• 지식경영연구
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• 제15권3호
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• pp.209-228
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• 2014

The explosive growth of social commerce engenders a new business model, that is, infomediary. In a social commerce environment, infomediary works as a personal agent who provides information about various web merchants to help consumers select appropriate merchants for their needs. The purpose of this study is to identify the factors influencing consumer attitudes towards infomediaries in social commerce and examine the relationship between intention to provide word of mouth and consumer attitudes. In total, 170 responses were collected from social commerce infomediary users. The results show that competence and integrity significantly influence user attitudes as trust dimensions. Infomediary reputation and two functional factors (information variety and navigation functionality) turn out to be significant antecedents for user attitudes toward infomediary in social commerce. User attitudes in turn significantly influence the intention to provide word of mouth. Future research and practical implications are also discussed.

• International Journal of Knowledge Content Development & Technology
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• 제14권2호
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• pp.65-80
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• 2024

This paper aims to determine the impact of knowledge creation and sharing on use by librarians in federal universities in Nigeria. The study adopted the survey method of the correlation type, where 518 librarians were surveyed through a close-ended questionnaire, descriptive statistics, Pearson Product Moment Correlation coefficient and multiple regression were used to test the hypotheses. Findings indicate that significant relationships exist between knowledge creation and knowledge sharing (r=0.52), knowledge sharing and knowledge use (r=0.63) and knowledge creation and knowledge use (r=0.52), respectively. Knowledge created and shared by the librarians is used for better work performance. The paper adds value to the existing body of knowledge by proposing the need to understand the importance of knowledge creation and sharing as facilitators of knowledge use by librarians. This will, in turn, enhance service delivery to library patrons, thereby improving library patronage. This paper is limited to knowledge creation and sharing and its impact on knowledge use. Types of knowledge created and channels through which knowledge is shared are outside the focus of this article.

• 한국IT서비스학회지
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• 제13권3호
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• pp.183-200
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• 2014

Online brand communities have become a major component of marketing strategy given that these communities encourage participation and share the culture of Web 2.0 core concepts to Internet users. This study investigated the effects of social capital and knowledge quality on the success of online brand communities. A research model suggests that trust among members and the identification derived from social capital theory and knowledge quality influence individual community participation; knowledge quality also influences brand trust. In turn, community participation and brand trust develop brand loyalty. The model was empirically analyzed using structural equation modeling with data from online brand community members in Korea. The results indicate that identification and knowledge quality significantly affects brand trust and brand loyalty through community participation. This study provides a basis for developing a success model for online brand communities. Also, this study identifies a new role of knowledge quality in an online brand community context.

• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.969-976
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• 2020

The role of customers has changed from that of passive users to value co-creators. Therefore, it is important to understand how customer learning takes place and how it affects customer experiences with services and products. However, while past studies insist on the importance of the issues in designing customer experiences, they do not empirically address these issues. This study investigates the support processes for customer learning, and their impact on customer learning, which in turn influences customer experience. To test the hypotheses, we employed the survey method. Target informants were the actual users of Apple iPods. A total of 200 survey questionnaires were distributed and 146 were collected. Among these, seven erroneous responses were excluded, leaving 139 usable ones. The proposed model was empirically analyzed using the Covariance-based SEM (Structural Equation Modelling) technique. The findings of this study suggest that, among the three support processes in customer learning, learning-by-doing support and learning-by-investment support positively affect customer learning, which influences customer experience. This study contributes to the literature by identifying different types of support for different kinds of customer learning processes and by empirically testing the impact of the support for the process on customer learning, and in turn, its impact on customer experience.

• 지식경영연구
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• 제10권4호
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• pp.93-114
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• 2009

This paper presents a knowledge-based view of the multi-business firm. The multi-business firm has advantages in technological innovation and knowledge creation to the extent that it embodies various ideas and resources, and recombines them more effectively and efficiently than market contracts. The purpose of this paper is to identify how to organize the multidivisional form (M-form) structure to realize such advantages. We first differentiate within-division innovation and cross-division innovation, and explain why cross-division innovation, despite its higher performance potential, would be more difficult to achieve, compared to within-division innovation. Then, we offer the propositions about how to promote cross-division innovation with references to resource capability and coordination capability that is, in turn, composed of structural and control system, social capital, and human resource management system. We conclude by discussing theoretical and practical implications.

