• Human Ecology Research
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• v.54 no.6
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• pp.599-610
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• 2016

The purposes of this study are to identify the characteristics of limited edition fashion consumers, to analyze their purchase decision-making processes, and to examine negative factors of consumers' recognition toward limited edition fashion products. A qualitative investigation was conducted by doing in-depth interviews with 11 selected consumers in their twenties and thirties who have actively purchased and consumed limited edition fashion products. The results of this study can be summarized as follows. First, there are four sub-categories of appearance management activity, acceptance of fashion trend, information-seeking behavior, and hedonic shopping orientation for the limited edition fashion consumers' characteristics. Second, the purchase decision-making process of limited edition fashion consumers are identified as seven steps: need recognition, information search, evaluation of alternatives, planning and courtship, purchase, post-purchase evaluation, and post-purchase behavior. Courtship/attachment formation and post-purchase behavior are unique steps when compared to general purchase decision-making process. Third, this study identified negative factors of consumers' recognition toward limited edition this study in order to suggest several improvement plans for enterprises using limited marketing. Four sub-categories are examined: outrageous price, tricks of company, fatigue due to purchasing competition, and re-sellers. In conclusion, this study indicates that the purchase decision-making process of limited edition consumers, which involves two distinctive steps including courtship/attachment formation and post-purchase behavior, can be differentiated from general consumers. The results of this study provides preliminary data for further research for in-depth analysis of limited edition consumers.

• Journal of the Korea Furniture Society
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• v.23 no.1
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• pp.38-46
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• 2012

This article aimed to identify the significance of 'Limited Edition' in 'Art Furniture' field, which is rather well known in fine art like printing and sculpture. The consumer never responded to 'Art furniture' positively for its artistic quality and authenticity before than these days. For this, Author featured out current tendencies of 'Art Furniture' in terms of 'Limited Edition' can be easily found in well-known designer or artist's work, suggests designers should aim for their design. This desire, as a result, gave an opportunity to designers to produce new products in various different ways. And at the same time, suggest a new method in furniture design. Furthermore, 'Limited Edition' became a channel and opens a new environment for designers to explore and come up with new experimental designs.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.361-368
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• 2022

According to the lack of specific research on small business, this study analyzed the effects of a limited edition marketing strategy in a small business, whereas many previous studies focused only on large businesses. The test was performed by releasing and selling a limited edition (LE) product of a small brand with annual sales of about $10,000, for a limited time (one week), alongside social network advertising on Instagram. As this strategy resulted in a 10 times increase in sales from the previous year, the author concluded that a limited edition marketing campaign can significantly improve brand awareness and increase sales in a small independent business as well as larger businesses.

• The Korean Journal of Franchise Management
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• v.15 no.1
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• pp.1-10
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• 2024

Purpose: Despite the popularity of sales promotion as one of the key marketing tactics employed by many companies today, relatively little effort has been devoted to examining an interaction effect between promotion cues and promotion duration. Therefore, this study aims to examine how promotion cues and promotion duration will jointly affect consumers' attitudes toward promotions and purchase intentions. Research design, data, and methodology: The present study conducted an online experiment through the Qualtrics program in which a total of 141 participants were recruited from the Cloud panel members in the U.S. The experiment employed a 2(promotion cue: best-seller vs. limited edition) × 2(promotion duration: long vs. short) full factorial between-subjects design. Result: In the condition of best-selling sales promotion cue, a long promotion duration induced more positive promotion attitude and higher purchase intention, while in the condition of limited-edition sales promotion cue, the use of a short promotion duration contributed more positive promotion attitude and greater purchase intention. Conclusions: Marketers need to take the congruence between promotion cues and promotion duration into full consideration when designing effective sales promotion strategy.

• The Journal of the Convergence on Culture Technology
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• v.9 no.4
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• pp.61-66
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• 2023

In the past, purchasing limited products was nothing more than purchasing expensive luxury goods. However, the current 'Limited product purchase' is not just pay to ability, but the information to purchase the product are important factors. Therefore, this study aims to find out 1) the motivation to purchase limited edition products and 2) the effect of the motivation on the consumer's experience(price, intention to purchase). As a result, five major purchase motives(Conformity, Interest, Scarcity, Finance technology, Desire to concede) were found. Among them 'Interest' had a positive effect on the product purchase price, and 'Conformity' had a negative effect on the product price. Next, 'Interest' and 'Scarcity' had a positively significant effect on intention to purchase. Through this study, we were able to reveal in depth the actual purchase motives of consumers who are currently emerging as the main age group of the new consumption culture, and expect these purchase motives to be actively used in the new market such as resell markets.

