• 제목/요약/키워드: limit theory

검색결과 588건 처리시간 0.029초

혁신적인 소매업태의 출현과 발전과정에 관한 연구 (A Study on Emergence of Innovative Retailing and Its Development Process)

  • 박철주;정태석
    • 유통과학연구
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    • 제9권1호
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    • pp.29-38
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    • 2011
  • 우리나라 대부분의 소매업태가 성장 또는 성숙단계에 머물고 있는 현재, 어떤 혁신적인 소매업태가 새로 출현하고 발전해 갈 것인가? 그리고 그 혁신적인 소매업태가 출현하고 발전해 갈 성장동력은 무엇인가? 본 연구는 이러한 문제인식에 근거하여 소매업태의 차별화경쟁과 소비자선택과의 상호행동을 연동하여 논의할 수 있는 소비자선택모델을 구축하여 혁신적인 소매업태의 출현과 발전과정을 분석하는 것이다. 본 연구에서의 분석결과는 다음과 같이 요약할 수 있다. 첫째, 소매시장에서 새로운 진공지대가 발생하면 그곳에 저가격·저서비스 또는 고가격·고서비스의 혁신적인 소매업태가 출현한다. 둘째, 진공지대에서 신규업태의 수가 많아지면 신규업태간의 수평적 경쟁이 야기되고, 이를 통해 각 신규업태는 격올림을 전개한다. 셋째, 신규업태가 격올림을 전개하면 신규업태와 기존업태간의 이업태간 경쟁이 야기되고, 이 경쟁에서 기존업태와 신규업태간의 동화과정이 전개된다. 넷째, 각 소매업태는 기존의 유통기술 프론티어를 돌파하기 위해 유통혁신을 추진하게 되고, 다른 소매업태는 그 혁신자를 추종한다. 위에서 언급한 분석결과를 근거로 하여 본 연구에서는 세가지 시사점을 제언할 수 있다. 첫째, 본 연구는 소매업태가 차별화전략을 추진할 때 사용되는 점포 속성에 대한 소비자의 의사결정과정구도에 대응하면서 최종적으로는 시장점유율의 변화와도 연동하여 논의할 수 있는 소비자선택모델을 구축하였다는 점이다. 둘째, 본 연구는 이러한 소비자선택모델을 토대로 혁신적인 소매업태의 출현과 발전과정에 대한 분석을 보다 정교한 논리 구조에 입각해서 설명하였다는 점이다. 셋째, 본 연구에서의 논의한 소매업태의 발전과정은 시장에서 경쟁우위를 획득하기 위해서 소매업태가 소매믹스를 어떻게 전개할 것인지에 대한 소매업자의 경영관리 측면에서의 해법을 제시하였다는 점이다.

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유럽연합(EU) 통합과 제3국과의 항공관계 (EU Integration and Its Aviation Relationship with Third Countries)

  • 이종식
    • 항공우주정책ㆍ법학회지
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    • 제21권1호
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    • pp.135-167
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    • 2006
  • 유럽연합의 통합과정에서 대두되는 EU와 제3국과의 항공교섭 상에서 기존의 EU회원국가들이 체결하고 있는 제3국과의 양국간 항공협정의 처리에 관한 문제가 대두하고 있다. 2004년 4월 29일의 유럽재판소의 판결기준에 대한 국제항공 공법적 차원에서 기존의 국제항공질서의 변화를 모색할 필요성이 강력하게 등장하게 된다. 이러한 점에서 특히 미국과의 기존의 양자관계를 다자관계로 변경하여야 하는 문제가 중요하다. 한국과도 향후 협상에 중요한 참고사항이 될 것이다. 이러한 점에서 특히 유럽연합과 미국의 기존의 양자관계에서 다자간 관계로 변형시켜 나가는 문제가 향후 국제항공질서에 커다란 영향을 미칠 것으로 보인다. 이러한 관점에서 새로운 방향전환을 위한 국제항공질서를 재정립할 대안모색을 해 본다. 결론적으로 대안모색으로서는 첫째, 기존의 시카고 협약에서 설정된 하늘에 대한 자유에 추가적인 질서형성을 위해 양국간 협정의 표본인 Bermuda I, II에 대체할 수 있는 어떤 다자간 제3의 Bermuda III와 같은 국제항공질서를 설정해야 한다. 둘째, 새로운 다자간 협정에 적용되어야 할 하늘의 자유는 양측의 자유만을 최대한 보장하는 형태가 아닌 양측의 주장을 조절하는 구체적인 것이 되어야 한다. 셋째, 또한 새로운 다자간 국제항공질서는 단순한 지역적 경계를 넘어서 전 지구적 문제로 접근한다는 점에서 최근 사회과학 연구에서 등장하는 복잡계이론을 도입할 필요가 있다. 이와 같은 대안모색에서 필요한 사항들을 점검하고 입장차를 줄여 나가는 방향으로 정리되어야 할 것으로 본다.

