• Asia pacific journal of information systems
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• 제17권2호
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• pp.83-95
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• 2007

We are motivated by how offline and online firms compete. The Internet made many conventional offline firms build a dynamic online business as another sales channel using their advantages such as brand equity, an existing customer base with comprehensive purchasing data, integrated marketing, economies of scale, and longtime experience with the logistics of order fulfillment and customer service. Even though the hybrid selling using both offline and online channel seems to have advantages over a pure online retailer, all the conventional offline firms are not seen to create an online business. Many conventional offline firms began to launch online business since the Internet era, however, just being online business is not likely to guarantee success. According to Bizate.com's report whether the hybrid channel strategy is successful is still under investigation. For example, consider the classic case of Barnes and Noble versus Amazon.com, Barnes and Noble was already the largest chain of bookstores in the U,S., when Amazon.com was established in 1995, BarnesandNoble.com followed suit in 1997, After suffering losses in its initial years, Amazon finally turned profitable in 2003. In 2004, Amazon's net income was $588 million on revenues of $6.92 billion, while Barnes and Noble earned $143 million on revenues of $4.87 billion, which included BarnesandNoble.com's loss of $21 million on revenues of $420 million. While these examples serve to motivate our thinking, it does not explain when offline firms should venture online. It also does not provide an analytical framework that can generalized to other competitive online-offline situations. We attempt to do this in this paper and analyze a hybrid channel model where a conventional offline firm competes against online firms using its own direct online channels. We are particularly interested in an optimal channel strategy when a conventional offline firm sells its products through its own direct online channel to compete with other rival online firms. We consider two situations where its direct online channel and other online firms are symmetric and asymmetric in the brand effect. The analysis of this paper presents several findings. In the symmetric model where a hybrid firm's online channel is not differentiated from a pure online firm, (i) a conventional offline firm will not launch its online business. In the asymmetric model where a hybrid firm's online channel is differentiated from a pure online firm, (ii) a conventional offline firm can launch its online business if its brand effect is greater than a certain threshold. (iii) there is a positive relationship between its brand effect and online customer costs showing that a conventional offline firm needs more brand effect in order to launch online business as online customer costs decrease. (iv) there is a negative relationship between its brand effect and the number of customers with access to the Internet showing that a conventional offline firm tends to launch its online business when customers with access to the Internet increases.

• 한국병원경영학회지
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• 제16권4호
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• pp.35-66
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• 2011

This study analyzed efficiency by utilizing DEA analytical technique centering on materials for 2009 of 20 major university hospitals in capital area. Input variables were utilized professor & full-time doctor, resident, nurse & number of bed hospitals. Output variables were analyzed by dividing number of annual outpatients & number of annual inpatients, and annually total outpatient profit & inpatient profit into a model of the standard for number of patients and the standard for medical profit. DEA analysis was elicited efficiency score by applying CCR, BCC, BFG, scale profit, and SE model. Through t-test after eliciting efficiency score, the implications were suggested by comparing efficiency between DMU in Seoul and DMU in capital area, by comparing between high-class general hospitals and general hospitals, and by comparing between high-class general hospitals in Seoul and 5 big hospitals. As a result of analysis, the major university hospitals in capital area showed high efficiency as a whole close to "1," but indicated low efficiency relatively in CCR field. Thus, the expansion in scale within capital area was indicated to reach the limit. Second, in a model of analyzing the standard for number of patients, the medical institutions, which are being operated efficiently, were indicated to be 10 DMUs. In the standard for medical profit, 12 DMUs were analyzed to be operated efficiently. Third, the efficiency in general hospital was higher than high-class general hospital. Thus, the efficiency of operation was indicated to be more important than scale. Also, large high-class hospitals(big 5) where are located in downtown Seoul showed the higher efficiency than other general high-class general hospitals, but were indicating very low efficiency in some DMUs. Fourth, as a result of generalizing and evaluating the number of patients and the medical profit, the efficient DMU was indicated to be more when analyzing on the basis of medical profit than the standard for number of patients. Thus, major university hospitals in capital area were indicated to make more effort for section in medical profit. Based on the analytical results of efficiency, a strategy for reinforcing efficiency in inefficient DMU was indicated to be needed a strategy of creating customers for promoting number of patients and a strategy for making operation efficient for increasing profitability.

