• 제목/요약/키워드: journey

검색결과 412건 처리시간 0.021초

자전거 탐방여행의 설득원과 설득메시지의 효과 (Effects of Persuader and Persuasion Message of Bicycle Exploration Journey)

  • 박종구
    • 한국조경학회지
    • /
    • 제37권5호
    • /
    • pp.13-23
    • /
    • 2009
  • 본 연구는 저탄소 녹색사회가 도래함에 따라 이산화탄소 배출을 낮추고, 녹색교통수단인 자전거를 이용한 탐방여행을 활성화시키기 위해 설득원과 설득메시지의 효과를 살펴보았다. 추가로 자전거의 인프라 조성과 관련된 예측변인들이 자전거 탐방여행의사에 미치는 영향 정도를 살펴보았다. 2009년 3월 14일부터 22일까지 총 9일 동안 257명을 대상으로 설문조사가 수행되었다. 경주지역은 당일 중심의 도시근교형 문화유적지가 산재되어 있어, 자전거를 이용해 문화유적지를 탐방하는 관광객들의 다양한 의견을 살펴보기에 좋은 여건을 갖추고 있다. 주된 연구결과들에 따르면, 설득원 및 설득메시지의 효과는 자전거 탐방여행 의사를 '가급적이면 타고 싶다'에서 '타고 싶다'까지 높이는 설득효과를 지닌 것으로 나타났다. 자전거 탐방여행의사를 설득원과 설득메시지별 이원변량 분산분석의 결과, 자전거 마니아와 건강효과들을 강조하는 설득방법이 높은 주 효과를 보였다. 또한 설득원과 설득메시지의 상호작용 효과 중에서 '자전거 마니아'와 '건강', '자전거 마니아'과 '친환경' 등을 강조한 설득전략이 가장 높은 설득효과가 나타났다.

코비드-19와 물리치료적 접근 (Physiotherapy Management for COVID-19)

  • 한윤아;노효련
    • 대한물리의학회지
    • /
    • 제15권3호
    • /
    • pp.135-147
    • /
    • 2020
  • PURPOSE: The purpose of this paper is to provide a review of physiotherapy intervention for patients with COVID-19 during their hospital admission and post-discharge. METHODS: The recommendations and guidelines of physiotherapy management, medical management, and general information of the WHO, Australian Physiotherapist, European Respiratory Society, British Thoracic Society, and American Thoracic Society were reviewed. RESULTS: This paper contains general information on COVID-19, including medical management, and the importance of physiotherapy approaches including an assessment of the patients' function, such as the 6-minute walking test, five sit to stand or sit to stand for one minute to measure their function as their recovery journey. The patients' quality of life, anxiety, and depression should be considered. Physiotherapy management should be based on an assessment of the patient's presenting impairments, including inclusion and exclusion of physiotherapy intervention. The paper also approaches step by step with the disease progress, from an intensive care unit, the general ward in the acute phase, through to the rehabilitation ward if needed, and post-discharge as an outpatient.. CONCLUSION: The paper has a limitation due to the unknown factor of the natural history of COVID-19. Depending on the patients' recovery journey and the rehabilitation needed, any physiotherapy interventions should focus on what the patients' need on their journey to recovery, e.g., pulmonary, cardiac, neurological, and general rehabilitation. In addition, applying personal protection equipment for treating physiotherapists is a mandatory requirement because this protects from the transmission of COVID-19.

1884년 곳체(C. Gottsche)의 조선 기행과 그 지리적 의미 (C. Gottsche's Journey through Korea in 1884 and Its Geographic Implications)

  • 손일
    • 대한지리학회지
    • /
    • 제51권6호
    • /
    • pp.739-759
    • /
    • 2016
  • 독일인 지질학자 카를 곳체(C. Gottsche)는 1884년 당시 조선의 통리아문 협판이던 묄렌도르프의 초청을 받아 한반도 내륙을 조사하였다. 그는 138일에 걸쳐 2,550km의 거리를 주파했는데, 귀국 후 당시 답사 자료를 바탕으로 조선의 지리와 지질에 관한 3편의 논문을 발표하였다. 이 논문들은 근대 지리학과 지질학을 정식으로 훈련을 받은 야외과학자가 한반도 전역을 실제로 답사하고 쓴 우리나라 최초의 근대적 지구과학 논문이라는 점에서 의미가 있다. 그가 쓴 3편의 논문 중에서 특히 "조선의 지리(${\ddot{U}}ber$ Land und Leute in Korea)"(1886)는 조선의 지질과 광물에 주목한 다른 2편의 논문과는 달리, 야외과학자의 눈에 비친 조선의 모습이라는 점에서 이 논문이 지닌 사료적 가치도 높다. 이 논문은 아직 국내 학술논문에 소개된 바 없어 19세기 말 서구인들의 조선 인식을 이해하는 데 도움이 되는 사료이자, 우리나라 최초의 근대적 지리학 문헌이다.