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중국식 사회주의와 민족주의 (Chinese Socialism and Nationalism)

  • 조봉래
    • 한국철학논집
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    • 제27호
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    • pp.223-254
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    • 2009
  • 본 논문은 사회주의 중국에서의 민족주의의 형성에 대한 연구다. 중국은 발달한 문명을 바탕으로 한 문화적 우월감으로 인해 일찍부터 문화적 민족주의가 강하게 형성되어 있었고 이는 오랜 기간을 통해 '중화주의'로 굳어지게 된다. 그러나 아편전쟁 이후 서양의 침략으로 인해 위기감이 생겨났고 중국의 지식인들은 다방면의 변화를 통해 구망(救亡)의 길을 모색하게 되었는데, 이 과정에서 서양의 '사회진화론'이 소개되고 받아들여진다. 이 사회 진화론의 수용은 결국 국가 간의 경쟁에서 밀린 중국이 제국주의의 침탈을 받는 것은 당연해지는 논리적 한계에 봉착하여 점차 변형되지만 중국 지식인들에게 문화적 중화주의에서 벗어나 서양의 근대적 국가민족주의 개념을 형성하도록 만들었다. 특히 중국공산당은 초기에 창당과정에서 부터 코민테른의 지도를 받았는데, 당시 제국주의 자본의 세계지배라는 조건 속에서 식민지국가에서의 민족해방투쟁이 세계 공산주의 운동에 있어 필수 불가결한 요소라는 것을 강조되었고, 중국에서의 저항적인 민족주의성격을 띤 마르크스주의는 명분을 갖게 된다. 이후 중일전쟁 과정에서 반제반봉건투쟁을 통해 중국인의 광범위한 지지를 얻게 된 중국공산당에 의해 중화인민공화국이 건립되고 본격적인 사회주의 체제로서의 중국이 시작된다. 그러나 냉전이라는 국제적 여건 속에서 소련과의 관계가 악화되면서 중국 사회주의의 발전은 자국 인민의 결집된 힘에 의존할 수밖에 없었고 이는 중국 공산당의 지속적인 애국주의의 고양으로 이어진다. 특히 개혁개방 이후 새롭게 등장한 모순들로 인해 중국은 분열을 겪게 되었고 이를 통합하는 이데올로그로 자국의 문화적 자긍심을 바탕으로 한 중화주의가 또다시 등장하게 되었다. 최근 경제 강국으로서 국제적인 위상이 높아진 중국에서는 전통문화의 우월성이 강조되면서 매우 강력한 중화주의가 대두되고 있다.

Memory Organization for a Fuzzy Controller.

