• Journal of Information Technology Applications and Management
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• v.26 no.2
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• pp.41-60
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• 2019

O2O(Online-to-Offline) commerce, a kind of multi-channel, is used in various industries such as accommodation, food and beverage, transportation, and real estate. The O2O commerce, a channel of integrating online and offline, overcomes the limitations of traditional online commerce, where a customer made a purchase decision without direct experience. Despite this advantage of O2O, if the online-offline channel is not effectively linked, customer's complaints would occur due to service failure. This study, with regard to O2O service failure circumstances, intends to investigate the effect of customer's perceived justice on their emotional response, recovery satisfaction, followed by intention to repurchase. Perceived justice in this study is composed of distributive justice, interactional justice, and procedural justice. Furthermore, this study explores the moderation effect of O2O industry types in the relationship between perceived justice and emotion. An O2O industry type is classified into accommodation, food and beverage, and transportation. A hypothesized research model was empirically tested using a structural equation model. The current study collected 433 questionnaires and the target respondents are customers who have experienced service failure in O2O commerce. The empirical results showed that O2O commerce more effectively conducts service recovery strategy and causes positive customer response by integrating online and offline channel. One of the ultimate purposes of O2O service providers is to reduce the likelihood of service failures and to recover more quickly and efficiently by linking two channels rather than using a single channel. This study suggested that the O2O channel is effective in influencing customer satisfaction and loyalty by inducing customer's positive emotions in recovering service failure.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.9
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• pp.29-40
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• 2019

The concept of smart city is understood as an indispensable component of urban regeneration projects in small cities in terms of providing a better urban environment and efficient living systems with a limited budget. Recently, the Korean government revised the law that related to the construction of the smart city and started to implement the smart city concept not only to new-large urban development but also to small-existed regeneration projects. However, it is difficult for small and medium-sized cities that are suffering from the insufficient professional workforce; knowledge supports for high-tech and lack of professional networks to proceed smart city planning and project that containing regional characteristics. This paper aims to examine the effective way of urban regeneration for small and medium-sized cities through smart city planning and strategy. As an important case, this paper looks at the 'Smart City Challenge' competition that was hosted by the US Department of Transportation in 2015. It examines the background and operation process of the smart city challenge competition, and then analyses each city's strategy and characteristics of seven finalists. This paper highlights the several key lessons to Korean cities: 1) the importance of national government's support in financial and professional resources; 2) the cooperation with local governments and IT corporations which provides realistic and detailed technical solutions; 3) the holistic and integrated approach to urban regeneration starting from transportation issues; 4) the necessity of the government's clear visions and guidelines toward the smart city.

• 한국사회정책
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• v.24 no.4
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• pp.151-184
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• 2017

The purpose of this study is to investigate the development process and current status of income maintenance policies after the financial crisis, to sort out key issues or problems, and to explore future plans or directions that can overcome the limitation. In order to develop intensive argument, the scope of research is limited to the National Pension, Basic Pension, and the National Basic Livelihood Security System. The research also focused on two values of the 'universalism' and the 'adequacy' based on the 'SPF(social protection floor)' in the overall narrative process. Additionally, this paper briefly summarized the related contents released by the Moon Jae-in Government and presented an affirmative strategy and a transformational strategy centered on social allowance and basic income respectively, to establish an integrated income guarantee scheme. Although some improvements to the present system are also required, it is an effort to expand the practical effect of social benefits through the full and comprehensive reform of benefit structure and method.

• Journal of the Korea Society of Computer and Information
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• v.25 no.12
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• pp.261-270
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• 2020

In this study, we identify promising technologies for Piggyback transportation system by analyzing the relevant patent information. In order for this, we first develop the patent database by extracting relevant technology keywords from the pioneering research papers for the Piggyback flactcar system. We then employed textmining to identify the frequently referred words from the patent database, and using these words, we applied the LDA (Latent Dirichlet Allocation) algorithm in order to identify "topics" that are corresponding to "key" technologies for the Piggyback system. Finally, we employ the ARIMA model to forecast the trends of these "key" technologies for technology forecasting, and identify the promising technologies for the Piggyback system. with keyword search method the patent analysis. The results show that data-driven integrated management system, operation planning system and special cargo (especially fluid and gas) handling/storage technologies are identified to be the "key" promising technolgies for the future of the Piggyback system, and data reception/analysis techniques must be developed in order to improve the system performance. The proposed procedure and analysis method provides useful insights to develop the R&D strategy and the technology roadmap for the Piggyback system.