• Strategy21
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• 통권44호
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• pp.352-376
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• 2018

Through this research, the current state of naval coordination and guidance of shipping is reviewed whereupon which a suggestion is made for a novel role which satisfies the needs of the people and the country asked of the Navy. Taking into consideration the dynamic security environment, the developing relationship between the two nations on the Korean peninsula, and the influence that the Republic of Korea has on maritime security, it is made more urgent that the Navy takes a proactive course of action in terms of naval coordination and guidance of shipping. The current form of Korean naval coordination and guidance of shipping is adapted from the logical and flexible concepts of NCAPS and NCAGS and is one of many tasks that the Republic of Korea Navy must perform. However, when the Republic of Korea Navy develops blue-water capabilities with the ambitions of protecting its people and their way of life, naval coordination and guidance of shipping could potentially become one of the primary functions of the Republic of Korea Navy that the it must champion. Already, there are indications that foreign navies are, through many developments and commitment towards naval coordination and guidance of shipping, protecting its people and states' interests wherever is necessary. In the case of Chile, its Navy has taken the helm of naval coordination and guidance of shipping and has integrated various maritime organizations including the coast guard and the National Customs Service for the sake of maintaining regional maritime security, showing immediate force if necessary. Presently, as the Republic of Korea Navy looks to be a global naval power, it is important that a reprioritization of the Navy's mission is undertaken, all the while sustaining military readiness posture on the Northern Limit Line. It cannot be any more emphasized how crucial thorough military readiness posture is as a natural stance against the enemy. That being said, contributing towards international maritime security is consistent with the nation's standing. It is a fact that maritime security has been conceptualized and developed merely as a study within the Ministry of Maritime Affairs and Fisheries, the Republic of Korea Navy, and other governmental organizations, forces, and academia. Naval cooperation and guidance of shipping suggested by this research as a practical operational field is a concrete solution to what once was an abstract concept. To stand firm on its status as a maritime nation, the Republic of Korea must establish a Maritime Security Organization within its Navy and develop the appropriate doctrines. Attaining experts, developing doctrines, and cultivating the capability to deploy maritime forces will allow for the Republic of Korea to execute a primary role in keeping international maritime security and naval coordination and guidance of shipping. To fully achieve its latent potential necessitates the Republic of Korea Navy to expedite the introduction of naval coordination and guidance of shipping concepts and to establish the appropriate doctrines, operation plans, and organizations.

• 디지털융복합연구
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• 제17권11호
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• pp.61-70
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• 2019

사회경제적 발전과 교육부의 창의인성교육의 강화와 함께 일반국민도 미술품에 대한 향유문화가 고조되고 있고, 미술품이 투자대체제로써의 관심이 증대되고 있는 흐름 속에 미술품 시장의 산업화가 확대되고 있다. 최근 정부에서도 미술진흥 중장기 계획 수립을 발표하는 등 미술품 시장 활성화를 위한 정책적 의지를 나타내고 있다. 4차산업혁명 시대의 도래로 인공지능(AI), 가상현실(VR), 빅데이터 등 지능정보기술과 융 복합하는 현대미술 콘텐츠가 선보이고 있고, 인문학 및 창의융합에 대한 사회적 관심도 고조되고 있다. 이에 따라 누구나 쉽게 미술시장 정보에 접근할 수 있게 하고, 작가와 가격대별 검색기능과 분석자료, 비평 등 통합정보를 제공하는 등 미술시장의 투명화와 활성화 전략의 수립이 필요하다. 본 논문은 미술시장 경매거래정보 제공, 미술시장 보고서 및 뉴스 제공, 홍보 플랫폼 제공, 미술시장 분석서비스 및 회원관계관리 서비스를 제공하는 미술품 거래정보 온라인 제공시스템 구축을 위한 정보시스템계획을 수립하였다. 이를 위해 미술시장에 대한 환경분석과 중점분석을 통해 미래모델을 수립하였으며, 이에 따른 전략과제와 이행계획도 수립하였다.

