• 제목/요약/키워드: investment effectiveness

검색결과 337건 처리시간 0.024초

패션 브랜드의 광고 투자에 대한 남성 소비자의 인식과 브랜드 자산과의 관계 (Male Consumer's Perceptions of Fashion Brands' Advertising Investment and Brand Equity)

  • 김태연
    • 한국의류산업학회지
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    • 제22권2호
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    • pp.192-201
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    • 2020
  • This study examined the relationship between Korean male consumers' perceptions of marketing promotion investment such as advertising expenditure and celebrity endorsement are the brand equity elements. It also compared if there were differences on this research model and two groups that selected Korean or foreign country-of-brand-origin in fashion product purchasing. Online survey responses from 414 Korean men in their 20s-30s were analyzed using confirmatory factor analysis (CFA) and structural equation modeling analysis (SEM). Perceptions of advertising expenditures were found to be positively related to brand association in only the group that selected Korean country-of-brand-origin. The results showed a non-significant effect of perceptions for advertising expenditures on perceived product quality in both groups that selected Korean or foreign country-of-brand-origin. The results indicated that celebrity endorsement had a significant effect on brand association for the two male consumer groups. The results also demonstrated that the relationship of celebrity endorsement and perceived quality was significant in only a group that selected Korean country-of-brand-origin. The results also revealed that the effect of brand association and perceived product quality on brand preference was significant in both male consumer groups. This study has useful managerial implications for enhancing the effectiveness of investment in advertising activities.

국방정보화기본계획 성과 분석 및 평가 (Performance Analysis and Evaluation on the Defense Information Technology Master Plan)

  • 김수진;이승진;박태현;윤웅직;심승배
    • 한국IT서비스학회지
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    • 제20권1호
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    • pp.11-27
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    • 2021
  • The defense IT master plan is the plan for promoting defense informatization and is established by the Ministry of National Defense every five years. In addition, an implementation plan has been established in accordance with the master plan every year to promote the informatization project. However, since there is no systematic methodology to check and analyze the master plan comprehensively, it is difficult to judge whether the goals suggested in the master plan are achieved, and continuous monitoring of the project is limited. This study proposes a concept and framework for defense IT investment management and proposes a methodology for examining and analyzing the progress of the defense IT plan by referring to the U.S. Department of Defense's IT Plan and the performance management structure of the national IT master plan. As a methodology for managing defense IT investment, we propose an IT investment management code system from the perspective of an IT portfolio and verify its applicability through case studies. The results of this study are expected to improve the defense IT performance management system and improve the efficiency and effectiveness of the defense IT project.

K-shape 군집화 기반 블랙-리터만 포트폴리오 구성 (Black-Litterman Portfolio with K-shape Clustering)

  • 김예지;조풍진
    • 산업경영시스템학회지
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    • 제46권4호
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    • pp.63-73
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    • 2023
  • This study explores modern portfolio theory by integrating the Black-Litterman portfolio with time-series clustering, specificially emphasizing K-shape clustering methodology. K-shape clustering enables grouping time-series data effectively, enhancing the ability to plan and manage investments in stock markets when combined with the Black-Litterman portfolio. Based on the patterns of stock markets, the objective is to understand the relationship between past market data and planning future investment strategies through backtesting. Additionally, by examining diverse learning and investment periods, it is identified optimal strategies to boost portfolio returns while efficiently managing associated risks. For comparative analysis, traditional Markowitz portfolio is also assessed in conjunction with clustering techniques utilizing K-Means and K-Means with Dynamic Time Warping. It is suggested that the combination of K-shape and the Black-Litterman model significantly enhances portfolio optimization in the stock market, providing valuable insights for making stable portfolio investment decisions. The achieved sharpe ratio of 0.722 indicates a significantly higher performance when compared to other benchmarks, underlining the effectiveness of the K-shape and Black-Litterman integration in portfolio optimization.

