• 마케팅과학연구
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• 제16권3호
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• pp.143-167
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• 2006

최근 인터넷을 통한 제품구매가 점차 다양화되고 있음에도 불구하고 전통적인 오프라인과 비교해 상대적으로 인터넷을 통한 정보탐색과 구매 선호도가 높은 제품유형에 관한 체계적인 이해는 아직 미흡한 실정이다. 본 연구는 제품구매 시 제품에 대한 소비자의 위험지각이 온라인 오프라인, 온-오프라인으로 구분되는 정보탐색유형을 통한 탐색행동에 미치는 영향에 관해 살펴보았다. 특히, 제품유형을 탐색-경험-신뢰재로 구분하여 제품에 대한 위험지각과 정보탐색 사이의 관계가 제품에 대한 지식수준에 따라 어떻게 달라지는지를 실증분석을 통해 밝히고자 하였다. 분석결과, 지식수준이 낮은 경우에는 경험재와 신뢰재에서 위험지각이 높아질수록 온라인-오프라인을 통해 많은 정보를 탐색하는 것으로 나타났으며, 지식수준이 높은 경우에는 탐색재에서 위험지각이 높을수록 온라인을 통해 많은 정보를 탐색하는 것으로 나타났다. 본 연구결과는 제품관련 업체는 물론 온라인 및 오프라인 유통업체들에게 유용한 정보를 제공할 수 있을 것으로 기대한다.

• 한국한의학연구원논문집
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• 제16권3호
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• pp.141-147
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• 2010

In this paper, we designed and implemented an integrated search and collaboration system. Users can search the traditional korean medicine knowledge in our system, which consists of medicinal materials, formulas, diseases, terminology, and clinical information. In general, the existing information systems providing the korean medicine knowledge do not provide the update function. Thus, it can be a problem if there are incomplete information. In order to solve this problem, our system implements the functions that users can work together to improve the knowledge. Therefore, wrong information can be updated easily so that flexible management about the korean medicine information is possible.

• 대한한의학원전학회지
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• 제25권4호
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• pp.105-113
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• 2012

Objectives : Acquiring information from symptoms is one of the important method to gain clinically available information in korean medicine. Therefore, up to now, study of symptom terms was frequently implemented in promotion of various information project. In data extraction methods using symptom information from DB, information search using synonym and method using ontology is studied and utilized. However, considering concept of symptom has essential information of appeared body area and phenomenon we think that extending synonym and ontology relationship in symptom terms can be useful for search and set to this study. Methods : We collect terms relevant to human body area and structure described in Donguibogam. Synonymous relationship between collected terms is organized. Relationship between collected terms is build to human-body-knowledge table which has form of Concept+Relation+Concept. Type of relationship is limited on a range of expressing content about parts of human body. Result & Conclusion : Search condition is generated automatically using relationship of the upper area in knowledge table contents. Information of next and previous acupuncture point, upper and lower acupuncture point, left and right acupuncture point can be searched using information of acupuncture point location, order, relative position in area, direction in knowledge table contents.

• 디지털융복합연구
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• 제11권3호
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• pp.285-292
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• 2013

최근의 검색 형태는 키워드 기반 검색에서 보다 더 정확한 결과를 제공하기 위한 시맨틱 검색 방법으로 변화하고 있다. 하지만 일반 사용자들은 여전히 기존의 키워드 기반 검색에 익숙하기 때문에 시맨틱 검색을 위한 형식화된 구조적 질의어를 구성할 수 없다. 따라서 본 논문에서는 이러한 사용자들의 키워드 해석을 위한 온톨로지 지식 베이스 스키마를 제안한다. 제안된 스키마는 서술 논리 추론을 위해 OWL-DL을 기반으로 설계되었으며 최소한의 관계 정의와 추론 규칙 언어인 SWRL(Semantic Web Rule Language)으로 추론함으로써 보다 풍부한 개체 관계의 표현을 제공한다. 마지막으로 논문에서 제안한 사용자 질의 의미 해석 기법의 검증을 위해 키워드 유사도 실험 결과를 설명한다.

• 한국의류학회지
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• 제20권3호
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• pp.502-511
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• 1996

While much research on brand loyalty have been conducted until now, little has been challenged to integrate the results of previous (studies and how the brand loyalty is developed. The purpose of this study was to) suggest and test the model of clothing brand loyalty formation via consideration of all related variables simultaneously using the LISREL. The subjects were 505 male and female college graduates or higher white collar workers in their twenties and thirties living in Seoul, Korea. The data were collected by self- administered questionnaires. The results showed that consumer knowledge, product involvement, and perceived risk are positively related to information search. However, the influence of perceived risk on information search is statistically insignificant. Product involvement is also positively related to consumer satisfaction. Information search and consumer satisfaction are positively related to brand loyalty, respectively. In conclusion, consumer knowledge, product involvement, and perceived risk have positive influences on brand loyalty through the mediating variables of information search and consumer satisfaction.

