• Title/Summary/Keyword: integrated strategy

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Motivation in Using and Sharing Experience on Social Media among Multi-Generational Travelers

  • Hartijasti, Yanki;Cho, Namjae
    • Journal of Information Technology Applications and Management
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    • v.25 no.4
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    • pp.171-184
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    • 2018
  • Social media has been integrated into a part of travel industry. Subsequently, it has influenced tourists' travel behavior. Prior studies claim that individuals have different behaviors regarding the use of social media for travel purposes. With lack of studies focusing on age group, the objective of this study is to determine whether there is a difference in the motivation among three generations in using social media for the sake of sharing travel experiences. Finding shows that all generations use social media with similar motivation for travel purposes. They have high motivation in obtaining travel information before the trip and in sharing memorable travel experiences through social media. They also wanted to keep such information as personal document during and after the traveling.

A Research on the Factors Influencing the Participation of Internet-Only Banks : Focusing on the Case of K Bank (인터넷전문은행의 가입 영향 요인에 관한 연구 : 케이뱅크은행 사례를 중심으로)

  • Ok, S.H.;Hwang, K.T.
    • Journal of Information Technology Applications and Management
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    • v.27 no.6
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    • pp.117-139
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    • 2020
  • This research analyzes the factors that affect the consumers' participation of the internet-only banks, and suggests effective financial sales strategies and methods to attract more users. Through prior research review and interviews with experts, the factors affecting the consumers to sign up for the internet banks are identified. The actual user data from the internet banks are used for the analysis, providing more systematic and credible results. The research shows that social media buzz positively affects the user growth, proving Granger Causality relation of increasing social media buzz on K Bank increases K Bank users. The research also shows that marketing activities noticeably impacts K Bank's positive user growth. On the other hand, the event of Kakao Bank's grand opening shows negative effect. The results from the research validates the need for periodical monitoring process of social media buzz. Moreover, the research proves that the integrated analysis of social media buzz and marketing effect is also essential.

Suggestion of a Strategy for Fashion Customization Services -An Integrated Perspective of Narcissism and Brand Prestige-

  • Ha Youn, Kim;Yunjeong, Kim
    • Journal of Fashion Business
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    • v.26 no.6
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    • pp.64-81
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    • 2022
  • Many fashion brands provide sophisticated customization services with advanced technology. Previous studies have revealed that a high level of customization aided by technology positively influences purchase intention. However, since fashion products are society-approved symbols, brand prestige and consumer propensity are expected to affect purchase behavior of customized products. This study aims to identify the purchase decision mechanism of customized products by identifying the relationships among self-expression, brand prestige, narcissistic disposition, and purchase intention. An online survey was conducted on 220 Korean women in their 20s and 30s with customization experience. The results of the data analysis showed that the affluent customization area and narcissistic disposition positively affected purchase intention. Surprisingly, when brand prestige was high and narcissistic disposition was low, the more affluent the customization area, the higher the purchase intention. However, for higher narcissistic disposition, no significant relationship was found between the customization area and purchase intention. This study provides insights into discriminatory customization strategies based on consumer propensity and the brand prestige level when providing customization services in fashion brands.

Analyzing Offline and Online Entrepreneurship Course Outcomes and Remote Education Strategy (비대면 강의 운영 전략: 온라인 창업수업을 중심으로)

  • Lee, Joosung
    • Journal of Engineering Education Research
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    • v.25 no.5
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    • pp.55-67
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    • 2022
  • Distance learning has become an efficient tool and is being widely used at work and in school. This research presents the results of a project-oriented entrepreneurship course taught both in classroom and online for a period of 3 years before and after the pandemic caused by COVID-19. Despite the various challenges, the outcome demonstrated that the students were able to attain required knowledge and capabilities in the online learning environment. As such, this paper discusses effective ways to blend in distance learning components so that both instructors and students can benefit from Internet-based education technologies. In the future, both face-to-face and virtual project work and study are likely to get integrated into a 'hyflex' class, which is flexible, on-offline education.

Development of a 2-axis Delta Robot for Upper-limb Rehabilitation with Considering User Safety (사용자 안전요소를 고려한 상지 재활치료용 2축 델타로봇 개발)

  • Seung-Hwan Baek;Jun-Sik Lee
    • Journal of the Korean Society of Industry Convergence
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    • v.26 no.1
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    • pp.15-26
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    • 2023
  • In this study, an end-effector robot which is a two-axis delta robot type for upper-limb rehabilitation is designed. It is not only rehabilitation functions that has designed robot but also mechanical and electrical safety devices were constructed to ensure patient safety. By constructing the two-axis delta robot is combined with an LM guide, the operating range and rigidity required for rehabilitation were secured. The electrical safety system which is required for the medical robot was designed, and a safety strategy was established to ensure patient safety and it is applied in the integrated safety circuit. The safety is considered in whole design process from the robot's mechanical design to the electric control unit.

