• Journal of Agricultural Extension & Community Development
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• v.23 no.3
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• pp.295-308
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• 2016

The purposes of this research are to not only investigate the time-based and regional characteristics in process of development of rural tourism in China, but also explain the significances of rural tourism in China by economic-political significance and social-cultural significance. The characteristics and significances investigated throughout this research are as follows. First, the development of rural tourism in China can be divided by three stages: the first stage(1980-1990), the second stage(1990-2000), the third stage (2000 -). Second, the rural tourism in China has been mainly developed around the metropolitan city such as Beijing, Chengdu. But, they showed different characteristics in process of development of rural tourism. Third, rural tourism in China has been used in solving san-nong(三農) problems which are the most urgent issues in contemporary China and reducing the gaps of living standard between urban and rural area. Forth, rural tourism in China has contributed in satisfying the needs of travel and leisure caused by the improvement of living standard of people due to China's rapid economic growth. Last, it is suggested in this research that the legal and institutional systems be prepared to guarantee the benefits of farmers.

• Korean Journal of Agricultural Science
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• v.31 no.2
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• pp.123-134
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• 2004

Since 1989, 9 major complex have been invested with government funds, for the purpose of developing agricultural tourism to increase agricultural income and job opportunity, as well as providing urban population leisure opportunity. However, systematic and comprehensive approaches were rarely done in analyzing its economic impacts. This study, therefore, focuses on analyzing tourism effect and its economic value and implication for a representative rural tourism site,"Daeho rural tourism complex". To analyze travel pattern, expenditure pattern, and degree of satisfaction from travel to Daeho complex, Travel Cost Method(TCM) was employed based on survey method. Results from linear model with statistical significance implies that tourism benefit for each visitor is 28,373 won and total annual benefit for the Daeho site is 7 billion won. Considering annual benefit stream, the present value of total benefits are 132.9 billion won and 70 billion won at 5% and 10% of discounting rate, respectively. Using the values of benefit estimated from this study and investment cost, B/C ratio, IRR, and NPV were calculated to be 1.01, 1.67 billion won, and 5.19% at 5% of discounting rate. These results could be directly compared with the previous analyses.

• Journal of Korean Society of Rural Planning
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• v.12 no.3 s.32
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• pp.43-55
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• 2006

Recently, increases of leisure activities and 5-day workweek system enforce government employ rural tourism policy and projects. Operating projects are Green Rural Experience Village, Rural Tradition Theme Village, etc. In this study under investigation of Green Rural Experience Village site, Green-Tourism performance indicators were developed. Green-Tourism performance indicators of rural village were developed by BSC(balanced scorecard) and AHP(Analytic hierarchy process). Four perspective of BSC are divided into financial perspective, customer, internal-business process, and teaming and growth perspectives. To develop green-tourism performance indicators of rural village, low perspectives of BSC are converted into investment effect, visitor, internal process, and village inhabitants perspectives. By these perspectives, green-tourism performance indicators of rural village were developed. Weighting values on importance were calculated by AHP. Performance indicators developed in this study applied in 12 villages. With the result, generally well-known villages gained high score, and in accord with survey content.

• Journal of Korean Society of Rural Planning
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• v.19 no.4
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• pp.213-226
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• 2013

Agricultural tourism is a new kind of industry, which combined agriculture with tourism. It not only has the productive function, but also has the function of improving the quality of ecological environment and supplying people with sightseeing, leisure, vacation. Agricultural tourism is a new kind of industry from the amalgamation of agriculture and tourism: it is based on farm work, characterized by agricultural management, combines agriculture and tourism, and includes the city as a market-place. It satisfies tourist demand with food, lodging, excursions, shopping and entertainment provided by agricultural places and agricultural products. After combining the substance of this study with the primary sources regarding the development of agricultural tourism, I suggest plans for the development of local agricultural tourism on the basis of sustainable tourism theory in case of the Inner Mongolia region. To conduct research, various data such as literature research and surveys are collected and analyzed. According to the result of the research, the Inner Mongolia region has great-wealthy resources for agricultural tourism. However, they have problems as well such as lack of funds, low infrastructure, low business-mind level, low management-mind, the scarcity of mid-supporting organizations for research and education, low awareness, and low service level of the agricultural tourism. In order to solve these problems, have to strengthen publicity, strengthen the county and city communication, educates continuously profession talented person, establish related laws and regulations, increase the integrity of infrastructure. As a developing industry, agricultural tourism is a new field of study which needs more encouraging research. The agricultural tourism of Inner Mongolia Autonomous Region has only just started development resulting in a limited amount of information available for this study. Future planned work entails a continuous in-depth study of Chinese agricultural tourism, considering Inner Mongolia Autonomous Region in particular.

• Journal of Korean Society of Rural Planning
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• v.12 no.4 s.33
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• pp.23-32
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• 2006

Recently, Owing to booming of leisure activities and national enforcement of 5-day workweek system, Korean government has been promoting rural tourism policy of which operating project's title is Green Rural Experience Village, Rural Traditional Theme Village, etc. In this study, ken investigation result on Green Rural Experience Village sites, an estimation model of returns by green-tourism activities was developed. The model was constructed through factor analysis and regression analysis method. Regression model developed can estimate green-tourism revenue by investment budget, homepage preengagement sales, homepage visitors, capacity of eating and drinking facilities, capacity of lodging facilities. The model developed was applied in sample villages. With these results, estimation revenue was recorded average 138.3% of survey revenue, and statistical significance was good(correlation coefficient $R^2$ = 0.8255, level of significance : 0.000), and the range of relative error was recorded largely from -7.1% to 158.6%, and average relative error was 38.3% and good. And, the model developed in this study have the critical point in aspects of insufficient data, but the results will be used in green-tourism policies and projects, and revenue estimation about each village in the present and future is limited, but in province or the whole country the application is good.