심층강화학습 기반의 경기순환 주기별 효율적 자산 배분 모델 연구 (A Study on DRL-based Efficient Asset Allocation Model for Economic Cycle-based Portfolio Optimization)

  • 정낙현;오태연;김강희
    • 품질경영학회지
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    • 제51권4호
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    • pp.573-588
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    • 2023
  • Purpose: This study presents a research approach that utilizes deep reinforcement learning to construct optimal portfolios based on the business cycle for stocks and other assets. The objective is to develop effective investment strategies that adapt to the varying returns of assets in accordance with the business cycle. Methods: In this study, a diverse set of time series data, including stocks, is collected and utilized to train a deep reinforcement learning model. The proposed approach optimizes asset allocation based on the business cycle, particularly by gathering data for different states such as prosperity, recession, depression, and recovery and constructing portfolios optimized for each phase. Results: Experimental results confirm the effectiveness of the proposed deep reinforcement learning-based approach in constructing optimal portfolios tailored to the business cycle. The utility of optimizing portfolio investment strategies for each phase of the business cycle is demonstrated. Conclusion: This paper contributes to the construction of optimal portfolios based on the business cycle using a deep reinforcement learning approach, providing investors with effective investment strategies that simultaneously seek stability and profitability. As a result, investors can adopt stable and profitable investment strategies that adapt to business cycle volatility.

정보보호 대책의 효과성을 고려한 정보보호 투자 의사결정 지원 모형 (A Model for Supporting Information Security Investment Decision-Making Considering the Efficacy of Countermeasures)

  • 박병조;김태성
    • 경영정보학연구
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    • 제25권4호
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    • pp.27-45
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    • 2023
  • 정보통신기술의 발달로 정보보호의 중요성이 커졌지만, 기업은 제한된 예산 내에서 적절한 대책을 선택하는 데 어려움을 겪고 있다. Sönmez and Kılıç(2021)는 정보 보안 침해를 완화하기 위한 최적의 투자 조합을 결정하기 위해 AHP 및 혼합 정수 계획을 사용하는 모델을 제안했다. 그러나 1) 보안 위협에 대한 보안 대책의 효과를 객관적으로 측정하지 못하고, 2) 투자로 인한 위험 감소가 투자 이전에 측정한 위험 수준을 초과하는 비현실적인 현상이 발생하고, 3) 여러 위협에 대해 단일 대응책을 사용할 때 중복된 투자가 이루어진다는 한계가 있었다. 본 연구에서는 베타 확률 분포를 사용하여 대책의 효과를 객관적으로 정량화하고, 위험 감소 수준이 투자 이전에 측정된 위험 수준을 초과하지 않고 보안 대책이 중복 투자되지 않도록 최적화 모델을 개선했다. 개선된 모델을 국내 중소기업을 대상으로 실증분석한 결과, Sönmez and Kılıç(2021)의 최적화 모델보다 더 나은 결과를 도출했다. 개선된 최적화 모델을 사용하면 정보보호 비용, 수량, 대책 효율성을 고려하여 고정된 예산 내에서 최적의 대책별 투자 포트폴리오를 도출할 수 있고, 정보 보안 예산을 확보하고 정보 보안 위협을 효과적으로 해결하는데 도움이 될 것이다.

Financing Mechanisms of Social Prescribing Projects: A Systematic Review

  • Dronina, Yuliya;Ndombi, Grace Ossak;Kim, Ji Eon;Nam, Eun Woo
    • 보건행정학회지
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    • 제30권4호
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    • pp.513-521
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    • 2020
  • Aging populations and the increasing mental health issues among them have set a new challenge for the international community, governments, and people. Given this, society's role is very important, and involving the local community in resolving the problems can play a pivotal role. The current study presented the systematic review of the financing mechanism and cost-effectiveness of the "social prescribing" (SP) project in the United Kingdom and how SP can be adapted for other settings. The data showed comparatively low running costs and the overall effectiveness of SP projects. The running cost of SP projects varied between £54,525 and £1.1 million. The cost-effectiveness of the projects reported as 12% and the return of investment was about 50% depending on the type of analysis and the activities implemented. This type of intervention can be one of the options that support solving the issues of aging populations and their accompanying mental disorders.