• Journal of the Korean Society for Library and Information Science
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• v.15
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• pp.267-280
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• 1988

After the Koryo government moved to Kanghwado Island to escape the invading Mongols, Ch'oe I who was the government irstman ordered in 1239 the recarving of Nanmingchuan Huoshangsung Chengtao-ko (남명천화상송증도가) widely used by an adherent of Son Buddhism to gain a greater understanding of Son principles. Ch'oe I's postscript indicate that the original edition printed with metal type was no longer available and woodblocks were carved to produce facsimiles of that edition. It is assumed that the copies of the original edition were limited in number due to the primitiveness of printing skills and had either not been taken to Kanghwado Island in the flurry of evacuation or were almost all used up. Demand for the book seemed to have surged sharply due to need for spiritual solace during the period of invasion. It is believed that the original edition of Chengtao-ko was published with metal type in Kaegyong(개경), the capitial, before the government took refuge on Kanghwado Island. Two copies of the recarved woodblocks were recently found in the collectiion of Kim Chong-gyu(김종규). and Park Tong-sop (박동섭). It is presumed that one of the copies was recarved again the other one some time, But the carving of the woodblocks were very sophisticated and faithfully reproduced the characteristics of the original metal type edition; first, there were many slanted characters; second, the lines of the main text were not straight but wavy; third, no bottom stroke of any character overlaps the upper stroke of the following character; and fourth, the characters are relatively uniform in size and shape. The printing techniques reflected in the woodblock reproduction were much better than that at the end of the Koryo dynasty and the beginning of the Yi dynasty. It can be assumed that printing with official type had reached a high level of skill before the transfer to Kanghwado Island.

• Journal of Korean Library and Information Science Society
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• v.52 no.3
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• pp.217-238
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• 2021

The purpose of this study is to identify the problems of describing bibliographic elements such as edition, impression, and year of publication in the current Cataloging Rules, and to present improvements to the KCR and the KORMARC Format. According to changes in the information technology environment in the library, the level and scope of the cataloging that can be provided to users should be adjusted. As data is diversified and descriptive method of metadata develops, the development of bibliographic elements and the change of the descriptive method are changing the framework of the existing standardization. As a research method, we will examine the concept of edition and impression, examine the transition process of description of edition and impression targeting KCR. And we would like to present the methods of bibliographic description to be added or modified through cataloging examples, and examine the format reflected in KORMARC. This study is intended to be limited to the descriptive form of books. The bibliographic elements of the entry in the library must be fully consistent with the bibliographic elements of the material to be catalogued. This study suggests an improvement to the cataloging rules. First, the edition of the cataloging rules shall describe the edition statement and the impression statement. In addition, the description of the year of publication describes the latest year, not the first year of publication of the edition of the material to be catalogued. The descriptive scope of the year of publication is extended to the month of publication. Second, in the KORMARC format, the description of impression in edition statement is given to the identifier in the 250 field, and is numerically described as the second impression. When presenting the month and year of publication, one identifier in the field 260 describes the year of publication and the other identifier describes the month of publication. The description for the month and year of publication is stated the latest month and year on the title page and the colophon of the publication.

• Journal of the Korean Institute of Landscape Architecture International Edition
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• no.1
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• pp.33-36
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• 2001

Only do we have an earth! It is crucially important to improve our living environment and keep the sustained development of a city in the limited space. Some concrete examples will be analysized in the paper, elaborating upon how to make full use of roof space and various plants to create a better green-space. To create different activity space with unique characteristics for people, various plants, roof-space, water and buildings in the style of garden should be use when local conditions and design requirement should be considered.

• The Research Journal of the Costume Culture
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• v.31 no.3
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• pp.296-309
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• 2023

This study gathered basic information on the development of Jiu-Jitsu uniforms suitable for players in Korea. Detailed data were collected between December 20^th and December 30^th, 2022 on 21 selected brands sold in online shopping malls. For each, information was recorded on the production country, product type, price, colors, material, and sizing system. A total of 612 datasets were analyzed using frequency analysis, cross-tabulation, and Chi-square tests. Jiu-Jitsu uniforms were classified as either standard or limited edition. Limited edition uniforms were more expensive than regular uniforms. International brands had a higher price range than domestic brands. The most commonly used colors for Jiu-Jitsu uniforms were the regulation colors associated with the sport: white, black, and blue. Domestic brands were more likely to use non-regulation colors than international brands. The material used for the top half of the uniform was predominantly pearl weave, while the bottom half was usually ripstop. International brands used a more diverse range of materials than domestic brands. The Jiu-Jitsu uniform sizing system incorporated a range of sizes between A00 and A6. While sizing designations differed according to the established sizing systems of different countries, the sizes remained the same, as did the range of sizes available. Where size guides were provided, height and weight were used to help the customer determine the appropriate size. The dimensions of each size varied between brands. Overall, we found that international brands offer a more diverse range of Jiu-Jitsu uniform designs than domestic brands.

• The Research Journal of the Costume Culture
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• v.28 no.1
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• pp.76-95
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• 2020

Consumers want to express their original unique personality, and even are willing to endure high expenses in order to do this. One noticeable strategy in the market, used by companies to suit for this consumer sentiment, is that of employing limited edition marketing and limited free gifts. This study investigated the effects of limited free gifts on consumer response. Specifically, the present study examined how the need for uniqueness moderated the effects of limited free gifts on brand commitment and attitudes. The online survey method was used to gather the data and a total of 224 data were used to analyze data. The results of the research were as follows. The findings revealed four dimensions of limited free gifts: scarcity/specialty, not for sale, complementarity, and risk. Complementarity positively affected brand commitment, while all four dimensions of limited free gifts positively influenced brand attitude. In addition, the need for uniqueness was proven to be the strongest variable which positively influenced brand commitment and attitudes. Also, when the need for uniqueness was applied as a moderating variable, depending on the levels of the need for uniqueness, the effects of riskiness on the consumer's response were shown to be different. The findings of this study infer various academic and practical applications.