• Journal of the Korea Convergence Society
• /
• v.13 no.5
• /
• pp.85-96
• /
• 2022

The purpose of this study was to analyze the effect of service factors of used book transactions, which are becoming a major service in online bookstores, on customer satisfaction and the effect of customer satisfaction on reuse intention. 235 samples were collected through a survey for users of used book transaction services in their 20s or older, and 205 surveys were adopted through the refining process. Hypotheses were verified through factor analysis, reliability analysis, and structural model analysis using SPSS22.0 and AMOS22.0 statistical programs. Some factors were supported between service factors and customer satisfaction, and customer satisfaction had a significant effect on reuse intention, and moderating effects according to the preferred genre of reading were founded. More differentiated services should be considered according to the customer's preferred genre, as the services of online bookstores are becoming more standardized, customers do not feel differentiated.

• Proceedings of the Korean Institute of Intelligent Systems Conference
• /
• 2006.11a
• /
• pp.25-28
• /
• 2006

사용자 의도 파악 (intention reading) 기술은 스마트 홈과 같은 복잡한 유비쿼터스(ubiquitous) 환경에서 사용자에게 보다 편리하고 개인화된(personalized) 서비스 제공이 가능하도록 해준다. 또한 학습 기능(learning capability)은 지식 발견(knowledge discovery)의 관점에서 의도 파악 기술의 핵심 요소 기술의 하나로 자리 매김 하고 있다. 본 논문에서는 스마트 홈 환경에서 제공 가능한 개인화된 서버스(personalized service) 중의 하나로, 개인화된 미디어 제어 방법에 대한 내용을 다룬다. 특히, 이러한 사람의 행동 패턴과 같은 데이터는 패턴 분류의 관점에서 구분해야 할 클래스(class)에 비해 입력 정보가 불충분할 경우가 많으므로 비일관적인(inconsistent) 데이터가 많으므로, 퍼지 논리(fuzzy logic)와 확률(probability)의 개념을 효과적으로 병행해야 의미 있는 지식을 추출해 낼 수 있다. 이를 위하여 반복 퍼지 지도 클러스터링 (IFCS; Iterative Fuzzy Clustering with Supervision) 알고리즘에 기반하여 주어진 데이터 패턴으로부터 확률적 퍼지 룰(probabilistic fuzzy rule)을 얻어 내는 방법에 대해 설명한다. 또한 이를 포함하는 학습 제어 시스템을 통해 개인화된 미디어 서비스를 추천해 줄 수 있는 방법에 대해서 설명하도록 한다.

• The Journal of Asian Finance, Economics and Business
• /
• v.9 no.6
• /
• pp.287-295
• /
• 2022

With the dramatic increase in mobile usage, more and more businesses see the potential of m-commerce. This study focuses on a subcategory of m-commerce, a mobile shopping application. To understand the purchase intention via m-commerce applications, this study is aimed to identify the main factors that are related to the applications and explore the influence of these factors on consumers' mobile shopping intention. This study uses quantitative research methods and selects Vietnam as its case study. The survey responses of 450 Vietnamese mobile shoppers were analyzed using partial least squares structural equation modeling (PLS-SEM). The results indicated that online reviews, e-service quality, and information quality are significant predictors of behavior intention, and perceived risk negatively influences consumer online purchase intention via the applications. The content enriches the combined research of detailed and possible models with quality dimensions and risk perception. Practitioners such as e-retailers and developers can enhance the quality of applications and determine strategies to reach potential users and maximize revenue. M-commerce providers should pay adequate attention to credible and influential online reviews since mobile shoppers heavily rely on reading reviews before buying a product.

• East Asian Journal of Business Economics (EAJBE)
• /
• v.10 no.1
• /
• pp.1-9
• /
• 2022

Purpose - Drawing upon signaling and social identity theories, this study explores the effect of engagement in CSR activities by foreign firms on applicants' intention to apply. Furthermore, this study suggests CSR education as a moderator which strengthens the positive effects of the engagement in CSR activities on the intention to apply for potential job seekers. Research design, data, and methodology - One hundred and ninety-one undergraduate students were solicited to participate in this study. Participants were randomly assigned to two scenarios depicting different levels of a given foreign firm's engagement in CSR activities. After reading the given scenario, respondents answered a series of questions on their intention to apply to the foreign organization. Result - The results from hierarchical regression reveal that Korean applicants have a more favorable perception of a foreign firm which performs engagement in positive CSR activities. Moreover, the positive effect of the engagement in CSR activities on the intention to apply has a greater impact for Korean applicants who had CSR education. Conclusion - The result indicates that foreign firms could overcome the liabilities of foreignness and attract local talent effectively, by engaging in CSR activities. Moreover, this study suggests the important role of CSR education, and significantly contributes to the international recruiting literature.