표고재배(栽培)의 투자효과(投資効果)에 관한 연구(研究) (A Study on the Investment Effectiveness of Oak-Mushroom Cultivation)

  • 박명규
    • 한국산림과학회지
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    • 제63권1호
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    • pp.61-68
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    • 1984
  • 표고는 활엽수(濶葉樹)의 유익(有益)한 활용방안(活用方案)으로서, 산촌지역(山村地域)의 유일(唯一)한 소득원(所得源)으로서, 건강식품(健康食品)으로서 그리고 수출품목(輸出品目)으로 각광을 받고 있는 임산품(林産品)이다. 그러나 재배규모(栽培規模) 재배기술(栽培技術) 재배관리(栽培管理)등 제측면(諸側面)에서 많은 문제점(問提點)을 안고 있으며 生産水準(생산수준)은 저조(低調)한 실정이다. 따라서 표고생산(生産)의 증수(增收)와 아울러 收支問題(수지문제)를 배려한 합리적(合理的)인 표고재배(栽培) 관리(管理)의 방향(方向) 제시(提示)를 서둘러야 할 시점(時點)에 이르고 있다. 본(本) 연구(硏究)는 표고생산(生産) 과정(過程)의 이같은 당면과제(當面課題) 해결을 위한 방안(方案)으로 표고재배(栽培)의 투자효과(投資效果) 분석(分析)을 시도(試圖)했다. 그 결과(結果) 표고재배(栽培)의 투자수익율(投資收益率)(FRR)은 10.3%로서 농업부문(農業部門)의 투자사업(投資事業)에 비(比)해 비교적(比較的) 높게 나타났다. 또한 표고재배(栽培)의 규모(規模)가 커짐에 따라 투자수익율(投資收益率)은 현저하게 증가하는 경향(傾向)을 보였다. 투자효과(投資效果)의 중요(重要)한 변수(變數)가 되는 임목가(林木價)나 표고가격(價格)을 적정수준(適正水準)에서 안정화(安定化) 시키고 표고생산량(生産量)의 증산(增産) 기술(技術)이 확립(確立)된다면 투자효율(投資效率)은 더욱 증가될 수 있다. 그와 같은 재배(栽培) 여건(與件)의 변화(變化)는 표고생산(生産)에 임하고자 하는 재배자(栽培者)들의 투자의욕(投資意慾)을 고취 할 수 있는 것으로 판단(判斷)된다.

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기업의 재무적 특성변수가 R&D 투자와 기업가치간의 관계에 미치는 영향 (The Effects of Financial Characteristics on the Relationship between R&D Investment and Firm Value)

  • 신민식;김수은
    • 기술혁신연구
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    • 제20권1호
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    • pp.45-73
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    • 2012
  • 본 연구는 2000년부터 2010년까지 한국거래소의 유가증권시장과 코스닥시장에 상장된 기업을 대상으로 기업의 재무적 특성변수가 R&D 투자와 기업가치간의 관계에 미치는 영향을 실증분석 하였으며, 주요한 분석결과는 다음과 같다. 기업규모는 R&D 투자와 기업가치간의 관계에 양(+)의 영향을 미친다. 이는 R&D 투자는 중소기업보다 대기업의 기업가치에 더 큰 영향을 미침을 의미한다. 기업의 잉여현금흐름은 R&D 투자와 기업가치간의 관계에 음(-)의 영향을 미친다. 이는 잉여현금흐름이 높은 기업은 순현재가치(NPV)가 음(-)인 투자안에 여유자금을 투자할 과잉투자위험이 존재한다는 Jensen(1986)의 이론을 지지한다. 기업의 시장점유율은 R&D 투자와 기업가치간의 관계에 양(+)의 영향을 미친다. 시장점유율과 R&D 투자는 상호보완적으로 작용하므로, 시장점유율이 높은 기업은 R&D 투자도 증가하여 시장가치가 증가한다. 기업의 외부금융 의존도는 R&D 투자와 기업가치간의 관계에 음(-)의 영향을 미친다. R&D 투자는 비대칭정보로 인한 역선택비용을 크게 발생시키므로, 외부금융에 의존하기보다 내부금융을 사용하는 것이 더 유리할 수 있다. 그리고 기업의 노동집약도와 자본집약도는 각각 R&D 투자와 기업가치간의 관계에 음(-)의 영향을 미치는데, 전자는 노동집약도가 높은 기업일수록 종업원들 간에 초과수익률이 희석될 가능성이 높기 때문이고, 후자는 자본집약도가 높은 기업일수록 재무적 제약에 직면할 가능성이 높기 때문이다. 결론적으로, 본 연구에서 설정한 기업의 재무적 특성변수 중에서, 기업규모와 시장점유율은 R&D 투자와 기업가치간의 관계에 양(+)의 영향을 미치지만, 잉여현금흐름, 외부금융의존도, 노동집약도 및 자본집약도는 음(-)의 영향을 미친다. 따라서 기업 경영자들은 이러한 재무적 특성변수들이 R&D 투자와 기업가치간의 관계에 미치는 영향을 올바르게 이해하여 R&D 투자를 결정함으로써 기업가치를 증가시킬 수 있다.