• 한국직업건강간호학회지
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• 제24권1호
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• pp.1-10
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• 2015

Purpose: This study was to evaluate the strengthening process of advanced beginner's nursing competence through the concept mapping methods. Methods: This study was conducted with focus group study for 1 month from November to December 2012 (n=5). Data were analyzed through open coding, axial coding and selection coding stage. Results: Advanced beginner to represent the experience of nursing empowerment and the three categories of the nine concepts were derived. The first category is 'able to see the entire search.' This concept is to start a search query, the search process of thinking, behavior change is expected. The second category is 'behavior change through the acquisition of knowledge.', and this concept is the embodiment of knowledge, confidence rising, and action changing. The third category is 'nursing empowerment', the aesthetic, ethical, and personal knowledge acquisition, as well as self-growth. Conclusion: Advanced beginner saw the full flow through the concept mapping and obtained knowledge, and changed behavior. Thus, the concept mapping is effective to strengthen the nursing competence.

• 한국농공학회지
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• 제40권3호
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• pp.103-112
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• 1998

In this study, database schema which is capable of maintaining various design-knowledge and applicable to the structural designs has been presented. Futhermore, by utilizing the database system, RECODSS (REinforced COncrete Design Support System) was developed as well. Knowledge-base that were formulated from the document is constructed by applying the concrete standard specifications of Korea from 1989. The basic drawing was prepared by $AutoCAD^TM$. As an inference in the preliminary design, the certainty function and the interpolation function were presented. The certainty function is made by assuming linear relations between each data while referencing $MYCIN^TM$ (expert systems). Nevertheless, the interpolation function was made by utilizing the linear Lagrange interpolation. For the search of the design-knowledge, fast search algorithm and full-text search algorithm were used, however, the design engine was programmed with C language. RECODSS was applied for designing a slab and a beam member. And the results were compared with the existing results. In conclusion, RECODSS was able to efficiently manage various design knowledge and to introduce stable design results.

• 한국전자거래학회지
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• 제16권2호
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• pp.143-158
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• 2011

본 연구는 Q&A(question and answer:질문-답변) 커뮤니티 사이트에서 집단지성의 특성을 추출하고, 이를 이용한 전문지식이나 정보 검색을 위한 전문영역 검색(vertical search) 을 위한 프레임워크를 제안한다, 많은 Q&A 사이트로부터 얻은 정보는 하나의 집단지성의 형태로 볼 수 있으며, 전문영역 검색은 특정 전문 분야 검색에 초점을 맞춘 검색 방법이다. 제안된 프레임워크는 사용자가 검색하고자 하는 질의어와 연관되어 있는 질문(question)과 답변(answer) 정보를 이용하여 관련어를 확장한 후, 이를 기반으로 전문지식을 요구하는 특정 도메인분야에 적용하게 된다. 이를 통해 일반 검색 엔진을 통해 검색된 검색 결과보다 유용한 정보와 전문적인 상세정보까지 제공해 줄 수 있다.

• 대한가정학회지
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• 제32권5호
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• pp.67-82
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• 1994

The major purpose of this study was to find the influencing factors in explaining information search patterns and to find if significant differences exist in search outcomes by search patterns. The data for this study were collected in a survey conducted in March of 1993. The final sample consisted of 327 respondents purchased refrigerator 340 purchased bed. The important findings of this study are as follows: First The variables related to search cost-benefit play an important role in identifying search patterns of consumers. Second search outcomes were different among four information search patterns for each of information sources. The overall search outcomes the level of purchase knowledge and of post-purchase satisfaction was relatively high for high-search and high-reliance group compared with other groups. And the results also indicate that although some consumers search less than others they still can make good purchase decision-making and can maximize their utility if they choose useful information sources selectively and use those selected information sources effectively. The findings of this study provide some implications regarding consumer education programs the consumer information providing policies and future research methods.

• 디지털융복합연구
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• 제11권2호
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• pp.279-285
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• 2013

정보통신망과 컴퓨터 기술의 발전은 수많은 정보 및 지식을 생산해 내는 기반이 되었고, 최근 대중화가 가속화 되고 있는 스마트디바이스는 사용자가 원하는 정보와 지식을 쉽게 획득할 수 있는 도구로 사용되고 있다. 이에 본 논문에서는 인터넷 정보와 소셜네트워크를 활용한 스마트 디바이스 기반의 지식공유 시스템을 제안한다. 제안하는 시스템은 사용자 질의에 대해 인터넷 정보 검색, 축적된 지식 검색, 소셜네트워크 상의 지인 답변 기능으로 구성된다. 제안한 시스템의 효용성 분석을 위하여 사용자 만족도 평가를 실시하였다. 실험결과 스마트디바이스를 이용한 지식공유 시스템이 일반 정보검색엔진에 비해 통계적으로 유의미한 만족도를 나타냈다.