• 제목/요약/키워드: key success factors

검색결과 483건 처리시간 0.025초

디자인 중심 신제품 개발 전략의 성공 요인 : 초콜릿 폰 개발 사례를 중심으로 (The Key Success Factors of Design-oriented New Product Development Strategy : A Case Study of Chocolate-Phone)

  • 류성일;김진우;장성근
    • 경영과학
    • /
    • 제24권1호
    • /
    • pp.1-24
    • /
    • 2007
  • The function of product design has been an important part for success on new product development. We deeply studied 'Chocolate-Phone' case which is considered as a representative of adopting design-oriented new product development strategy. According to this study, we found three contextual factors and nine key success factors for design-oriented new product development. The contextual factors consist of the strong needs for innovative product development, customer's needs for the emotional value, competitive situation for the new product launching. The key success factors consist of design, development, marketing, overall sides. The key success factors of design side are to select talented designers and take an insight for market and communication skill. The key success factors of development side are to possess high technological abilities, to do divergence with removing or giving up some function, management's strong support. The key success factors of marketing side are to bring core marketers from outside, capacity to gather ideas from outside. The key success factors of overall side are to share design-oriented principle with other functions and to change member's mind from engineer-oriented to market-oriented.

디자인 중심 신제품 개발 전략의 성공 요인에 관한 연구 - 초콜릿 폰 개발 사례를 중심으로 -

  • 장성근;류성일;김진우
    • 한국경영과학회:학술대회논문집
    • /
    • 한국경영과학회 2006년도 추계학술대회
    • /
    • pp.545-559
    • /
    • 2006
  • The function of product design has been an important part for success on new product development We deeply studied 'Chocolate-Phone' case which is considered as a representative of adopting design-oriented new product development strategy. According to this study, we found three contextual factors and nine key success factors for design-oriented new product development. The contextual factors consist of the strong needs for innovative product development, customer's needs for the emotional value, competitive situation for the new product launching. The key success factors consist of design, development marketing, overall sides. The key success factors of design side are to select talented designers and take an insight for market and communication skill. The key success factors of development side are to possess high technological abilities, to do divergence with removing or giving up some function management's strong support. The key success factors of marketing side are to bring core marketers from outside, capacity to gather ideas from outside. The key success factors of overall side are to share design-oriented principle with other parts and to change member's mind from engineer-oriented to market-oriented.

  • PDF

e스포츠 비즈니스의 주요 성공요인과 이용효과와의 관계에 관한 실증연구 (An Empirical Study on the Relationship between the Key Success Factors and the Usage Effect of the e-Sports Business)

  • 이경진;김창수
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제20권2호
    • /
    • pp.109-134
    • /
    • 2011
  • The purpose of this paper is to present an overview of the characteristics of the e-sports business at a crucial point in the era of information and knowledge. That is, an investigation was conducted surrounding the key success factors of e-sports as a newly growing industry, and the relationship between the key success factors and the usage effect. In order to do this, the key success factors were extracted from interviews with e-sports experts in conjunction with a survey that was conducted to gather empirical data. The key points of the statistical analysis of the survey are as follows. First, the success factors of a policy do not have a significant effect on the usage. Second, some administrative success factors of the e-sports business include the distribution of e-sports in the form of franchise chain, the establishment of policies to prevent the excellent members of e-sports from seceding, making a good impression as a high-class sport, the frequent notice of the break-even point, and educating people on how to use the e-sports machine. Third, the development and distribution of excellent e-sports software was analyzed as a technical success factor of the e-sports business. Finally, there is no doubt that results of this study can be used to facilitate the growth of the e-sports business as a new industry related to the IT industry.

시스템 개발프로젝트에 있어서 팀제도 운영의 성공요인분석 (A Study of Critical Success Factors in System Development Team Operation)

  • 이재정;박문규
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제8권2호
    • /
    • pp.169-185
    • /
    • 1999
  • The overall objective of this study is to empirically investigate organizational/managerial factors affecting system development team operation. The contributions of this research project are two-fold. First, this study examined various organizational/managerial factors that made team operation successful. Second, we presented the key success factors among the identified success factors of team operation. A field investigation of 68 system development teams located around YoungNam area indicates that motivation, leadership and egalitarian team culture are success factors of team operation. Especially, key success factors are leadership and egalitarian team culture.

  • PDF

정보시스템 연령별 조직성과와 영향요인간 관계 연구 (Causal Relationship between Organizational Performances and Influential Factors on Information System Ages)

  • 박기호
    • 한국IT서비스학회지
    • /
    • 제5권2호
    • /
    • pp.39-58
    • /
    • 2006
  • The e-business strategies ultimately pursue creating the maximal value for customers through the competitive advantages and business opportunities newly created on the basis of information technologies. For the realization of e-business strategies, the successful implementation and operation of e-business system must be the crucial activities in and out of an organization. Therefore, in physical world, there were lots of interests that what kind of key factors can lead the success of e-business system. Moreover, in the field of academia also, there have been many research results for investigating and finding out the key success factors for e-business system. However, the perceptual level of the significance of key success factors that organization members perceive can be changed over each phase of system life cycle such phases as introduction, growth, maturity, and decline. This study investigated that there might be significant differences in the perceptual level regarding importance of success factors among phases of system life cycle.