A General-Purpose Service Information Table Parsing Strategy for Integrated Data Broadcasting Environment (통합 데이터 방송 환경을 위한 범용 서비스 인포메이션 테이블 파싱 전략)

  • Kim, DooHo;Shin, Yun Ho;Kim, Jungsun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2010.11a
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    • pp.890-893
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    • 2010
  • 데이터 방송 서비스(Data broadcasting Service)는 시청자에게 더 높은 품질의 영상과 음성은 뿐만 아니라 유용한 부가 정보를 함께 제공하고 있다. 이 중 채널 종류와 프로그램 정보와 같은 시청자 및 방송 수신 단말기에게 필요한 정보를 서비스 인포메이션이라고 한다. 이 서비스 인포메이션은 테이블 형태로 전송이 되며, 이 테이블의 종류 및 형태는 데이터 방송 표준별로 차이점을 가지고 있다. 방송사업자는 각 데이터 방송 표준에 정의된 서비스 인포메이션 테이블(Service Information Table) 종류와 형태에 맞춰서 서비스를 제공하기 때문에, 사업자간 서비스의 비호환성을 야기한다. 본 논문에서는 다양한 데이터 방송 미들웨어 표준을 모두 지원할 수 있는 통합 미들웨어의 개발을 위한 범용 서비스 인포메이션 테이블 파싱 전략을 제안한다. 이 전략은 XML 기반의 테이블 종류와 형태에 대한 기술 정보를 이용하여 별도의 수정 없이 동적으로 대상 테이블의 파싱을 가능하게 한다.

INTERVENTION STRATEGIES FOR THE DYNAMICS OF POPULATION WITH OVEREATING BEHAVIOR

  • MINHYE KIM;YONGKUK KIM;CHUNYOUNG OH
    • Journal of the Korean Society for Industrial and Applied Mathematics
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    • v.27 no.2
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    • pp.123-134
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    • 2023
  • Disordered eating behaviors, such as overeating, are known to be contagious in the general population. The objective of our research is to find an optimal control strategy to reduce the social burden of unhealthy overeating behavior by establishing and analyzing a mathematical model for the social transmission dynamics of unhealthy overeating. We consider four compartments in the population: normal weight with normal eating behavior, normal weight with overeating behavior, overweight with normal eating behavior, and overweight with overeating behavior. Simulation results under various control scenarios show that integrated control measures may be necessary to reduce the growth rate of the overeating population.

A Study on Logistical System and Operational Models of Franchise Store Retailing in China

  • Li, Dong-xin;Kang, Tae-won
    • The Korean Journal of Franchise Management
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    • v.3 no.1
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    • pp.130-143
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    • 2012
  • Franchise store retailing is taking on ever greater roles in business and commerce in China. The diverse product range, small-batch order, high frequency and time-specific requirements inherent in retail logistics make it the most complicated of all categories of logistics. In franchise store retailing, expanding business scales make trans-regional development a trend. Without a well-functioning logistic system, the standardized delivery of products would be held back, impacting trans-regional development strategy and operational costs. Therefore, the efficiency of franchise store retailing largely depends on logistical efficiency. The integrated and streamlined management of franchise stores depends in large measure on their logistical centers. As such, logistical centers constitute the key link and bears on core competitiveness in franchise store retailing. This thesis begins with an analysis of the current developments and four basic logistical models of franchise store retailing in China, proceeds to summarize developmental trends as well as focal issues and proposes an efficiency enhancing plan.

Development of a High-precision Small Ship Simulator Model Based on Hydrogen-electric Hybrid to Control an Integrated Thermal Management System (통합 열관리 시스템의 제어를 위한 수소-전기 하이브리드 기반 고정밀 소형 선박 시뮬레이터 모델 개발)

  • MINWOO AN;DAEIL HYUN;JAEYOUNG HAN
    • Transactions of the Korean hydrogen and new energy society
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    • v.35 no.2
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    • pp.230-239
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    • 2024
  • Efforts are being made to replace ship diesel engines with electric propulsion motors in response to emission regulations. In particular, in the case of short-range small ships, research is being conducted to replace polymer electrolyte membrane fuel cells (PEMFC) with power sources. However, PEMFC has problems such as slow dynamic response characteristics and reduced durability at high temperatures. To solve this problem, a high-precision ship model was developed with power distribution and thermal management strategies applied, and through this, the required power, heat, and power characteristics of the propulsion system according to the ship's speed profile were analyzed.

A Study on the Service Integration of Traditional Chatbot and ChatGPT (전통적인 챗봇과 ChatGPT 연계 서비스 방안 연구)

  • Cheonsu Jeong
    • Journal of Information Technology Applications and Management
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    • v.30 no.4
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    • pp.11-28
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    • 2023
  • This paper proposes a method of integrating ChatGPT with traditional chatbot systems to enhance conversational artificial intelligence(AI) and create more efficient conversational systems. Traditional chatbot systems are primarily based on classification models and are limited to intent classification and simple response generation. In contrast, ChatGPT is a state-of-the-art AI technology for natural language generation, which can generate more natural and fluent conversations. In this paper, we analyze the business service areas that can be integrated with ChatGPT and traditional chatbots, and present methods for conducting conversational scenarios through case studies of service types. Additionally, we suggest ways to integrate ChatGPT with traditional chatbot systems for intent recognition, conversation flow control, and response generation. We provide a practical implementation example of how to integrate ChatGPT with traditional chatbots, making it easier to understand and build integration methods and actively utilize ChatGPT with existing chatbots.