• 영어영문학
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• 제57권6호
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• pp.999-1016
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• 2011

In The Turn of the Screw, the go'erness encounters with the apparitions that harrow her throughout the story: she sees a frightening male ghost that Mrs. Grose identifies as Peter Quint, deceased former 'alet of the children's uncle, who had pre'iously shared the charge of the children with the pre'ious go'erness, Miss Jessel. The appearance of the ghosts hails the go'erness and thereby forces her to be jarred out of the comfortable habits of indi'iduality and plunged into a negati'ity de'oid of the socio-normati'e directi'es and guarantees. Such an encounter shows the idea that consciousness is a plenum of existence e'ocati'e of human mind as a decentered pandemonium. For the go'erness in The Turn of the Screw, the foundation to force her to experience the uncanny, as an inconsistency in the symbolic order, is particular. Its particularity is absolute in the same way e'ery one of us dreams his or her world. It resists mediation and cannot be made part of a symbolic medium. Just as Lacan's conceptions of desire, feminine sexuality, 'Object a,' not-whole, sla'ery, mastery, self-deception, authenticity, and act of psychoanalysis help us understand our contradictory social reality, so does The Turn of the Screw help us make sense of the way the go'erness, as the being who is capable of raising the question of being, questions the idea of being. In conclusion, the particular way the go'erness dreams her world is e'ocati'e of an excessi'e being, an anatomical complement, and a particular experience, such as the go'erness's encounter with the ghosts testifies to a knowledge that escapes the knowledge of the speaking being.

• 지식경영연구
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• 제15권3호
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• pp.95-120
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• 2014

In order to successfully adapt in ever-changing social and economic environment, organizational members need to get a capacity to be open to accepting change, effectively leverage the knowledge assets accumulated inside and outside the company for pursuing new values. In this study, we defined such competence as generativity capacity and demonstrated mechanism for forming generativity capacity and an impact on job performance. We suggested absorptive capacity, tertius iungens orientation, use of information technology as antecedent variables of generativity capacity. For empirically verifying the proposed model, we collected sample data from 201 workers and conducted analysis using a structural equation modeling. The empirical analysis results revealed that all of the proposed antecedent variables significantly impacted on generativity capacity, which in turn had a significant effect on job performance. We expect that this study will provide researchers and managers who want to get a broader perspective on knowledge management beyond the boundaries with useful theoretical and practical implications.

• 한국의류학회지
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• 제28권2호
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• pp.243-251
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• 2004

This study was interested in examining the image of a co-brand with the case of＇CHIMERIC＇, the co-brand of Daegu city in Korea. The purpose of the study was to investigate the difference in brand image by brand knowledge and the effects of brand image on brand preference, brand purchase, and brand satisfaction. A total of 354 questionnaires collected from the region(Daegu)＇s residents, who were aware of CHIMERIC, were analyzed. Factor analysis extracted 6 factors of brand image including symbolic image, product, ad, price, distribution, and publicity. The results revealed that there were differences in product and publicity images by brand knowledge. Symbolic and publicity images and brand knowledge affected brand preference, which in turn had the strongest effect on brand purchase. Brand knowledge also affected brand purchase while no direct effect of brand image was observed. Brand satisfaction was affected by brand preference, publicity, and ad image.

• International Journal of Computer Science & Network Security
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• 제21권7호
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• pp.133-149
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• 2021

The purpose of this study is to explore the role of information systems in the implementation of knowledge management, at King Abdul-Aziz University (KAU) in Jeddah, by highlighting the importance of information systems and their implementation of the knowledge processes. The researcher used the case-study method to explore the importance of information systems in supporting the implementation of knowledge management at the university. Moreover, the study has used the questionnaire as a tool for collecting information and obtaining feedbacks from the administrators at the university, and a random sample was chosen to identify the study community. The study resulted that there is a statistical indication of the importance and degree of the use of electronic systems in the university by the administrators. The study sample members believe that the university is keen to provide information systems, where systems analyze data and convert them into knowledge information that benefits the senior management at the university. Members of the study sample emphasize the importance of electronic information systems at the university, which in turn saves time and effort in extracting information, reports, statistics and providing them easily to senior management. The study also concluded with some recommendations, such as emphasizing the importance of knowledge management as one of its top priorities, spreading the knowledge culture, instilling a vision of knowledge among individuals, and emphasizing the importance of information systems.

• 유통과학연구
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• 제22권1호
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• pp.69-78
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• 2024

Purpose: This study is undertaken from the standpoint of student-centered learning and theoretical paradigms that have developed in the business world and display conceptual affinities: the transfer of knowledge and training. Research design, data and methodology: Utilizing questionnaire surveys and multivariate data analysis are two research methodologies (CFA, SEM). Around 201 undergraduate students who were studying in Vietnam provided the data. Results: The results show importance of the faculty role in students' knowledge acquisition. The findings show that Ability to form a good relationship positively influences the development of competence. Additionally, neither ability to develop a good relationship nor learning drive or knowledge acquisition are significantly correlated with one another. The growth of competencies is positively impacted by the suitability of teaching approaches. Knowledge acquisition is favorably impacted by learning motivation, and knowledge acquisition in turn is positively impacted by competence development. Conclusions: Research has shown the important role of lecturers in students' knowledge acquisition. From this result, some implications related to lecturers are also given to help improve students' ability to acquire knowledge. Building good relationships with students (ready to answer questions, positive relationships) and good expertise will help increase learning motivation, ability to acquire knowledge as well as improve development for students.