벤처기업의 지식경영 성공요인 도출에 관한 연구: 코스닥 상장기업을 대상으로 (A Study on the Key Success Factors for Knowledge Management of the Venture Businesses Listed in KOSDAQ)

  • 권순재;이건창;최봉
    • 지식경영연구
    • /
    • 제7권1호
    • /
    • pp.65-80
    • /
    • 2006
  • Recently, Korean economy is boosted by the active introduction of many venture businesses full of entrepreneurship. It has been widely accepted implicitly that success of the venture business originates from unique style of knowledge management. This assumption looks natural when we consider the fact that success of the venture business heavily depends on differentiated intelligent asset or knowledge. However, such implicit belief has never been tested empirically. To fill the research void like this, this paper proposes an empirical derivation of key success factors from the venture businesses listed in KOSDAQ. To add rigor to our results, we performed regression analysis by using the derived key success factors as independent variables, and introducing organization efficiency, job satisfaction, and accomplishment motivation as dependent variables. Regression results showed that our approach is justified from the statistical perspective.

  • PDF

e-비즈니스시스템 수명주기에 따른 핵심성공요인 중요도 인식변화 실증연구 (An Empirical Study related to the Change of Perceptual Level of Key Success Factors over e-Business System Life Cycle)

  • 박기호;송경석
    • 한국디지털정책학회:학술대회논문집
    • /
    • 한국디지털정책학회 2005년도 추계학술대회
    • /
    • pp.143-161
    • /
    • 2005
  • The e-business strategies ultimately pursue creating the maximal value for customers through the competitive advantages and business opportunities newly created on the basis of information technologies. For the realization of e-business strategies, the successful implementation and operation of e-business system must be the crucial activities in and out of an organization. Therefore, in physical world, there were lots of interests that what kind of key factors can lead the success of e-business system. Moreover, in the field of academia also, there have been many research results for investigating and finding out the key success factors for e-business system. However, the perceptual level of the significance of key success factors that organization members perceive can be changed over each phase of system life cycle such phases as introduction, growth, maturity, and decline. This study investigated that there might be significant differences in the perceptual level regarding importance of success factors among phases of system life cycle.

  • PDF

기능간 정보시스템의 라이프사이클과 성공요인 인식변화 (Perceptual Change in the Importance of Key Success Factors over the Cross Functional Business System Life Cycle)

  • 박기호
    • 한국정보시스템학회:학술대회논문집
    • /
    • 한국정보시스템학회 2005년도 추계학술대회 발표 논문집
    • /
    • pp.171-184
    • /
    • 2005
  • The e-business strategies ultimately Pursue creating the maximal value for customers through the competitive advantages and business opportunities newly created on the basis of information technologies. For the realization of e-business strategies, the successful implementation and operation of e-business system must be the crucial activities in and out of an organization. Therefore, in physical world, there were lots of interests that what kind of key factors can lead the success of e-business system. Moreover, in the field of academia also, there have been many research results for investigating and finding out the key success factors for e-business system. However, the perceptual level of the significance of key success factors that organization members perceive can be changed over each phase of system life cycle such phases as introduction, growth, maturity, and decline. This study investigated that there might be significant differences in the perceptual level regarding importance of success factors among phases of system life cycle.

  • PDF

지식경영 실천기업의 프로젝트 성공요인과 전략 (Key Success Factors and Strategies from KM Practice)

  • 이주희;권태형
    • 지식경영연구
    • /
    • 제3권2호
    • /
    • pp.85-101
    • /
    • 2002
  • Theoretical foundations of the knowledge management(KM) have been perceived still developing in the field. And, the literature shows many key success factors for KM, but, in more conceptual and abstract term. Companies interested in knowlege management demand for practical guidelines. Based on the constituent elements of KM, this study classifies key success factors identified from thirty three success cases, domestic and in other countries. Further, fifteen propositions are suggested and discussed for future research and project management in KM.

  • PDF

정보기술 역량과 신제품 성공 요인간의 관계 (The Relationship between IT Capability and the Key Success Factors for New Product Competitive Advantages)

  • 정승민
    • Journal of Information Technology Applications and Management
    • /
    • 제17권2호
    • /
    • pp.91-109
    • /
    • 2010
  • The success of new product is a key factor for getting competitive advantages. Marketing research has been investigating marketing capability, manufacturing technical capability, cross-functional integration, market knowledge competence, and competitive environment as the key success factors of new product advantage. Recently, the role of IT capability in enhancing new product advantage is assumed in the literature. However, the empirical studies on the role of IT capability are lacking. The purpose of this study is to identify the effects of IT capability on new product competitive advantages and the relationship between IT capability and the key success factors for new product advantage. Conducting an empirical field study, the IT capability is shown to have a direct effect on new product competitive advantages, and to be also the key success factor to make up for marketing capability and manufacturing technical capability. This study develops a conceptual model on the role of IT capability in enhancing new product competitive advantages by integrating marketing research and IS research.

  • PDF