• 제목/요약/키워드: journal article

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사회공헌활동 기사 맥락과 뉴스형태 및 광고종류에 따른 광고효과 (A study of advertisement effect according to the context, news type, and advertisement type of social contribution activity article)

  • 김은희;유승엽
    • 디지털융복합연구
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    • 제10권9호
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    • pp.253-262
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    • 2012
  • 기업의 많은 이슈들은 뉴스가치를 부여 받으며 인터넷에 기사화되고 있다. 이러한 관점에서 웹 콘텐츠 내에 게재된 기사의 맥락과 배너광고의 노출 그리고 뉴스의 형태에 따라 광고태도와 기업이미지에는 어떠한 차이가 있는지 확인하고자 하였다. 연구결과 다음과 같다. 첫째, 인터넷의 사회공헌활동 기사 맥락과 뉴스형태에 따른 광고태도는 상호작용효과가 확인되었으며, 인터넷 기사의 맥락이 부정적일 때는 사진과 기사를 함께 제공한 뉴스형태에서 광고태도가 더 효과적인 것으로 확인되었다. 이러한 결과는 인터넷의 사회공헌활동 기사 게재 시 사진과 기사가 함께 제공되어 혼잡도가 더 높아짐에 따라 인터넷 기사의 부정적 맥락이 상쇄되는 것으로 유추된다. 둘째, 사회공헌활동 기사의 뉴스형태와 광고종류에 따른 광고태도는 상호작용효과가 확인되었으며, 인터넷 뉴스기사 게재 시 기사와 사진을 함께 제공하는 뉴스형태에서는 기업광고가 제품광고보다 광고태도가 더 효과적인 것으로 확인되었다. 셋째, 사회공헌활동의 뉴스형태와 광고종류에 따른 기업이미지는 상호작용효과가 있는 것으로 확인되었다. 인터넷 기사 게재 시 기사와 사진을 함께 게재한 뉴스형태에서는 기업광고 보다 제품광고를 게재할 경우 기업이미지에 더 효과적인 것으로 확인되었다.

『상한론(傷寒論)·평맥법(平脈法)』에 관한 연구(1) (The study on ShanghanLun PingMaiFa (1))

  • 최진영;박광천;정한솔;하기태;신상우
    • 한국의사학회지
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    • 제25권2호
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    • pp.63-96
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    • 2012
  • The PingMaiFa chapter, which is the second chapter of SongBon ShangHanLun, is the scholarly description(專論) of the pulse and pathological mechanism but has not been studied and published yet. This study is about article 1-13 which is the first part of The PingMaiFa chapter. We compared the original texts within the editions, comparing and analyzing the annotations of successive dynastic medical group. The articles of The SongBon ShangHanLun PingMaiFa chapter 1-13 is consisted as is shown: article 1 states about the general features of normal pulse (平脈) and its physiological mechanism and the morbid pulses (病脈) caused by wind, cold, retained fluid, pain and heat vexation, article 1,10 state about the normal pulses of Five viscera (lung, heart, spleen, liver and kidney) and their manipulations in pulse taking, article 2 states about the differentiations of deficiency and excess syndrome according to pulse conditions, article 3, 4 state about the estimation of good prognoses and a factitious disorder by the combination of pulses and symptoms, article 6 states about Latent qi (伏氣) and its diagnostic features, article 5 states about inspection and listening examination as co-diagnostic methods of the pulse diagnosis, article 7, 8, 9 state that the emotions, such as fear and shame, and the dietary are important factors to consider for making diagnosis, article 11 states about the overwhelming pulse (相乘脈) which indicates the abnormal correlations between five phases and appears in four patterns as the dissolute(縱), the unrighteous(橫), the unfavorable(逆) and the favorable(順), article 12 states about 6 harmful pulses(殘賊脈), which are string-like pulse(弦脈), tight pulse(緊脈), floating pulse(浮脈), slippery pulse(滑脈), sunken pulse(沈脈), rough pulse(澁脈), article 13 states about "JaeGoe"(災怪) which is an unexpected response after treatment and it comes because of the formulas that had before. Throughout all these articles, The PingMaiFa chapter not only offers great value for Pulse-taking diagnosis, but also leads to a better understanding of clinical applications.