• Korean Journal of Organic Agriculture
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• v.17 no.3
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• pp.307-326
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• 2009

The present study suggests a concept of resources circulation type agriculture and a concept of a livestock zone related to it and evaluated economical efficiency about a possibility of the resources circulation type livestock zone based on the concept. As a result, when the resources circulation type livestock zone is operated in an area of 1,300ha, it was evaluated that the profit of 11,244 hundred thousand won per year is generated, compared to the conventional agriculture. When light and heat expenses and roughage of Hanwoo production, production of TMR forage as well as income of the energy and composting business of livestock manure at the recycling center were considered in addition to that, it was judged that the present zone development bushiness has enough business feasibility. However, it is necessary that the support regulations, etc. is constructed so that all produced compost byproducts are used at farmhouses and the system related to facility investment assurance and assistance of operating expenses is maintained. It is thought that the complement of a system is also necessary so that energy or power generation expenses can be operated in the same conditions as other new & renewable energy, and the nation's purchase of carbon credits(CDM) is investigated and systemized in the early period, and construction of a revitalization plan of the business through budget securing of the Ministry of Agriculture and Forestry related to the trade of CDM and carbon emission rights is also a business that should be urgently developed. In the future, the change of an outside environment will further promote use of the energy. Also, as people, who don't know agriculture. farm village, increase day by day because of population concentration in a city, an opportunity that can new added value through experience tourism or educational programs utilizing them is increasing. Accordingly, if programs utilizing social characteristics, such as utilization as a space of tourism. leisure. experience, system construction of bio-energy and system construction that Micro Grid or Smart Grid as a dispersed storage and generation system is stabilized, are constructed, it can be said that revitalization or success conditions of the zone is further achieved.

• Journal of the Korean Institute of Landscape Architecture
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• v.37 no.1
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• pp.1-8
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• 2009

User movement is an important factor in determining the amount of the acquired knowledge and information about space contexts. A reasonable circulation plan affects the spatial usage, space revitalization, and activity satisfaction, and is ultimately a means to increase spatial usefulness. On the other hand, a disorderly circulation system causes negative experiences due to difficulties in wayfinding. This research identified the importance of a pedestrian circulation system analyzing the correlation between the spatial configuration index and pedestrian movement, and visitors' movement in the leisure space by using Space Syntax. The research area, Ouam-ri, where numerous guests visit this designated folk village, is a typical case in which a settlement space is used as a leisure space. There was a great deal of risk that visitors would get lost while wandering through the space. Also, it is difficult to induce visitors to tour economically even though the pedestrian circulation configuration of Ouam-ri forms the natural moving line because of its typical tree structure. Additionally adjusting and to supplementing the pedestrian system is required in order for the traditional village, a settlement space, to be used as a leisure space.

• Korean Journal of Organic Agriculture
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• v.11 no.3
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• pp.1-19
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• 2003

The operation of a five day workweek seems to be increased continuously, Many city-workers will make good use of their spare time and search after a lot of devices that can seek for the maximum value of leisure utility. The demand of potential customers that want to enjoy weekend in farming villages is coming out greatly. That is, the condition of users that will travel the farming villages is getting better. But the actual states of farming villages are not ready in many parts yet. Therefore we must activate the tourist attraction in farming villages that can be satisfied the city-workers' expectation. And after making the sightseeing environment infrastructure, we must develop the programs intimate with environment, improve the sightseeing agricultural management and consolidate various systems as soon as possible. So in this study, after investigating the demand preference degree of city-workers, I tried to grope an activation plan with the base which will reach. Being more urgent what more, not the simple sightseeing agriculture that the farming experience was the focus of, but it is very important to develop the program of environment sightseeing agriculture. It will lay the stress on playing and education culture which city-workers can enjoy and experience. And with constructing the base facility like a city form, we must develop cheap and various goods and the execution of modernized weekend farms. For this, first the consciousness conversion against the customer management of farmers must precede and the change of government policy and the support polity is important. I hope that this study with the five-day workweek has the chance to contribute in the economic growth of farming villages and efficient use and management of the natural environment resources through the activation of sightseeing agriculture.

• Journal of Environmental Science International
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• v.27 no.10
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• pp.865-874
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• 2018

Fruit trees are a key part of agriculture in rural areas and have recently been a part of ecotourism or agrotourism. This study analyzes user segmentation based on user motivation to determine characteristics of potential customers in fruit tree farms, and thereby develop fruit tree experience and educational programs. We conducted a survey of 253 potential customers of fruit tree experience programs in September 2017. Data were evaluated using factor and cluster analyses. The results of the cluster analysis identified four distinct segments based on potential customers' motivations, that is, activity-oriented, learning-oriented, leisure-oriented, and purchase-oriented. These clusters showed that significant differences in the preference of potential customers exist. Different markets were segmented based on the benefits sought by users. The segments' characteristics were identified and activities relevant to each segment were proposed for rural tourism. Lastly, this study suggests directions for development of fruit tree farm experience and educational programs.