• International Journal of Advanced Culture Technology
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• 제9권2호
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• pp.72-79
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• 2021

This study is to develop a strategy to prepare an improvement strategy according to the environmental change of the hotel. Currently, domestic hotels are implementing marketing through food and beverage as a countermeasure against the sales decrease, and in order to develop effective marketing plan, 5 Force Model environmental analysis and STP analysis are analyzed. 5 Force Model Environmental Analysis showed that domestic hotels are facing various difficulties such as the expansion of accommodation sharing system, the decrease of Chinese tourists due to the THAAD problem, the increase of hotels, the introduction of PMS, the increase of minimum wage, the introduction of 52 hours work week, and the increase in product preference As an STP response strategy to correspond these difficulties, it is necessary to develop products for the main customers of the hotel food and beverage, such as those in the 20s-30s, the workers, smartphones and SNS users. And also hotels should seek ways to lower price of the product to the level desired by the user to compete against substitutes. In conclusion we suggest that hotels are committed to fulfilling their role by meeting guest safety and COVID-19 compliance requirements, but a focus on immediate cleanliness and quarantine against infectious diseases, like Airbnb, will enable greater growth.

• 한국경제지리학회지
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• 제14권4호
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• pp.603-615
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• 2011

최근 지역 활성화정책의 일환으로 관광의 중요성이 날로 강조되고 있는 가운데, 한국인관광객의 비중이 약 60%를 차지하고 있는 일본 큐슈 지역에서는 한국인관광객을 겨냥한 국제교류 축제 및 이벤트가 활발히 개최되고 있다. 그 이유로는 첫째, 큐슈 지역이 타 국가들보다도 한국과 가장 가깝고 교통이 편리하다는 점, 둘째, 큐슈 지역에는 한일양국의 국제교류의 소재가 될 만한 한국관련 역사가 풍부하다는 점, 셋째, 큐슈지역은 일본 내에서도 특히 한국과 자매결연을 맺고 있는 시정(市町)의 수가 많아, 국내 자매도시들과의 국제교류행사가 용이하다는 점, 등을 들 수 있다. 특히 큐슈 지역 내에서도 나가사키현 쓰시마시는 이상의 조건들을 가장 만족시키는 지역이라는 점에서, 한국과의 국제교류를 이용한 지역 활성화의 움직임이 가장 적극적인 것으로 분석된다.

• 통상정보연구
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• 제15권1호
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• pp.135-159
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• 2013

국가 간의 경계가 매우 모호해지게 됨에 따라, 새로운 기회와 도전에 직면하고, 타개해 나갈 국제적인 인적자원의 개발, 배치 및 활용과 이들의 활동을 체계적으로 구조화하는 것이 세계적 기업의 사활을 좌우하는 핵심요소로 부각되기 시작하였다. 글로벌경영에 있어서 기업이 당면하게 되는 국제인적자원관리전략은 현지적응과 통합의 선택에 관한 문제이며 국제경영분야에서 계속하여 진행되고 있는 중요한 과제이기도 하다. 국제인적자원관리전략의 선택이 기업의 경쟁우위를 창출하는 중요한 요인으로 인지되고 있음에도 불구하고 국제인적자원관리전략과 경쟁역량과의 관계에 관한 연구는 그 연구가 미비한 실정이다. 이에 본 연구는 국제인적자원관리전략에서 가장 보편적으로 지지되는 본사통합전략과 현지중심 전략을 두 가지 큰 흐름으로 구분하였고, 국제인적자원관리전략에 의한 경쟁역량창출과 이러한 역량이 성과에 미치는 영향을 자원준거관점에서 실증분석하고 논의하였으며 향후과제를 도출하였다.

• Strategy21
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• 통권42호
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• pp.224-257
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• 2017

As the Trump administration withdraws the Paris Climate Agreement and shows its antipathy toward free trade, the U.S.'s soft power is most likely to weaken and its behaviors could be perceived as acts to surrender the U.S. hegemonic leadership in the world stage. Hegemonic stability theory notes that the existence of a hegemonic power contributes to international stability in the sense that it provides international public goods. A lack of the U.S's leadership in international politics, however, could be recognized as its denial of a hegemonic status. Is it intentional or accidental? The U.S's denial of hegemonic roles is the byproduct of the Trump administration's "American First" policy, not the showcase of its intention to transit hegemony to others. What is noteworthy is that China targets a niche market of hegemony as the U.S. denies its roles as the international leader. Put it another way, China attempts to ride hegemony for free when the U.S. denies its hegemonic roles accidentally. Faced with a niche market of hegemony, China has begun to accelerate its national strategy to make "Chinese Dream" come true. To that end, China promised again to keep the Paris Climate Agreement and attempts to play more active its roles in Shanghai Cooperation Organization(SCO), Asia Infra Investment Bank(AIIB), and "One Belt, One Road". Despite all these efforts, the U.S. is most likely to withdraw its denial of hegemony any time soon. The U.S's resumption of Freedom of Navigation Operations(FONOPs) could be a precursor of the return to a hegemonic power's willingness. In this vein, it is noteworthy that the South China Sea serves as a quasi-war zone for hegemonic conflict.

• 유통과학연구
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• 제12권5호
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• pp.71-80
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• 2014

Purpose - The object of this paper is to ascertain how Japan has become a powerful trader in the international grain market. A case in point is the world's third largest U.S. major grain trader, Gavilon, merged with general trading company Marubeni in 2012. What are Japan's strategies and their implications? Research design, data, and methodology - The study analyzed Japanese Ministry of Agriculture, Forestry, and Fisheries data, and data from daily and weekly papers. The paper employed various data and research methodologies. Results - The Lee Myeong-Bak government tried for three years to create a company similar to Cargill, but the project eventually failed. On the other hand, Japan has emerged as a leader in the international grain distribution market for the past 50 years, with the cooperation of government and private companies. Conclusion - The findings of this study show that Korea, China, India, and other countries' international major grain companies now compete to be powerful, major grain traders. South Korea could be the leader of the international grain market through the development of a more careful and long-term strategy.