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Pit를 이용한 건물 급기방식의 효용성 평가에 관한 사례 연구 (A Case Study on Effectiveness Assessment of Supply Air System Using Pit in Building)

  • 민준기
    • 한국지열·수열에너지학회논문집
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    • 제13권2호
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    • pp.16-21
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    • 2017
  • In this study, the flow effect of warming and cooling in the air supply of a pit for air conditioning were evaluated in BS art museum. We simulated the flow temperature for a pit winter and summer seasons using computational fluid dynamics. Consequential, energy saving, energy saving costs and initial payback periods were calculated and the following conclusions were drawn. The warming effect of the winter increased by $18.1^{\circ}C$ and $0.2^{\circ}C/m$ and the cooling effect of the summer decreased by $6.1^{\circ}C$ and dropped to $0.07^{\circ}C/m$. Energy saving appeared to be 19.1 kW in the summer and 54.3 kW in winter. Energy saving costs ranged from 2,567,119 won/year to 5,134,238 won/year and at minimum, initial payback period for initial investment was 3.9 years. As a result, the air supply system using an existing pit without any burden on initial investment costs is believed to contribute to energy saving through warming and cooling of unutilized energy effects.

Information Systems in Project Management of The Public Sphere

  • Mamatova, Tetiana;Chykarenko, Iryna;Chykarenko, Oleksii;Kravtsova, Тetiana;Kravtsov, Olеg
    • International Journal of Computer Science & Network Security
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    • 제21권8호
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    • pp.141-148
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    • 2021
  • Project management is a current trend of management in the public sphere, based on different principles, methods and tools. The tools include information technologies providing control over time, cost, quality and planning process in order to ensure accountability to interested parties. The goal of the research was to examine the impact of the integration of information systems in project management of the public sphere on the quality of public governance and administration using the example of infrastructure projects involving the private sector in developing countries. The methodology of the research is based on the concepts of "digital-era governance" (DEG), "Information governance" and "project governance" to determine the effectiveness of information systems and technologies in the management of infrastructure projects in the public sphere. The data from the countries with Lower middle income (India, Indonesia, Philippines, Ukraine, Vietnam) and Upper middle income (Argentina, Brazil, China, Colombia, Mexico, Peru, Romania, Russian Federation, Thailand, Turkey) for 1996-2020 were used to study the effects of DEG. The results show two main trends in the countries with Lower middle income and Upper middle income. The first trend is the development of digital governance, the concept of "digital-era governance" through information systems and performance measurement of the governance system, forecasting of investment flows of infrastructure projects, measurement of payback and effectiveness parameters for investment management in the public sector, decision support. The second trend is the existence of systemic challenges related to corruption, social and institutional factors through the development of democracy in developing countries and the integration of NPM similar to developed countries. The confidence of interested parties, especially private investors, in public authorities is determined by other factors - the level of return on investment, risks and assignment of responsibility, probability of successful completion of the project. These data still remain limited for a wide range of project participants, including citizens.