  • PDF

B2C 고객 관점에서 살펴본 전자상거래 관련 기술 서비스: 한국과 독일의 비교연구 (B2C Customers' Perception of E-Commerce Technology Services: A Comparison of Germany and Korea)

  • ;김정호
    • 국제지역연구
    • /
    • 제22권3호
    • /
    • pp.149-174
    • /
    • 2018
  • 본 연구는 B2C 고객의 관점에서 기업들의 전자상거래 관련 기술 서비스에 대하여 자세히 분석하였다. 특히 소비자들의 요구를 보다 효과적으로 충족시키기 위해 고객 구매과정의 어느 시점에 변화를 주어야 할지 파악하고자 하였다. 본고에서 고려된 10가지 신기술들은 고객 구매과정의 의사결정, 지불방법 및 배송 단계 중 하나에 적용된다. AHP를 활용하여 한국과 독일 두 나라 밀레니엄 세대의 선호도를 살펴본 본 조사에서 국적과 성별 등의 요인이 설문 참가자들의 선호도에 영향을 미치는 것으로 나타났다. 독일의 경우, 여성들은 지불방식의 변화가 그녀들의 쇼핑 경험에 상당한 긍정적인 영향을 미칠 것이라고 대답한 반면 남성들은 의사결정을 돕는 신기술의 도입이 보다 많은 영향을 미칠 것이라고 답하였다. 한국의 경우에는 성별에 관계없이 의사결정을 돕는 기술의 도입이 보다 나은 쇼핑 경험을 제공하기 위한 기업 마케팅 활동의 초점이 되어야 한다고 응답하였다. 또다른 주요 연구 결과는 독일과 한국의 고객들이 선호하는 미래기술에 대한 취향이 다르다는 것이었다. 독일인들은 보다 기능적인 기술들을 선호하는 반면 한국인들은 좀 더 참여적이고 흥미로운 기술들을 선호하였다.

포스트 - 묵시록 미래의 생존과 선의 실행: 코맥 매카시의 『로드』 (Survival and Goodness in a Post - apocalyptic Future: Cormac McCarthy's The Road)

  • 성정혜
    • 영미문화
    • /
    • 제16권2호
    • /
    • pp.71-88
    • /
    • 2016
  • Cormac McCarthy's The Road depicts a post-apocalyptic future in which the time and reason of catastrophe are not specified, but it can be seen to project the contemporary social and ethical concerns in the dismal setting. In this respect, the journey the man and boy depart for to the South is on one hand a journey to seek a warmer place to support their lives in the literal sense and, on the other hand, a journey to seek 'what a human being is' in the devastated world in a metaphorical sense since they face extremely harsh and tremendously poignant conditions in which their creed as human beings is tested. This paper aims to explore the hazards of the current society that the text criticizes and the morality and ethical values to be preserved and pursued. The second chapter examines how the text describes the contemporary crisis through the dark and coldness of the land and its sterility. The land produces almost nothing as the entire surface was scorched and is now covered with thick ashes. It shows perfectly a destroyed and irrecoverably frozen land. Throughout this desolate and ruined land, the atrocity and violence of the survivors goes beyond the limit. Ravaging strangers and plundering villages are widely spread. These conditions mirror the apparent selfishness and immorality of the recent society. The third chapter analyzes the man's inconsistent or dualistic narrative on the good. He knows what the good is but doesn't allow the boy to demonstrate the good behavior on others. His conflict is rooted in his hope to protect his son from being attacked by others. Therefore it can be interpreted that the meaning and orders of living in this post-apocalyptic period are uncertain and indecisive. The fourth chapter examines the belief the man and the boy clings to. Unlike the man's contradictory decisions, he shows definite firmness to be 'the good' by not eating people and carrying 'the fire.' Until he dies, the man endeavors to protect his son and have him acquire the moral conviction and strength to carry the fire in the world. In conclusion, the text reads the current society critically and highlights the importance of the humanity that must not be discarded throughout the generations.

서비스디자인방법론을 활용한 대학도서관 서비스 개선방안 연구 (University Library Service Improvement Using the Double Diamond Model)

  • 노경국;이병기
    • 정보관리학회지
    • /
    • 제39권3호
    • /
    • pp.195-216
    • /
    • 2022
  • 본 연구는 대학도서관에서 제공하는 서비스 가치를 극대화하기 위하여 서비스디자인 방법론을 대학도서관에 적용하였다. 이를 위하여 서비스디자인 모형인 '더블다이아몬드모델'(Double Diamond Model)을 대학도서관에 적용, 서비스디자인 도구인 퍼소나(Persona), 고객여정지도(Customer Journey Map), 터치포인트(Touch Points)를 활용하였다. 서비스디자인을 대학도서관에 반영하기 위하여 주제와 관련된 문헌 및 선행연구를 고찰하였으며, 설문조사 및 이용자와 사서면담, 현장조사를 통해 상황별 이슈를 발견하고 퍼소나와 상황시나리오를 도출하였다. 나아가 설정된 퍼소나의 상황별 행동과 이용자의 감정변화에 대한 정보를 종합하여 이를 고객여정지도로 시각화하고 3개 분야 11개 항목의 서비스 개선안을 제안하였다. 본 연구는 특정 서비스를 개선하기보다 서비스 개선방안을 도출하기까지의 과정에 주안점을 두었다. 또한, 대학도서관 서비스개선 및 새로운 서비스 방안을 제시하는 것이 본 연구의 목적이었다. 이를 통해 실질적인 서비스 개선 방안을 대학도서관에 적용하였다는 것에 본 연구의 의의가 있다.

