dermatothermal difference between pre and post therapy was not checked, In BU group that continued until post-therapy 1day, in HP group until 1hour, in BV group until 2days. In BUM, HP and BV group, Most dermatothermal difference was checked at post-therapy 1hour, in BU group at post-therapy 1day. 2. At post-therapy 1 hour, significant dermatothermal different between pre and post therapy was checked among BU group, BUM group, HP group and BV group. At post-therapy 1day and 2days, checked among BU group, BUM group and BV group. At post-therapy 7days, not checked among all groups. The group that highest dermatothermal difference were checked is BV group.

• 한국식품과학회지
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• 제32권4호
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• pp.772-787
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• 2000

In this study, evaluation on the loaches from the various sources was carried out in respect of their taste compounds. The samples were classified by local, season and growing condition and evaluated in terms of composition, the refuse, contents of nucleotides and their related compounds, total and free amino acid, organic acid and fatty acid. Evaluation on the compositions revealed the fact that, in terms of the local, the imported loach contain a low level of fat and high level of ash, in comparison with Korean loach; in terms of growing condition, cultured loach contains a high level of fat and low level of moisture, in comparison with wild loach; and in terms of the season, the summer loach contains less moisture than the fall loath; but as for the contents of other component, the summer loach was superior. As for the refuse, the imported loach had a greater refuse than the Korean loach. In the growing condition, the wild loach had lower value than the cultured loach. There was no substantial difference in each season. Also nucleotide and these related compounds were detected in all of the samples, while ATP was not found. The content levels of such detected compound did not show a substantial difference in each condition. However, generally, the imported loach was poor in such compound and all of the samples were high in IMP. The samples were high in total amino acids. The local and growing conditions showed no substantial difference, while in the season, the summer loach had a higher content of total and essential amino acid than the fall loach. As for the contents of free amino acids, similar distribution of the composition was shown in each sample, even though there was little difference in their constituents. Also, total content of free amino acid varied with the conditions of the samples. As for total content of organic acid and the distribution of the composition, there was a little difference between each condition. In the season and growing condition, the summer loach was high in organic acid. As for the distribution of the fatty acid compositions, there was no substantial difference between each condition and each sample. In the case of the wild loach, the summer loach was high in ${\omega}-3$ polyunsaturated fatty acid and the fall loach was high in essential fatty acid. Similarly, in the case of the imported loach, the summer loach was high in ${\omega}-3$ polyunsaturated fatty acid and the fall loach was high in essential fatty acid.

• 한국의류산업학회지
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• 제11권4호
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• pp.527-536
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• 2009

The purpose of this study is to consider the characteristics of fashion paradigm on contemporary fashion in pursuit of social change towards 'slowness'. As for the research methodology, literature survey has been undertaken. The results of this study can be summarized as followings. First, eco-friendly ethics towards sustainability is in taking action. The concept of 'cradle-to-cradle' is realized through reuse, recycle, organic material, and no use of chemical. Second, local diversity is revolving quality and longevity. Good quality of fashion made by artisans and specificity in local area is to be kept last. Third, people are recast in roles from simple consumers to self-made producers of their clothes. Users of clothes are more active and skilled role in practice of handmade, reform, DIY, and open-source design. In Conclusion, the fashion paradigm of 'slowness' is about designing, producing, consuming and living better to combine ideas for sense of nature's time, culture's time and people's time.

• 기술혁신학회지
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• 제4권2호
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• pp.157-171
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• 2001

This paper discusses the economics of local loop architecture focusing on existing technologies, ADSL, HFC, and new one, PLC, and suggests a new modeling approach of access network system and the numerical equations. To modelize access network system and drive the numerical equations, we consider the double star and the tree & branch architecture and made block diagram of each access system. In addition, we introduce the density of subscriber as a variable and the equation of seeking the optimal number of cell in a service area. The economics of local loop architecture is analyzed in two ways, i.e. with and without consideration of the cost of cable and infrastructure. From the numerical analysis, we find that in case of not including the cost of cable and infrastructure, there is no much difference in the cost per one subscriber, while, in case of including it, there is remarkable difference among technologies. Therefore we conclude that the economics of local loop architecture is depend on the density of subscriber and existing network infrastructures.

• 로봇학회논문지
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• 제8권3호
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• pp.206-216
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• 2013

We investigate the role of contact location information on the perception of local features during contour following in a virtual environment. An absolute identification experiment is conducted under force-alone and force-plus-contact-location conditions to investigate the effect of the contact location information. The results show that the participants identify the local features significantly better in terms of higher information transfer for the force-plus-contact-location condition, while no significant difference was found for measures of the efficacy of contour following between the two conditions. Further data analyses indicate that the improved identification of local features with contact location information is due to the improved identification of small surface features.

• 한국정보통신학회논문지
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• 제4권5호
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• pp.943-949
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• 2000

영상처리에 의한 물체 해석에 있어서 선의 검출은 중요한 역할을 하는데, 영상에서 선은ridge과 ravine을 검출함으로서 얻을 수 있다. 본 논문에서는 local min 및 local max 연산을 사용하여 ridge 와 ravine을 검출하는 기법을 제시한다. 본 기법은 이들 연산의 침식 및 팽창 특성을 이용하여 방향 정보를 구함이 없이 ridge와 ravine을 검출할 수 있으며, 기존의 해석적 방법에 비해 매우 단순하고 효과적인 방법이다. 실험을 통해 본 기법이 효능을 보인다.

• Journal of the Korean Statistical Society
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• 제27권4호
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• pp.515-529
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• 1998

Burman (1987) and Hall and Titterington (1987) studied kernel smoothing for sparse multinomial data in detail. Both of their estimators for cell probabilities are sparse asymptotic consistent under some restrictive conditions on the true cell probabilities. Dong and Simonoff (1994) adopted boundary kernels to relieve the restrictive conditions. We propose a local linear kernel estimator which is popular in nonparametric regression to estimate cell probabilities. No boundary adjustment is necessary for this estimator since it adapts automatically to estimation at the boundaries. It is shown that our estimator attains the optimal rate of convergence in mean sum of squared error under sparseness. Some simulation results and a real data application are presented to see the performance of the estimator.

• Asian-Australasian Journal of Animal Sciences
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• 제1권4호
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• pp.209-212
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• 1988

Thirty-six heifers of three different breeds were fed rice straw, either upgraded with 4% urea, or supplemented with 2% urea, sprayed on the straw just prior to feeding. The effects on liveweight gain and dry matter intake were measured for pure Sahiwal heifers, Sahiwal ${\times}$ local crosses and Jersey ${\times}$ local crosses. Urea upgraded straw gave better growth than urea supplemented straw, average 217 g/day/ animal versus 71 g/day/animal. This was associated with a higher intake of upgraded straw, compared to supplementation straw (2.4 versus 1.8 kg/100 kg BW). No overall breed effect on growth was found (P>0.05).

• Toxicological Research
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• 제13권3호
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• pp.307-310
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• 1997

The local irritation study (skin & occular irritation tests) of CJ-50001, a rG-CSF (recombinant granulocyte-colony stimulating factor) was performed in Japanese White rabbits. CJ-50001 was administered at a dose of 150 $\mu\textrm{g}$/rabbit (300$\mu\textrm{g}$ /ml, 0.5 ml) to the bare skin and at a dose of 30 $\mu\textrm{g}$/rabbit (300 $\mu\textrm{g}$/ml, 0.1 ml) to the conjunctival sac of the eye, respectively. In these experiments, there were no clinical signs which were related to CJ-50001 compared with control group. In conclusion, CJ-50001 doesn't have any irritating activity to skin and eye as 0.03% solution.