국제물품매매에서 매도인의 손해경감의무에 관한 고찰 (A study on the Seller's duty to mitigate Buyer's Damages in Int'l Sale of Goods)

  • 하강헌
    • 무역상무연구
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    • 제62권
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    • pp.3-32
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    • 2014
  • Article 77 sets forth the principle of prevention applied in several legal systems. Under this principle the party threatened by ooss as a consequence of a breach of contract by the other party is not permitted to await passively incurrence of the loss and then sue for damages. He is obliged to take adequate preventive measures to mitigate his loss. If the injured party abstains from taking such excessive measures he will not be considered to have failed to mitigate the loss under Article 77. The sanction provided in Article 77 against a party who fails to mitigate his loss only enables the other party to claim reduction in the damages. The reduction in damages under Article 77 is equal to the amount by which the loss should have been mitigated if the injured party had taken reasonable measures to avert or to lessen it. The aim of Article 77 is to encourage mitigation of the loss. The duty to mitigate the loss applies not only to a breach of contract in respect of an obligation whose performance is currently due. but also to an anticipatory breach of contract under Article 71. Article 85 contemplates that the buyer is in delay in fulfilling the latter obligation, or else that he fails to pay the price when payment is to be made concurrently with delivery of the goods by the seller. In both these situations of default, the seller who is either in possession of the goods or otherwise able to control their disposition must take measures, reasonable in the circumstances, to preserve them. The right of retention of the goods y the seller exists until he is reimbursed by the other party for the reasonable expenses incurred. Article 87 and Article 88 of the Convention grant different rights to the party obligated to take steps to preserve the goods; Article 87 allows him to deposit them in the warehouse of a third person, and Article 88 to sell them by whatever means appropriate. A difference exists between paragraph Article 88 (1) which grants the right to sell, and paragraph (2) which imposes the duty to take reasonable measures to sell the goods.

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미국 IUU 수산물 수입통제제도의 문제점과 시사점 (The Problems of US Import Prohibition of the IUU Fishing Products and its Implication)

  • 박민규
    • 해양정책연구
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    • 제33권2호
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    • pp.1-23
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    • 2018
  • The import control provision of US MSA (Magnuson-Stevens Fishery Conservation and Management Act) IUU fishing is similar to that of MMPA (The Marine Mammal Protection Act of 1972 as Amended) which caused US-Tuna(1991) case. This paper examines whether MSA's import control provision can be found to be inconsistent with WTO agreement. There is no doubt that MSA violates the Article XI:1 of the GATT 1994. The only remaining issue is whether US IUU fishing product measure is justified by the Article XX(g) and its Chapeau. However, Article XX(g) provides for a limited and conditional exception from obligations under other provisions. This paper concludes that the US MSA measure can not be justified under Article XX.

Constructing Women's Voices: Approaching Ernest Hemingway's The Sun Also Rises and Bảo Ninh's The Sorrow of War from Feminist Criticism

  • Dang, Thi Bich Hong
    • 수완나부미
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    • 제14권1호
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    • pp.71-87
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    • 2022
  • This article explores how women's voices are constructed in The Sun Also Rises by Ernest Hemingway and Nỗi buồn chiến tranh (The Sorrow of War) by Bảo Ninh. Specifically, this article approaches presentations of women's personalities and positions in the two novels that do not have obvious historical and geographical connections. The women's voices in the two novels, as this article suggests, are characterized by women's desire for self-determination, where they are able to free themselves from domination, and even influence men's psychology and actions. In comparing the characteristics of women's voices in the two works, the article aims to highlight different ways in which women assert their agency. The article affirms the potential contribution of cultural contexts in examining feminist voices and understanding how female figures are made to overcome default passivity and submission to male domination.