• 인터넷정보학회논문지
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• 제20권5호
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• pp.87-94
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• 2019

본 논문에서는 4차 산업혁명시대에 소셜 네트워크 상에서 축적된 소비자들의 비정형 데이터를 서비스디자인과 사회심리학적 측면에서 데이터를 활용해 분석하는 방법을 제안하였다. 먼저 물리적인 공간보다 소셜 네트워크 상의 공간에서 주관적이며 집단적 행위를 보여주는 팬덤 현상을 데이터서비스의 관점에서 정의하였다. 팬덤 모델은 기존의 서비스디자인에서 개인적인 수준으로 분석하였던 고객의 페르소나를 집단적인 수준으로 변환시켰으며, 소비자의 빅데이터를 분석하는 소셜 네트워크 분석은 이를 패턴화하고 시각적으로 분석할 수 있는 효율적인 방법으로 제시하였다. 소셜 리스닝으로 수집한 소비자의 데이터는 연관성, 안정성, 결측정도, 그리고 고유성을 기준으로 Column별 데이터전처리를 진행하였다. 위의 데이터를 기반으로 기업의 브랜드 전략을 적극적 개입형과 소극적 개입형으로 나누고 이러한 전략적 태도가 소비자의 팬덤 커뮤니티의 성장방향성에 미치는 영향을 분석하였다. 이를 위해 소비자의 팬덤 모델을 브랜드전략이 가지는 총 4가지 전략인 독립형, 분산형, 통합형, 그리고 중앙집중형으로 나누어서 제안하였고, 소비자의 팬덤 형상을 시간에 따라 변화추이를 분석하는 성장모델분석 기법으로 제안하였다.

• 한국항만경제학회지
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• 제37권3호
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• pp.19-34
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• 2021

여수광양항은 부산항, 인천항, 울산항, 평택당진항과 함께 국내 5대 항만으로써 남해안의 무역 거점의 역할을 담당하고 있다. 부산항에 이어 물동량 2위의 규모이며, 수출입 물동량 기준으로는 국내 최대의 항만이다. 세계 최대 규모의 화학산업단지인 여수화학산업단지를 주요 배후로 하여 고도성장을 거듭하여 왔으나, 최근에는 물동량의 증가세가 감소하고 있다. 이에 본 연구에서는 여수광양항의 발전을 위한 주요 발전전략을 발굴하고, 전략의 우선순위를 도출하고자 하였다. 이를 위해 AHP 분석기법을 이용하여 여수광양항의 발전전략을 운영 활성화, 인프라 구축, 정책지원의 3가지 대분류로 나누고 다시 기간별로 단·중기와 장기의 두 가지 측면에서 분석하였다. 분석결과, 단/중기정책에서는 '컨테이너부두 통합운영 및 경쟁력 강화'가 가장 중요한 것으로 평가되었다. 컨테이너 운영사의 통합 및 초대형 선박 입항에 대비한 항로개설, 대형크레인 설치 등이 필요할 것으로 판단된다. 장기정책에서는 '지역산업기반 고부가가치산업 육성'이 가장 중요한 것으로 평가되었다. 정착지원금제도 등을 통해 외부 지역의 기업 유치하기 위한 전략이 필요할 것으로 사료 된다. 본 연구의 결과는 여수광양항의 발전전략을 수립하고, 투자 우선순위를 정립하는데 활용될 수 있을 것으로 기대된다.

• 한국어류학회지
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• 제35권4호
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• pp.305-312
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• 2023

남해에서 선망, 정치망 어업과 루어낚시로 야간에 채집된 갈치는 375개체였으며, 항문장 범위는 3.4~49.0 cm로 나타났다. 갈치의 주 먹이생물은 어류 중에서도 멸치가 가장 우점하였다. 갈치는 성장과 계절에 따라 모두 어류를 주로 섭식하였지만, 성장함에 따라 멸치에서 갈치, 참조기, 멸치과 어류로 우점 먹이생물이 변화하였고, 계절에 따라 춘계와 하계에는 멸치, 추계에는 갈치와 참조기, 멸치과 어류, 동계에는 참조기와 멸치가 우점하였다. 섭식전략 분석에서는 갈치는 먹이생물 종류가 적어 좁은 섭식 폭을 가지는 섭식특화종으로 판단되었다. 이번 연구와 약 35년 전 남해에서 수행된 선행 연구 모두 주요 먹이생물은 여전히 멸치로 나타났다. 하지만 정어리 군집의 대량 출현과 같은 소형 부어류의 분포 변화는 새로운 먹이원으로의 이용 및 동일 먹이원을 이용하는 먹이경쟁 관계 발생 등 먹이망 구조에 영향을 줄 수 있기 때문에 다양한 요인을 고려한 갈치의 섭식생태 연구는 지속적으로 수행되어야 할 것이다.

