• 농촌계획
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• 제17권4호
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• pp.1-11
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• 2011

This study analyzed push, pull motivation factors and satisfaction of visitors who visited Yangdong village in order to maintain, conserve and seek for effective utilization of this village. The result of this study was summarized as follows. Firstly, the result was that 'personal relations' has a positive impact on 'regional environment' and 'amenities', 'the pursuit of knowledge' has a positive impact on 'regional environment' and 'amenities' on the correlation between the visit motivation and the visit satisfaction. Secondly, 'the pursuit of knowledge' and 'the desire to new experience' have positive impact on the visit satisfaction on a part of the push factor generally. Physical environment was a only factor that has a positive impact on the visit satisfaction on a part of the pull factors. Thirdly, the intention of recommendation was a only factor to has a positive impact on the visit satisfaction on the correlation between the intention of return visit, recommendation and the visit satisfaction. It was proved that the intention of return visit was strongly associated with the intention of recommendation. This result of this study confirmed the important pull and push factor to enhance the tourist attraction of Yangdong village. It will be helpful to make the preliminary data for planning and conservation guidance of traditional village.

• 한국의류학회지
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• 제32권5호
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• pp.834-845
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• 2008

The purpose of this study is to find out the important factors and efficient strategies concerning Internet marketing. The areas of study interest are, the perceived risk, trust, usefulness, Shopping-mall attitude, and purchase intention. To fulfill this objectives, First, a survey was performed targeting customers with first-hand experience with fashion merchandise in Internet shopping-mall. Second, the improbability sampling method was used on aged from 20s to 40s, and the survey was performed over a one month period. A total of 806 questionnaires. The empirical studies were summarized as follows. First, the exchange/return/delivery risk and social/psychological risk had an effect on the perceived trust in Internet fashion shopping mall. Second, the perceived trust had an effect on the perceived usefulness, the attitude toward using and intention of repurchase in Internet fashion shopping mall. Third, the perceived usefulness had an effect on the attitude toward using and intention of repurchase in Internet fashion shopping mall. Forth, the attitude toward using had an effect on intention of repurchase in Internet fashion shopping mall.

• 유통과학연구
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• 제19권9호
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• pp.29-39
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• 2021

Purpose: Nowadays, café shop chains are becoming a trend and growing rapidly in Vietnam. There are numerous people who spend their time in cafes and this has become part of the current lifestyle. Therefore, cafe chains owners compete in offering new cafe concepts to attract customers and deliver their values to customers effectively. To gain competitiveness and attractiveness, a cafe must possess an interesting servicescape and provide a good impression toward customers in a cafe. Therefore, this study is to evaluate the role of servicescape as an antecedent to service quality and behavioral intentions in the Vietnam market. Research design, data, and methodology: The study was conducted through survey questionnaires who had used the service at coffee shop chains in cities of Vietnam. We apply the PLS-SEM method to analyze data and test hypotheses. Results: Servicescape is a second-order construct including hygiene, space, ambiance, design, and equipment. Servicescape also impacts directly on overall service quality, employee service quality, and behavioral intention. Conclusions: Servicescape plays a role as an antecedent for service quality and behavioral intention. Therefore, it confirms the importance of managing servicescape in order to deliver more value to customers through improving service quality so that enhance intention to return to use services in coffee shop chains.

• 한국병원경영학회지
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• 제23권2호
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• pp.95-105
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• 2018

Objective: This study conducted an empirical research on foreign patients who had visited the medical institutions of Daegu region in order to identify the effects of the factor satisfaction and experience satisfaction with medical services on their revisit intentions. Methods: This study reviewed the existing studies on medical services to foreign patients with a main focus on medical tourism, and conducted the empirical research through a survey on foreign patients from the Russian, Chinese and English-speaking regions based on the Daegu Medical Tourism Promotion Institute's DB of foreign patients. The empirical research conducted a multiple regression analysis on factor satisfaction and experience satisfaction regarding return visit intentions. Results: The multiple regression analysis results showed that both the factor satisfaction and the experience satisfaction with medical services of foreign patients had positive effects on their return visit intentions, especially, with a relatively greater effect from the factor satisfaction. Specifically, it was found that factor satisfaction elements of 'friendliness of employees', 'good communication', and 'expertise of medical workers'; and experience satisfaction elements of 'reliability of medical information', 'efforts to minimize incompatibility towards foreigners', 'convenient access to medical information' and the like enhanced the return visit intentions. Conclusion: We discovered that, in the context of medical tourism activities, it is important to enhance factor satisfaction and experience satisfaction with medical services in order to promote return visits of the foreign patients who we once attracted. Especially, there are implications that reliability of medical information and efforts to minimize incompatibility towards foreigners enhance return visits of foreign patients.

• 디지털융복합연구
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• 제19권4호
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• pp.39-48
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• 2021

퇴직연금은 노후소득 보장체계중 하나이다. 한국은 2016년부터 종업원 수 300인 이상 기업의 경우 의무적으로 퇴직연금을 도입하도록 되어있어 대기업의 퇴직연금 도입비율은 높은 편이나 중소기업의 도입비율은 매우 낮다. 본 연구는 중소기업 퇴직연금 도입의사에 영향을 주는 재무적속성이 무엇인지 살펴봄으로써 정부의 퇴직연금 도입 유도 정책 수립에 방향을 제시해 보고자 한다. 분석결과, 재무적속성중 매출액순이익률은 양(+)의 방향, 자기자본비율은 음(-)의 방향으로 중소기업 퇴직연금 도입의사에 영향을 주는 유의미한 요소로 밝혀졌다. 이에 따라 중소기업 퇴직연금 도입 활성화를 위해 매출액순이익률과 자기자본비율을 우선적으로 고려한 퇴직연금 도입유도 정책 실시가 필요함을 본 연구는 시사하고 있다.