• Journal of the Korean Institute of Intelligent Systems
• /
• v.17 no.2
• /
• pp.244-251
• /
• 2007

Intention reading technique is essential to provide personalized services toward more convenient and human-friendly services in complex ubiquitous environment such as a smart home. If a system has knowledge about an user's intention of his/her behavioral pattern, the system can provide mote qualified and satisfactory services automatically in advance to the user's explicit command. In this sense, learning capability is considered as a key function for the intention reading technique in view of knowledge discovery. In this paper, ore introduce a personalized media control method for a possible application iii a smart home. Note that data pattern such as human behavior contains lots of inconsistent data due to limitation of feature extraction and insufficiently available features, where separable data groups are intermingled with inseparable data groups. To deal with such a data pattern, we introduce an effective engineering approach with the combination of fuzzy logic and probabilistic reasoning. The proposed learning system, which is based on IFCS (Iterative Fuzzy Clustering with Supervision) algorithm, extract probabilistic fuzzy rules effectively from the given numerical training data pattern. Furthermore, an extended architectural design methodology of the learning system incorporating with the IFCS algorithm are introduced. Finally, experimental results of the media contents recommendation system are given to show the effectiveness of the proposed system.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.31 no.2
• /
• pp.27-51
• /
• 2020

This study is targeting Special Library users and aims to find out whether participation in the cultural events of K Special Library affects the levels of satisfaction and recognition of library users. With consideration for the actual operating case, the cultural events of K Special Library were categorized into reading activities, reading promotion events, exhibition events, lecture events, and others. The influential relationship between these cultural events, the level of satisfaction, intention of reuse, and level of recognition of the K Special Library service were analyzed. As a result of this study, participation in cultural events was found to affect the level of use, level of satisfaction on services, intention to reuse and recommend, and level of recognition of K Special Library users. However, regarding the level of satisfaction on the collection of books, there was no significant difference arising from participation in cultural events. As such, it is concluded that participation in cultural events does not affect the level of satisfaction on the collection of the books.

• Journal of the Korean Institute of Illuminating and Electrical Installation Engineers
• /
• v.25 no.1
• /
• pp.30-41
• /
• 2011

This study performs the subjective evaluations of LED illumination conditions according to three types of color temperatures (7,000[K], 5,000[K], 3,000[K]) after employing LED illumination system in the classroom, Since the objective of this study is to develop an artificial lighting conditions like day light comfortable to students in the classroom, the learning effect based on three types of LED illumination conditions are analyzed. Three factors (learning intention, learning environment, learning motivation) are extracted by ANOVA and there are preference differences of LED illumination conditions between learning intention and learning environment factors. Especially, preference differences of LED illumination conditions are existed about calculation, reading and fatigue reduction. The test results of this study can be applied to obtaining high achievement of learning based on the lighting conditions.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.29 no.4
• /
• pp.35-55
• /
• 2018

The purpose of this study is to suggest how to activate the school library by examining how the users' perceive teacher librarians. For this purpose, questionnaires and in-depth interviews were conducted for students in 10 middle and high schools in Seoul and Gyeonggi. Analyses lead to these findings: the image types of teacher librarians were classified as professional image, active image, and simple-work image. Multiple regression analysis was used to examine the effect of teacher librarians images on school library user satisfaction. In order to enhance the teacher librarians images and school library user satisfaction, it is necessary to strive to cultivate the active attitude and professionalism of teacher librarians. Also, as the frequency of use is lower, the teacher librarians' images are viewed as simple work. Therefore, it is required to consider various reading events and reading education to raise the frequency of use. This study shows that the teacher librarians' images have a positive effect on school library users' satisfaction and suggests improvement plan for school library activation.

• Journal of the Korean Society for Library and Information Science
• /
• v.56 no.1
• /
• pp.387-404
• /
• 2022

This study statistically verified the service quality factors(book&contents, writer&manpower, service support, facility&environment of the program) that affect the satisfaction of 'One Library, One Book' program, and the influence relationship of satisfaction on the intention to use focused on the Jgu Public Library in Seoul. As a result, first, the service quality factors that have a statistically significant positive(+) effect on the satisfaction of the program were found to be the book&content, author&manpower factors of the program. Second, it was shown that the satisfaction of the program had a statistically significant positive(+) effect on the intention to use. The results of this study can be used as useful basic data to improve the quality of the 'One Library, One Book' program in public libraries in Korea in the future.

• Journal of the Korea Society of Computer and Information
• /
• v.29 no.1
• /
• pp.85-96
• /
• 2024

As users of paid media readers' satisfaction with usage directly affects the promotion and development of paid media in China. Based on relevant research literature on user sustained use behavior, using the Expectation Confirmation Model as the framework, China paid media Caixin is used as a content product to construct a sustained use model for paid media. At the same time, the operational definition and theoretical assumptions of the variables in the model were provided, laying the foundation for subsequent empirical research on the effectiveness of the model.The research results show that paid media's social influence and performance expectations have a positive impact on Caixin App readers' adoption behavior,perceived usefulness and expection confirmation has a positive impact on Caixin App readers' satisfaction . Adoption behavior and satisfaction has a positive effect on continue using intention, what's more,the perceived usefulness also has a positive effect on continue using intention.