• Nuclear Engineering and Technology
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• 제41권5호
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• pp.617-648
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• 2009

Under the government supported long-term nuclear R&D program, the severe accident research program at KAERI is directed to investigate unresolved severe accident issues such as core debris coolability, steam explosions, and hydrogen combustion both experimentally and numerically. Extensive studies have been performed to evaluate the in-vessel retention of core debris through external reactor vessel cooling concept for APR1400 as a severe accident management strategy. Additionally, an improvement of the insulator design outside the vessel was investigated. To address steam explosions, a series of experiments using a prototypic material was performed in the TROI facility. Major parameters such as material composition and void fraction as well as the relevant physics affecting the energetics of steam explosions were investigated. For hydrogen control in Korean nuclear power plants, evaluation of the hydrogen concentration and the possibility of deflagration-to-detonation transition occurrence in the containment using three-dimensional analysis code, GASFLOW, were performed. Finally, the integrated severe accident analysis code, MIDAS, has been developed for domestication based on MELCOR. The data transfer scheme using pointers was restructured with the modules and the derived-type direct variables using FORTRAN90. New models were implemented to extend the capability of MIDAS.

• Agricultural and Biosystems Engineering
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• 제3권1호
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• pp.44-54
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• 2002

A brief review of current status in the field of agricultural spray and future research challenges are presented. Researches on the pesticides sprays, pollen sprays, postharvest sprays, and biological control agent sprays among the various applications of agricultural spray were selected and reviewed. In the agrochemical sprays, the techniques to increase the deposition such as electrospray and reduce the drift such as introductions of drift retardants and of mechanical means are reviewed. The introduction of mechanical means includes low drift, air-assisted, air inclusion, shield or shroud assisted and pulse flow nozzles. For flat fan nozzles, the data of breakup length and thickness of liquid sheet are essential to understand the atomization processes and develop the transport model to target In the air-assisted spray technology to reduce drift, further works on the effect of application height on drift and air assistance on droplet size should be followed. In addition, methods for quantifying the included air in the air inclusion techniques are required. The atomization characteristics of biopesticides spray are not being elucidated and the formulations of biopesticides should be taken into account the spray characteristics of existing nozzle and sprayer. A few researches on the droplet size of fallout can be found in the literature. A combined technology with electrostatic method into one of method for the reduction of drift may be an effective strategy for increasing deposition and reducing drift. Only an integrated approach involving all stakeholders such as engineers, chemists, and biologists, etc. can result in improved application of agricultural spray.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2011년도 정기총회 및 추계학술대회 논문집
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• pp.556-562
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• 2011

Railroad started from invention of stream locomotive at the beginning of the industrial revolution. Development of diesel and electric locomotives in railroad induced science and technology since the industrial revolution. Korean high-speed train so-called high-speed train project, is localized 86.7%(compared to price), 92%(compared to number of parts). This technology has been contributed to KTX since 2004. High-speed railway was developed to integrated system, which is contained high technology such as civil, mechanical and electrical technology. This effects to advanced technology across the board science, technology, industry. High-speed railway is fast, safe, comfortable, eco-friendly as next generation's representative transportation. Furthermore it is inaugurate the era of the new railroad. Korea is opened the high-speed railway following Japan, France, Germany, Spain. Korea became the fifth nation of the high-speed railway. It joins the rank of developed countries operating at the speed of 300km/h. Especially, KTX is emerging as advanced transportation with reducing logistics costs significantly due to time advantage and transportation revolution. The purpose of this study is to present the strategy through internal and external railway market's analysis for Korea railway system's globalization expansion(overseas expansion).