• Journal of the Korea Fashion and Costume Design Association
• /
• v.17 no.4
• /
• pp.201-217
• /
• 2015

Instagram, image based visual SNS platform is regarded as one of the most effective marketing channels and the number of users are getting increased. To enhance of our understanding of general current use and customer attitude through Instagram accounts owned by fashion brands depending on user attributes, the present study investigates factors that current status of use, purpose of use, brand attitude, purchase intension, and recommend intension. A survey method was conducted for empirical test. A convenience sample of 100 participants was used for data analysis. SPSS 18.0 was used for statistical analysis. Findings of this study suggest that first, the very purpose of access is to grasp fashion trend, second, a group of the high interest in fashion accesses to Instagram account of fashion brands more often, uses Instagram for information search more than other group and has a positive influence on recommend intension, third, a group of the high frequent access accesses Instagram for purpose of information search more and has a positive influent on values on customer attitude and the last, partial purposes of utilization and benefits sought of Instagram of fashion brands has a positive influence on customer attitude.

• Journal of the Korean Institute of Intelligent Systems
• /
• v.11 no.8
• /
• pp.709-714
• /
• 2001

Recently, most vehicles has the Automatic transmission system as their transmission system. The automatic transmission system operates with fixed shift patterns. In the opposite of manual operation, it is easy and convenient for driving. Though these merit, the system can not evaluate the driver s intension because of usage of fixed shift pattern. To consider driver s intension, we must consider both the driving intensity of driver and the status of vehicle. In this paper, we developed flexible automatic transmission system by using the proposed moduled neural networks which can learn the status of th vehicle and driver s intensity. As a results, we compare the transmission system using fixed shift pattern and the proposed transmission system and show the good performance in the change of shift position.

• Fashion & Textile Research Journal
• /
• v.10 no.3
• /
• pp.281-288
• /
• 2008

The purpose of this study was to investigate how clothing interest, fashion involvement, and self-consciousness affect brand recall, brand attitude and buying intension of the product placed on TV drama. The data were collected using a self-administered and structured questionnaire on subject of 270 middle school students and 260 high school students in Pusan. Frequency analysis, $X^2$-test, t-test, and multiple regression were used to conduct the data analysis on 524 out of 530 questionnaires. Clothing interest and the level of self-consciousness had significant influence on brand recall and emotional brand attitude of the product placed on TV drama. Self-consciousness affected cognitional brand attitude. Moreover, TV drama clothing interest and fashion involvement had a significant influence on buying intension. Therefore, TV drama clothing interest was the main factor which affected brand recall, brand attitude and buying intension of the product placed on TV drama.

• Journal of Information Technology Services
• /
• v.10 no.1
• /
• pp.1-20
• /
• 2011

The market structure and consumer characteristics are changing dynamically according to internet shopping industry developing based on Web 2.0. But, there is absent typical online service after 'Cyworld.' The social shopping sites based on social networking reflect to present phenomenon that collective intellect, information sharing, participate in making information. The social shopping sites are not limited in particular shopping sites but include all of sites in online. So, consumers can copy various products and display on their own blog provided from social shopping sites and make some purchase reviews and any comments about products can lead transactions among social shopping sites. So, it might be a one of meta-shopping mall like 'Naver.' As the social shopping sites are new form, we just applied to TAM theory to figure out acceptance factors using SEM. The perceived enjoyment affect to usefulness, ease of use and using intension. The perceived ease of use also affect to usefulness and the usefulness affect to using intension positively. But the perceived ease of use was for nothing in using intension. Finally, we provided managerial implications to activate domestic online shopping industry and theoritical meaning using extended TAM.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.13 no.4
• /
• pp.239-247
• /
• 2013

This study is aimed to perform the qualitative evaluation based on the ARCS Model of educational mobile applications for smart phones. The evaluation has been performed targeting 60 students who attending the subject of informational education in 3 different universities in 2012 by allowing them to select the available educational mobile App installed in their smart phone. After, the level of persistent learning-intension from each student and the efficacy of ARCS motivational strategy was measured at learner's perspective. The structural equation model(SEM) was established and analyzed with PLS method to understand the relationship between the ARCS motivational strategy and the persistent learning-intension. The results of the study could be summarized as followings. First, the educational mobile App in various the motivational strategies showed different results that is the highest attention as well as the lowest satisfactory level. Second, the relevance in motivation strategies had the statistically significant effect in attention, confidence, and satisfaction. On the other hand, the other factors of attention, relevance, and confidence showed statistically significant effect in satisfaction. Finally, result demonstrate that the relevance is the critical factor inducing the significant effect in persistent learning-intension among the motivational strategies.

• Proceedings of the Costume Culture Conference
• /
• 2001.07a
• /
• pp.16-19
• /
• 2001

• Language and Information
• /
• v.15 no.1
• /
• pp.79-92
• /
• 2011

Some terms related to "meaning" in semantics are reviewed, particularly those used in Lyons' famous semantics book Semantics 1 and Semantics 2 (Cambridge University Press, 1977). Since Lyons' book is so comprehensive that the semantic terms used in that book cover almost every important notions/terms used in contemporary semantics. With relevant interpretation of the terms, we suggest most appropriate Korean translations, trying to give different translations for different English terms. Terms covered include: 'signify, signification; reference/refer/referent, sense; denotation/denote, connotation/connote; extension, intension; implication/imply, implicature/implicate, entailment/entail; designate, demonstrate/demonstrative'.

• Proceedings of the Korean Institute of Interior Design Conference
• /
• 2006.11a
• /
• pp.54-57
• /
• 2006

The digital modeling process is visualization of designer's specific intension in digital virtual space by constructing computer and information system that fits the designer's intension and morphological characteristic of the space that to be modeled. Digital Modeling Process has been brought to attention for it's design efficiency and potentialities as new creative tool. The effect of DMP, in spacial design process has been grown from simply providing a ways to visualize designer's idea toward utilizing modeling data for real construction which includes architectural and constructional material. The purpose of this study is to find optimal methodological answers to spatial design process that is improved and specialized due to rapid improvement of digital media.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.4 no.2
• /
• pp.69-83
• /
• 2002

The purpose of this paper was to analyze the meanings and issues which had been expressed through the domestic fashion magazine from 1998 to 2002. The natural intension issue was caused by rapid development of modern civilization and it kneaded with poison of ecosystem destruction. It was expressed by pure and clean fashion image, simple appearance and natural color. The reconciliation issue between the east and west country, man and woman and science and art which are opposed together of the trade by mixture of fashion was expressed became the paternity. It pursued a tradition and the past, which pursue new things and the specific charters with spouted, and intension is expressed. The issues of over all fashion purses human being's happiness for which fashion design have existed and changed.

• The Transactions of the Korea Information Processing Society
• /
• v.7 no.5S
• /
• pp.1708-1718
• /
• 2000

In the operating of electronic commerce system, the information about consumer purchasing intention to product through e-mail has caused the problems in the management aspects. These are the using of information again and response to the situations promptly in consumer purchasing intension, etc. Moreover, it has brought out the issues timely to operate the electronic commerce system strategically with reapplication of consumer intention information. In this studies, the agent system AWEC(Agent Windows for EC) was proposed as an alternative paln, which charges of he getting and transmitting information of consumers intension in the electronic commerce system. In this proposed AWEC, the functional structure and working allocation were executed. And also eh performance of the proposed system is analyzed and evaluated through experiment.