• Title/Summary/Keyword: interaction hypothesis

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A Study of the Relationship between the Outbound Call Center Service Quality and Service Recovery Customer Royalty (아웃바운드 콜센터 서비스품질과 서비스회복 고객충성도 관계 연구)

  • Kim, Jun-Whai
    • Journal of Digital Convergence
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    • v.13 no.1
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    • pp.163-176
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    • 2015
  • The purpose of this research is to find out the service quality dimensions and detailed elements of a call center, and to study what relationship the service quality dimensions have with service recovery and customer royalty. This research set up the hypothesis and the research model to verify the relationship between the call center service quality and the service quality customer royalty for 139 people surveyed who experienced dissatisfactions. The result of the hypothesis verification shows that it has an influence on the counselors' service quality and service recovery processes of 3 call centers. The service recovery has en influence on the customer royalty. The result quality as a result remained for a customer after counseling can be called the ultimate purpose of using the call center for a customer, and the research shows that it has the largest influence on the service recovery of 3 dimensions of the call center service quality. In the relationship between the service recovery and the customer royalty, the service recovery has a meaningful influence on the customer royalty.

The Effect of VDI Technical Characteristics on Interaction and Work Performance (VDI 기술특성이 상호작용과 업무성과에 미치는 영향에 관한 실증적 연구)

  • Kwak, Young;Shin, Min Soo
    • Journal of Information Technology Services
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    • v.20 no.4
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    • pp.95-111
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    • 2021
  • Recently, many organizations are actively adopting VDI (Virtual Desktop Infrastructure), an IT-based business system, to build a non-face-to-face business environment for smart-work. However, most of the existing research on VDI has focused on the satisfaction of system service quality or the use of IT resources and investment for VDI introduction. However, research on effective management and utilization of factors according to the characteristics of VDI technology is urgently required. This study is an empirical research study on how VDI technology characteristics affect interactions and work performance by identifying differences in utilization factors between general organization members and IT managers, presenting standards for business utilization and management. This study proposed a model and hypothesis that the system technology characteristics for VDI use are mediated by interactions in which users respond to functions appropriate to their work. In order to verify the hypothesis, a questionnaire survey was conducted on 188 people of companies and institutions that have adopted and used VDI through a questionnaire survey. Data analysis was performed with partial least squares (PLS), a structural equation modeling (SEM) technique that uses a component-based approach to estimation. As a result of the empirical analysis, the same environmental function for performing work, N-th security, and remote access function factors for non-face-to-face work have a significant effect on interactivity, and IT managers have an additional significant effect on the management technology characteristics of resource reallocation. Has been shown to affect. The results of this study aim to minimize trial and error due to new introduction by presenting considerations for future VDI introduction through case analysis.

The Effect of Wives' Household Income Contributions on Dual-Earner Couples' Housework Time: Focus on Investigating Period Interaction Effects (아내 소득기여도가 맞벌이 부부의 가사노동시간에 미치는 효과: 조사시기와의 상호작용효과를 중심으로)

  • Joo, Ik Hyun
    • Journal of Family Resource Management and Policy Review
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    • v.26 no.1
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    • pp.15-26
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    • 2022
  • The first purpose of this paper was to investigate whether wives' income contributions affect the time spent on housework by dual-earner couples. The second purpose was to investigate period interaction effects on the effect of wives' income contributions. For this, Korean Time Use Survey data 2004-2019 was analyzed. The analysis target was dual-earner couple aged 20-59 years. The dependent variable was time spent on housework, and the analysis method was tobit regression. According to the results, there were three findings: First, there was a U-shaped relation between wives' income contributions and wives' housework time. Second, this relationship became stronger as time progressed. Third, although wives' income contributions positively affected husband housework time, husband housework time was actually zero before 2019. These results demonstrated that not economic perspective, but gender perspective, is more useful for understanding dual-earner couples' division of housework.

Effects of Education Service Quality on Relationship Management from the Service Distribution Perspective (교육서비스 품질이 관계관리에 미치는 영향: 서비스 유통 관점에서)