  • Jee, K.D.S.;Poluzzi, R.;Russo, B.
    • 한국지능시스템학회:학술대회논문집
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    • 한국퍼지및지능시스템학회 1993년도 Fifth International Fuzzy Systems Association World Congress 93
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    • pp.1041-1043
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    • 1993
  • Fuzzy logic based Control Theory has gained much interest in the industrial world, thanks to its ability to formalize and solve in a very natural way many problems that are very difficult to quantify at an analytical level. This paper shows a solution for treating membership function inside hardware circuits. The proposed hardware structure optimizes the memoried size by using particular form of the vectorial representation. The process of memorizing fuzzy sets, i.e. their membership function, has always been one of the more problematic issues for the hardware implementation, due to the quite large memory space that is needed. To simplify such an implementation, it is commonly [1,2,8,9,10,11] used to limit the membership functions either to those having triangular or trapezoidal shape, or pre-definite shape. These kinds of functions are able to cover a large spectrum of applications with a limited usage of memory, since they can be memorized by specifying very few parameters ( ight, base, critical points, etc.). This however results in a loss of computational power due to computation on the medium points. A solution to this problem is obtained by discretizing the universe of discourse U, i.e. by fixing a finite number of points and memorizing the value of the membership functions on such points [3,10,14,15]. Such a solution provides a satisfying computational speed, a very high precision of definitions and gives the users the opportunity to choose membership functions of any shape. However, a significant memory waste can as well be registered. It is indeed possible that for each of the given fuzzy sets many elements of the universe of discourse have a membership value equal to zero. It has also been noticed that almost in all cases common points among fuzzy sets, i.e. points with non null membership values are very few. More specifically, in many applications, for each element u of U, there exists at most three fuzzy sets for which the membership value is ot null [3,5,6,7,12,13]. Our proposal is based on such hypotheses. Moreover, we use a technique that even though it does not restrict the shapes of membership functions, it reduces strongly the computational time for the membership values and optimizes the function memorization. In figure 1 it is represented a term set whose characteristics are common for fuzzy controllers and to which we will refer in the following. The above term set has a universe of discourse with 128 elements (so to have a good resolution), 8 fuzzy sets that describe the term set, 32 levels of discretization for the membership values. Clearly, the number of bits necessary for the given specifications are 5 for 32 truth levels, 3 for 8 membership functions and 7 for 128 levels of resolution. The memory depth is given by the dimension of the universe of the discourse (128 in our case) and it will be represented by the memory rows. The length of a world of memory is defined by: Length = nem (dm(m)+dm(fm) Where: fm is the maximum number of non null values in every element of the universe of the discourse, dm(m) is the dimension of the values of the membership function m, dm(fm) is the dimension of the word to represent the index of the highest membership function. In our case then Length=24. The memory dimension is therefore 128*24 bits. If we had chosen to memorize all values of the membership functions we would have needed to memorize on each memory row the membership value of each element. Fuzzy sets word dimension is 8*5 bits. Therefore, the dimension of the memory would have been 128*40 bits. Coherently with our hypothesis, in fig. 1 each element of universe of the discourse has a non null membership value on at most three fuzzy sets. Focusing on the elements 32,64,96 of the universe of discourse, they will be memorized as follows: The computation of the rule weights is done by comparing those bits that represent the index of the membership function, with the word of the program memor . The output bus of the Program Memory (μCOD), is given as input a comparator (Combinatory Net). If the index is equal to the bus value then one of the non null weight derives from the rule and it is produced as output, otherwise the output is zero (fig. 2). It is clear, that the memory dimension of the antecedent is in this way reduced since only non null values are memorized. Moreover, the time performance of the system is equivalent to the performance of a system using vectorial memorization of all weights. The dimensioning of the word is influenced by some parameters of the input variable. The most important parameter is the maximum number membership functions (nfm) having a non null value in each element of the universe of discourse. From our study in the field of fuzzy system, we see that typically nfm 3 and there are at most 16 membership function. At any rate, such a value can be increased up to the physical dimensional limit of the antecedent memory. A less important role n the optimization process of the word dimension is played by the number of membership functions defined for each linguistic term. The table below shows the request word dimension as a function of such parameters and compares our proposed method with the method of vectorial memorization[10]. Summing up, the characteristics of our method are: Users are not restricted to membership functions with specific shapes. The number of the fuzzy sets and the resolution of the vertical axis have a very small influence in increasing memory space. Weight computations are done by combinatorial network and therefore the time performance of the system is equivalent to the one of the vectorial method. The number of non null membership values on any element of the universe of discourse is limited. Such a constraint is usually non very restrictive since many controllers obtain a good precision with only three non null weights. The method here briefly described has been adopted by our group in the design of an optimized version of the coprocessor described in [10].