중소기업의 해외마케팅에서 고객경험이 수출성과에 미치는 영향: 인적접촉과 민첩성의 조절효과 (The Effect of Customer Experience on Export Performance in Overseas Marketing of SMEs: Moderating Effects of the Personal Contacts and Agility)

  • 안세화
    • 무역학회지
    • /
    • 제47권5호
    • /
    • pp.253-272
    • /
    • 2022
  • As the digital era accelerates, traditional perspectives have limitations in explaining the success or failure of export performance. The purpose of this study is to analyze new factors affecting export performance from the perspective of customer experience, which has emerged as an important factor in securing a competitive advantage and generating organizational performance. After deriving hypotheses based on literature review and discussion, a research model is designed in which three factors of customer experience such as understanding customer's objectives, customer value creation capability, and customer journey management are the antecedents, and export performance is the dependent variable. This model also includes organizational agility and personal contact as the moderating variables. To verify the hypotheses, multiple regression analysis was conducted on the collected data drawn from 198 SME exporters. According to the analysis results, it was found that all three antecedents positively affected export performance. In particular, the organizational agility and personal contact were confirmed to have a moderating effect that creates better export performance by interacting with customer value creation capability. The theoretical significance of this study is to find that effective customer experience management can be a key factor in creating export performance. The results suggest that checking the overall customer journey, exporters should select and intervene to intensively manage key touch points that can have a decisive impact on the quality of customer experience. At the end of the paper, practical implications to be considered in creating export performance through effective customer experience management are presented.

기내 상품 유통에서 면세품 구색의 혁신: 운항거리와 승무원 이미지 효과 (Innovation in the Assortment of Goods: Effects on Consumer Attitude for In-Flight Duty Free Items)

  • 김경진
    • 유통과학연구
    • /
    • 제12권10호
    • /
    • pp.99-108
    • /
    • 2014
  • Purpose - The goals of this study are the following. First, this study focused on customer satisfaction of in-flight service. Specifically, in-flight duty free items were considered because of their potential value related with the differentiated strategy of airline companies. Second, this study analyzed feasible strategies that would fence off the aversive attitudes of consumers toward innovation regarding in-flight duty free items. Third, this study strived to discover implicit routes related with the reactions of of consumers to innovation. Fourth, the construal level theory was applied to the context of in-flight service. Psychological distance is expected to promote acceptance of innovation for duty free items. Research design, data, and methodology - This study consisted of three experiments. All data were collected through the participation of university students. First, the experiment employed a 2×2 between-subject design. The first independent variable was temporal distance (long vs. short of navigation time). The second independent variable was innovativeness (innovative duty free items vs. typical items). Further, experiment 2 involved a 2×2 between-subject design. The first independent variable was social distance (typical vs. atypical stewardess image). The second was innovativeness that was based on a pattern similar to that of the prior experiment. The third experiment involved a 2×2×2 design. The first and second independent variables were temporal distance and item innovation, respectively, based on the method of experiment 1. The third independent variable was cognitive depletion (depletion vs. control condition). Results - Experiment 1 demonstrated that the innovation of duty free items would need to consider the journey time of the airline. Specifically, innovative items were preferred in case of a long journey; typical items, however, were liked in a short journey. Further, experiment 2 demonstrated that, in spite of a short journey, innovative items would be preferred if an atypical stewardess was serving. An atypical stewardess was linked with social distance, and the psychological effects would activate a creative and flexible mindset that would fit with innovative duty free items. The final experiment was accomplished for the examination of cognitive processing of psychological distance on innovation-acceptance. Specifically, if the effects were related with systematic processing, then cognitive effort would be needed. In contrast, if they were related with heuristic processing, then such efforts would not be required. The same pattern appeared under both cognitive depletion and control condition; therefore, the effects of psychological distance were implied to be heuristic processing. Conclusions - Managers need to consider the navigation time, stewardess concepts, and depletion of consumers as important factors for innovative strategy regarding in-flight service. Longer journeys are more successful for innovative trials. Further, a more atypical stewardess image is more successful for atypical service. Long navigation and unfamiliar stewardesses may activate creative and flexible thinking. Further, cognitive depletion of consumers is not a dominant factor of psychological distance effects, because the effects are not related with systematic processing, but with heuristic processing.