  • Cho, Hyun-Jin
    • Journal of Distribution Science
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    • v.13 no.3
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    • pp.41-49
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    • 2015
  • Purpose - Universities are placing a greater emphasis on relationship management as a source of competitive advantage due to increasingly competitive environments and social changes. The purpose of this study is to analyze the relationships among education service quality, relationship quality, and relationship performance from the perspective of service distribution. In other words, this study is focused on the role of education service quality with regard to relationship management. In this study, education service quality is divided into lecture, job assistance, student-faculty interaction, student-student interaction, facility welfare, and scholarship welfare quality components; relationship quality is composed of satisfaction and commitment; and relationship performance is divided into recommendation and defection intentions. Research design, data, and methodology - This study aims to identify how the various elements of education service quality affect satisfaction. Further, it aims to test the relationships among satisfaction, commitment, recommendation intentions, and defection intentions. Distribution and marketing students were randomly selected for the experiment. Out of the 380 administered questionnaires, a total of 361 respondents provided complete and usable data. The sample consisted of 232 males (64.3%) and 129 females (35.7%). The variables of the proposed model were measured through assessments that were measured on a 5-point Likert scale. Using Lisrel 8.7, a structural model was analyzed and the path coefficients were estimated. Results - The overall fit of the model was acceptable (χ2=1121.8 (df=603, P=0.00), GFI=0.967, NFI=0.974, CFI=0.981, RMR=0.021). The results generally supported the hypothesized relationships of the proposed model, except for Hypothesis 1. First, lecture, job assistance, student-faculty interaction, student-student interaction, and facility welfare quality were revealed to have positive effects on satisfaction. In particular, lecture and facility welfare quality had the strongest effects on satisfaction. However, scholarship welfare quality did not significantly affect satisfaction; this means that Hypothesis 3-2 was not supported. Second, satisfaction was positively related to commitment and recommendation intentions but it was negatively related to defection intentions. Third, commitment was positively related to recommendation intentions but it was negatively related to defection intentions. Conclusions - This study emphasizes the influence of education service quality on satisfaction in the long-term. In addition, this research has the following implications for university relationship management. First, the findings suggest that the various dimensions of education service quality have differing effects on satisfaction. In particular, lecture and facility welfare quality are found to be the most important factors in increasing the level of satisfaction. Therefore, university managers need to prioritize enhancing lecture quality and upgrading educational facilities. Second, satisfaction also improves through job assistance systems and opportunities for social interactions. Therefore, university managers should reinforce their job skills programs and should provide opportunities for social relationships to develop. Finally, it is important for university managers to take a relationship approach to maximizing relationship performance. Therefore, university managers should work to increase student recommendations and prevent their defections based on satisfaction and commitment.

The Effects of Interaction Experience and Product Involvement on Decision Making of Purchase: The Corporate Facebook Page

  • Shin, Dong-Hee;Kang, Sunghyun
    • International Journal of Contents
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    • v.10 no.4
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    • pp.38-47
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    • 2014
  • Recently, with the development of technology, social network service (SNS) has become a hot topic. Lots of companies are now making online marketing strategy to promote their products and brand identities using SNS. Through these strategies, companies can produce more profit as well as make better brand images by performing online public relations. Among the SNSs, Facebook has a lot of users, it has been regarded by companies as a suitable platform with respect to online marketing for latent customers. The companies of today typically have at least one account and a Facebook page, and constantly make relationships with customers. However, companies have been thoughtless in this process, and usually provide information to customers through one-way communication. Based on this phenomenon, a study was conducted herein on how to use Facebook pages for promoting products and brand identities, keeping good relationships between companies and customers. This study assumed that the types of interaction on Facebook pages and user involvement are the key factors affecting decision making of purchase. Four types of Facebook pages which were made virtually were used in analysis with 56 participants who were selected for the experiment. The results indicated partial verification of the hypothesis. Particularly, product involvement had an effect on decision making of purchase in all conditions. According to these results, it can be explained that there are close relationships between the psychological status of online behaviors and Facebook corporate pages. In addition, through linear tendency of this phenomenon, this can infer how to setup a positive relationship with latent customers and make improve brand images of products.

Factors Affecting the Nursing Intention of Nurses for AIDS Patients (AIDS 환자 간호의도에 영향을 미치는 요인)

  • Yang, Seung Ae
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.673-683
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    • 2013
  • Purpose : This study aimed to examine the causal relationships among knowledge, stigma prejudice, attitude, social interaction which are factors affecting the Nursing Intention for AIDS patients. Method : Data were collected from June 20 to August 10, 2012, 268 nurses in general hospital located in and outside of Seoul, who were selected using convenience sampling. For hypothesis testing, the collected data were analyzed using AMOS 19. Results : Analysis of the path coefficients in this study showed that 41% of the variation in Nursing Intention could be explained by variation in the model. Social Interaction and Attitude directly affected the Nursing Intention. Social Interaction was found to be the most important predictive factor to explain Nursing Intention. Conclusion : This study found that there are need to increase possibility of social interaction and make positive changes in attitude toward AIDS patient care in order to improve Nursing Intention.

The Impact of Technostress on Social Interaction Overload in Social Network Service (SNS 사회적 상호작용 과부하에 따른 테크노스트레스)

  • Lee, Sea-Bom;Moon, Jae-Young
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.25-33
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    • 2017
  • An increase of the interaction speed can lead to the problem of over-relations. Due to psychological and temporal burdens caused by the excessive relationship, users feel fatigue and users are avoiding using SNS. SNS fatigue and SNS anxiety is regarded as SNS stress related to the side effects caused by the SNS use. This study is to approach negative view which is SNS stress and find out causes of stress from the over-relation of interaction. This study used total of 261 samples from Facebook users. As a results, all hypothesis are accepted using SEM(Structural Equation Model). Information sharing and communication have positive effect on social interaction overload and it causes technostress. The results of this study show that SNS characteristics occurs technostress. This study is significant in that it examines that the features of SNS have negative results.

