• 한국콘텐츠학회논문지
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• 제10권5호
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• pp.185-201
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• 2010

현대사회에서 주요 디자인 패러다임으로 부각되고 있는 상호작용 공간을 디자인하고자 할 때 사용자가 공간과의 관계에 대해 갖게 되는 인지심리적 특성을 이해하고 이를 디자인 요소로 구체화하기 위한 사용자 중심적인 디자인 방법론이 필요하다. 연계논문 I 편에 이어 본고는 3개의 핵심 상호작용성 영향요인인 인터서브젝트, 인터페이스, 인터랙션 중에서 인터페이스 요인의 세부유형을 분석하였다. 즉 공간디자인 구성요소들 중에서 공간-사용자 간 접속요소로서 사용자의 상호작용적 참여행태를 유발, 또는 지원하는 특성을 분석하고 이를 일반속성으로 개념적 조직화하였다. 연구방법은 정성적 사례분석과 복합사례연구로 진행하였다. 각 사례를 '개별사례분석-이행적 일반화-종합적 일반화'의 3단계로 정성 분석하였고 여기서 공통점을 추출하여 '범주화-명명'의 과정을 거쳐 최종적으로 8개 지원 측면의 17개 참여행태 지원 속성을 분석하였다.

• International Journal of Costume and Fashion
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• 제10권1호
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• pp.15-27
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• 2010

This study investigates the differences of e-service quality depending on image interactivity technology and the influences of e-service quality on purchasing involvement and customer loyalty. Online shopping malls have made toward satisfying customers' shopping experience owing to the advance of technology. Above all, it is important to prove effectiveness of this technology to introduce it. Therefore, the purpose of this study is to test effectiveness of Image Interactivity Technology (IIT) which has been introduced by some shopping malls. For this study three shopping malls were designed as stimuli that have the different level of IIT. The women of 20-30 who have bought fashion products in online shopping malls participated in the quantitative research. Total 592 were used for the statistical analysis. Descriptive statistics, cross tabulation analysis, factor analysis, reliability analysis, one-way ANOVA, and multiple regression were implemented. Four factors of e-service quality were extracted. The 3D avatar shopping mall was higher than the others in those factors. Besides, e-service quality factors influenced purchasing involvement and customer loyalty. Therefore, online shopping malls are advised to introduce IIT and improve e-service quality

• 농촌지도와개발
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• 제15권3호
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• pp.433-460
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• 2008

The objectives of this study were to figure out the relationships of factors, e-quality, interactivity, trust and switching barrier, to affect the online customers loyalty. Moreover, e-quality was considered because of the problem of ssability originated from the environment that a lot of information and products are given at online business. This study employs a survey method to empirically test the proposed research model. A survey questionnaire was developed and 100 responses were collected. The data were analyzed using PLS method, a structural equation modeling method. The results of the study indicate that e-quality, interactivity, and trust influence switching barrier and that the switching barrier affects virtual relationship, which has an positive effect on loyalty. This study provides valuable theoretical and practical perspectives that e-quality is the most influential factor on virtual relationship and that, of the three factors of switching barrier, the virtual relationship is the most effective one to prevent customers online from changing their main online shop for products.

• 한국게임학회 논문지
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• 제9권5호
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• pp.3-11
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• 2009

본 연구는 게임의 상호작용성 수준이 가져오는 다양한 결과를 분석하기 위해 기분, 대리경험, 그리고 대리만족, 등의 변인을 종속변인으로 하여 그 영향력을 분석하였다. 90명을 상호작용성 수준에 따라 두 그룹으로 나누어 실험연구를 한 결과, 고상호작용성에 속한 그룹이 저상호작용성에 속한 그룹보다 모든 종속변인에서 높은 값을 보이는 유의미한 차이가 있었으며 그 효과 역시 큰 것으로 나타났다. 이를 구체적으로 살펴보면, 그룹 간 처치 전후의 기분차이가 유의미하게 나타났고, 그룹 간 대리경험과 대리만족의 차이 역시 유의미했으며, 상호작용성정도가 대리경험에 미치는 영향력은 21%, 대리만족에 미치는 영향력은 1%로 나타났다. 따라서 게임에서의 상호작용성은 게임 이용의 주요변수로 고려될 수 있고, 이와 관련한 다양한 연구의 필요성이 있음을 제시하였다.

• 복식문화연구
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• 제23권2호
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• pp.228-241
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• 2015

The purpose of this study was to verify the effect of mobile fashion shopping characteristics and perceived interactivity on perceived usefulness, and the effect of perceived usefulness on purchase attitude and purchase intention based on TAM (Technology Acceptance Model). We conducted the survey targeting smartphone users in their 20s~30s living in Seoul and metropolitan area. Among 483 data collected, we used 452 samples except 31 unreliable respondents for the analysis. To analyze the structural equation model, we did factor analysis, reliability analysis, and structural equation model analysis using SPSS 18.0 and AMOS 16.0. The results were as follows: We confirmed 5 mobile fashion shopping characteristics (enjoyment, credibility, instant connectivity, security, and personalization) and 3 perceived interactivity factors (control, responsiveness and two-way communication, and contextual offer) as results of confirmative factor analysis. Mobile fashion shopping characteristics and perceived interactivity had positive effects on perceived usefulness. Mobile fashion shopping characteristics affected perceived interactivity and also had indirect effect on perceived usefulness via perceived interactivity. In other words, mobile fashion shopping characteristics had direct and indirect effect on perceived usefulness. Perceived usefulness influenced purchase attitude and purchase attitude influenced purchase intention. Perceived usefulness had direct effect on purchase intention and the indirect effect through purchase attitude was significant.