• Journal of the Korea institute for structural maintenance and inspection
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• v.26 no.1
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• pp.1-9
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• 2022

De -icing salts have been used commonly in areas where snow or ice is a seasonal safety hazard for roadway, however, the salts is one of main causes on serious deterioration of road infrastructures in crowded urban city like Seoul. In order to establish maintenance strategy of road infrastructures under de-icing salts laden environment, it is necessary to examine environmental characteristics and its response to the existing facilities. The purpose of this study is to evaluate the deterioration environment of road infrastructures. Additional purpose is to develop a design model and details for durability design of infrastructures under de-icing salts laden environment, considering mainly a build-up rate of surface chlorides. Concentration of external chloride solution and surface chloride content were calculated at the level of average de-icing salts for 5 years, ratio of auxiliary road of 17.5 to 30%, and effective exposure area to snow 50 to 80%. The chloride build-up rate was 0.073 ~ 0.077% / year and the maximum surface chloride content was calculated to be 2.2 ~ 2.31% by concrete wt. This study is expected to be used for establishing integrated strategy of road infrastructures, such as predicting chloride profiles or degree of chemical corrosion to exposure concrete.

• Health Policy and Management
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• v.32 no.2
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• pp.154-163
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• 2022

Background: The costliness index (CI) is an index that is used in various ways to improve the quality of medical care and the management of appropriate treatment in medical institutions. However, the current calculation method for CI has a limitation in reflecting the actual medical cost of the patient unit because the outpatient and inpatient costs are evaluated separately. It is desirable to calculate the CI by integrating the medical cost into the episode unit. Methods: We developed an episode-based CI method using the episode classification system of the Centers for Medicare and Medicaid Services to the National Inpatient Sample data in Korea, which can integrate the admission and ambulatory care cost to episode unit. Additionally, we compared our new method with the previous method. Results: In some episodes, the correlation between previous and episode-based CI was low, and the proportion of outpatient treatment costs in total cost and readmission rates are high. As a result of regression analysis, it is possible that the level of total medical costs of the patient unit in low volume medical institute and rural area has been underestimated. Conclusion: High proportion of outpatient treatment cost in total medical cost means that some medical institutions may have provided medical services in the ambulatory care that are ancillary to inpatient treatment. In addition, a high readmission rate indicates insufficient treatment service for inpatients, which means that previous CI may not accurately reflect actual patient-based treatment costs. Therefore, an integrated patient-unit classification system which can be used as a more effective CI indicator is needed.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.479-486
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• 2022

This study tried to identify hospital internal marketing, organizational communication, and the degree of organizational performance targeted at nurses working in university hospitals, and apprehend factors affecting organizational performance. A structured questionnaire, where 239 nurses answered, was used to figure out general features, hospital internal marketing, organizational communication, and organizational performance. Descriptive statistics, Indepented t-test, one-way ANOVA, correlation, and multiple regression analyses were used to analyze the data. The analyzing tool was IBM SPSS 21.0 program. The result of this study was as follows: hospital internal marketing 3.13±0.58 points, organizational communication 3.23±0.48 points, and organizational performance 3.34±0.51 points. Organizational performance showed a positive correlation with hospital internal marketing and organizational communication, and those two explained 61.0% of organizational performance. Therefore, hospital internal marketing strategy - encouraging nurses in individual aspect - and integrated strategy - establishing various communication channels in organizational aspect - are required to increase the organizational performance of nurses.