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도서관조직의 기술혁신 및 행정혁신에 관한 조직상황론적 연구 (A Study on the Technical and Administrative Innovation of Library Organization in the Perspective of the Contingency Theory)

  • 홍현진
    • 한국문헌정보학회지
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    • 제25권
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    • pp.343-388
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    • 1993
  • The ability of any organization to innovate itself in a rapid change of environment means the existence of the organization. Innovative activity is achieved in different ways according to the objectives of organization. the characteristics of external environmental factors. and various attributes in organization. In the present study. all the existing approaches to the innovative nature of organization were synthetically compared to each other and evaluated: then. for a more rational approach. a research model was built and suggested by establishing the inclusive variables of the innovative nature of library organization and categorizing the types of such nature. Additionally. an empirical. analytical study on such a model was done. That is. paying regard to the fact that innovation has basically a close relation with the circumstantial factors of organization. synthetic, circumstantial relations were clarified. considering the external environmental factors and internal characteristics of organization. In the study. the innovation of library organization was seen in two parts i.e .. the feasible degree of technical innovation and the feasible degree of administrative innovation. Regarding the types of innovative implementation. according to the feasible degree of innovation, four types such as a stationary type. technic-oriented type, organization-oriented type. and technical-socio systematic type were classified. There were nine independent variables-i.e., the scale of organization. available resources of the organization, formalization, differentiation, specialization. decentralization, recognizant degree of the technical attribute. degree of response to the change of technical environment, and professional activities. There were three subordinate variables - i.e., technical innovation, administrative innovation. and the performance of organization. Through establishment of such variables, the factors which might influence the innovation of library organization were understood, and with the types of the innovative implementation of library organization being classified according to the feasible degree of innovation. the characteristics of library organization were reviewed in the light of each type. Also. the performance of library organization according to the types of the innovative implementation of library organization was analyzed. and the relations between the types of innovative implementation according to circumstantial variables and the performance of library organization were clarified. In order to clarify the adequacy of the research model in the methodology of empirical study, data were collected from 72 university libraries and 38 special libraries. and for a hypothetical test of the research model. an analysis of correlations, a stepwise regression analysis. and One Way ANOVA were utilized. The following are the major results or findings from the study 1) It appeared there is a trend that the bigger the scale of organization and available resources are, the more active the professional activity of the managerial class is, and the higher the recognizant degree of technical environment (recognizant degree of technical attributes and the degree of response t9 the change of technical environment) is, the higher the feasible degree of innovation becomes. 2) It appeared that among the variables influencing the feasible degree of technical innovation, the order from the variable influencing most was first, the recognizant degree of technical innovation: second, the available resources of organization: and third, professional activity. Regarding the variables influencing the feasible degree of administrative innovation from the most influential variable, it appeared they were the available resources of organization, the differentiation of organization. and the degree of response to the change of technical environment. 3) It appeared that the higher the educational level of the managerial class is, the more active the professional activity becomes. It seemed there is a trend that the group of library managers whose experience as a librarian was at the middle level(three years to six years of experience) was more active in research activity than the group of library managers whose experience as a librarian was at a higher level(more than ten years). Also, it appeared there is a trend that the lower the age of library managers is, the higher the recognizant degree of technical attributes becomes. and the group of library managers whose experience as a librarian was at the middle level (three years to six years of experience) recognized more affirmatively the technical aspect than the group of library managers whose experience as a librarian was at a higher level(more than 10 years). Also, it appeared that, when the activity of the professional association and research activity are active, the recognizant degree of technology becomes higher, and as a result. it influences the innovative nature of organization(the feasible degree of technical innovation and the feasible degree of administrative innovation). 4) As a result of the comparison and analysis of the characteristics of library organization according to the types of innovative implementation of library organization. it was indicated there is a trend that the larger the available resources of library organization, the higher the organic nature of organization such as differentiation. decentralization, etc., and the higher the level of the operation of system development, the more the type of the innovative implementation of library organization becomes the technical-socio systematic type which is higher both in the practical degrees of technical innovation and administrative innovation. 5) As a result of the comparison and analysis of the relations between the types of innovative implementation and the performance of organization, it appeared that the order from the highest performance of organization is the technical-socio systematic type, then the technic-oriented type, the organization­oriented type, and finally the stationary type which is lowest in such performance. That is, it demonstrated that, since the performance of library organization is highest in the library of the technical-socio systematic type while it is lowest in the library whose practical degrees in both technical innovation and administrative innovation are low, the performance of library organization differs significantly according to the types of innovative implementation of library organization. The present study has extracted the factors influencing innovation, classified systematically the types of innovative implementation, and inferred the synthetical, circumstantial correlations between the types and the performance of organization, and empirically inspected those factors. However, due to the present study's restrictive matters and the limit of the research design, results from the study should be more prudently interpreted. Also, the present study, as an investigative study of the types of innovative implementation, with few preceding studies, requires more complete hypothetical inference based on the results of the present study. In other words, if more systematical studies are given to understanding the relations, it will devote the suggestion and demonstration of a more useful theory.

