• Asia-Pacific Journal of Business
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• v.8 no.1
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• pp.79-93
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• 2017

The image of Korean products in the US market and attitudes toward Korean companies and brands have very high purchasing value, but there are many doubts about the image of Korea. However, previous studies have shown that national image, product image, and brand attitude have a positive effect on consumers' purchase intention. The purpose of this study is to analyze the effect of Korean image and Korean brand image on purchasing Korean products in North Texas area. As a result of this study, the effect of the national image on Korean corporate image was not significant, and the effect of the national image on Korean brand image was not significant. However, the effect of the corporate image, purchase intention, brand image, and purchase intention is significant. In this study, US consumers do not perceive the correlation between Korean national image, Korean corporate image and brand image, and it is analyzed that Korean products are purchased mostly because of corporate image and brand image.

• Journal of the Korean Society of Costume
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• v.54 no.7
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• pp.91-106
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• 2004

The purpose of this study was to review the previous researches, analyze the clothing image, the make-up image and compare the analyses of clothing image and make-up image. The previous researches of clothing image and make-up image were reviewed in 6 kinds of Journal. The results of previous research review and analysis were followed as : Measuring mean of image are used to similarly that semantic differential technique and summated rating technique. Attention to proposed researcher abstraction image in make-up image, but there is problem that this hard to explain objectivity of image abstraction. There are a lot of occasions that 4 or 5 image factors were extracted by factor analysis. The make-up image researches that presented image stimulus were more than study that do not present. Image words were classified which were compiled words have similar sub image. Grace, activeness, lively. unique, modernity attractive, feminine. sexy and ripeness clothing images were classified factors. which were representative clothing image. Elegance, Sophisticate. romantic, natural, modern and youthfulness make-up image for factor were representative make-up image factors. However the problems were found that some representative image factor included the sub images which were different from some factor image. Compared with representation image words, same image words were used to not agree what clothing image and make-up image. Standardization of word should be made that show that clothing image and make-up image.

• Asia Marketing Journal
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• v.20 no.1
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• pp.69-87
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• 2018

This study examines the linkage between Korean wave, corporate image and country image, perceived quality of products made in the country. To close a gap lacking empirical studies on impacts of corporate image to country image and to further understand impacts of Korean wave, this study conducts survey over Chinese consumers to test the effects of corporate image, Korean wave to the country image, and verify on its effects to perceived quality of the products made in the country. The results show that both corporate image and Korean wave influences to form positive country image of Korea, and perceived quality of Korean made products. The size of effects varies upon products type and stimuli. This study could provide policy makers insights how to promote country image as well as support SMEs for developing overseas markets. Also, it could give marketers valuable implications to develop effective global marketing strategies using cultural assets, country image and salient corporate image.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.2
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• pp.181-192
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• 2002

The purpose of this study is to clarify the expression of conceptual image by which the modern graphic artists use for creating new visual images and the characteristics in expression of the major fashion images in fashion illustration. In the present study, major findings on the basis of the analysis of expression of visual images in fashion illustration since 1980s are as follow: The conceptual image expression in the visual arts is based on the eight techniques. They are dual image, operation of image, copying·reproduction of image, deconstruction of image, pictorial image, symbolization of image, mystification of image, and making humorous image. Since 1980s, the major fashion images in fashion illustration are mainly classified as classic image, humor image, fantastic image, natural image, avant-garde image, simple image, casual image and feminine image. The characteristics in expression of these images in fashion illustration are; 1) fortification of dual image in classic image, 2) activation in humor image 3) grotesque fantastic image, 4) the modernization of natural image, etc. In addition that, the image of avant-garde is expressed by Postermodernism, Deconstructionism, Techno etc. since 1980s. Also, simple image of the modern composition, casual image of daily life, and feminine image which is emphasized with eroticism are also included in these characteristic in expression of images since 1980s.

• Journal of the Korean Society of Costume
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• v.61 no.6
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• pp.101-112
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• 2011

The purpose of this study was to investigate the relationships among clothing image, make-up image, and hair image. The Data were collected from 306 women living in Gyeongnam province in June, 2009. Statistical analysis used in this study were frequency, F-test, t-test, Duncan test, factor analysis, Cronbach's ${\alpha}$, correlation coefficient, and multiple regression. The results of this study were as follows.: Three factors of clothing image were titled as elegance, youth, and visibility. Three factors of make-up image were titled as modern, romanticism, and mediocrity. Four factors of hair image were titled as attraction, individuality, gentleness, and cuteness. The clothing image, make-up image, and hair image according to the demographic characteristic of women showed significant difference. The clothing image resulted in correlation with the make-up image and hair image. The clothing image had a influence on the make-up image and hair image.

• Journal of the Korea Safety Management & Science
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• v.13 no.3
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• pp.169-174
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• 2011

The purpose of this study was to clarify the impact of national and corporate brand image of Korea on chinese consumers' purchasing Intention, also the impact of China on korean consumers' purchasing Intention. And the second aim of the research is to provide Korean businessmen who are interested in chinese market with information about chinese consumers' purchasing behaviour. Data from 205 chinese and korean consumers were analysed. As the result of analyses, it was found that Korean country image positive affects corporate brand image(samsung) and Chinese country image negative affects corporate brand image(haier) and product image. Korean corporate brand image only affects product image on chinese consumers. The product image affects Korean and Chinese consumer's purchasing intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.3
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• pp.505-516
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• 2008

Image which appears in fashion illustration on the late twentieth century is not the representative image as an equivalence to the real fashion styles but the virtual image which bears no relation to any reality. The purpose of this study is review the concept of virtuality and analyze in which way virtual image is expressed in fashion illustrations on the background of Jean Baudrillard's simulacre theory. In post-modem paintings the expression methods of image-virtualization were image mixing through photo-image appropriation, image overlapping, and the icons inserted unreasonably, the focus-out effect through scrubbing and the over-painting on the photograph. Image-virtualization in fashion illustration was expressed through image mixing and expression of image uncertainty. Image mixing was made by photo-image appropriation, image overlapping, connection of heterogeneous images and using interface image, and uncertain image was expressed through the expression of visual ambiguity and virtual movement.