• Asia-Pacific Journal of Business
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• v.12 no.4
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• pp.271-288
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• 2021

Purpose - The purpose of this study is to identify the critical factors that restaurant management should consider strategically when making a decision after COVID-19 under the digital transformation and non-contact service expansions environment. Design/methodology/approach - The thirty six experts and managers who have 5 years or more experience in restaurant industry in Korea participate this study. The Analytic Hierarchy Process (AHP) and SER-M were used to analyze the experts' opinion Findings - As a result of the analysis, 'management environment' (0.313) showed the highest relative importance priority, followed by 'brand (0.263)', 'management characteristics (0.254)', and 'physical factors (0.17)'. And, as for the sub-factor value, 'lifestyle (0.087)', 'awareness (0.084)', 'consumer desire (0.075)', and 'loyalty (0.068)' were ranked highest among the 19 influencing critical factors. Research implications or Originality - In the case of large restaurant enterprises, it is judged that the subject(CEO, Management) is actively pursuing a strategy to acquire the necessary resources for the given environment of digital transformation and customer demand for non-contact services. On the other hand, in the case of middle and small restaurant enterprises, it seems that they are fully aware of the demand for expansion of non-contact services and the digital transformation required in the post COVID-19 era, but information technology utilization ability, usage experience, technology acceptance ability, and education and training support for this are only available to large enterprises.

• Asia Marketing Journal
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• v.14 no.3
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• pp.137-151
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• 2012

Established in May 2005, INNOCEAN Worldwide started as an affiliate marketing and communications company of the Hyundai Motor Group and grew into a top agency ranked no. 2 in the South Korean market within seven years. Currently, INNOCEAN Worldwide has become a global company, operating in sixteen countries through four regional headquarters, fifteen overseas subsidiaries, and seven branch offices with more than 1,100 employees. The company holds top clients from finance, electronics, telecommunications, food, retail, education and other various industries. The accomplishment of INNOCEAN Worldwide can be summarized by the following five key factors. The first factor is INNOCEAN Worldwide's strong and enduring passion and commitment to enter the global market and to build and strengthen its global network. The second factor is achieving successful localization through recruiting talented employees for its overseas branches directly from the local workforce, which enables the company to overcome language barriers, cultural differences, and creative gaps among different regional markets. Third is the company's effective implementation of the 'Global Resource Remix' strategy, which incorporates the distinctive competencies of each overseas operation as a global company standard. Fourth is the creation of the 'Discover System,' a global knowledge management system enabling overseas offices worldwide to share each other's accumulated knowledge and experiences. The fifth factor is the successful establishment of INNOCEAN Worldwide's unique Total Marketing Solution Service. Through this service, the company has offered integrated consulting services for strategic brand management to solve various marketing problems. In summary, the passion and commitment of INNOCEAN Worldwide's top management for the company's globalization and the supporting system that enables such commitment have made it possible for the company to take a global leap and become not merely a company with global operations but a truly global company.

• Journal of Korean Medical classics
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• v.37 no.3
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• pp.37-60
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• 2024

Objectives : First, to investigate the diffusion of the Daoist Yangseng(養生) Method of Bokshik(服食) as an individual strategy to deal with poor a medical environment in Joseon from mid to late 16th century, through microhistorical methodology. Second, to reveal the process of Bokshik(服食) being recognized as a social phenomenon through the deaths of Bokshik(服食) takers. Methods : 1. Trace the entire treating process of a Scholar-Physicians(儒醫) and evaluate sub-par treatments within the process. 2. Analyze in detail the understandings and assessments of the Scholar-Physician and various related agencies on selected strategies made on the individual level. Results & Conclusions : 1. The dissemination of the Daoist Yangseng(養生) Method of Bokshik(服食), occurred since the mid-16th century within Confucian Joseon. 2. Hidden behind the contemporary medical ideology-'a disease should be treated by medicine'-were realities that were difficult to put into practice due to an insufficient medical system and lack of human and material medical resources. 3. The Daoist Yangseng(養生) Method of Bokshik(服食) was disseminated amid the gap between this ideology and reality, due to its claimed ability that ranged from treating a disease to recovery of health, juvenescence and longevity, with the simple intake of a single prescription consisted of one or two or a handful of medicinal ingredients. 4. As Bokshik(服食) spread throughout society, side effects and deaths came about and became known as well. Bokshik(服食) as a personal strategy on an individual level and its problems became recognized as a social phenomenon through hearsay which includes medical experiences.