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4차 산업혁명시대의 비즈니스 모델 유형 (Types of business model in the 4th industrial revolution)

  • 정상희;정병규
    • 벤처혁신연구
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    • 제1권1호
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    • pp.1-14
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    • 2018
  • 4차 산업혁명이 쓰나미와 같이 우리 기업에 큰 변화를 주고 있다. 디지털시대로 대변되는 CPS시스템은 물리적인 영역에서 축적된 데이터를 기반으로 디지털 기술을 통해 과거에 상상하지 못했던 비즈니스를 현실로 만들어 내고 있다. 이로 인해 4차 산업혁명시대의 비즈니스 모델은 이전과는 다른 양상을 보이고 있다. 이에 본 연구에서는 비즈니스혁신 이론 연구의 흐름을 시대별 흐름과 쟁점을 분석하였다. 이후 디지털시대의 비즈니스 혁신 모델을 이전 시대와 비교 분석하였다. 이를 기반으로 4차 산업혁명 시대에 적합한 비즈니스 모델을 탐색하였으며, 기존 비즈니스 모델들로는 디지털 시대의 모형을 설명하기에는 많은 어려움이 있었고, 보다 많은 실증적인 연구가 뒷받침 되어야하겠지만 마이클 포터의 다이아몬드 모델이 가장적합함을 확인하였고, 이를 응용하여 4가지 유형의 비즈니스 모델을 도출하여 해당 사례를 살펴보았다. Type A : sharing outcome with customer로 고객 성과 창출 기반에 따라 차등적으로 비용을 지불하는 모델이며, Type B : Value Chain Digitalization로 제품, 서비스 및 SCM 디지털화로 보다 빠르고 저렴한 비용으로 제품, 서비스를 고객에 제공함으로 경쟁우위를 가지는 모델이며, Type C : Digital Platform는 가장 큰 파급효과를 가져다 주는 모델로 디지털 플랫폼 기반의 공유 경제 창출로 새로운 시장을 창출하여 더 확실한 수익성 확보가 가능한 모델이다. 마지막으로 Type D : Sharing Resources는 관련 산업 내 파트너와 협업으로 경쟁 우위 모델 구축하는 모델로 다른 파트너의 핵심 역량과 자신의 핵심 역량을 서로 보완하는 가장 효과적인 성공 방법이라 할 수 있겠다. 4차 산업혁명시대에 다수의 요소 기술과 수많은 유니콘, 데카콘 기업들이 자신들이 속해 있는 산업별 차별적 디지털 경쟁우위를 가지고 있음에도 불구하고 특정 대표기업의 디지털 비즈니스 모델을 상세 분석하여 학문적이고 실무적인 시사점을 도출하는 것 보다는 단편적으로 나열함에 한계가 있었다. 향후 연구에서는 더욱더 구체적인 실증적인 분석을 통해 디지털시대의 비즈니스모델을 더욱더 상세하게 규명할 필요가 있다. 아울러 산업별로 디지털 비즈니스 모델이 상이할 수 있으므로 산업간 비교분석을 해볼 필요 역시 있다.

담배소송에서 역학적 증거에 의한 인과관계의 증명에 관한 소고 (Proving Causation With Epidemiological Evidence in Tobacco Lawsuits)

