• Korean Journal of Child Studies
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• v.38 no.1
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• pp.153-167
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• 2017

Objective: This study was aimed to examine the mediating effects of mother's marital conflict and satisfaction between father's child-rearing involvement and mother's warmth of parenting style, and the moderating effect of mother's depression and self-esteem. Methods: The analyses involved using cross-sectional weights from the 1,703 samples of the 5th Panel Study on Korean Children to classify them into high and low depression groups, and high and low self-esteem groups. Path analysis and multiple group comparison analysis were conducted, controlled by child sex, mother's age and highest education level, and household financial assets. Results: The results were as follows: First, mother's marital conflict and satisfaction had a mediating effect on the relationship between father's child-rearing involvement and mother's warmth of parenting style. Second, mother's depression and self-esteem levels had a moderating effect the relationship between father's child-rearing involvement and mother's warmth of parenting style. In particular, mother's depression level affected the path between marital conflict and warmth of parenting style, and mother's self-esteem level affected the path between marital satisfaction and warmth of parenting style. Conclusion: Father's child-rearing involvement and mother's psychological level affect mother's marital relations and parenting style. Also, father's parenting involvement and psychological support is needed for a mother to regulate mood disorders, including depression and any self-serving bias.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.468-480
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• 2014

This study aimed to identify the effects of sports participation motives, the involvement in choosing sportswear, and the satisfaction with/perceived importance of sportswear functionality, on customers' repurchase intentions. A total of 185 survey questionnaires were analyzed after surveying 200 female undergraduates in their 20s. The research results are as follows. First, the participation motives for sports were categorized as follows. A factor analysis conducted on 13 questions yielded 4 factors. Factor 1 included consideration about socializing and pleasure, factor 2 privileged ostentation, factor 3 was concerned with enhancing health, and factor 4 was about maintaining appearance. Second, the various effects of different sports participation motives, of the satisfaction with functionality, and of the involvement in buying sportswear on customers' repurchase intentions were analyzed. The intention to repurchase sportswear was considered as a dependent variable, while the motives for participating in sports, the satisfaction with functionality, and the level of involvement were treated as independent variables. A multiple regression analysis using these variables showed that the satisfaction with functionality and involvement in choosing sportswear had a significant impact on the intention to repurchase sportswear. Third, looking at how different participation motives for sports affected the importance of sportswear functionality, the motives related to socializing and pleasure and ostentation, the sub-factors in sports participation motives, significantly increased the importance of comfort. Motives related to enhancing health and maintaining appearance, on the other hand, were found to affect the importance of sports performance. Fourth, a MANOVA was performed to examine the difference in the importance of functionality between those consumers highly involved in sportswear-buying and those less involved. Those with a high level of involvement were found to prioritize sports performance over comfort. Those with a low level of involvement were shown to place a greater emphasis on comfort.

• The Journal of Society for e-Business Studies
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• v.8 no.4
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• pp.33-51
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• 2003

The primary objectives of this study were, using data from Internet users in Korea, to determine users' preference of banner ad through two ad properties; ad presentation type (text vs. image) and ad content (product information vs. prize information) by incorporating the level of involvement into research design. Using within-group experimental design by means of subjects' web-based participation in the study, the study result showed that image-based banner ad was significantly preferred to text-based banner ad. It was found that the level of ad involvement had a significant impact on the preference of banner ads. Also it was found that image-based banner ad had a greater effect on ad preference than text-based banner ad in low involvement situation only, Finally, image-based banner ad was consistently preferred to text-based banner ad regardless of involvement level when the banner ad was product oriented. The study findings suggest that adoption decisions regarding banner ad presentation type and banner ad content should be based on the knowledge of both the level of consumer's ad involvement and the interactive effects between ad presentation and ad content.

