• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2000년도 춘계정기학술대회 e-Business를 위한 지능형 정보기술 / 한국지능정보시스템학회
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• pp.165-173
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• 2000

Some people think that the Internet is a tool of making the current market as a perfect competition market and that the business model of selling products or services is not attractive. But research of this issue propose that the Internet give us new challenge of business. The objective of this study is to analyze the properties of Internet and Internet business and to evolute the Internet business model of selling products or services and to suggest survival strategies in fierce competition circumstances.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2000년도 추계학술대회 및 정기총회
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• pp.239-242
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• 2000

Newspapers on the Internet, so called Internet Newspapers, have appeared since 1995 in Korea and have provided the news contents for free. So the most of the revenues come from internet advertising. That business model has not become so profitable. Therefore, internet newspapers are forced to find better and stable paths to profitability. This paper provides a news contents-based integrated business model and the case study using two cases supports that business model

• 경영정보학연구
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• 제8권2호
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• pp.51-72
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• 2006

본 연구에서는 인터넷에서 운영되는 비즈니스 모델 분류와 함께 각 모델 별로 주요 수익요인을 알아보았다. 선행 연구 결과들과 문헌 자료들을 참고하여 인터넷 비즈니스 모델을 판매모델, 중개모델, 광고료모델, 이용료모델로 분류하였으며, 이 들 각 모델들의 수익요인들을 문헌자료와 전문가인터뷰를 통해 선정하였다. 인터넷 비즈니스 모델별 주요수익요인의 차이여부를 파악하기 위하여, 2단계의 조사가 이루어졌다. 첫 단계는 전문가 조사로, 인터넷 비즈니스의 수익성에 영향을 미치는 항목전정 및 각 수익모델별 가중치를 파악하기 위해 이루어졌다. 인터넷 비즈니스 모델에 대한 이해와 경험이 풍부한 전문가들을 대상으로 인터뷰 조사 및 AHP 질문지에 대한 답변을 얻었다. 두 번째 단계의 조사로서, 위의 전문가 조사 단계에서 얻어진 평가 항목들을 사용하여, 직접 운영중인 인터넷 비즈니스 모델들에 있어서 각 요소들이 실로 중요하게 운영되고 관리되고 있는지를 설문 조사 하였다. 유효 설문 답변으로 파악된 각 평가항목별 획득점수에(1단계에서 파악된) 가중치를 곱하여 최종 평가값을 얻었으며, 그 차이를 수익모델 별로 분석하였다. 분석결과, 판매모델, 중개모델, 이용료모델은 사업전략이 가장 중요하였으며, 광고료모델은 운영효율이 가장 중요하였다. 사업전략 중, 판매모델은 수익률 증가 전략, 중개모델은 수익 고객 확보 전략, 이용료모델은 고객정의가 가장 중요한 활동으로 파악되었다.

• 경영과학
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• 제19권1호
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• pp.143-162
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• 2002

The concept of revenue management have been used widely In the hotel and all transportation industries, and considered as a good system for managing a perishable asset. Recently, its' application area is being increasingly expanded to service industries such as the travel, the railway, the Internet and the sport industries. Internet business can be classified into several groups according to the characteristics of the individual business. One of groups is Internet Access Servoce business which connects each users to the internet. In this paper, since internet Access Services (IAS) business has a similar property to the service Industry, we will apply a revenue management concept to It. With some modification of existing model developed by Subramanian et.al. for airlines, we suggest the revenue management model being applied to IAS business. Computational experiment shows that the Increase of the revenue Is up to 7% by appluing our model. It means our model has a potential to manage IAS business effectively.