  • 이선구
    • Journal of Preventive Medicine and Public Health
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    • 제49권2호
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    • pp.80-96
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    • 2016
  • 최근 담배제조회사의 불법행위법상 손해배상책임을 둘러싼 소송이 계속되고 있다. 이미 대법원 판결이 나온 사건도 있고, 현재 소송이 계속 중인 사건도 있는데, 원고가 증거로 제출한 역학 자료에 의하여 흡연과 질병 사이의 인과관계가 증명되었다고 볼 수 있는지가 이 사건들의 공통된 주요 쟁점이다. 담배소송에서 인과관계의 증명이 쟁점으로 부각되는 까닭은 흡연에 따른 질병의 발생이 흡연 외의 다양한 요인의 영향을 받을 뿐만 아니라 흡연과 발병 사이의 시간적 간격도 길어 원고가 인과관계의 증명에 곤란을 겪기 때문이다. 흡연자 담배소송의 대법원 판결(대판 2014. 4. 10, 2011다22092)은 역학적 증거에 의한 인과관계의 증명 여부에 관하여 비교적 신중한 입장을 취하고 있는데, 몇 가지 아쉬움이 남는다. 첫째, 대법원은 질병을 특이성 질환과 비특이성 질환으로 2분하여 양자 사이에 인과관계의 증명방법을 달리 보았다. 그러나 특이성 질환의 개념은 발병요인에 관하여 의학계와 보건학계에서 확립된 학설인 다요인설에 배치된다. 더구나 불법행위법의 영역에서 특이성 질환 개념을 새로 도입하여야 할 필요성도 발견하기 어렵다. 둘째, 대법원은 비특이성 질환의 경우에 역학적 상관관계가 인정된다고 하더라도 원고가 위험인자에 노출된 시기와 노출 정도, 발병시기, 그 위험인자에 노출되기 전의 건강상태, 생활습관 등을 증명하여 그 위험인자에 의하여 비특이성 질환이 유발되었을 개연성을 증명하여야 한다고 하였다. 하지만 질병과 위험인자와의 역학적 관련성이 상당한 강도에 이른 경우에도 여전히 원고에게 추가적 증명책임을 부과하는 것은 권리구제의 범위를 지나치게 좁힐 우려가 있다. 셋째, 대법원이 이처럼 역학적 증거의 가치를 인정하는 데에 소극적인 까닭은 역학적 연구가 개인이 아닌 특정인구집단을 대상으로 한 것이기 때문으로 보인다. 그러나 역학적 증거가 집단의 구성원인 개인(들)에 대하여 가치 있는 정보를 제공하지 못한다고 단정하기에는 이르다. 예컨대, 역학에서 산출하는 인과확률은 집단 내에서 무작위로 뽑아낸 환자의 질병 발생이 위험인자에 의해 발생하였을 확률을 나타내는데, 이는 집단 차원의 확률을 구성원인 개인의 확률로 전환하는 유용한 지표이므로 역학적 증거만으로도 인과관계의 개연성을 증명할 여지가 있다고 생각된다.

현대회화에서의 형태와 물질 -Digital Transfiguration에 관한 연구- (Digital painting: Image transfonnation, simulation, heterologie and transfonnation)

