• 한국산림과학회지
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• 제83권3호
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• pp.357-364
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• 1994

이 논문에서는 유동식 가선을 지니는 집재시스템의 특성을 설치방법에 따른 구조해석의 측면에서 검토하고, 유동식 가선집재시스템중 가장 기본적인 형태에 속하는 live skyline의 cable 역학분석을 위한 전산모델을 개발하였다. 전산모델은 live skyline 작업을 지면으로부터의 가선의 높이를 항상 일정하게 유지하는 'true live skyline' 방식과 가선을 일정한 높이 이상으로 유지하는 'live skyline with lift' 방식의 두 가정에 기초하여 각각 만들어졌다. live skyline의 역학적 효율성과 작업특성을 제시할 목적으로 이 전산모델들을 가상적인 지형자료에 적용하여 사례분석을 실시하였다. 먼저 standing skyline의 허용반송량과의 비교에 의해 live skyline의 역학적 효율성을 분석하였고, 둘째 견인중인 벌도목의 기하학적 구조가 허용반송량에 미치는 영향을 분석하였으며, 마지막으로 'true live skyline'과 'live skyline with lift'의 개념상의 특성을 허용반송량 계산에 의한 사례분석에 의해 비교검토하였다.

• 산경연구논집
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• 제12권10호
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• pp.43-57
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• 2021

Purpose: This study focuses how motivations influence interactivity in the live streaming commerce context. Live streaming commerce involves the provision of e-commerce activities and transactions via a live streaming platform that offers real-time interaction, entertainment, social activities, and commerce. The purpose of study is to examine effects of motivations on perceived interactivity and the effects of perceived interactivity on attitude and intention to use the live streaming commerce. Research design, data and methodology: The study investigates key questions about consumers' motivation to use live streaming commerce and perceived interactivity by surveying 300 users of live commerce. Participants were asked whether they were live streaming commerce users who had experienced live streaming commerce before participating in the survey. The full survey required live streaming commerce users to respond to all the questions. Results: The study uncovered motivations for using live streaming commerce by finding information, entertainment, pass time, fashion/status and real time and perceived interactivity in the live streaming commerce. The results indicated motivation to use live streaming commerce positively influenced perceived interactivity. Perceived interactivity had positive effects on attitude toward brand. Attitude toward brand had positive effects on intention to use. Conclusions: Live streaming commerce is getting increasing attention from marketers because live streaming commerce has seamlessly integrated commerce, social activities, and hedonic factors. This study clarifies motivations and perceived interactivity in the live streaming commerce context. The study uncovers the relationships between motivations, perceived interactivity, attitude, and intention to use that contributes to the theoretical foundation and practical implications for marketing and management in the live streaming commerce context. Specifically, the study develops the theoretical contributions to perceived interactivity in the in the live streaming commerce context. The results also contribute to the practical implications for new marketing strategies that provides dynamic real-time interaction, exact information, and social and hedonic factors to attract consumers to indulge in the consumption processes. Marketing practitioners will obtain insights that can help them develop and manage brand strategies by understanding the influence of motivation and perceived interactivity in the live commerce context, which offers opportunities for contactless marketing and management.

• Journal of East Asia Management
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• 제1권1호
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• pp.65-87
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• 2020