• Management & Information Systems Review
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• v.22
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• pp.85-115
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• 2007

Following is discovered in this study by some. First, attribute(product/non- product) of that truth that get through experiment of this study is WOM deduced result that have statistical meaning in dependent variable which is public trust only in this study. Specially, information by word of mouth type received High positive response more with non-product information by word of mouth attribute than the product attribute in all experiment products that is parted according to involvement. Consumer's response by involvement level of product can affect for site attitude, public trust, and intention to purchase by second. For example, consumer's site attitude has induced the most positive response, and can confirm positive response of High consumer most in that involvement sensitivity product in that participation reason type product and could confirm response that is the most positive in that involvement reason product even if there is for intention to purchase. Result of this study is grasped that have High mean value relatively in site attitude, product attitude, information by word of mouth effect, public trust, brand attitude, purchase intention etc. generally that product involvement and information by word of mouth attribute are interrelation by third. This can change fairly data processing process according to consumer's Involvement Level, behavior deterministic process, consumer's action with attitude formation process, and involvement for products. High occasion than is low incline more efforts in information retrieval and is discreet result such as study finding of produce.

• Journal of Information Technology Applications and Management
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• v.21 no.4_spc
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• pp.361-379
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• 2014

With the rapid increase of social network usage, there are emerging trends of adopting social information among online users in building recommendation system. This study aims to investigate whether the additional usage of social information can improve recommendation performance in recommendation system and how much the improvement can be different according to the product involvement level. As an experiment result, social information does not affect positively to the recommendation accuracy but affect significantly to the recommendation quality. Also social information contributed more sensitively to the improvement of recommendation quality in high product involvement domain.

• Journal of Fisheries and Marine Sciences Education
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• v.21 no.4
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• pp.607-621
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• 2009

In order to deal with consumer's demand changes in market condition, it is necessary to have a study on the consumer behavior to promote seafood consumption. The objective of this study is to examine the factors that have influences on consumer involvement of seafood. It is also aim to examine how the situation of seafood factors influences the consumer's behavior in purchasing and consuming the seafood. In this study, I have conducted a survey by using Busan housewives as random sampling. To examine this variable, situation factors that I used if the factor analysis. I also performed a multiple regression analysis to understand how the situation factors influenced the consumer's emotion and their satisfaction within the level of involvement. The result showed that consumer involvement seafood is created by not only interests and preferences, but also knowledge, perceived risk and profits. The seafood situation factors are divided into purchase situation, consumption situation and communication situation: purchase situation includes store factor, while consumption situation includes health factor and cooking-motive factor and communication situation includes information factor. Results of examining whether there are differences in the involvement explains that the involvement is different according to the level and it is divided into 2 groups. The first groups is the high-involvement group that shows preferences and interests, perceived risk and profits. Another group is the low-involvement group that shows preferences and interests, knowledge and profits. The result on examining whether situation sectors have influences on the involvement shows that high-involvement group is only affected by store factor in purchase situation and low-involvement group is only affected by information factor in communication situation.

• Child Studies in Asia-Pacific Contexts
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• v.4 no.2
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• pp.127-136
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• 2014

The number of multicultural families with children are growing in South Korea. When it comes to childrearing, co-existence of two different cultures in these families pose unique challenges as husbands and wives navigate differences in norms and practices. The goal of this study was to examine what predicts involvement in child care among South Korean fathers in multicultural families. We hypothesized that the degree of wives' adaptation to South Korea and husbands' cultural characteristics, such as family ideology and cultural competence, would influence father involvement in child care. The sample consisted of 138 Korean fathers and their wives from China. Participants completed a questionnaire. Results showed that South Korean fathers engaged in a moderate level of child care activities. As hypothesized, their Chinese wives' level of adaptation to South Korea and their own cultural characteristics were significantly associated with their involvement in child care. South Korean fathers were more likely to get involved in child care when their wives were less acculturated. Also, culturally considerate and less traditional men in terms of family ideology were more likely to perform child care.

• Journal of Distribution Science
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• v.13 no.4
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• pp.55-64
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• 2015

