• 한국콘텐츠학회논문지
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• 제14권1호
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• pp.478-487
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• 2014

본 연구의 목적은 건강 라이프스타일와 와인 선택속성의 영향관계와 건강라이프스타일과 와인선택속성이 만족도에 미치는 영향을 파악하기 위한 것이다. 본 연구를 위한 자료는 2013년 8월 29일 - 9월 29일까지(30일) 수집되어 285부가 분석에 이용되었다. 견강 라이프스타일와 와인 선택속성의 영향관계를 알아보기 위하여 정준상관분석과 회귀분석을 하였다. 요인분석결과, 건강 라이프스타일은 '건강자신감', '건강민감형', '건강에 대한 의지라는 3개의 요인으로 이루어졌으며 와인 선택속성 또한 와인라벨 특성, 경험적 특성 그리고 추천요인인 3개의 요인으로 구성되었다. 분석결과 건강에 대한 의지와 경험적 특성은 유의한 영향관계가 있는 것으로 나타났으며 건강 라이프스타일 중 건강에 대한 의지형이 구매 후 만족도에 유의한 영향을 미치는 것으로 나타났으며 와인선택속성은 와인라벨특성과 경험적 특성이 구매 후 만족도에 유의한 영향을 미치는 것으로 나타났다.

• 복식
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• 제61권4호
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• pp.138-151
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• 2011

Due to its vast lands and rich underground resources, Mongolia is a country with high growth potential, even though it is currently in the early stage of economic development. In Mongolia, the Korean wave (Hallyu) has increased interests in Korea, especially in Korean fashion. This study analyzed lifestyles and examined the characteristics of clothing purchase behavior of Mongolian women in order to deepen the understanding of Mongolians' lifestyle and clothing purchase behavior and provide information for successful marketing strategies. The results based on 293 questionnaires showed that lifestyles consisted of six factors (socially active, beauty seeking, individualistic, simple comfort seeking, sensitive to others' perception, information focused) and four groups (socially oriented, individualistic, beauty seeking, and information seeking) were identified. Among the lifestyle groups, socially active group showed clear differences from other groups and there was no significant difference in demographic characteristics according to the lifestyle groups.

• 한국의류학회지
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• 제33권11호
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• pp.1781-1793
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• 2009

This study classifies the lifestyle of elderly female consumers in their 60's and 70's and examines the influence of lifestyles on personal clothing purchase behavior. This paper classified the types of lifestyle and examined the influence of lifestyle types on the perceived importance of salesperson's characteristics and store evaluation criteria. A survey was conducted on 194 elderly females in their 60's and 70's living in Seoul. The SPSS 14.0 program was used to analyze the data. Descriptive statistics, factor analysis, reliability analysis, K-means cluster analysis, and one-way ANOVA followed by Duncan post hoc comparisons were conducted. The research results are as follow. First, in order to identify the lifestyle factors of elderly female consumers a factor analysis was conducted that indicated 9 factors. Second, as a result of the cluster analysis of lifestyle types, the respondents were classified into 'proactives', 'passive stagnants', 'independent misers', and 'conservative consumers'. Third, according to lifestyle, weight on 'appearance and image', 'professionalism', 'ethics', 'similarity', and 'customer orientation' abilities of the salesperson were significantly different. Fourth, in relation to the store evaluation criteria by lifestyle, a significant difference was found in the attention to 'physical service' by a salesperson.

• 한국의류학회지
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• 제34권12호
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• pp.2051-2061
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• 2010