In recent years, with the rapid development of network live streaming, with the popularization of mobile Internet and mobile terminal equipment, the live streaming industry has ushered in great development. A sudden outbreak of the COVID-19 makes the PC end live streaming which has been developed for many years enter a new era, giving birth to the rapid development of mobile end live streaming. Not only because of the expansion of the live streaming industry market, the rise of the trend of the national live streaming, but also because the mobile live streaming is more and more valued by the brand, becoming an important tool for brand communication and product promotion. It is because of its unique communication characteristics that some scholars believe that the era of precision marketing has been opened by live network. Mobile live from the initial fans to reward and promote the brand, to now in the form of live marketing, consumers can "buy while watching". The time period from the understanding of the goods to the final completion of the purchase behavior has been greatly shortened. It is conducive to improving sales volume and brand awareness. Marketing communication through mobile live platform has become a popular way of brand marketing. This paper mainly studies the current situation, methods, problems and development strategies of brand marketing activities with the help of live streaming platform under the background of mobile internet. Taking Tmall live streaming platform as an example, this paper analyzes several ways of brand marketing with the help of live streaming and some universal characteristics of live streaming marketing by using the relevant theories of marketing. In view of the problems existing in live streaming brand marketing, it puts forward relevant Improvement measures. First of all, the paper puts forward the innovation in content and form. Second, the paper suggests that we should make full use of new technologies such as AR and VR to effectively combine with mobile live broadcasting. Third, the paper explores the integration of multiple channels to create intelligent marketing, and further optimize the live interface of mobile terminals. Finally, the paper emphasizes that the government departments and the platform itself should jointly supervise the mobile network live streaming platform and establish a good live broadcasting environment for mobile terminals. With the help of mobile live streaming, the marketing mode has an important impact on the promotion of brand marketing. How to make better use of this business mode and accurately use mobile live broadcast to promote brand marketing, so that enterprises can create greater profits, is also of profound research significance.

• 한국의류산업학회지
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• 제24권3호
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• pp.303-314
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• 2022

This study examined the impact of the social features (identification, interaction, information value) and technical features (visibility affordance, metavoicing affordance, social connecting affordance) in live commerce on consumers' attachment, which in turn affects consumers' continued intent to watch live commerce and intent to purchase from the platform. Consumers' attachment was represented by emotional attachment to the live shopping streamer and functional dependence on live commerce. Furthermore, this study investigated the effect of attachment on continuous watching intention and purchase intention. Using a web-based survey and consumers in their 20s and 30s (average age: 30.32) as a sample, this study collected 274 usable responses. The results showed that among the live commerce social system constructs, identification and interaction positively affected emotional attachment to the live commerce streamer. Among the live commerce technical system constructs, visibility affordance and social connecting affordance positively influenced functional dependence on live commerce. Both emotional attachment to the live streamer and functional dependence on live commerce were positively related to a continued intent to watch, which influenced the intent to purchase. This study empirically investigated live commerce based on the socio-technical systems framework and confirmed that both social and technical factors have a significant effect on consumers. This study also identified the impact of live commerce on consumers' attitudes through attachment theory. In addition, it has proved the antecedents and effect of continuous watching of live commerce on purchase behavior by focusing on continuous watching intention where less attention was paid in live commerce research.

• 유통과학연구
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• 제21권12호
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• pp.103-111
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• 2023

Purpose: This study explores the impact of live commerce on consumer purchase intention in the Chinese market. Live commerce, a novel marketing strategy that fuses e-commerce with live streaming, has gained significant popularity in China. The study aims to pinpoint main ways that live commerce increases customers' propensity to make purchases. Research design, data, and methodology: The PRISMA technique was adhered to in the systematic cycle of finding, screening, and selecting publications. Predefined keywords like "live commerce," "live-stream shopping," "consumer purchase intention," and "China" produced a large number of possibly pertinent research in the first search. Results: This study has delved into the profound effects of live commerce on consumer purchase intention, with a specific focus on the dynamic Chinese market. This study has identified four primary outcomes that support the revolutionary potential of live commerce: increased product engagement, significant social influences, dynamic pricing tactics, and the establishment of trust and credibility. Conclusions: Finally, the study provides live commerce practitioners with valuable insights, advising them on maximizing these impacts to increase consumer buy intention. In summary, this study offers helpful information to companies and marketers who want to take advantage of live commerce as a powerful tool for connecting with Chinese customers and increasing sales.

• Journal of Acupuncture Research
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• 제18권3호
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• pp.23-34
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• 2001

Objective : The purpose of this study was to investigate the effect of Intravascular Laser Irradiation of Blood(ILIB) by the live blood analysis. Methods : We had analysed the changing forms of the live blood samples with Ultra Darkfield Microscope before and after Intravascular Laser Irradiation of Blood. Results and Conclusion : 1. Nomal Erythrocytes were increased significantly after ILIB by the live blood analysis. 2. Poikilocytes were decreased significantly after ILIB by the live blood analysis. 3. Target Cells were decreased significantly after ILIB by the live blood analysis. 4. Somatid was improved significantly after ILIB by the live blood analysis. 5. Erythrocyte Aggregtion was improved significantly after ILIB by the live blood analysis.