해양법상 섬제도와 독도 (A Study on the Regime of Island and Dokdo on the UNCLOS)

  • 권문상
    • Ocean and Polar Research
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    • 제24권4호
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    • pp.501-524
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    • 2002
  • Article 121 of the UNCLOS stipulates the regime of islands and grants different jurisdictions to islands and rocks. Especially, paragraph 3 gives different definitions and distinguishes the legal status of between islands and rocks. That is, rocks, which cannot sustain human habitation or economic life cannot have their own EEZ, continental shelf or the great-sphere maritime jurisdiction. In this paper various theories and state practicess on islands and rocks are examined with reference to Article 121 of UNCLOS. Also, the status of Dokdo as a rock or an island is examined in accordance with the interpretation of Article 121 of UNCLOS. National legislations, practices, and many scientific opinions are often contradictory and controversial with respect to the interpretation of Article 121 of the UNCLOS. However, it is believed that Article 121 of UNCLOS, particularly paragraph 3 has to be interpreted more strictly. That is because the highly developed modem scientific technology can be meaningless when the criteria of Article 121 of UNCLOS are to be inappropriately applied. Insular figures like ${\ulcorner}rocks{\lrcorner}$ could bring the inequitable effects disadvantageous toward the other party when the maritime delimitation is applied. Claiming and Intentionally extending maritime zone of a coastal states by assigning EEZ for small insular figures like ${\ulcorner}rocks{\lrcorner}$ is over-zealous nationalism which is illegal, and such practices must be recognized as actions bringing great harm to the neighboring nations and demise of the sprit of all mankind.

Finding Pluto: An Analytics-Based Approach to Safety Data Ecosystems

  • Barker, Thomas T.
    • Safety and Health at Work
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    • 제12권1호
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    • pp.1-9
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    • 2021
  • This review article addresses the role of safety professionals in the diffusion strategies for predictive analytics for safety performance. The article explores the models, definitions, roles, and relationships of safety professionals in knowledge application, access, management, and leadership in safety analytics. The article addresses challenges safety professionals face when integrating safety analytics in organizational settings in four operations areas: application, technology, management, and strategy. A review of existing conventional safety data sources (safety data, internal data, external data, and context data) is briefly summarized as a baseline. For each of these data sources, the article points out how emerging analytic data sources (such as Industry 4.0 and the Internet of Things) broaden and challenge the scope of work and operational roles throughout an organization. In doing so, the article defines four perspectives on the integration of predictive analytics into organizational safety practice: the programmatic perspective, the technological perspective, the sociocultural perspective, and knowledge-organization perspective. The article posits a four-level, organizational knowledge-skills-abilities matrix for analytics integration, indicating key organizational capacities needed for each area. The work shows the benefits of organizational alignment, clear stakeholder categorization, and the ability to predict future safety performance.

모바일 시대의 기사 길이에 관한 탐색적 연구 (An Exploratory Study on the Proper Length of Article in Mobile Era)

  • 정연구;정예현;곽아기;이푸름
    • 한국언론정보학보
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    • 제79권
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    • pp.140-164
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    • 2016
  • 컴퓨팅과 이동통신이 결합되면서 완전히 새로운 취향의 콘텐츠가 만들어지고 있는 모바일 시대에 맞는 기사 길이는 어느 정도일까? 지금까지 고급 저널리즘의 기준으로 인식되기도 한 긴 기사가 여전히 모바일 시대에도 적절할까? 인터랙티브와 검색 기능을 이용한 짧은 기사의 조합이 가독성과 정보량이라는 가치를 만족시켜줄 수 있지 않을까? 이런 문제에 대한 해답을 찾고자 하는 것이 이 연구의 목표다. 연구 방법으로는 현장 실험(field experiment)을 채택했다. 사전 조사를 통해 모바일 기기에서 '손을 쓰지 않고 한 눈에 볼 수 있는' 346자의 기사부터 신문과 방송 뉴스에서 자주 쓰이는 633자, 1033자, 1368자의 기사를 만들었다. 자극물은 길이만 다를 뿐 주요취지는 똑같아지도록 처치했다. 이를 성별, 계열, 학년을 동수로 할당한 대학생 샘플 384명을 대상으로 조사했다. 신문대판 혹은 모바일 페이지를 통해 자신에게 주어진 네 종류 중 하나의 기사를 접촉하고 선호도, 기사질 평가, 기억회상에 관련한 답을 하도록 했다. 분석결과 신문에서는 1033자와 346자의 기사가 고르게 좋은 평가를 받았다. 모바일에서는 손을 거의 움직이지 않고 볼 수 있는 346자와 633자가 고르게 좋은 평가를 받았다. 앞으로 점차 모바일 기계에 의존해 뉴스를 읽는 수용자가 늘어날 경우를 대비한다면 신문 지면의 기사도 346~633자를 기본으로 하는 다양한 전략을 고려해볼 필요가 있을 것으로 보인다.