• 한국어교육
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• 제29권4호
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• pp.31-63
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• 2018

The purpose of this study is to compare the aspects of acculturation and the acculturative strategies of Chinese, Vietnamese, Mongolian, Japanese international students in Korea and to explore the correlation between acculturative strategies and acculturation as well as between acculturative factors and acculturation. The analysis revealed (i) that all of the international students from four countries adapted well to Korean culture in order of contentment to the collegiate life, personal factors, Korean living culture, social factors, Korean classes. Further, (ii) frequently used acculturative strategies of Chinese, Mongolian students were in the order of separation, marginalization, and assimilation while the most often used acculturative ones of Vietnamese and Japanese students were in the order of marginalization, separation and assimilation. In addition, (ⅲ) the acculturation of international students from four countries showed a significant correlation with personal factors, Korean living culture, contentment to the collegiate life, and (iv) the acculturation of Chinese students showed a positive correlation with separation strategy. In contrast, there was a negative correlation between the marginalization strategy and the acculturation of Mongolian and Japanese students.

• The Journal of Asian Finance, Economics and Business
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• 제8권12호
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• pp.253-260
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• 2021

In the context of economic integration and fierce competition, organizations are very concerned about customer orientation so as to build close relationships and ensure customer satisfaction and improve customer loyalty. In company strategy, customer relationship orientation is critical. Customer satisfaction and loyalty will improve if employees perform well in the customer-oriented process. The study's purpose is to examine the links between doctors' job happiness, customer orientation, customer satisfaction, and customer loyalty in international hospitals in Vietnam. In international hospitals, data was collected from 204 clinicians and 408 patients. By applying structural equation modeling. The study found that doctors' job satisfaction had a significant impact on customer orientation and satisfaction in international hospitals. Customer satisfaction may be improved with a good customer orientation. The doctors' job satisfaction and effective customer orientation improve customer satisfaction and loyalty towards international hospitals in Vietnam, thanks to the impact of spreading emotions. In particular, if doctors are satisfied with their jobs, it promotes customer satisfaction when using medical services at international hospitals. The study has proved the essential role of customer-oriented strategy and doctors' job satisfaction in customer satisfaction and loyalty towards international hospitals.

• Strategy21
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• 통권45호
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• pp.5-32
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• 2019

본 논문을 통해, 필자는 국제정치학 패러다임을 통해 인도태평양전략이 갖는 의미를 살펴보고, 그 전략적 함의를 생각해보았다. 핵심 관찰사항으로, 첫째 미(美) 인도태평양전략은 미국의 국가정체성에 대한 선언이라는 것이다. 즉 미국이 인도-태평양 국가이고, 현존하는 국제질서를 만든 국가라는 것을 명확히 하면서, 앞으로도 그럴 것이라는 강력한 국가의 의지를 밝히고 있다. 특히, 필자는 인태전략이 자유롭고, 열린 인도-태평양을 지지하는 국가들 간의 집합적인 정체성, 즉 인도-태평양 커뮤니티의 형성을 추도하는 미국의 노력으로 볼 수 있다고 주장한다. 둘째, 인태전략은 국제안보의 위협 세력에 대한 억제전략이 라는 것을 설명한다. 셋째, 인태전략은 미국의 전략적 우위를 유지하면서 신흥강대국인 중국을 포용하는, 즉 강대국 간 충돌을 예방하기 위한 위험감소를 위한 노력이기도 하다, 특히, 인태전략은 기준, 규범, 국제제도와 같은 구성주의 요소들과 접근법을 활용함으로써, 정당성과 국제적 지지를 유지하는 동시대, 국제질서와 국익을 보장하는 잘 구성된 전략이다. 물론, 이에 대한 제한점과 도전 요인도 따를 것이다.

• 안보군사학연구
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• 통권9호
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• pp.141-190
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• 2011

Defense industry as 'a new dynamics of economic growth' policy implies driving policy of defense products' export. The purpose of this study is to suggest suitable strategies to meet with such policy in terms of region and individual nation. The strategies towards advanced region are joint sale strategy for the third countries, extension strategy of trade-off and development strategy of products to exploit niche markets. The strategies towards non-advanced regions are package strategy including exchange of economic development know-how, strengthening strategy of relationships to leading groups in national decision-making processes, exploit strategy of sales market through transfer discard and surplus equipments to other nations, government to government sale strategy towards countries holding low leveled equipment maintaining and management abilities. Finally, successive strategies require leaders' will, active sales diplomacy and active international cooperations of defense industry.

• International Journal of Automotive Technology
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• 제6권5호
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• pp.529-536
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• 2005

This paper presents a novel design of a fuzzy control strategy (FCS) based on torque distribution for parallel hybrid electric vehicles (HEVs). An empirical load-regulating vehicle operation strategy is developed on the basis of analysis of the components efficiency map data and the overall energy conversion efficiency. The aim of the strategy is to optimize the fuel economy and balance the battery state-of-charge (SOC), while satisfying the vehicle performance and drivability requirements. In order to accomplish this strategy, a fuzzy inference engine with a rule-base extracted from the empirical strategy is designed, which works as the kernel of a fuzzy torque distribution controller to determine the optimal distribution of the driver torque request between the engine and the motor. Simulation results reveal that compared with the conventional strategy which uses precise threshold parameters the proposed FCS improves fuel economy as well as maintains better battery SOC within its operation range.