• 한국정보시스템학회지:정보시스템연구
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• 제32권2호
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• pp.63-85
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• 2023

Purpose According to a recent survey, more than 90% of customers make purchase or use decisions for their products and services, primarily based on word-of-mouth(WOM) information (reviews, recommendations, ratings, etc.). However, few studies have explored what factors influence user's WOM intention in the context of OTT service. To address this gap, this study investigates the antecedent factors of WOM intention by adopting stimulus-organism-response (SOR) theory and pleasure arousal dominance (PAD) theory as a theoretical basis. Design/methodology/approach The research model consists of stimulus factors (diversity of original content, aesthetics, interactivity, personalization quality), emotional factors (pleasure, excitement, dominance), and behavioral factor (WOM intention). The research hypothesis was tested using the survey data collected from OTT service users of 305. Findings The result reveals that diversity of original content significantly affects on pleasure and arousal whereas it is not associated with dominance. Findings indicate that aesthetics positively influences pleasure, and interactivity is not associated with arousal. It is also proven that personalization quality has a positive effect on dominance. In addition, pleasure, arousal, and domination are proven to be positively and significantly related to WOM intention.

• 한국품질경영학회:학술대회논문집
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• 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
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• pp.603-610
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• 2004

This study examined the effects of interactivity level on Web user's attitude towards Home Shopping sites. In examining the relationships of the factors in the research, the independent variables are reliability and levels of interactivity. The dependent variables are effectiveness, and customer loyalty. Implications for web site designer and management leaders are implicated in the conclusive section.

• 한국의류산업학회지
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• 제24권6호
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• pp.756-765
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• 2022

The purchase-related responses of MZ generation consumers may vary depending on the environmental factors of the fitting room. Therefore, this study extracted and systematized fitting room characteristics in the retail fashion environment. In-depth interviews were conducted with a total of 50 informants to collect data on the experience of using the fitting room. Then, a qualitative analysis was performed. First, results confirmed that the environmental factors of the fitting room include physical (spatiality, functionality, comfort, and convenience) and human (interactivity and congestion) aspects. Next, additional analysis was performed on functionality and interactivity to clarify the influence of environmental characteristics of the fitting room. These factors were classified into qualitative categories. The study results confirmed that, in the case of functionality, preferred lighting and mirror factors vary depending on the clothing product type, the place and situation for wearing, and individual characteristics. Furthermore, regarding interactivity, the preference for the presence of sales staff or companions differed according to personal traits and the need for additional information and evaluation. The study provides valuable information for effective fitting room space planning for offline fashion stores to meet the needs of MZ generation consumers.

• 한국IT서비스학회지
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• 제20권5호
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• pp.189-207
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• 2021

Voice interaction combined with artificial intelligence is poised to revolutionize human-computer interactions with the advent of virtual assistants. This paper is analyzing interactive elements of AI-based voice recognition services such as sympathy, assurance, intimacy, and trust on intention to use. The questionnaire was carried out for 284 smartphone/smart TV users in Korea. The collected data was analyzed by structural equation model analysis and bootstrapping. The key results are as follows. First, AI-based voice recognition service characteristics such as sympathy, assurance, intimacy, and trust have positive effects on interactivity with the AI-based voice recognition service. Second, the interactivity with the AI-based voice recognition service has positive effects on intention to use. Third, AI-based voice recognition service characteristics such as interactional enjoyment and intimacy have directly positive effects on intention to use. Fourth, AI-based voice recognition service characteristics such as sympathy, assurance, intimacy and trust have indirectly positive effects on intention to use the AI-based voice recognition service by mediating the effect of the interactivity with the AI-based voice recognition service. It is meaningful to investigate factors affecting the interactivity and intention to use voice recognition assistants. It has practical and academic implications.

• International journal of advanced smart convergence
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• 제8권4호
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• pp.130-137
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• 2019

We conducted this study to identify the composition factors for consumers' selection attributes of accommodation applications and to identify the differences in the selection attributes perception of accommodation applications based on demographic characteristics and use status. According to the study, 6 factors were derived as the components of the selectivity of accommodation application and were named convenience, interactivity, economic efficiency, transaction reliability, product reliability and informativeness. And the respondents differed in their selection attributes perception of the accommodation application they used. In particular, it was found that the highest perception of informativeness and interactivity, and the lowest perception of product reliability. Finally, there were differences in the selection attributes perception of the accommodation application they used by demographic characteristics and use status. Based on the results of this study, we should strive to derive the effective marketing strategy needed for travel industry-related companies.