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UNCITRAL 모델중재법상 임시적 보호처분의 개정방향 (The Revision Guideline of Interim Measures of Protection under UNCITRAL Model Law on International Commercial Arbitration)

  • 이강빈
    • 한국중재학회지:중재연구
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    • 제14권2호
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    • pp.73-106
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    • 2004
  • The UNCITRAL Arbitration Working Group began its deliberations on the topic of interim measures of protection at its thirty-second session (Vienna, 21-30 March 2000), when the Working Group expressed general support for a legal regime governing enforcement of interim measures of protection ordered by the arbitral tribunal. Also the Working Group took a preliminary analysis of whether there was a need for a uniform rule on court-ordered interim measures of protection in support of arbitration. The Working Group agreed, at its thirty-third session (Vienna, 20 November-1 December 2000), that the proposed new article to the UNCITRAL Model Law on International Commercial Arbitration on enforcement of interim measures of protection (tentatively numbered article 17 bis) should include an obligation on courts to enforce interim measures if prescribed conditions were met. At its thirty-fourth session (New York, 21 May-1 Jun 2001), in addition to continuing its review of draft article 17 bis, the Working Group proceeded to consider a text revising article 17 of the UNCITRAL Model Law, which defined the scope of an arbitral tribunal's power to order interim measures and included an additional provision on the granting of interim measures on an ex parte basis. Discussions in relation to revised drafts of article 17 and 17 bis of the UNCITRAL Model Law have continued at the fortieth session ( New York, 23-27 February 2004). Article 17 of the UNCITRAL Model Law provides that the arbitral tribunal may order any party to take such interim measure of protection as the arbitral tribunal may consider necessary in respect to the subject matter of the dispute. However it may be noted that the article does not deal with enforcement of such measures.

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자발적 독자구독료에 영향을 미치는 온라인 뉴스 콘텐츠의 휴리스틱 속성 간 상대적 중요도 분석 (An Analysis of the Comparative Importance of Heuristic Attributes Affecting Users' Voluntary Payment in Online News Content)

  • 이형주;정누리;양성병
    • 한국IT서비스학회지
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    • 제16권4호
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    • pp.177-195
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    • 2017
  • Traditionally, news was consumed only through printed newspapers and broadcasting media, such as radio and television. However, the Internet has enabled people to consume news content online. Since most of online news content has been provided for free, it is not easy for news providers to charge the fixed subscription fee for online news content. Therefore, as an alternative strategy, some online news providers have tried to adopt the Pay-What-You-Want (PWYW) pricing model, which allows users (readers) to pay as much as they want after consuming news content. As this pricing model shows some possibility to grow and replace the unsuccessful monetization strategy of online news content, we therefore examined the comparative importance of seven heuristic attributes (i.e., article evaluation, article share, article comment, article information design, article length, writer SNS, and writer information) affecting readers' voluntary payment behavior through a conjoint analysis with 379 news articles collected from online news Website (i.e., Ohmynews.com) where the PWYW model has been working successfully. This study found that article share and article length are the most important factors which affect online news content users' voluntary payment. Finally, two major and eight minor propositions are suggested based on the findings of the study. This study would suggest guidelines for how to create online news content which induces much more voluntary payment.