• Journal of Biosystems Engineering
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• 제24권1호
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• pp.1-8
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• 1999

In this study, the physical properties of live garlic at the harvesting season were measured and analyzed as a fundamental study for developing a garlic harvester. A universal testing machine and a machine vision system were used to obtain mechanical and morphological properties of live garlic, respectively. The moisture content of live garlic at the harvesting season was 50% higher than that of dried garlic. The root of live garlic elongated greatly with respect to the applied tensile force. The relationship between the projected area and the weight of a bulb of live garlic was linear. Such a feature would be applied to develop an effective garlic harvester or garlic quality grader. Other useful physical properties of live garlic at the harvesting season were represented in the study.

• 전기학회논문지
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• 제67권9호
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• pp.1125-1140
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• 2018

This paper analyzes robotic technology developed for live-line electricity distribution and its applicability to domestic environment. In doing so, available robotic systems developed for the live-line work are thoroughly investigated and compared in terms of from robotic functionality to economic feasibility. To assess the technology readiness for domestic live-line robot, the rubber gloves based direct live-line engineering methods have been also analyzed and mapped into robotic technology requisites. The results are expected as a fundamental data to help with solving the safety and economics issues when considering development and introduction of compact live-line robot for complex domestic electricity distribution environment.

• 한국신뢰성학회지:신뢰성응용연구
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• 제16권2호
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• pp.90-97
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• 2016

Purpose: Majority of bridges and roads in Gangwon Province have been carrying loads associated with heavy materials such as rocks, mining products, and cement. This location-specific live loads have contributed to the present situation of overloading, compared to other provinces in Korea. However, the bridges in Gangwon province are designed by national bridge design specification, without considering the location-specific live load characteristics. Therefore, this study focuses on the real traffic data accumulated on regional weighing station to verify the live load characteristics, including actual live load gross vehicle weight, axle weight axle spacings, and number of trucks. Methods: In order to take into account the location specific live load, a governmental weigh station (38th national highway Miro) have been selected and the passing truck data are processed. Based on the truck survey, trucks are categorized into 3 different shapes, and each shape has been idealized into normal distribution. Then, the resulting survey data are processed to predict the target maximum live load values, including the axle loads and gross vehicle weights in 75 years service life span. Results: The results are compared to the nationally used DB-24 live loads, and the results show that nationally recognized DB-24 live load does not sufficiently represent real traffic in mountaineous region in Gangwon province. Conclusion: The comparison results in the recommendation of location-specific live load that should be taken into account for bridge design and evaluation.

• 수산경영론집
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• 제26권1호
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• pp.55-77
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• 1995

This study analyzed the structure of imported fisheries, focusing especially on the following factors of live fisheries import : First of all, it is confirmed that the import of live fisheries expands when domestic production decreases. To put it concretely, the structure of domestic live fish supply is based upon the production of aquaculture, the shift from export to domestic use, and imported live fisheries. These all coexist, expand, and grow together. Secondly, the structure of the consumer's market - the background of expanding and growing live fisheries-is currently diversifying with quality and quantity from a local area consumer system based upon regional markets, to a wider ranged system based upon the food industry and retailing market. The existence of the consumer markets is premised upon a stable supply structure, in terms of material and price. Thirdly, in terms of trade policy, control of imports instantly reduces import goods. But it is reasonable to say that there is not any logical effectiveness of denying the stable growth of low market capital under the background of strong consummer expansion. Fourthly, the attitude of the import related managener organization is directly related to the degree to which it is connected to live fish import. It is demanded that such a managing organization possess suitable facilities, specializaed knowledge, and management skill of live fisheries. So it is predicted that newly introducing the importing of live fisheries is not simple. It indirectly shows that the capital which relates to live fisheries are connected with the importing og live fish fisheries.