• Journal of Fashion Business
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• v.8 no.2
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• pp.69-90
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• 2004

The purpose of this study is to find the recognition of Korean image fashion design by U.K fashion specialists. U.K is one of the important countries in design field including fashion design since 1960. For this purpose, literature research and focus individual interview research were carried. First, through the researches precedent, it was found that a national image is related with it's design industry and what is Korean image fashion design, were studied. Second, for individual interviews to 13 U.K fashion specialists, who are teaching and researching in University that has postgraduate course over M.A and had industrial experiences from 7years to 22years, were progressed using open questions and visual image stimulus. The open questions were consisted with four parts : personal educational and industrial background, recognitions about oriental fashion, recognitions about Korean image and Korean fashion design before seeing the visual stimulus, recognition about Korean image fashion design and the characteristics of Korean after seeing the visual stimulus. The results are as follows; First, the 12 U.K specialists have recognized 'oriental fashion' is one of important fashion trends now a days. Japan and Japanese designers are recognized as a represented nation and designer in oriental fashion by them. Two of the specialists referred to need changing the term 'oriental' because the term has been used in the sights of western from colonial age and Japanese is not included the oriental any more. Secondly, 11 interviews have recognized nothing about the Korean national image some of them has negative image due to political situation in Korean Peninsula. However 2 interviews who had been Korea before has positive image. In the questions about Korean fashion and Korean fashion designers, 10 of 13 interviews have nothing and negative recognitions. So it was founded that Korean fashion design was recognized as a lower level by U. K. fashion specialists. Thirdly, in the questions about Korean fashion image and the design characteristics of Korean fashion after seeing the visual stimulus, the response was represented two directions. One is about over decorative image through ethnic design and the other is about simple image differ from Japanese. The 13 interviews felt the Korean Image fashion design such like traditional, decorative, opulent, flat cutting, fresh proportion, loose, layering, natural, simplicity, complicate, adventure, easy, stylish, soft, feminine, young image, adult sexy image. The images were analyzed five image groups : adult sexy image, adult ethnic image, natural image, young avant-garde image, young simple casual image. No one preferred the adult sexy image, adult ethnic image and natural image. However 10 interviews preferred young avant-garde group and 13 interviews preferred the young simple casual image. So this group can be understanded and useful informed as one of competitive power in global fashion industry.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.3
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• pp.367-379
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• 1993

The objectives of this study were to classify the contents of clothing image preferences of Korean and American students, and to examine how clothing image preferences vary according to sex role identity, sex, and culture. A woman's clothing image preference inventory and the Bem Sex Role Inventory were administered to 127 Korean students and 116 American students. Sex role idendity was classified into androgynous, masculine, feminine, and undifferentiated type. 1. Four segments of woman's clothing image preference derived by factor analysis : F. 1 'splendid-plain' ; F. 2 'feminine-masculine' ; F. 3 'casual-formal' ; F. 4 'classic-contemporary'. 2. Americans prefered splendid image more than did Koreans. Androgynous-typed males liked splendid image most among American male subjects. 3. There was interaction effect between sex and culture on feminine-masculine image preference. In Korean students, males liked feminine image much more than did females. Masculine-typed females liked masculine image most among American female subjects. 4. Koreans prefered casual image more than did Americans. 5. There was interaction effect between sex role identity, sex, and culture($4{\times}2{\times}2$) on classic-contemporary image preference. Feminine-typed females liked classic image most among Korean female subjects. 6. Korean males especially prefered luxurious image least. Korean females contemporary most, American males sexy most, American females fashionable most among four subject groups. That is, differences on clothing image preferences were found according to sex role identity, sex, and culture.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.8
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• pp.1367-1377
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• 2001

Cousumers developed self-image through clothing symbolic product for reveal one’self image. When consumers select particular brand of various brand in the market that congruent with one’self image. They have to continue image. In this purpose, the research model was constituted and the questionnaire was made, reviewing preceding studies on self-image, shopping orientation. As for the method of the research, 635 female consumers were the object for the data of this research. The major results of this were as follows: 1. The factor or real self-image was composed of four factors: the refined and deluxe image, casual and simple image, decorous and dressy image, quiet and feminine image. 2. The consumer with real self-image were classified three groups: the group of feminine and dressy image 288 persons, the group of casual image 167 persons and poor image 171 persons. In the consumer’s classified real purchasing brand-image the group of feminine and dressy image was given higher score at feminine and refined and deluxe image, the group of casual image was given higher score at casual and active. 3. The factor of shopping orientation was composed of four factors: pleasant, planned, loyal, recreational shopping orientation. The group of feminine and dressy image was given higher score at pleasant and planned shopping orientation, the group of casual image was given lower score loyal and confident shopping orientation than the other group.