The interaction effect of descriptive norm message and regulatory focus in online context of franchise system (프랜차이즈 시스템의 온라인 맥락에서 서술적 규범 메시지와 조절초점의 상호작용 효과)

  • Kim, Sae-Rom;Lee, Dong-il
    • The Korean Journal of Franchise Management
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    • v.9 no.2
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    • pp.31-38
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    • 2018
  • Purpose - In recent years, many companies include franchises have acquire customers by making an online stores and they are carrying out permission marketing activities with e-mail and SMS. Permission marketing requires voluntary customer approval for receiving commercial messages such as cross-selling and upselling. Therefore, it is necessary for the business to induce the customer's acceptance. The purpose of this study is to examine which type of different messages can affect higher in consumer persuasion. Thus, we investigated the impact of descriptive norm message on intention of reception in an online store context, and its interaction with chronic regulatory focus. Research design, data, and methodology - This study hypothesized that the descriptive norm message would affect positive influences to consumers' intension of reception. Specially, this study inquired into whether the interaction effect between descriptive norm and regulatory focus. To verify the hypothesis, we conducted 2 × 2 between-subject factorial design with message type (general message and descriptive norm message) and regulatory focus(promotion focus and prevention focus) as independent variables. Participants of the experiment were assigned to one of 2 kind experimental situations randomly according to characteristics of message type. A total of 131 participants (descriptive norm message: 65, general message: 66) responded for this study. The data were analyzed using frequency analysis, exploratory factor analysis, and two-way ANOVA. Result - The results of the study are as follows. First, we found main effects of the descriptive norm message. The intention of reception were significantly higher in the descriptive norm message rather than general message as in previous researches. Second, interaction effect between the descriptive norm message and regulatory focus was significant. The prevention focus (vs. promotion focus) were hight in a positive behavior intention when the descriptive norm message was given. Conclusions - This study verifies the main effect and interaction effect of descriptive norm message and regulatory focus on the consumers' intention of reception in permission marketing, and persuasive message in the online store context. The results of this study will provide various advantages to companies that want to establish long lasting relationship with customers by carrying out permission marketing in the future.

Environmental Pollutants and Epigenetics (환경오염 물질과 에피제네틱스)

  • Park, Sung-Kyun;Lee, Sun-Dong
    • Journal of Environmental Health Sciences
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    • v.35 no.5
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    • pp.343-354
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    • 2009
  • Since Barker found associations between low birth weight and several chronic diseases later in life, the hypothesis of fetal origins of adult disease (aka, Barker Hypothesis) and epigenetics have been emerging as a new paradigm for geneenvironment interaction of chronic disease. Epigenetics is the study of heritable changes in gene silencing that occur without any change in DNA sequence. Gene expression can be regulated by several epigenetic mechanisms, including DNA methylation and histone modifications, which may be associated with chronic conditions, such as cancers, cardiovascular disease, and type-2 diabetes. One carbon metabolism which involves the transfer of a methyl group catalyzed by DNA methyltransferase is an important mechanism by which DNA methylation occurs in promoter regions and/or repetitive elements of the genome. Environmental factors may induce epigenetic modification through production of reactive oxygen species, alteration of methyltransferase activity, and/or interference with methyl donors. In this review, we introduce recent studies of epigenetic modification and environmental factors, such as heavy metals, environmental hormones, air pollution, diet and psychosocial stress. We also discuss epigenetic perspectives of early life environmental exposure and late life disease occurrence.

Korean Students' Attitudes Towards Robots: Two Survey Studies (한국 학생의 로봇에 대한 태도: 국제비교 및 태도형성에 관하여)

  • Shin, Na-Min;Kim, Sang-A
    • The Journal of Korea Robotics Society
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    • v.4 no.1
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    • pp.10-16
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    • 2009
  • This paper is concerned with Korean students' attitudes towards robots, presenting two survey studies. The first study was concerned with a group of college students, taking the perspective of international comparison. Data were collected by administering an online survey, where 106 volunteer students had participated. In the survey, the Negative Attitude towards Robot Scale(NARS) was adopted to compare the Korean students' scores with those of multi-national groups (U.S.A, Germany, Netherland, Japan, Mexico, and China) who responded to the same scale in Bartneck et al.'s research. The analysis of the data reveals that Korean students tend to be more concerned about social impacts that robots might bring to future society and are very conscious about the uncertain influences of robots on human life. The second study investigated factors that may affect K-12 students' attitudes towards robots, with survey data garnered from 298 elementary, middle, and high school students. The data were analyzed by the method of multiple regression analysis to test the hypothesis that a student's gender, age, the extent of interest in robots, and the extent of experiences with robots may influence his or her attitude towards robots. The hypothesis was partially supported in that variables of a student's gender, age, and the extent of interest in robots were statistically significant with regard to the attitude variable. Given the results, this paper suggests three points of discussions to better understand Korean students' attitudes towards robots: social and cultural context, individual differences, and theory of mind.

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