Extreme sports refers to sports activities with a high level of inherent danger, such as extreme skiing, snow-boarding, mountain biking, motocross bicycling, aggressive in-line skating, wake-boarding, and paragliding. This study investigates the characteristics of extreme sports participants as group identities through an examination of the differences between extreme sports participants and traditional sports groups in lifestyle and sportswear benefits sought. We composed a total 108-item lifestyle profiles characterized by six lifestyle dimensions (dress, diet, home, recreation, consumption, and sense of values); in addition, we developed 32 items for sportswear benefits sought. The surveys targeted 422 sports participants living in Korea (216 men and 206 women, aged 15-23): 119 extreme sports participants and 303 traditional sports participants. All items were evaluated on a 5-point Likert scale, and SPSS 17.0. was used for data analysis. Exploratory factor analysis was conducted to confirm the substructure of each lifestyle dimension and sportswear benefits sought. The results of the factor analysis on each lifestyle dimension are as follows: 5 factors in dress dimension, 4 in diet, 3 in home, 6 in recreation, 5 in consumption, and 6 in sense of values. Six factors of sportswear benefit sought were identified. A t-test revealed that there were significant differences between the two groups in lifestyle dimensions and sportswear benefits sought. This study reveals that the lifestyle characteristics of extreme sports participants are more likely than traditional sports group to be more self-expressive, more distinctive, more fashion-oriented, more conspicuous, and more brand-oriented, while preferring more active sports, more dynamic leisure, and a more sensible life. Another finding is that extreme sports participants seek the distinctive, conspicuous, and latest sportswear benefits.

• 대한간호학회지
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• 제33권6호
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• pp.762-771
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• 2003

Purpose: This study was undertaken in order to determine factors affecting health promoting lifestyle of elderly women. Method: The subjects were 299 elderly community residing women over the age 65 living in 2 large cities. The instruments used for this study were a survey of general characteristics, health promoting lifestyle(47items), perceived health status(6 items), self-efficacy(l7 items), and social support(18 items). The data was analyzed using descriptive statistics, t-test, ANOVA, Pearson correlation coefficients, and Stepwise Multiple Regression. Result: The result of the study are as follows: The average item score for the health promoting lifestyle was 2.46, the highest score on the subscale was interpersonal support(M=2.83). A significant difference between age, education level, income, experience of smoking, alcohol, exercise, and health promoting lifestyle were found. Stepwise multiple regression analysis revealed that the most powerful predictor of health promoting lifestyle was social support(55%). Conclusion: Social support accounted for 54% of the variance in health promoting lifestyle in the elderly women. Therefore, health promoting programs that increase social support should be developed to promote a healthy lifestyle of the elderly women.

• 대한간호학회지
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• 제27권1호
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• pp.156-168
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• 1997

This study was undertaken in order to examine the relationship of self-efficacy, control, perceived health status. self-esteem, social support, and demographic characteristics to health promoting lifestyle of college students, and to determine factors affecting health promoting lifestyle of college students. The subjects were 92 students of one university in Taejon. The instruments used for this study were a survey of general characteristics, health promoting lifestyle(44 items), self-efficacy (28 items), self-esteem(10 items). control(8 items), perceived heath status(1 item), and social support(12 items). Analysis of data was done by use of mean, percentage, t-test. ANOVA, Pearson correlation coefficient and stepwise regression with SAS program. The results of this study are as follows. 1) The average item score for the health promoting lifestyles was low at 2.30. In the sub-categories, the highest degree of performance was interpersonal support(2.90), and the lowest degree was exercise(1.67). 2) Male students showed a significant higher score in exercise subscale than female students. Students who had more income had higher scores in self actualization subscale. Students who's family had experienced severe disease had higher scores in health responsibility and interpersonal support subscale. Students who had experienced exercise had higher scores in total health promoting lifestyle, exercise, interpersonal support, and stress management subscale. 3) Significant correlation between perceived health status and self-efficacy, perceived health status and self-esteem, control and self-efficacy, control and self-esteem, control and social support, self-esteem and self-efficacy was found. 4) Self-efficacy and control revealed significant correlations with total health promoting lifestyle and all subscales of health promoting lifestyle except self actualization, A significant correlation between perceived health status and self actualization subscale was found. Self-esteem revealed significant correlations only with self actualization and interpersonal support subscale. 5) Significant correlations were found between most of the subscales of total health promoting lifestyle. 6) Self-efficacy was the highest factor predicting health promoting lifestyles of college students (30.55%). Self-efficacy and control accounted for 36.55% in health promoting lifestyle of college students.