• 한국의류학회지
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• 제32권12호
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• pp.1891-1902
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• 2008

본 연구는 점점 더 경쟁이 심화되고 있는 인터넷 의류시장에서 기업의 수익과 제품 관리에 영향을 미치는 소비자들의 반품행동에 관심을 갖고, 이들 반품에 영향을 미치는 결정요인 및 영향요인들의 경로관계를 규명하고자 하였다. 본 연구를 위해 인터넷 의류구매경험이 있는 20대 및 30대 남녀 소비자 517명에게 설문조사를 하였다. 반품행동에 영향을 미치는 요인의 영향을 알아본 결과, 반품여부에는 위험지각, 정보탐색, 충동구매, 구매경험, 연령이 정적인 영향을 미쳤으며 반품정도에는 충동구매, 구매경험, 성이 유의한 영향을 미쳤으나 위험지각, 정보탐색, 연령은 유의하지 않은 것으로 나타났다. 한편 반품의도에는 위험지각, 성, 연령의 영향은 유의하였으나 정보탐색, 충동구매, 구매경험의 영향은 유의하지 않은 것으로 나타났다. 반품행동에 영향을 미치는 요인들의 경로관계를 분석한 결과, 반품여부에는 위험지각이 정적으로 직접적 영향을 미치고 정보탐색은 직접적 영향뿐만 아니라 구매경험 및 충동구매를 통한 간접적 영향도 미치는 것으로 나타났다. 또한 반품정도에는 위험지각의 영향은 없었고 정보탐색은 구매경험과 충동구매를 매개로 한 간접적 영향을 미치는 것으로 나타났다. 본 연구는 인터넷 쇼핑몰이 반품율을 감소시키고 반품정책을 수립하는데 필요한 소비자들의 반품행동특성을 제공하였다는데 의의가 있다.

• 한국콘텐츠학회논문지
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• 제12권9호
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• pp.202-210
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• 2012

민법은 유언의 자유를 인정하여 피상속인으로 하여금 자기의 재산을 자기의 의사대로 처분할 수 있는 자유를 인정하면서도, 유언자유의 원칙을 무제한적으로 관철할 경우 발생할 수 있는 여러 가지 폐단을 방지하고자 유류분제도를 규정함으로써 피상속인에 의한 재산처분의 절대적 자유를 제한하고 있다. 이처럼 유언자유의 원칙과 법정상속 간에 존재하는 모순을 해결하고자 도입된 제도가 바로 유류분제도이다. 유류분제도가 유언자유의 원칙과 법정상속제도의 절충안이라고 일컬어지고 있는 것도 이러한 이유에서이다. 근래 선고된 대법원 2012. 5. 24 선고 2010다50809 판결은 유류분반환청구권의 행사방법, 유류분권 내지 유류분반환청구권의 양도, 공동상속인이 아닌 제3자에 대한 유류분반환청구권의 행사 등 주요 법적 쟁점들을 망라하고 있다는 점에서, 학리적(學理的)으로 매우 중요한 의미를 갖는다. 이에 본고(本稿)에서는 이 판결을 소재로하여 유류분반환청구권의 행사에 관한 법적 쟁점들을 검토하였다.

• 유통과학연구
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• 제21권4호
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• pp.103-111
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• 2023

Purpose: The purpose of this study was to analyze Korean sports consumers' intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers' recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers' online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers' positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers' online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared.

• 한국의류학회지
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• 제30권11호
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• pp.1618-1625
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• 2006

The purposes of this study were 1) to identify dimensions of fashion lifestyles of men of digital generation and online shopping mall service attributes, and 2) to find factors affecting general satisfaction and intention to purchase at online shopping malls. Data were obtained from 632 men aged between 15 and 39 who were using the internet. Fashion lifestyles produced five factors, fashion leadership, shopping enjoyment, brand pursuit, personality pursuit, and practicality pursuit. Internet service attributes included three factors, check-out service, after delivery service, and product presentation service. Significant determinants of general satisfaction were after delivery service, check-out service, product presentation service, and purchase experience in order. For intention to buy, after delivery service, check-out service, product presentation service, purchase experience, practicality, and household income level in order were significant. Finally, general satisfaction of purchase was a useful determinant of intention to buy. Implications were given for improving internet shopping mall services from the perspective of online fashion mall marketers.

• 보건의료산업학회지
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• 제12권1호
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• pp.123-135
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• 2018

Objectives : The purpose of this study was to analyze the effects of welfare workers who are economically active as wage earners after undergoing industrial accidents on their turnover intention in terms of demographic, working environment, and health characteristics. Methods : The data were analyzed in this study with the chi-square test and logistic regression using SPSS ver. 22.0 to analyze the factors influencing the turnover intention of industrial workers(PSWCI, 2016, N=1,083). Results : Model 1 included age, education, average wage, and union, Model 2 includer the number of workers in the workplace, average number of working days, overtime, and employment status were statistically significant. Model 3 included characteristics of health, Model 4 includer education, average wage, union, average number of working days, overtime, employment status were statistically significant. Conclusions : It is necessary to develop tools, indicators, and systematic and step-by-step programs to evaluate the stable work environment in the workplace, as well as to improve workers' return to work.