• Journal of Information Technology Applications and Management
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• 제10권4호
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• pp.65-84
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• 2003

The Purpose of this study is to Identify and analyze the factors that determine the survival or success of internet-based companies in the start-up phase. The reason why we focus on companies which are in the early stage of development is because internet business is still at its early stage, and statistics indicate that many internet businesses have failed during the start-up phase. Using the model of new product outcomes proposed by Cooper(1979), we have formulated a conceptual model for more successful internet business ventures. On the basis of this model, the relationship between the financial and non-financial performance and various variables in the model is analyzed. For collecting empirical data, a web-based survey questionnaire was designed. A total of 97 usable questionnaires were gathered from internet companies nationwide. The results showed that controllable variables such as the commercial entity and information acquired during the new business process are related to the non-financial performance, while environment variables such as the compatibility of the resource base of the firm with the business, including a few controllable variables, are related to the financial performance. Future research needs to explore more precisely how the success factors are different according to the types of internet businesses and/or the stages of growth of the business.

• 한국관광식음료학회지:관광식음료경영연구
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• 제12권1호
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• pp.57-78
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• 2001

The propose of this study is to explore Internet business models of tourism-related business and to research ]edging product agents focused on the company \"T\". The procedure for this study is as follows: 1) Study literature review about the Internet business models of tourism-related business 2) Characterize the lodging product agents 3) Analyze the Internet business model of the agent \"T\" based upon preview studies 4) Suggest the future study of this field.study of this field.

• 경영과학
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• 제17권3호
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• pp.97-118
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• 2000

This paper proposes an evaluation model for internet shopping mall business by defining its characteristics and evaluation criteria. We analyzed the characteristics of internet shopping mall business environments and classified the business into four major categories. We derived the evaluation criteria which can evaluated all categories comprehensively. The proposed criteria are cost, netizen, technology, transaction, and marketing, each of which gives a significant impact on the business profitability. Based on these criteria, a quantitative evaluation method was developed. We also proposed a penta-classification scheme which can be used to identify the overall characteristics shape of each internet shopping mall business site. An actual application of our evaluation model was illustrated in order to show that our proposed model may be used in the real business sites.

• 한국전자거래학회지
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• 제4권3호
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• pp.95-118
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• 1999

There have been many research papers and practical implementations on the various EC(Electronic Commerce) aspects such as merchant system, security, payment gateway, legal and policy issues. However, it is very hard to find the systematic approaches and business process models from the viewpoint of the company willing to start B2C(Business-To-Customer) EC. Therefore, we develop business process models for the planning, systems analysis and design, implementation, and operation of internet shopping mall to suggest a guideline and reference model for the realization of successful B2C EC.

• 한국IT서비스학회지
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• 제7권2호
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• pp.59-75
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• 2008

Despite our extensive understanding on the Internet business and widely understood first-mover advantage. it is not clearly answered yet whether an internet firm can enjoy the first-mover advantage in the new environment of the Internet. This is mainly because the Internet marketplace itself has a complex combination of various business models, ranging from a simple channel-extension to a whole new business model. Based on new theoretical development on the first-mover advantage, we empirically test whether being an early mover in the Internet environment materially affects firm performance, using clickstream data from Korea where broadband Internet installation is ranked as top among OECD countries. Our results show the effectiveness of first-mover advantage on the web does not exist, regardless of its business model and competitive environment. This result expands our understandings on the e-business, not to mention of the real feature of first-mover advantage.

• 한국전자거래학회지
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• 제4권3호
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• pp.139-158
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• 1999

In this paper we present the development of CITIS(Contractor Integrated Technical Information Service) reference model system which can be utilized for electronic commerce among enterprises. For the physical analysis target model, we selected switching system businesses of Korea Telecom. From analysis of life-cycle business process and data, we derived CITIS reference model containing CITIS To-Be model and CITIS scenario. Derived CITIS reference model is generalized so that it can be used not only for switching system businesses but other business areas regarding CITIS implementation. On the base of the derived CITIS reference model, We also developed CITIS information management system and CITIS-support workflow system as CITIS reference model system. Developed CITIS reference model system supports information and business process sharing among enterprises on internet and it does make a contribution to expansion of CITIS which is moving from conceptual research towards real implementation phase.