Purpose - Multi-dimensional prices comprise multiple components such as monthly payments and a number of payments rather than a single lump-sum amount. According to previous studies, an increase in the number of price dimensions leads to a massive amount of cognitive stress resulting in incorrect calculation, and deterioration in the consistency of the price judgment. However, an increase only in the level of complexity of calculating multi-dimensional prices does not always result in a corresponding decrease in the accuracy of price evaluation. Since diverse variables could affect consumers' purchase-decision-making process, the results of price evaluation would be different. In this study, an empirical analysis was performed to determine how the accuracy of price evaluation varies depending on the extent of the complexity of price dimensions using product involvement and brand preference as moderating variables. Research design, data, and methodology - A survey was conducted on 260 students, and 252 effective responses were used for analysis. The data was analyzed using t-test, one-way ANOVA, and two-way ANOVA. In this study, six hypotheses were developed to examine the effect of product involvement and brand preference on consumers' evaluation effort of multi-dimensional prices. Results - As the number of price dimensions increased, accuracy of price evaluation appeared to be low in high involvement, as expected. However, it showed no differences in price evaluation effort when the level of complexity of calculating multi-dimensional prices is low. When a small number of price dimensions are presented in both cases of high and low involvement, accuracy of price evaluation is much higher in a weak brand preference. On the contrary, a strong brand preference enhances an accuracy of price evaluation only in case of low involvement when the number of price dimensions is increased. An interaction effect of product involvement and brand preference on consumers' evaluation of multi-dimensional prices did not exist irrespective of the level of complexity of calculating prices being high or low. Conclusions - When the number of price dimensions is small, consumers' effort for price evaluation shows almost no difference without the moderating effect of involvement, and a weak brand preference leads to a higher accuracy of price evaluation in an effort to make the best selection. No interaction effect of product involvement and brand preference was found except for a main effect of brand preference. When a price is composed of multiple dimensions rendering it more difficult to calculate the final price, the effort for price evaluation was expected to decrease only slightly in case of combination of high involvement and strong brand preference. This is because people have a higher purchase intentions and trust for that particular brand. However, the accuracy of price evaluation was much lower in cases of high involvement, and there was no interaction effect between product involvement and brand preference except for a main effect of involvement and brand preference, respectively.

• Journal of the Korean Home Economics Association
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• v.34 no.5
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• pp.29-40
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• 1996

The purpose of this study was to investigate body cathexis and clothing involvement by demographic characteristics and to indentify the relationship between body cathexis and clothing involvment. Five aspects of body cathexis(lower body, head/upper body, height, weight, torso) were assessed with 17 Likert type questionnaires adapted from the previous researches, and 24 items of clothing involvement were measured. The questionnaire was administered to 430 women in Taegu, Korea. The data were analyzed using percentage, frequency, factor analysis, ANOVA, Sceffe test, t-test, and Pearson's Correlation Analysis. The results of the study were as follows; 1. The body cathexis showed head/upper body, height, torso, lower body, weight in order of satisfaction level. Especially lower body and weight part were shown as the most unsatisfactory body parts. Age of 20s' showed the lowest body cathexis, and those who had the higher educational background and family income were more satisfied with their bodies. 2. Five dimensions of clothing involvement were derived by factor analysis such as fashion, interest, pleasure, symbolism, and perceived buying risk. 3. There were significant relationships between clothing involvement dimensions and demographic characteristics such as age, educational background and family income level. Those who were younger showed positive relationship partially among fashion, interest and pleasure of clothing dimensions but showed negative relationship in total clothing involvement. Those who had higher educational background and family income showed positive clothing involvement than married women and empolyed showed higher clothing involvement with symbolism and perceived buying risk than unemployed women partially but not in total clothing involvement with symbolism and perceived buying risk than unemployed women partially but not in total clothing involvement. 4. There were significant relationships between body cathexis and interest, perceived buying risk of clothing involvement partially. However, the correlation between body cathexis and total clothing involvement was relatively low.

• Korean Business Review
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• v.14
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• pp.211-235
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• 2001

The level and motivational basis of consumer involvement have been recognized as having important effects on purchase behavior. To explore the importance of hedonic aspects of involvement upon consumer purchase behavior, survey data on involvement degree and type concerning 8 product classes from 388 respondents was analyzed. Major findings of this study are summarized as follow. First of all, hedonic factor is evidenced as an important component of consumer involvement. In addition, hedonic dimension of involvement is proved to have significant effects on consumer purchase behavior in general. Secondly, analysis of the difference in behavioral tendencies between purchasing product with hedonic value(coffee) and utilitarian motive(washing machine) shows that consumers have relatively high in degree of brand differentiation, brand commitment, product knowledge in purchasing product with hedonic value. This means that hedonic aspect of product and thus hedonic involvement has not less important in predicting consumer behavior. Finally, several interactive effects, which suppot to and conflict against the previous research findings, between level and type of involvement upon purchase behaviors are detacted. This implies that hedonically induced involvement has moderating roles in the effects of consumer involvement on purchase behavior.