• 대한가정학회지
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• 제32권4호
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• pp.241-250
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• 1994

The purpose of this study was to categorize lifestyle patterns and to define the characteristics of the lifestyle of middle class residents in Seoul. Questionnaires were administered to 1572 homemakers in Seoul. Statistics with the SPSS software package for factor analysis and F-test was used. The results showed that the type of car which the residents owned was a major indicator to classify SEC(Socio Economic Class). The middle class was categorized into four groups which were relevant classifications based on determining indicators obtained from previous studies: the lower middle class which owned a Tico was classified into the Economy Concerned Lifestyle category the middle class which owned an Elantra was classified into the Health Concerned and Hobby Oriented Lifestyle category the upper middle calss which owned a Sonata was classified into the Interior Design and fashion Oriented Lifestyle category and the lower upper class which owned a Grandeur was classified into the Hobby and Fashion oriented Lifestyle category.

• 한국식생활문화학회지
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• 제26권6호
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• pp.614-620
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• 2011

This study attempted to identify differences in Korean food consumption behaviors between groups of Japanese consumers segmented in accordance to their food-related lifestyles. This study was performed to provide Korean food service companies basic information to implement a strategy for the globalization of Korean food. As a result of the empirical analysis, the food-related lifestyles of Japanese consumers were deduced to the following four factors: "health and safetyoriented lifestyle", "palate and safety-oriented lifestyle", "economic efficiency-oriented lifestyle", and "simplicity-oriented lifestyle". Further, as a result of the cluster analysis, food-related lifestyles were classified into the following three groups: "a group highly interested in food-related life", "an economic efficiency-oriented group", and "a simplicity-oriented group". Second, there were significant differences in demographic characteristics and the characteristics of Korean food consumption behaviors between the groups. Third, also in a comparison of satisfaction with and loyalty to Korean restaurants with crucial attributes during the selection of Korean food, there were significant differences between the groups. Therefore, it is necessary to develop various Korean food products that will cater to Japanese consumers in accordance with each segmented group.

• 복식
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• 제53권6호
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• pp.75-86
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• 2003

The purpose of the study is to identify consumers' use of information source, store image, and demographic characteristics by their lifestyle types. and to establish a strategy for marketing and customer satisfaction management in order to response actively to the change of consumer behavior and to survive in this boundless competition. Out of the adult females who visited any discount store from October 3 to October 13. 2001. 300 women who would understand the purpose of the survey and respond it. were given with the questionnaire. Finally, 245 questionnaires were returned and analyzed. The data were processed in factor analysis. group analysis. deviation analysis. Duncan. and cross analysis. with SPSS WIN 10.0. The results are as follows: 1. Life style were categorized into 4 groups: social service pursuing group, fashion change pursuing group. convenience pursuing group, cultural life pursuing group. 2. There were some differences in discount store consumers's use of information source about the cosmetics according to lifestyle types. 3. There were some differences in discount store consumers's store image about the cosmetics according to lifestyle types. 4. There were some differences in discount store consumers's demographic characteristics about the cosmetics according to lifestyle types.

• 대한가정학회지
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• 제39권11호
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• pp.107-128
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• 2001

The objectives of this study were to classify the consumer group based on the lifestyle traits of cortege women, to examine the demographic characteristics of each group, and to find out the differences of buying and using behavior of cosmetics among each group. The survey was conducted and 392 samples were analyzed by SPSS package program. The results of this study were as follows; 1. The lifestyle types were clasified 4 groups. They were named 'Progressive fashion pursuing type' 'Reality adaptable living-satisfaction type','Traditional frugal faithful type','Passive living-unconcern type'. 2. The demographic characteristics of each lifestyle group showed meaningful differences according to the following variables ; major, average monthly pocket money, religion, living standard, educational level and occupation of the head of a family. 3. The buying behavior of cosmetics(the degree of product involvement, information search behavior, product choice criteria, store choice criteria) showed meaningful differences among each lifestyle group. 4. The using behavior of cosmetics( the motive of make-up, the extent of make-up, average monthly cosmetics expenditure) showed meaningful differences among each lifestyle group.