  • 정숙영
    • 조형예술학연구
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    • 제10권
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    • pp.161-181
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    • 2006
  • The words which appeared in my theoretical study and work are image transformation to digital painting, simulation, heterologie and transfiguration, etc. Firstly, let's look into 'digital era' or 'new media era'. Nowadays, the image world including painting within the rapid social and cultural change, which is called as digital era, is having the dramatic change. Together with the development of scientific technology, large number of events which was deemed to be impossible is happening as real in image world Moreover, these changes in image world is greatly influencing to our life. The word which compresses this change of image world and shows is 'digital'. Digit, which means fingers in Latin, indicates separately changing signal, and to be more narrow, it indicates the continual signal of '0' and ' 1' in computer. The opposite word is 'analogue'. As analogue is the word meaning 'infer' or 'similarity', it indicates the signal or form which continuously changes along the series of time when it is compared to digital. Instead of analogue, digital is embossed as a major ruler along the whole area of our current culture. In whole culture and art area, and in whole generalscience, digital is appearing as it has the modernism and importance. The prefix, 'digital', e.g. digital media, digital culture, digital design, digital philosophy, etc, is treated as the synonym of modernism and something new. This advent of digital results the innovative change to the image world, creates the new beauty experience which we could not experience before, and forecasts the formation of advanced art and expansion of creative area. Various intellectual activities using computer is developing the whole world with making the infrastructure. Computer in painting work immediately accomplishes the idea of painters, takes part in simulation work, contingency such as abrupt reversal, extraction, twisting, shaking, obscureness, overlapping, etc, and timing to stimulate the creativity of painters, and provides digital formative language which enables new visual experience to the audience. When the change of digital era, the image appeared in my work is shown in 'transfiguration' like drawing. The word, 'transfiguration' does not indicate the completed and fixed real substance but indicate endlessly moving and floating shape. Thus, this concept is opposite to the substantial consideration, so that various concepts which is able to replace this in accordance with the similar cases are also exist such as change, deterioration, mutation, deformity of appearance and morphing which is frequently used in computer as a technical word. These concepts are not clearly classified, and variably and complicatedly related. Transfiguration basically means the denial of "objectivity' and '(continual) stagnation' or deviation from those. This phenomenon is appeared through the all art schools of art ever since the realism is denied in the 19th century. It is called as 'deformation' in case of expressionism, futurism, cubism, etc, in the beginning of the century, which its former indication is mostly preserved within the process of structural deviation and which has the realistic limit which should be preserved. On the contrary, dramatic transfiguration which has been showing in the modern era through surrealism is different in the point that dramatic transfiguration tends to show the deterioration and deviation rather than the preservation of indicated object. From this point, transfiguration coming out from morphing using computer deteriorates and hides the reality and furthermore, it replaces the 'reality'. Moreover, transfiguration is closely approached to the world of fake or 'imaginary' simulation world of Baudrillard. According to Baudrillard, the image hides and deteriorates the reality, and furthermore, expresses 'not existing' to 'imaginary' under the name of transfiguration. Certain reality, that is, image which is absent from the reality is created and overflowed, so that it finally replaces the reality. This is simulation as it is said by Baudrillard. In turn, Georges Bataille discusses about the image which is produced by digital technology in terms of heterologie. Image of heterologie is the visual signal which is established with the media. Image of media is to have the continuous characteristics of produce, extinction, and transformation, and its clear boundary between images becomes meaningless. The meaning of composition, excess, violation, etc of digital image is explained to heterological study or heteologie suggested as important meaning of Georges Bataille who is a heretic philosopher. As the form and image of mutation shows the shape in accordance with mechanical production, heterologie is introduced as very low materialism (or bas materialisme), in this theory. Heterologie as low materialism which is gradually changing is developing as a different concept and analysis because of the change of time in the late 20s century beside high or low meaning. Including my image, all images non-standardizes and transforms the code. However, reappearance and non-standardization of this code does not seem to be simple. The problem of transformation caused by transfiguration which appears in my digital drawing painting, simulation, heterologie, etc, are the continual problems. Moreover, the subject such as existence of human being, distance from the real life, politics and social problems are being extended to actual research and various expressing work. Especially, individual image world is established by digital painting transfiguration technique, and its change and review start to have the durability. The consciousness of observers who look at the image is changing the subject. Together with theoretical research, researchers are to establish the first step to approach to various image change of digital era painting through transfiguration technique using our realistic and historical image.

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PB상품에 대한 소비자의 지각특성이 관계지속의도에 미치는 영향: 브랜드신뢰 및 브랜드자산을 매개로 한 정책적 접근 (The Effect of Consumer's Perceptual Characteristics for PB Products on Relational Continuance Intention: Mediated by Brand Trust and Brand Equity)

  • 임채관
    • 한국유통학회지:유통연구
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    • 제17권5호
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    • pp.85-111
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    • 2012
  • 본 연구는 대형할인점의 PB(Private Brand)상품에 대한 소비자의 지각특성과 관계지속의도 간의 영향관계를 규명하는 것으로서 설문조사에 의한 실증적 연구를 토대로 하였다. 실증적 연구를 위해 선행연구를 바탕으로 하여 PB상품에 대해 소비자가 지각하는 특성으로서의 지각품질, 점포이미지, 브랜드이미지, 지각가치 등의 요인을 도출하고 이들 선행요인이 PB상품의 브랜드신뢰와 브랜드자산을 매개로 하여 관계지속의도에 어떠한 영향을 미치는가를 구조적으로 규명하고자 하였다. 실증적 연구를 위한 설문조사는 2012년 1월부터 2012년 5월 말까지 경기 및 부산지역의 소비자를 대상으로 실시하였다. 설문은 전체 300부를 배부하여 253부(84.3%)를 회수하였으며, 그 중 응답이 누락되었거나 불성실한 설문을 제외한 245부(81.6%)를 유효 표본으로 최종분석에 활용하였다. 연구결과 PB상품에 대한 선택속성으로서의 지각품질, 브랜드이미지 및 지각가치는 브랜드신뢰 및 브랜드자산에 유의적인 정(+)의 영향을 미치는 것으로 나타났으며, 나아가 이들 브랜드신뢰와 브랜드자산은 관계지속의도에 유의적인 정(+)의 영향을 미치는 것으로 나타났다. 그러나 PB상품을 판매하는 할인점의 점포이미지는 브랜드신뢰에는 정(+)의 영향을 미치지만 브랜드자산에는 유의적인 영향을 미치지 않는 것으로 분석되었다. 즉, 전반적으로 PB상품에 대해 소비자가 지각하는 품질, 점포이미지, 브랜드이미지 및 지각가치와 관계지속의도간의 관계에서 브랜드신뢰 및 브랜드자산 요인이 이들 관계를 매개하고 있음을 구조적으로 확인할 수 있었다. 이러한 연구결과를 바탕으로 볼 때 PB상품에 대한 소비자의 관계지속의도를 극대화하고 재구매를 지속적으로 유도하기 위해서는 PB상품의 품질향상, 브랜드이미지 개선 및 브랜드가치를 향상시키는 기본적 노력 위에 PB상품의 브랜드에 대한 신뢰와 자산가치를 극대화시키는 전략적 접근이 요구된다고 할 수 있다.

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현대조각에 있어서 실재의 다중화 (Multiplification of the Reality in Contemporary Sculpture)

  • 유재흥
    • 조형예술학연구
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    • 제12권
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    • pp.65-96
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    • 2007
  • Today, the modern art is extremely diverse. It is denying its own boundary through chaos, extreme, abjection. In fact the diversity of the modern art can be best described as questioning and challenging to the essence of the reality, rather than the artistic pursuit of the beauties. The pursuit of the reality has been a long lasting discourse since the ancient. Through the history, the reality (referent) and representation (image) has been complementing and disposing each other in a relationship of a meaningful construction until the modern times. The limit of modernistic self-reference and the emergence of the figure leads to the emergence of Post-modernism in a trend of experimenting new visual arts. The return to the figure is clearly distinguished from existing representation's system and it brought new meanings to approaches and interpretations of the reality. In the case of Pop arts of 1960's and the following the modern sculptures, which is covered by this thesis, I put an emphasis on the diversification of those via changed strategies on the reality. In a situation where the reality is dictated by signified, the modern arts can no longer stay on a classic concept of representation, rather it pursuits new system and diverse strategies. I provide three types of strategic characters of the reality and the diversification of reality: the transition of the reality. These three types can be used as a frame work, which is supporting new aspects of the modern arts in reflecting on existing system. Therefore, the reason of categorizing is to distinguish modernistic arts and post modernistic arts, and to propose new post-modernistic discourses. Adapting J.F, Lyotard's view, absence is used to trace down the diversification of the reality thorough the sublime on the deconstruction of the mega discourses and the relationship of representation. Based on H. Faster's theory of the appropriation, the appropriation is used to exemplify the strategies of visual arts are in variations and being delayed. Lastly, in the transition, J. Baudrilliard's simulacre is used in terms of the concept of post modernistic representation. Based on the core of his theories, the deconstruction of existing concepts and simulation as the post modernistic representation, and the world of hyperreality based on simulacre are explained. These allows us to deny that representation is the expression of reality through mimesis. My aim is to work on the definition of the arts and representation in the modern era, and go further from there in order to clarify meaning and extension of the modern sculptures. Now two artists are reviewed based on their own art works: George Seagal; Jeff Koons. They are selected among numerous artists from the Post Modern era. Epic contents and emphasis on daily life of Seagal's works show good examples to artists from Pop Arts and following time period and may have served as a start point for Postmodernism. Indeed, he tried to show a newly defined relationship between art works and daily life experience. On the other hand, J.Koons used the strategies of fabrication and appropriation, which shows characteristics of the postmodernism. Through his four individual exhibitions, he shows the diversification of the reality based on art works as fetishistic merchandises, and newly defined concept of Ready-made since M Duchamp. Lastly, the diversification of the reality is analyzed again in context of my art works. I focused on the return to the figure among a variety of trends of late 20 th century modern sculpture. It showed the post modernistic point of view on the reality. Post modernistic diversified strategies are adopted as a method of distinguishing each art works via the diversification of the reality. This is the result of contemporary social and cultural situations.

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